The Geckoboard Insider’s Guide
Everything we know about Geckoboard in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Geckoboard
The Insider’s Guide
Live KPI dashboards for TV screens, Slack and shared links
Every plan, grade, refund rule and rival among marketing reporting and call tracking tools, read from Geckoboard’s own pages.
Made by Geckoboard · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Geckoboard’s own pages, its app-store listings and our grades. Every fact in it is on Geckoboard’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 2 of the 13 other marketing reporting and call tracking tools we grade
Geckoboard is a real-time reporting dashboard tool that shows key numbers from 90+ business apps on office TV screens, sharing links and scheduled Slack, Teams or email snapshots. It is built for sales, support, marketing and operations teams watching their own metrics, not for agencies reporting to clients, and it does not offer white-labeling.
To get you started, here are 9 things to know about Geckoboard, taken from its own pages and our grades.
Pairing a TV needs no special hardware and apps connect directly, but building the metrics on each dashboard takes some setting up.
- 1
Best for live team numbers on an office TV
It's made for sales, support and marketing teams watching their own numbers, not for agencies, and there's no white-labeling on any plan.
- 2
Paid plans start at $79 a month
As its pricing page puts it: $79 per month, billed annually.
- 3
You can try it first
14-day free trial
- 4
It runs on Web
Web.
- 5
90+ data sources
Direct connections to HubSpot, Salesforce, Zendesk, Aircall, Shopify, Google Analytics, Google Ads and more, plus Google Sheets, Excel and SQL databases.
- 6
TV screens and loops
Pair office screens without special hardware, manage them remotely and rotate several dashboards on a timer.
- 7
Sharing and snapshots
Share dashboards by link with unlimited viewers, or schedule snapshots to Slack, Microsoft Teams or email.
- 8
A 2.2 GPA, above 2 of 13
That is against the other marketing reporting and call tracking tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Geckoboard you could make: reports and goals. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
Geckoboard at a glance
- Pricing
- Free trial, from $79 per month, billed annually
- Free plan
- No
- Free trial
- 14-day free trial
- Runs on
- Web
- Made by
- Geckoboard
- Category
- Marketing Reports & Call Tracking
- Our grade
- 2.2 GPA, fair
The report card
Best for live team numbers on an office TV
Geckoboard puts a team's key numbers from 90+ apps on office TV screens, shared links and scheduled Slack, Teams or email snapshots. It's made for sales, support and marketing teams watching their own numbers, not for agencies, and there's no white-labeling on any plan. Essentials is $79 a month billed annually for just 2 dashboards.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Graded on a small agency's 5 dashboards, though it's really built for in-house teams. Essentials is $79 a month billed annually for 2 dashboards and 1 editor, and 3 more dashboards at $24 each make $151. That's in the dear half, and alerts need Performance at $319. |
| Free plan and trial | C | No free plan. There's a 14-day free trial, and the listing doesn't say whether it wants a card. |
| Features | C | Live dashboards from 90+ sources with goals, TV screens, sharing links and scheduled snapshots, plus alerts and drilldown on Performance. It does that well, but there's no white-labeling on any plan, so it isn't built for reporting to clients. |
| Ease of use | C | No rating on record. Pairing a TV needs no special hardware and apps connect directly, but building the metrics on each dashboard takes some setting up. |
| Platforms and integrations | B | Web, plus office TVs paired without special hardware. It connects to HubSpot, Salesforce, Zendesk, Aircall, Shopify, Google Analytics, Sheets and SQL databases, posts to Slack and Teams, and has a Datasets API and an MCP server. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Geckoboard is for
- Great if you want a team's live numbers on an office TV
- Handy when you'd like key metrics dropped into Slack or Teams on a schedule
- Good for support and sales teams watching tickets, calls and deals
Who it is not for
- Skip it if you report to clients, as there's no white-labeling on any plan
- Tight if you need more than 2 dashboards, at $24 each on Essentials
Good to know
Good for
- Support and sales teams showing live numbers on an office TV
- Teams that want key metrics posted to Slack or Teams on a schedule
- Managers who need one shared view of a few KPIs
Worth knowing
- Essentials includes only 2 dashboards and 1 editor; extras cost $24 per dashboard and $20 per editor.
