The Heyflow Insider’s Guide
Everything we know about Heyflow in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Heyflow
The Insider’s Guide
No-code builder for lead funnels and multi-step forms
Every plan, grade, refund rule and rival among form and survey tools, read from Heyflow’s own pages.
Made by Heyflow GmbH · checked Oct 6, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Heyflow’s own pages, its app-store listings and our grades. Every fact in it is on Heyflow’s page too, where it is kept up to date. Checked Oct 6, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 0 of the 30 other form and survey tools we grade
Heyflow is a no-code builder for interactive lead funnels, multi-step forms, quizzes and landing pages, aimed at marketing and lead generation teams. Lead generation plans are sold by the number of responses per month, and a separate e-commerce plan is sold by visitors. Feature bundles such as custom design, A/B testing and custom code come with the higher tiers. Data is hosted and processed in Europe.
To get you started, here are 9 things to know about Heyflow, taken from its own pages and our grades.
No store rating on record, and a funnel is a build: steps, logic, embedding, then pixels and tracking wired up to be any use.
- 1
Best for lead funnels for marketing teams
Heyflow builds the multi-step funnels and quizzes that marketing teams put in front of ad traffic, with drop-off analytics and tracking pixels included.
- 2
Paid plans start at $49 a month
As its pricing page puts it: $49 per month, billed yearly ($89 billed monthly).
- 3
You can try it first
14-day free trial, no credit card needed
- 4
It runs on Web
Web.
- 5
Multi-step funnels and forms
Build interactive funnels, quizzes and multi-step forms without code, then embed them as a web component or popup or connect them to a domain.
- 6
Conditional logic and calculations
Conditional logic is part of every plan. Formulas for lead scoring and dynamic pricing come with the Conversion bundle on Growth and Scale.
- 7
Tracking and analytics
Built-in analytics show conversion rates and drop-off points, with native connections to Google Analytics 4, Google Tag Manager and ad pixels.
- 8
A 2.0 GPA, above 0 of 30
That is against the other form and survey tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Heyflow you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
Heyflow at a glance
- Pricing
- Free trial, from $49 per month, billed yearly ($89 billed monthly)
- Free plan
- No
- Free trial
- 14-day free trial, no credit card needed
- Runs on
- Web
- Made by
- Heyflow GmbH, since 2020
- Category
- Forms & Surveys
- Our grade
- 2.0 GPA, fair
The report card
Best for lead funnels for marketing teams
Heyflow builds the multi-step funnels and quizzes that marketing teams put in front of ad traffic, with drop-off analytics and tracking pixels included. There's no free plan, only a 14-day trial, and Starter is $49 a month billed yearly for 50 responses, 5 funnels and 1 seat with the Heyflow logo on. Extra leads cost $0.20 or more each, and branding removal waits for Growth at $99. For a simple form, look elsewhere.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | $49 a month billed yearly buys 50 responses, 5 funnels and 1 seat with Heyflow's logo still on it. The parts you'd actually want sit far above this category's $24 middle: branding removal, payments and custom CSS on Growth at $99, A/B testing on Scale at $249. |
| Free plan and trial | C | No free plan. A 14-day trial with no credit card needed is the whole of it, and then you're on a paid plan or you're out. |
| Features | C | It does the lead funnel job fully: multi-step flows, conditional logic on every plan, lead scoring formulas, drop-off analytics, GA4 and ad pixels, A/B testing on Scale. But that's a narrower job than this category's. No signatures, and payments only from Growth. |
| Ease of use | C | No store rating on record, and a funnel is a build: steps, logic, embedding, then pixels and tracking wired up to be any use. Custom CSS and JavaScript are there if you want to go further. |
| Platforms and integrations | B | Web with CRM integrations in the Core bundle on every plan: HubSpot, Pipedrive, Zoho CRM, Google Sheets, Slack, Airtable, Zapier and Make. Salesforce waits for Scale and Klaviyo for Prime. No apps of its own. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Heyflow is for
- Fits if you're a marketing team building lead funnels for paid campaigns that rely on tracking pixels
- Works for online shops that use a quiz to steer shoppers to a product, on the traffic-priced Prime plan
Who it is not for
- Not for you if you want a free plan, as there's only a 14-day trial
- Tight if you start on Starter: 50 responses a month, 5 funnels and 1 seat, for $49 billed yearly or $89 monthly
- Pricey if you get lots of leads or need more people: extra responses cost $0.20 to $0.24 each and extra seats $40 a month
- Watch out: removing the Heyflow logo, custom CSS and payments need Growth at $99; A/B testing and custom JavaScript need Scale at $249
- Watch out: prices exclude VAT and come from an August 29, 2026 archive copy, because the live pricing page showed a bot check
Good to know
Good for
- Marketing teams building lead generation funnels
- Agencies running paid campaigns that depend on tracking pixels
- E-commerce stores using quiz funnels to guide shoppers
Worth knowing
- There is no free plan, only a 14-day trial, and Starter is limited to 50 responses a month and 1 seat.
