Dukaan vs Ecwid (2026): which should you pick?
As of Nov 13, 2026, Dukaan grades higher than Ecwid: 2.6 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Dukaan grades higher on value for money and the free plan. Ecwid grades higher on features and ease of use. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Dukaan
Online store builder for Indian sellers with per-order service fees
Which one is for you
Pick Dukaan if
- Fits if you sell in rupees and want to start without paying
- Works for sellers who'd rather pay a percentage than a monthly fee
Look elsewhere if
- Skip it if you sell outside India or in other currencies, as the fee model suits INR sales
- Tight if you want a custom domain on the free plan: it starts on Starter
- Pricey if sales are large: the fee runs up to ₹200 an order even on paid plans
- Watch out: paid plans have no trial, and payment and shipping providers may charge extra
Pick Ecwid if
- Fits if you already have a website and want a shop inside it
- Works for selling the same products on several sites and social pages
Look elsewhere if
- Skip it if you want to try it free first, as there's no free plan or trial
- Tight if you start on Starter: 10 products, a company.site address, and no mobile app or App Market
- Tight if you have more than 100 products, since that takes Business at $49 a month on yearly billing
- Pricey if you need in-person sales synced, which only comes with Unlimited at $119 a month
- Watch out: marketplace selling needs Business plus third-party apps that may charge extra
How we grade them
| 2.6GPADukaanGood | 2.2GPAEcwidFair | |
|---|---|---|
| Value for money | BStarter is ₹2,500 a year, far under the category's monthly prices. But every plan also takes an order fee, 3.99% on Starter, so the real cost grows with sales. | CStarter is $5 a month, but that's 10 products on a company.site address. A shop on its own domain starts with Venture at $29 a month on yearly billing ($35 monthly), the category's middle. Ecwid charges no fee on sales on any plan. |
| Free plan and trial | BThe free plan has 1 store, unlimited products and 7 themes, and one seller could run on it. The cost is a 4.99% fee per order. | FNothing free: no free plan, and the pricing page mentions no trial. The lowest way in is Starter at $5 a month, which is not free. |
| Features | CCatalog, checkout, orders, delivery and AI writing tools. A custom domain needs Starter, digital products need Growth and marketplace tools need Infinity. | BThe whole job is here: a store you can embed anywhere or build from 70+ templates, tax at checkout, carrier rates, labels, stock per variation, abandoned-cart emails and subscriptions. Marketplace selling goes through third-party apps, but the core is complete. |
| Ease of use | CNo rating on record. You still build the store, pick a theme and connect payments and shipping. | B4.62 from 1,255 App Store ratings. Adding the store to a site you already run means there's no new website to build. |
| Platforms and integrations | BWeb store builder with a REST API and webhooks. No desktop apps listed. | BWeb, iPhone and Android, with WordPress, Stripe, Square, Clover, Mailchimp, Amazon, eBay and Instagram, plus an App Market from Venture. No desktop app, so it stops at B. |
| Best for | small Indian sellers starting with a free store | adding a shop to the website you already have |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Dukaan and Ecwid. How we grade
Price against what you get
Dukaan starts at about $2.19 a month and scores 2.3 out of 4 on features, ease of use and platforms. Ecwid starts at $5 a month and scores 3.0.
Ecwid scores higher, and starts $2.81 a month higher: the question is whether the extra is worth that to you. Of the other online store builders on the chart, none scores higher than Dukaan for less, and none scores higher than Ecwid for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Dukaan also covers whatsApp messaging.
- Ecwid also covers inventory and shipping labels.
At a glance
| Dukaan | Ecwid | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | ₹2,500 per year, regular price (Free plan has a 4.99% order fee) | $5 per month (Starter) |
| Free plan | 1 store, 1 staff account, 1 warehouse and unlimited products, with a 4.99% service fee per order. | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Dukaan | Ecwid by Lightspeed |
| Price read from | mydukaan.io | ecwid.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Dukaan
- Every plan charges a per-order service fee (4.99% on Free down to 0.99% on Infinity), capped at ₹200 per order.
- Fees do not apply to manual orders or to non-India and non-INR stores, so the model suits Indian-rupee sales.
- Paid plans have no free trial, and payment, shipping and messaging providers may charge separately.
- Prices are shown in Indian rupees; the monthly price behind the Monthly toggle was not readable.
Ecwid
- There is no free plan, and Starter allows only 10 products, with no mobile app, App Market or live chat support.
- Ecwid charges no transaction fees on any plan, but the payment provider you connect charges its own processing fees.
