The GEO Toolbox Insider’s Guide
Everything we know about GEO Toolbox in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
GEO Toolbox
The Insider’s Guide
Tracks how eight AI engines cite your brand, with content fixes
Every plan, grade, refund rule and rival among AI search visibility tools, read from GEO Toolbox’s own pages.
Made by GEO Toolbox · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from GEO Toolbox’s own pages, its app-store listings and our grades. Every fact in it is on GEO Toolbox’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 29 of the 157 other AI search visibility tools we grade
GEO Toolbox checks a set of prompts each week across up to eight AI engines and reports whether each one cites, mentions or ignores your site, next to your competitors. It adds a page grader for citability, an AI crawler and agent-readiness scan, and content briefs and article drafts. Plans are priced by brands, prompts and engines, and every tool draws on one monthly pool of credits.
To get you started, here are 9 things to know about GEO Toolbox, taken from its own pages and our grades.
- 1
Best for weekly AI citation checks with page-level fixes
GEO Toolbox checks your prompts each week and says, engine by engine, whether you were cited, mentioned or missing, then grades your pages and suggests fixes.
- 2
Paid plans start at $79 a month
As its pricing page puts it: $79 per month for 50 prompts, billed annually ($99 billed monthly).
- 3
You can try it first
7-day free trial on Starter, Plus, Pro and Growth; card required, a quarter of the credits
- 4
It runs on Web
Web.
- 5
AI visibility tracker
Weekly checks of your prompts on ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, AI Mode, Bing Copilot and Grok, split into cited, mentioned and not found.
- 6
GEO Scan and Query Fan-Out
Runs one prompt across all engines for a 0 to 100 visibility score, and lists the sub-questions the engines ask behind it.
- 7
Content Analyzer
Grades any URL on 21 signals such as schema markup, AI bot access, JavaScript rendering and freshness, and maps each to a fix.
- 8
A 2.0 GPA, above 29 of 157
That is against the other AI search visibility tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of GEO Toolbox you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
GEO Toolbox at a glance
- Pricing
- Free trial, from $79 per month for 50 prompts, billed annually ($99 billed monthly)
- Free plan
- No
- Free trial
- 7-day free trial on Starter, Plus, Pro and Growth; card required, a quarter of the credits
- Runs on
- Web
- Made by
- GEO Toolbox
- Category
- AI Search Visibility (AEO & GEO)
- Our grade
- 2.0 GPA, fair
The report card
Best for weekly AI citation checks with page-level fixes
GEO Toolbox checks your prompts each week and says, engine by engine, whether you were cited, mentioned or missing, then grades your pages and suggests fixes. But Starter at $79 covers only ChatGPT, Perplexity and AI Overviews, scans are weekly unless you pay for a daily add-on on Scale or Enterprise, credits don't roll over, and the 7-day trial needs a card.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Starter is $79 a month billed yearly, or $99 monthly, for 1 brand and 50 prompts on 3 engines. That sits between this category's middle and its dearer quarter, and adding Gemini and Claude means Plus at $159. |
| Free plan and trial | D | A 7-day trial that needs a card, and you only get a quarter of the month's credits during it. There's no free plan, though a few free one-off checks sit on the site. |
| Features | C | Cited, mentioned or missing on up to 8 engines, a 21-signal page grader, an AI crawler scan, briefs and drafts. The gaps: scans are weekly on every plan, and Starter only gets ChatGPT, Perplexity and AI Overviews. |
| Ease of use | C | No rating on record. Every tool draws on one credit pool, and a Claude check costs 20 credits against 1 for Perplexity, so there's budgeting to do. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It connects to Google Search Console and Google Analytics 4, and no API is listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who GEO Toolbox is for
- Fits if you're an SEO consultant tracking AI citations for one to five brands
- Works for agencies with up to 25 client brands that need white-label reports
Who it is not for
- Skip it if you need daily numbers, as scans are weekly and daily scans are an add-on on Scale and Enterprise only
- Pricey if Gemini and Claude matter, as they start at Plus for $159 a month, and all 8 engines need Pro at $399
- Not for you if you want to try it without a card, and the trial gives only a quarter of the credits
- Watch out: credits don't roll over, and a Claude check costs 20 credits and Grok 31, against 1 for Perplexity
- Too light for SEO work: no keyword ranks, backlinks, site-speed audits or API, so you'll keep an SEO suite
Good to know
Good for
- SEO consultants tracking AI citations for one or a few brands
- Agencies reporting AI visibility for up to 25 client brands
- Teams that want page-level fixes alongside the tracking
Worth knowing
- Starter covers only ChatGPT, Perplexity and Google AI Overviews; Gemini and Claude need Plus, and all eight engines need Pro or Scale.
