Dukaan vs Shopify (2026): which should you pick?
As of Nov 13, 2026, we pick Shopify: it is first in our ranking of online store builders, and it grades higher too, 2.8 against 2.6.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Dukaan grades higher on value for money and the free plan. Shopify grades higher on features and ease of use. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Dukaan
Online store builder for Indian sellers with per-order service fees
Shopify
Hosted commerce platform for online, in-person and social selling
Which one is for you
Pick Dukaan if
- Fits if you sell in rupees and want to start without paying
- Works for sellers who'd rather pay a percentage than a monthly fee
Look elsewhere if
- Skip it if you sell outside India or in other currencies, as the fee model suits INR sales
- Tight if you want a custom domain on the free plan: it starts on Starter
- Pricey if sales are large: the fee runs up to ₹200 an order even on paid plans
- Watch out: paid plans have no trial, and payment and shipping providers may charge extra
Pick Shopify if
- Fits if you sell online and at markets or pop-ups and want one stock count for both
- Works for sellers who'll use Shopify Payments and its discounted shipping labels
Look elsewhere if
- Pricey if you want your own payment provider, as Basic adds 2% to each of those sales
- Not for you if you want a few weeks to try it, since the free trial is 3 days
- Tight if you run a shop counter, as POS Pro is $89 a month per location
- Watch out: syncing more than 50 marketplace orders a month costs 1%, up to $99 a month
- Watch out: the next steps up are Grow at $79 and Advanced at $299, and Plus needs a 1- or 3-year term
How we grade them
| 2.6GPADukaanGood | 2.8GPAShopifyGood | |
|---|---|---|
| Value for money | BStarter is ₹2,500 a year, far under the category's monthly prices. But every plan also takes an order fee, 3.99% on Starter, so the real cost grows with sales. | CBasic is $29 a month on yearly billing ($39 monthly), with your own domain and unlimited products. That's right at this category's middle. Shopify takes no extra cut if you use Shopify Payments, but adds 2% to each sale on Basic if you use another payment provider. |
| Free plan and trial | BThe free plan has 1 store, unlimited products and 7 themes, and one seller could run on it. The cost is a 4.99% fee per order. | DNo free plan, and the trial is just 3 days, though it needs no card. After that it's $1 a month for 3 months, a $3 start rather than a free one. |
| Features | CCatalog, checkout, orders, delivery and AI writing tools. A custom domain needs Starter, digital products need Growth and marketplace tools need Infinity. | AIt covers the whole job: themes, checkout, stock across up to 10 locations, discounted labels, email campaigns, selling at pop-ups from your phone, marketplace and social sync, even listing products in AI chats. More than 13,000 apps cover the rest. |
| Ease of use | CNo rating on record. You still build the store, pick a theme and connect payments and shipping. | A4.7 from about 42,800 App Store ratings, far more than any other store here. A theme or a written prompt gets the storefront going, and Sidekick answers questions and does jobs in the admin. |
| Platforms and integrations | BWeb store builder with a REST API and webhooks. No desktop apps listed. | BWeb, iPhone and Android, with Amazon, eBay, Walmart, TikTok, Instagram, Facebook, Google and YouTube, plus APIs for custom apps. There's no desktop app, which keeps it off an A. |
| Best for | small Indian sellers starting with a free store | stores selling online, in person and on social |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Dukaan and Shopify. How we grade
Price against what you get
Dukaan starts at about $2.19 a month and scores 2.3 out of 4 on features, ease of use and platforms. Shopify starts at $29 a month and scores 3.7.
Shopify scores higher, and starts $26.81 a month higher: the question is whether the extra is worth that to you. Of the other online store builders on the chart, none scores higher than Dukaan for less, and none scores higher than Shopify for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Dukaan also covers whatsApp messaging and digital downloads.
- Shopify also covers email campaigns, inventory and shipping labels.
At a glance
| Dukaan | Shopify | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | ₹2,500 per year, regular price (Free plan has a 4.99% order fee) | $29 per month, billed yearly ($39 billed monthly) |
| Free plan | 1 store, 1 staff account, 1 warehouse and unlimited products, with a 4.99% service fee per order. | None |
| Free trial | None listed | 3-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Dukaan | Shopify |
| Price read from | mydukaan.io | shopify.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Dukaan
- Every plan charges a per-order service fee (4.99% on Free down to 0.99% on Infinity), capped at ₹200 per order.
- Fees do not apply to manual orders or to non-India and non-INR stores, so the model suits Indian-rupee sales.
- Paid plans have no free trial, and payment, shipping and messaging providers may charge separately.
- Prices are shown in Indian rupees; the monthly price behind the Monthly toggle was not readable.
Shopify
- Using a payment provider other than Shopify Payments adds a fee of 2% per sale on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus.
- The free trial lasts 3 days; Basic, Grow and Advanced then cost $1 a month for 3 months before the regular price.