- Removing the Heyflow logo, custom CSS and custom fonts start at Growth; A/B testing and custom JavaScript need Scale.
- Extra usage is charged: additional seats are $40 each per month and additional responses $0.20 to $0.24 per lead.
- Prices here come from an August 29, 2026 archive copy of the pricing page, because the live site showed a bot check; they exclude VAT.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$49
A month to start
Heyflow is a paid product with a free trial, starting at $49 per month, billed yearly ($89 billed monthly).
Starter
$49
per month, billed yearly ($89 billed monthly)
50 responses a month, 5 funnels and 1 seat, with the Core bundle: conditional logic, embedding, analytics, tracking pixels and CRM integrations.
Growth
$99
per month, billed yearly ($149 billed monthly)
250 responses a month, 10 funnels and 2 seats, plus Heyflow branding removed, custom CSS and fonts, payments, phone validation and SMS codes.
Scale
$249
per month, billed yearly ($299 billed monthly)
1,000 responses a month, 20 funnels and 4 seats, plus A/B testing, custom JavaScript and HTML, Salesforce, WhatsApp replies and security tools.
Prime
$259
per month, billed yearly ($369 billed monthly)
E-commerce plan priced by traffic: 25,000 visitors a month, 10 quiz funnels and 4 seats, with Klaviyo, Shopify and Stripe integrations.
Enterprise
From $1,100
per month
More than 5,000 responses a month, unlimited funnels, advanced technical support and custom enterprise security.
Trying it first
14-day free trial, no credit card needed
Read from web.archive.org on Oct 6, 2026, where its own pages could not be read.
Ways to pay less
Annual discount
Save up to 31% with yearly billing
The pricing page advertises up to 31% off for yearly billing. In US dollars, Starter is $49 instead of $89 per month, Growth $99 instead of $149 and Scale $249 instead of $299.
Stated on web.archive.org
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
No-code builder for lead funnels and multi-step forms. Here is what it does, as its own site describes it, and what it covers: AI features, no-code, forms.
But that's a narrower job than this category's.
- Multi-step funnels and forms
- Build interactive funnels, quizzes and multi-step forms without code, then embed them as a web component or popup or connect them to a domain.
- Conditional logic and calculations
- Conditional logic is part of every plan. Formulas for lead scoring and dynamic pricing come with the Conversion bundle on Growth and Scale.
- Tracking and analytics
- Built-in analytics show conversion rates and drop-off points, with native connections to Google Analytics 4, Google Tag Manager and ad pixels.
- CRM and automation integrations
- HubSpot, Pipedrive, Zoho CRM, Google Sheets, Slack, Airtable, Zapier and Make are in the Core bundle. Salesforce and Klaviyo need Scale.
- A/B testing and custom code
- The Scale plan adds native A/B testing and lets you edit JavaScript, HTML and head code inside a funnel.
- Heyflow AI credits
- Each plan includes monthly AI credits for AI-generated blocks: 500 on Starter, 2,000 on Growth and 5,000 on Scale, plus 2,000 once at sign-up.
Where it runs
- Web
What it works with
- HubSpot
- Pipedrive
- Zoho CRM
- Google Sheets
- Slack
- Airtable
- Zapier
- Make
Heyflow is made by Heyflow GmbH, and has been around since 2020.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/30
Other form and survey tools it is graded above
Heyflow's GPA of 2.0 is higher than 0 of the 30 other form and survey tools we grade, and level with 2.
It stands best on platforms and integrations (B, above 4 of 30) and worst on value for money (D, above 0).
Its paid plans start at $49 a month, against a middle price of $21 for the category: 25 of the 30 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 18 tools score higher and cost less.
Each grade against the category
Every bar is all 31 form and survey tools we grade, cut by the letter each got. Heyflow’s own letter is outlined.
- DValue for moneyAbove 0 of 30
- CFree plan and trialAbove 1 of 30
- CFeaturesAbove 0 of 30
- CEase of useAbove 0 of 30
- BPlatforms and integrationsAbove 4 of 30
Price against what you get
Each dot is one of 31 form and survey tools. Further left costs less; higher up scores better on features, ease of use and platforms. Heyflow is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Heyflow you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 28 of the 30 other form and survey tools grade higher. It costs $588 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- A builder that other people can use without writing code.