- Custom themes and a custom logo are a $40 add-on on Essentials, and there is no white-labeling on any plan.
- Shopify, Zendesk Support and Aircall have data volume limits on Essentials that rise on Performance.
- The page shows yearly-billed prices; the monthly-billed rates were not displayed. Prices exclude VAT.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$79
A month to start
Geckoboard is a paid product with a free trial, starting at $79 per month, billed annually.
Essentials
$79
per month for 2 dashboards and 1 editor, billed annually
Unlimited viewers and data sources, sharing links, TV screens and snapshots. Extra dashboards are $24 each and extra editors $20 each.
Performance
$319
per month for 20 dashboards and 3 editors, billed annually
5 screens, higher data volumes, Slack and Teams alerts, drilldown to source data, templates, folders and custom themes.
Enterprise
Custom
Sold through sales: custom limits, SSO, audit logs, data import controls, a metric-building service and a dedicated support manager.
Trying it first
14-day free trial
Read from geckoboard.com on Oct 18, 2026.
Ways to pay less
Annual discount
Save 20% with annual billing
Geckoboard's pricing page says annual billing saves 20% against paying monthly; Essentials is from $79 a month billed annually.
Stated on geckoboard.comNonprofit
20% off for non-profits
Through its non-profits program, Geckoboard gives a 20% discount on any plan, which it says lasts forever.
Stated on geckoboard.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Live KPI dashboards for TV screens, Slack and shared links. Here is what it does, as its own site describes it, and what it covers: public API, goals, reports, dashboards.
It does that well, but there's no white-labeling on any plan, so it isn't built for reporting to clients.
- 90+ data sources
- Direct connections to HubSpot, Salesforce, Zendesk, Aircall, Shopify, Google Analytics, Google Ads and more, plus Google Sheets, Excel and SQL databases.
- TV screens and loops
- Pair office screens without special hardware, manage them remotely and rotate several dashboards on a timer.
- Sharing and snapshots
- Share dashboards by link with unlimited viewers, or schedule snapshots to Slack, Microsoft Teams or email.
- Alerts and drilldown
- Performance adds threshold alerts in Slack or Teams, full-screen celebrations, and drilldown to the tickets, calls or deals behind a number.
- Goals and status indicators
- Set goals and status colors on metrics so a team can see at a glance whether a number is on track.
- Metrics MCP and Datasets API
- Ask about your metrics from Claude or ChatGPT through an MCP server, and push custom data in through the Datasets API.
Where it runs
- Web
What it works with
- HubSpot
- Salesforce
- Zendesk
- Aircall
- Google Sheets
- Shopify
- Google Analytics
- Google Ads
Geckoboard is made by Geckoboard.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
2/13
Other marketing reporting and call tracking tools it is graded above
Geckoboard's GPA of 2.2 is higher than 2 of the 13 other marketing reporting and call tracking tools we grade, and level with 3.
It stands best on platforms and integrations (B, above 0 of 13) and worst on features (C, above 0).
Its paid plans start at $79 a month, against a middle price of $63.50 for the category: 10 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 6 tools score higher and cost less.
Each grade against the category
Every bar is all 14 marketing reporting and call tracking tools we grade, cut by the letter each got. Geckoboard’s own letter is outlined.
- CValue for moneyAbove 2 of 13
- CFree plan and trialAbove 3 of 13
- CFeaturesAbove 0 of 13
- CEase of useAbove 0 of 13
- BPlatforms and integrationsAbove 0 of 13
Price against what you get
Each dot is one of 14 marketing reporting and call tracking tools. Further left costs less; higher up scores better on features, ease of use and platforms. Geckoboard is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Geckoboard you could make: reports and goals. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 8 of the 13 other marketing reporting and call tracking tools grade higher. It costs $948 a year.