- POS Pro for physical shops costs $89 a month per location, and syncing more than 50 marketplace orders a month costs 1%, up to $99 a month.
- Plus is sold only on a 1- or 3-year term, starting at $2,300 a month on the 3-year term.
Key features
Dukaan
- Catalog and checkout
- Products with variants and stock levels, CSV import, custom checkout fields, online payments through a supported provider or cash on delivery.
- Orders and delivery
- Manages order status, customer details and invoices, with delivery areas and charges set from the dashboard.
- AI writing and images
- Drafts product descriptions, category suggestions, SEO titles and images; the site says AI usage limits apply.
- Themes and domain
- 7 themes on the Free and Starter plans and 17, including 10 premium, on Growth and Infinity. A custom domain starts on Starter.
- Marketplace tools
- Infinity adds a multi-vendor marketplace with vendor and commission management.
- REST API and webhooks
- A REST API, the same one the dashboard uses, and signed webhooks for order events.
Shopify
- Store builder and themes
- Build the storefront from a theme (Shopify lists more than 200) or from a written prompt, with hosting, SSL and a custom domain on every plan and no cap on products.
- Checkout and Shopify Payments
- Shopify's own checkout and payment processing are built in, with fraud analysis, local currencies and local payment methods where Shopify Payments is offered.
- Inventory, orders and shipping
- Track stock across up to 10 locations (200 on Plus), buy and print discounted shipping labels, with live third-party carrier rates included from Advanced up.
- Selling in person and on other channels
- Sell at pop-ups from the mobile app or a card reader, and sync products to marketplaces and social channels. A separate $0 Agentic plan lists products in AI chats.
- Marketing email and automations
- Email campaigns, customer segments, abandoned checkout recovery, discount codes and gift cards come with every plan; SMS campaigns are paid per send.
- Sidekick AI assistant and apps
- Sidekick answers questions and takes actions in the admin, and the Shopify App Store lists more than 13,000 apps for features the core plans lack.
Plans
Dukaan
Free₹0
1 store, unlimited products, 7 themes, abandoned-cart recovery and a 4.99% service fee per order.
Starter₹2,500
per year, billed once; monthly price not shown
Adds a custom domain, blogs, 2 staff accounts and a 3.99% order fee. Diwali offer: ₹1,999 through 15 Nov 2026.
Growth₹8,000
per year, billed once; monthly price not shown
3 stores, all 17 themes, digital products, loyalty and 1.99% order fee. Diwali offer: ₹5,999 through 15 Nov 2026.
Infinity₹50,000
per year, billed once; monthly price not shown
10 stores, multi-vendor marketplace tools, 20 staff accounts and a 0.99% order fee. Diwali offer: ₹39,999 through 15 Nov 2026.
EnterpriseCustom
For custom requirements; sold through sales.
Shopify
Basic$29
per month, billed yearly ($39 billed monthly)
For solo sellers: online and in-person sales, card rates from 2.9% + 30¢ online, and a 2% fee on sales taken through another payment provider.
Grow$79
per month, billed yearly ($105 billed monthly)
Up to 5 staff accounts, card rates from 2.7% + 30¢ online and a 1% fee on sales through other payment providers.
Advanced$299
per month, billed yearly ($399 billed monthly)
Up to 15 staff accounts, live third-party shipping rates, card rates from 2.5% + 30¢ and a 0.6% fee with other payment providers.
Plus$2,300
per month and up, billed yearly on a 3-year term
On a 1- or 3-year term: unlimited staff, a fully customizable checkout, card rates from 2.25% + 30¢ and a 0.2% fee with other providers.
Ways to pay less
Dukaan
- Other savings
Diwali yearly prices through 15 Nov 2026
Yearly plans are discounted until 15 November 2026: Starter ₹1,999, Growth ₹5,999, Infinity ₹39,999, paid once with no automatic renewal.
Shopify
- Annual discount
Pay yearly to save about 25%
Basic costs $29 a month billed yearly against $39 billed monthly, Grow $79 against $105, and Advanced $299 against $399.
- Other savings
$1 a month for the first 3 months
After the 3-day free trial, the Basic, Grow and Advanced plans cost $1 a month for the first 3 months, then the regular price.
Common questions
Which is cheaper, Dukaan or Shopify?
As of Nov 13, 2026, Dukaan is cheaper to start with: about $2.19 a month, against $29 a month for Shopify. Dukaan starts at ₹2,500 per year, regular price (Free plan has a 4.99% order fee), and Shopify starts at $29 per month, billed yearly ($39 billed monthly).
Which has a free plan, Dukaan or Shopify?
As of Nov 13, 2026, only Dukaan has a free plan. Shopify does not, though it has a free trial.
Which platforms do Dukaan and Shopify run on?
As of Nov 13, 2026, only Shopify lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.