The HockeyStack Insider’s Guide
Everything we know about HockeyStack in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
HockeyStack
The Insider’s Guide
B2B revenue attribution and go-to-market analytics
Every plan, grade, refund rule and rival among website and product analytics tools, read from HockeyStack’s own pages.
Made by HockeyStack, Inc. · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from HockeyStack’s own pages, its app-store listings and our grades. Every fact in it is on HockeyStack’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 7 of the 58 other website and product analytics tools we grade
HockeyStack is a B2B analytics platform that connects marketing, sales and revenue data to show the buyer journey from first anonymous touch to closed-won. It offers multi-touch attribution, lift reports, custom dashboards and an AI assistant called Odin.
To get you started, here are 7 things to know about HockeyStack, taken from its own pages and our grades.
- 1
Best for B2B revenue attribution for go-to-market teams
The pricing page is a form to book a call, and access starts with a demo.
- 2
It runs on Web
Web.
- 3
Buyer journey view
Shows every interaction from first anonymous touch to closed-won; the vendor says cookieless tracking captures the dark funnel.
- 4
Multi-touch attribution
Apply any attribution model and compare how each credits channels side by side.
- 5
Lift and incrementality reports
Compare exposed and unexposed accounts to see which campaigns drive conversions.
- 6
A 1.8 GPA, above 7 of 58
That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
The plain part of HockeyStack you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
HockeyStack at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- HockeyStack, Inc.
- Category
- Website & Product Analytics
- Our grade
- 1.8 GPA, weak
The report card
Best for B2B revenue attribution for go-to-market teams
HockeyStack shows the buyer journey and multi-touch attribution for B2B teams. The pricing page is a form to book a call, and access starts with a demo. It's not for counting website visits.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price is published; the pricing page is a booking form. With nothing to compare, it sits in the middle. |
| Free plan and trial | F | No free plan or free trial is on record for it. |
| Features | C | Buyer journeys, multi-touch attribution, lift reports, custom dashboards and syncing. Aimed at B2B go-to-market teams. |
| Ease of use | C | No rating on record. Onboarding starts with a demo. |
| Platforms and integrations | B | Web, with Salesforce and HubSpot syncing. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who HockeyStack is for
- Fits if you run B2B marketing and sales and want attribution in one place
- Works for teams on Salesforce or HubSpot
Who it is not for
- Not for you if you only want to count visitors
- Skip it if you need a price first, as the pricing page is a booking form
- Tight if you want to try it: there's no free plan or trial
- Watch out: you can't see the product without a demo request
Good to know
Good for
- B2B revenue and marketing teams measuring pipeline impact
- GTM operations teams reconciling CRM and ad platform data
Worth knowing
- No prices are published; the pricing page is a form to book a call with the team.
- It is aimed at B2B go-to-market teams, not at simple website traffic counting.
- Access starts with a demo request.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
HockeyStack's current pricing could not be confirmed from its own site.
No price is published; the pricing page is a booking form.
We could not confirm HockeyStack’s current prices from its own site, so this guide lists no plans. hockeystack.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
B2B revenue attribution and go-to-market analytics. Here is what it does, as its own site describes it, and what it covers: AI features, reports, dashboards, web analytics.
Buyer journeys, multi-touch attribution, lift reports, custom dashboards and syncing.
- Buyer journey view
- Shows every interaction from first anonymous touch to closed-won; the vendor says cookieless tracking captures the dark funnel.
- Multi-touch attribution
- Apply any attribution model and compare how each credits channels side by side.
- Lift and incrementality reports
- Compare exposed and unexposed accounts to see which campaigns drive conversions.
- Custom reports and dashboards
- Build reports on your own business logic across attribution models, scoring weights and campaign groupings, with no SQL.
- Two-way data syncing
- Syncs with CRM, ad platforms and warehouse, and pushes conversion data back to those tools.