- It plugs into other products, HubSpot, Pipedrive and Zoho CRM among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Heyflow’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
involve.me, Typeform, Jotform, Fillout and Tally
The 5 tools Heyflow is most often weighed against, with where each one differs from it.
- 2.4GPA
involve.me
Free plan · from $29/mo
Quiz funnel, form and calculator builder with CRM and email.
- involve.me has a free plan. Heyflow does not, though it has a free trial.
- involve.me also covers templates, marketing automation, workflow automation and surveys.
- 2.4GPA
Typeform
Free plan · from $28/mo
Form, survey and quiz builder with logic, AI and video questions.
- Typeform has a free plan. Heyflow does not, though it has a free trial.
- Heyflow also covers no-code.
- Typeform also covers templates, workflow automation, surveys and reports.
- 3.0GPA
Jotform
Free plan · from $34/mo
No-code form builder with payments, e-signatures and workflows.
- Jotform has a free plan. Heyflow does not, though it has a free trial.
- Only Jotform lists iOS and Android apps.
- Heyflow also covers no-code.
- 2.8GPA
Fillout
Free plan · from $15/mo
Form builder with unlimited seats, payments and scheduling.
- Fillout has a free plan. Heyflow does not, though it has a free trial.
- Heyflow also covers no-code.
- Fillout also covers templates, workflow automation and surveys.
- 2.8GPA
Tally
Free plan · from $24/mo
Free form builder that works like a text document.
- Tally has a free plan. Heyflow does not, though it has a free trial.
- Tally also covers templates and surveys.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Heyflow free?
No, Heyflow is a paid product, but you can try it first. 14-day free trial, no credit card needed.
How much does Heyflow cost?
Heyflow lists 5 plans. Starter: $49 per month, billed yearly ($89 billed monthly).
What platforms does Heyflow work on?
Heyflow is available on Web.
Does Heyflow offer any discounts?
Heyflow publicly lists the following: Save up to 31% with yearly billing.
Does Heyflow have an Android app?
No Android app was listed when its pages were read on Oct 6, 2026. Heyflow is listed for Web.
Does Heyflow have an iPhone app?
No iPhone app was listed when its pages were read on Oct 6, 2026. Heyflow is listed for Web.
Is Heyflow open source?
Heyflow is not described as open source on its own site, as read on Oct 6, 2026.
What does Heyflow integrate with?
Heyflow's listing names HubSpot, Pipedrive, Zoho CRM, Google Sheets, Slack, Airtable, Zapier and Make.
Who makes Heyflow?
Heyflow is made by Heyflow GmbH. It dates from 2020.
What are the alternatives to Heyflow?
The closest alternatives to Heyflow in our directory are involve.me, Typeform, Jotform, Fillout and Tally.
How does Heyflow compare with other form and survey tools?
Heyflow's GPA of 2.0 is higher than 0 of the 30 other form and survey tools we grade, and level with 2.
Is Heyflow good value for money?
ToolGPA grades Heyflow D for value for money. Its paid plans start at $49 a month, against a middle price of $21 for the category: 25 of the 30 others that charge start lower.
Could I make my own version of Heyflow?
To replace Heyflow you would be making a builder that other people can use without writing code.
Where this guide comes from
The prices, plans, platforms and features were read from Heyflow’s own pages on Oct 6, 2026, and the grades were given on Oct 10, 2026. Graded from this listing, whose facts were read on 6 October 2026 from a 29 August 2026 archive copy of Heyflow's own pricing page, because the live page shows a bot check. It still would not load when we went back. Also tested with a demo account on 2026-05-26.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Heyflow GmbH. Prices change, so check heyflow.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Heyflow, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/heyflow
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Heyflow: The Insider's Guide", checked Oct 6, 2026. https://toolgpa.com/tools/heyflow
Know someone choosing between form and survey tools?
Send them this guide: toolgpa.com/tools/heyflow/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded form and survey tools after Heyflow, each with an Insider's Guide of its own.
- Forms & Surveys Insider's GuideEvery one of the 31 form and survey tools we grade, compared
- Google Forms Insider's GuideForm, survey and quiz builder that comes with a Google Account3.2 GPA
- Jotform Insider's GuideNo-code form builder with payments, e-signatures and workflows3.0 GPA
- Fillout Insider's GuideForm builder with unlimited seats, payments and scheduling2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Heyflow’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Heyflow is a trademark of its owner, and this guide is not made, paid for or approved by Heyflow GmbH. Prices and plans change: check heyflow.com before you buy.