- Scans are weekly on every plan; daily scans are a paid add-on on Scale and Enterprise only.
- Credits do not roll over, and Claude (20 credits) and Grok (31) checks cost far more than Perplexity (1) or ChatGPT (4).
- It does no keyword rank tracking, backlink analysis or site-speed audits; the vendor says to keep an SEO suite for those.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$79
A month to start
GEO Toolbox is a paid product with a free trial, starting at $79 per month for 50 prompts, billed annually ($99 billed monthly).
There's no free plan, though a few free one-off checks sit on the site.
Starter
$79
per month for 50 prompts, billed annually ($99 billed monthly)
1 brand, weekly scans on ChatGPT, Perplexity and Google AI Overviews, 12,000 credits a month and 180 days of history.
Plus
$159
per month for 100 prompts, billed annually ($199 billed monthly)
Up to 3 brands, any 5 of the 8 engines, 30,000 credits, 2 seats, share-of-voice reports, content briefs and about 15 articles a month.
Pro
$399
per month for 150 prompts, billed monthly ($3,828 billed yearly)
Up to 5 brands, all 8 engines, 50,000 credits, 3 seats, 50 AI analyst questions and about 30 articles a month.
Growth
$399
per month for 15 brands, billed annually ($499 billed monthly)
For agencies: 50 prompts per brand, any 5 of the 8 engines, 80,000 credits, unlimited seats and white-label client reports.
Scale
$999
per month for 25 brands, billed monthly ($9,588 billed yearly)
For agencies: 50 prompts per brand on all 8 engines, 130,000 credits, a daily-scan add-on and priority support. No free trial.
Enterprise
Custom
Custom credit volumes, unlimited brands and prompts, SSO, a dedicated success manager and a support SLA. Arranged on a call.
Trying it first
7-day free trial on Starter, Plus, Pro and Growth; card required, a quarter of the credits
Read from geotoolbox.ai on Oct 23, 2026.
Ways to pay less
Annual discount
Save 20% with annual billing
GEO Toolbox says annual billing saves 20%, about two months free: Starter is $79 a month billed annually instead of $99 billed monthly.
Stated on geotoolbox.ai
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Tracks how eight AI engines cite your brand, with content fixes. Here is what it does, as its own site describes it, and what it covers: AI features, reports, AI search visibility, content optimization.
The gaps: scans are weekly on every plan, and Starter only gets ChatGPT, Perplexity and AI Overviews.
- AI visibility tracker
- Weekly checks of your prompts on ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, AI Mode, Bing Copilot and Grok, split into cited, mentioned and not found.
- GEO Scan and Query Fan-Out
- Runs one prompt across all engines for a 0 to 100 visibility score, and lists the sub-questions the engines ask behind it.
- Content Analyzer
- Grades any URL on 21 signals such as schema markup, AI bot access, JavaScript rendering and freshness, and maps each to a fix.
- Agent Readiness scan
- Fetches a site as several AI crawlers and checks robots.txt against 34 bots, with a score and a list of problems.
- Content Studio
- From Plus up, writes SEO briefs and article drafts; each article costs 250 credits from the monthly pool.
- Competitor and community intel
- Shows who is cited instead of you, and from Plus up, the Reddit and forum threads that AI answers quote.
Where it runs
- Web
What it works with
- Google Search Console
- Google Analytics 4
GEO Toolbox is made by GEO Toolbox.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
29/157
Other AI search visibility tools it is graded above
GEO Toolbox's GPA of 2.0 is higher than 29 of the 157 other AI search visibility tools we grade, and level with 38.
It stands best on platforms and integrations (B, above 51 of 157) and worst on free plan and trial (D, above 23).
Its paid plans start at $79 a month, against a middle price of $59 for the category: 77 of the 128 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 13 tools score higher and cost less.
Each grade against the category
Every bar is all 158 AI search visibility tools we grade, cut by the letter each got. GEO Toolbox’s own letter is outlined.