Where it runs
- Web
What it works with
- Salesforce
- HubSpot
HockeyStack is made by HockeyStack, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
7/58
Other website and product analytics tools it is graded above
HockeyStack's GPA of 1.8 is higher than 7 of the 58 other website and product analytics tools we grade, and level with 5.
It stands best on platforms and integrations (B, above 20 of 58) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 59 website and product analytics tools we grade, cut by the letter each got. HockeyStack’s own letter is outlined.
- CValue for moneyAbove 5 of 58
- FFree plan and trialAbove 0 of 58
- CFeaturesAbove 1 of 58
- CEase of useAbove 3 of 58
- BPlatforms and integrationsAbove 20 of 58
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of HockeyStack you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 46 of the 58 other website and product analytics tools grade higher.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections that pull numbers from dozens of other services.
- A tracking script and a database that counts every visit.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. HockeyStack’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Dreamdata, Usermaven, Mixpanel, Amplitude and Segment
The 5 tools HockeyStack is most often weighed against, with where each one differs from it.
- 2.2GPA
Dreamdata
Free plan · from $0/mo
B2B attribution and go-to-market analytics.
- Dreamdata has a free plan. HockeyStack does not.
- 1.6GPA
Usermaven
Paid
- 3.0GPA
Mixpanel
Free plan · from $100/mo
Event-based product analytics with replays, flags and experiments.
- Mixpanel has a free plan. HockeyStack does not.
- HockeyStack also covers reports and dashboards.
- Mixpanel also covers session replay and a/B testing.
- 3.0GPA
Amplitude
Free plan · from $900/yr
Product analytics with session replay, experiments and in-app guides.
- Amplitude has a free plan. HockeyStack does not.
- HockeyStack also covers reports and dashboards.
- Amplitude also covers surveys, session replay and a/B testing.
- 2.4GPA
Segment
Free trial
Customer data platform from Twilio that collects and routes events.
- HockeyStack also covers reports, dashboards and web analytics.
- Segment also covers workflow automation.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
10
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is HockeyStack free?
No. HockeyStack is a paid product.
What platforms does HockeyStack work on?
HockeyStack is available on Web.
Does HockeyStack have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. HockeyStack is listed for Web.
Does HockeyStack have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. HockeyStack is listed for Web.
Is HockeyStack open source?
HockeyStack is not described as open source on its own site, as read on Nov 12, 2026.
What does HockeyStack integrate with?
HockeyStack's listing names Salesforce and HubSpot. A listing names up to eight integrations, so it may connect to more.
Who makes HockeyStack?
HockeyStack is made by HockeyStack, Inc.
What are the alternatives to HockeyStack?
The closest alternatives to HockeyStack in our directory are Dreamdata, Usermaven, Mixpanel, Amplitude and Segment.
How does HockeyStack compare with other website and product analytics tools?
HockeyStack's GPA of 1.8 is higher than 7 of the 58 other website and product analytics tools we grade, and level with 5.
Could I make my own version of HockeyStack?
The plain part of HockeyStack you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from HockeyStack’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from HockeyStack's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by HockeyStack, Inc. Prices change, so check hockeystack.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- HockeyStack, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/hockeystack
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "HockeyStack: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/hockeystack
Know someone choosing between website and product analytics tools?
Send them this guide: toolgpa.com/tools/hockeystack/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and product analytics tools after HockeyStack, each with an Insider's Guide of its own.
- Website & Product Analytics Insider's GuideEvery one of the 59 website and product analytics tools we grade, compared
- Google Analytics Insider's GuideGoogle's free website and app analytics, with a paid 360 tier3.4 GPA
- Microsoft Clarity Insider's GuideFree session recordings and heatmaps from Microsoft, no traffic cap3.2 GPA
- PostHog Insider's GuideOpen-source product analytics with replays, flags and surveys3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what HockeyStack’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. HockeyStack is a trademark of its owner, and this guide is not made, paid for or approved by HockeyStack, Inc. Prices and plans change: check hockeystack.com before you buy.