- Marketplace selling needs Business and third-party apps that may charge extra; in-person POS syncing needs Unlimited.
- The pricing page mentions no free trial, and staff accounts start on Business with 2 seats.
Key features
Dukaan
- Catalog and checkout
- Products with variants and stock levels, CSV import, custom checkout fields, online payments through a supported provider or cash on delivery.
- Orders and delivery
- Manages order status, customer details and invoices, with delivery areas and charges set from the dashboard.
- AI writing and images
- Drafts product descriptions, category suggestions, SEO titles and images; the site says AI usage limits apply.
- Themes and domain
- 7 themes on the Free and Starter plans and 17, including 10 premium, on Growth and Infinity. A custom domain starts on Starter.
- Marketplace tools
- Infinity adds a multi-vendor marketplace with vendor and commission management.
- REST API and webhooks
- A REST API, the same one the dashboard uses, and signed webhooks for order events.
Ecwid
- Add a store to any website
- Embed the store on an existing site built with WordPress, Wix, Squarespace or another platform, or on several sites at once, and manage it all from one account.
- Instant Site builder
- Build a store site without code from more than 70 templates on a free company.site address, or connect your own domain; Venture and higher can buy one inside Ecwid.
- Social, marketplace and in-person selling
- Sell on Instagram and Facebook from Venture, on Amazon, eBay and Walmart through third-party apps from Business, and in store through Square, Clover or Lightspeed on Unlimited.
- Tax, shipping and stock
- Calculate sales tax at checkout, show carrier rates, generate shipping labels and track stock with low-stock alerts, including stock per product variation.
- Marketing automation
- Automated emails, abandoned-cart reminders, coupons, scheduled promotions, a Mailchimp sync and catalog ads on Meta and TikTok.
- Subscriptions and digital goods
- Sell downloads of up to 25 GB per file from Venture, and bill recurring subscriptions from Business through Lightspeed Payments or Stripe.
Plans
Dukaan
Free₹0
1 store, unlimited products, 7 themes, abandoned-cart recovery and a 4.99% service fee per order.
Starter₹2,500
per year, billed once; monthly price not shown
Adds a custom domain, blogs, 2 staff accounts and a 3.99% order fee. Diwali offer: ₹1,999 through 15 Nov 2026.
Growth₹8,000
per year, billed once; monthly price not shown
3 stores, all 17 themes, digital products, loyalty and 1.99% order fee. Diwali offer: ₹5,999 through 15 Nov 2026.
Infinity₹50,000
per year, billed once; monthly price not shown
10 stores, multi-vendor marketplace tools, 20 staff accounts and a 0.99% order fee. Diwali offer: ₹39,999 through 15 Nov 2026.
EnterpriseCustom
For custom requirements; sold through sales.
Ecwid
Starter$5
per month
Up to 10 products, 70+ site templates on a company.site address, a store you can add to any site, and email support.
Venture$29
per month, billed annually ($35 billed monthly)
Up to 100 products and digital goods, Instagram and Facebook selling, the mobile app, App Market, automated tax, coupons and live chat support.
Business$49
per month, billed annually ($65 billed monthly)
Up to 2,500 products, marketplaces, subscriptions, abandoned-cart recovery, wholesale pricing groups, 2 staff accounts and phone support.
Unlimited$119
per month, billed annually ($149 billed monthly)
Unlimited products and staff accounts, in-person selling through a POS integration, 500 scheduled promotions and priority support.
Ways to pay less
Dukaan
- Other savings
Diwali yearly prices through 15 Nov 2026
Yearly plans are discounted until 15 November 2026: Starter ₹1,999, Growth ₹5,999, Infinity ₹39,999, paid once with no automatic renewal.
Ecwid
- Annual discount
Pay annually to save 16%
Venture costs $29 a month billed annually against $35 monthly, Business $49 against $65, and Unlimited $119 against $149. Starter is $5 either way.
Common questions
Which is cheaper, Dukaan or Ecwid?
As of Nov 13, 2026, Dukaan is cheaper to start with: about $2.19 a month, against $5 a month for Ecwid. Dukaan starts at ₹2,500 per year, regular price (Free plan has a 4.99% order fee), and Ecwid starts at $5 per month (Starter).
Which has a free plan, Dukaan or Ecwid?
As of Nov 13, 2026, only Dukaan has a free plan. Ecwid does not.
Which platforms do Dukaan and Ecwid run on?
As of Nov 13, 2026, only Ecwid lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.