- CValue for moneyAbove 19 of 157
- DFree plan and trialAbove 23 of 157
- CFeaturesAbove 6 of 157
- CEase of useAbove 0 of 157
- BPlatforms and integrationsAbove 51 of 157
Price against what you get
Each dot is one of 131 AI search visibility tools. Further left costs less; higher up scores better on features, ease of use and platforms. GEO Toolbox is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of GEO Toolbox you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 90 of the 157 other AI search visibility tools grade higher. It costs $948 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- A score built from what the top results for each keyword cover.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. GEO Toolbox’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Peec AI, Otterly.AI, Rankscale AI, Promptwatch and Semrush
The 5 tools GEO Toolbox is most often weighed against, with where each one differs from it.
- 2.2GPA
Peec AI
Free trial · from $95/mo
AI search analytics that tracks brand prompts across AI models.
- GEO Toolbox also covers content optimization.
- Peec AI also covers web analytics.
- 2.4GPA
Otterly.AI
Free trial · from $25/mo
Daily brand and citation tracking across AI search engines.
- GEO Toolbox also covers content optimization.
- Otterly.AI also covers site audit.
- 3.0GPA
Rankscale AI
Free trial · from $17/mo
Credit-based AI visibility tracker covering 17+ AI engines.
- GEO Toolbox also covers content optimization.
- Rankscale AI also covers web analytics.
- 2.4GPA
Promptwatch
Free trial · from $95/mo
AI visibility tracking with agents that write content to get cited.
- GEO Toolbox also covers reports.
- Promptwatch also covers AI agents and web analytics.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- Semrush has a free plan. GEO Toolbox does not, though it has a free trial.
- GEO Toolbox also covers AI search visibility and content optimization.
- Semrush also covers keyword research, rank tracking, site audit and backlink analysis.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is GEO Toolbox free?
No, GEO Toolbox is a paid product, but you can try it first. 7-day free trial on Starter, Plus, Pro and Growth; card required, a quarter of the credits.
How much does GEO Toolbox cost?
GEO Toolbox lists 6 plans. Starter: $79 per month for 50 prompts, billed annually ($99 billed monthly).
What platforms does GEO Toolbox work on?
GEO Toolbox is available on Web.
Does GEO Toolbox offer any discounts?
GEO Toolbox publicly lists the following: Save 20% with annual billing.
Does GEO Toolbox have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. GEO Toolbox is listed for Web.
Does GEO Toolbox have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. GEO Toolbox is listed for Web.
Is GEO Toolbox open source?
GEO Toolbox is not described as open source on its own site, as read on Oct 23, 2026.
What does GEO Toolbox integrate with?
GEO Toolbox's listing names Google Search Console and Google Analytics 4.
Who makes GEO Toolbox?
GEO Toolbox is made by a company of the same name.
What are the alternatives to GEO Toolbox?
The closest alternatives to GEO Toolbox in our directory are Peec AI, Otterly.AI, Rankscale AI, Promptwatch and Semrush.
How does GEO Toolbox compare with other AI search visibility tools?
GEO Toolbox's GPA of 2.0 is higher than 29 of the 157 other AI search visibility tools we grade, and level with 38.
Is GEO Toolbox good value for money?
ToolGPA grades GEO Toolbox C for value for money. Its paid plans start at $79 a month, against a middle price of $59 for the category: 77 of the 128 others that charge start lower.
Could I make my own version of GEO Toolbox?
The plain part of GEO Toolbox you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from GEO Toolbox’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from GEO Toolbox's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by GEO Toolbox. Prices change, so check geotoolbox.ai before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- GEO Toolbox, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/geo-toolbox
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "GEO Toolbox: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/geo-toolbox
Know someone choosing between AI search visibility tools?
Send them this guide: toolgpa.com/tools/geo-toolbox/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded AI search visibility tools after GEO Toolbox, each with an Insider's Guide of its own.
- AI Search Visibility (AEO & GEO) Insider's GuideEvery one of the 158 AI search visibility tools we grade, compared
- geoSurge Insider's GuideFree AI visibility tracking that runs on your own AI subscriptions3.0 GPA
- llms-txt.io Insider's Guidellms.txt generator, validator, API and auto-updating managed files3.0 GPA
- Rankscale AI Insider's GuideCredit-based AI visibility tracker covering 17+ AI engines3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what GEO Toolbox’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. GEO Toolbox is a trademark of its owner, and this guide is not made, paid for or approved by GEO Toolbox. Prices and plans change: check geotoolbox.ai before you buy.