What you could make
- Reports and goals: an app builder makes these well.
What you could not
- Connections that pull numbers from dozens of other services.
- It plugs into other products, HubSpot, Salesforce and Zendesk among them, and has an API.
What this rests on. Geckoboard’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Databox, Klipfolio, Data Studio and DashThis
The 4 tools Geckoboard is most often weighed against, with where each one differs from it.
- 2.4GPA
Databox
Free plan · from $71/mo
Reporting dashboards with an AI analyst over 130+ connected sources.
- Databox has a free plan. Geckoboard does not, though it has a free trial.
- 2.4GPA
Klipfolio
Free trial · from $120/mo
Custom-built business dashboards from 130+ sources and APIs.
- Geckoboard also covers goals.
- Klipfolio also covers spreadsheets.
- 3.0GPA
Data Studio
Free plan · from $9/mo
Google's free report and dashboard builder, formerly Looker Studio.
- Data Studio has a free plan. Geckoboard does not, though it has a free trial.
- Only Data Studio lists iOS and Android apps.
- Geckoboard also covers goals.
- 2.2GPA
DashThis
Free trial · from $44/mo
White-labeled marketing report dashboards priced by dashboard.
- Geckoboard also covers goals.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Geckoboard free?
No, Geckoboard is a paid product, but you can try it first. 14-day free trial.
How much does Geckoboard cost?
Geckoboard lists 3 plans. Essentials: $79 per month for 2 dashboards and 1 editor, billed annually.
What platforms does Geckoboard work on?
Geckoboard is available on Web.
Does Geckoboard offer any discounts?
Geckoboard publicly lists the following: Save 20% with annual billing; 20% off for non-profits.
Does Geckoboard have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Geckoboard is listed for Web.
Does Geckoboard have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Geckoboard is listed for Web.
Is Geckoboard open source?
Geckoboard is not described as open source on its own site, as read on Oct 18, 2026.
Does Geckoboard have an API?
Yes. Geckoboard offers a public API, according to its own site.
What does Geckoboard integrate with?
Geckoboard's listing names HubSpot, Salesforce, Zendesk, Aircall, Google Sheets, Shopify, Google Analytics and Google Ads.
Who makes Geckoboard?
Geckoboard is made by Geckoboard.
What are the alternatives to Geckoboard?
The closest alternatives to Geckoboard in our directory are Databox, Klipfolio, Data Studio and DashThis.
How does Geckoboard compare with other marketing reporting and call tracking tools?
Geckoboard's GPA of 2.2 is higher than 2 of the 13 other marketing reporting and call tracking tools we grade, and level with 3.
Is Geckoboard good value for money?
ToolGPA grades Geckoboard C for value for money. Its paid plans start at $79 a month, against a middle price of $63.50 for the category: 10 of the 13 others that charge start lower.
Could I make my own version of Geckoboard?
The plain part of Geckoboard you could make: reports and goals. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Geckoboard’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Geckoboard's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Geckoboard. Prices change, so check geckoboard.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Geckoboard, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/geckoboard
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Geckoboard: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/geckoboard
Know someone choosing between marketing reporting and call tracking tools?
Send them this guide: toolgpa.com/tools/geckoboard/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded marketing reporting and call tracking tools after Geckoboard, each with an Insider's Guide of its own.
- Marketing Reports & Call Tracking Insider's GuideEvery one of the 14 marketing reporting and call tracking tools we grade, compared
- Data Studio Insider's GuideGoogle's free report and dashboard builder, formerly Looker Studio3.0 GPA
- AgencyAnalytics Insider's GuideWhite-labeled client reporting dashboards for marketing agencies2.6 GPA
- CallRail Insider's GuideCall tracking and attribution that ties phone leads to campaigns2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Geckoboard’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Geckoboard is a trademark of its owner, and this guide is not made, paid for or approved by Geckoboard. Prices and plans change: check geckoboard.com before you buy.