The Infobip Insider’s Guide
Everything we know about Infobip in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Infobip
The Insider’s Guide
Omnichannel messaging platform with SMS, WhatsApp, RCS and AI agents
Every plan, grade, refund rule and rival among SMS and chat marketing tools, read from Infobip’s own pages.
Made by Infobip · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Infobip’s own pages, its app-store listings and our grades. Every fact in it is on Infobip’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 18 of the 31 other SMS and chat marketing tools we grade
Infobip is a cloud communications platform that sends messages over SMS, WhatsApp, RCS, email, voice, Viber and other channels, through APIs or its own tools. It also sells a chatbot builder, a cloud contact center and journey orchestration. It is aimed at businesses and platforms that send at volume.
To get you started, here are 8 things to know about Infobip, taken from its own pages and our grades.
No plan or fixed price is published, so you can't budget before you talk to them.
- 1
Best for messaging APIs for high-volume senders
It is built for businesses that send at volume.
- 2
You can try it first
'Try for free' sign-up offered; trial terms are not stated on the pricing page.
- 3
It runs on Web
Web.
- 4
Programmable channels
SMS, RCS, email, MMS, voice, live chat, WhatsApp, Viber, Messenger, Instagram and more, each available through an API.
- 5
AI chatbot builder and AI agents
Build conversational agents that answer customers on messaging channels.
- 6
Journey orchestration
Automate omnichannel marketing journeys across channels.
- 7
A 2.2 GPA, above 18 of 31
That is against the other SMS and chat marketing tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Infobip you would be making texts to thousands of numbers, registered with the carriers. That is not a weekend's work, with an AI app builder or without one.
Infobip at a glance
- Pricing
- Free trial
- Free plan
- No
- Free trial
- 'Try for free' sign-up offered; trial terms are not stated on the pricing page.
- Runs on
- Web
- Made by
- Infobip
- Category
- SMS & Chat Marketing
- Our grade
- 2.2 GPA, fair
The report card
Best for messaging APIs for high-volume senders
Infobip sends messages over SMS, WhatsApp, RCS, email and voice, through APIs or its own tools, with a chatbot builder and contact center on the side. It is built for businesses that send at volume. No plan or fixed price is published, so you can't budget before you talk to them.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No plans or fixed prices are published. SMS is pay as you go and the page only gives an estimate by country and volume, so there is nothing to grade against the category's $40.50 middle. |
| Free plan and trial | D | 'Try for free' is offered, but the pricing page doesn't say how long it lasts or whether a card is needed. |
| Features | B | Covers SMS, WhatsApp, RCS, email, voice and Viber, plus a chatbot builder, contact center and journey tools. Nothing in the listing shows a gap in the messaging job. |
| Ease of use | C | No store rating on record. It's an API-first platform with channels, senders and routes to set up before anything goes out. |
| Platforms and integrations | B | Web platform with APIs across many channels. The listing names no integrations and no apps. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Infobip is for
- Fits if you're a developer or platform sending messages at volume over several channels
- Works for businesses that want SMS, WhatsApp and a contact center from one vendor
Who it is not for
- Skip it if you want a price you can read before you sign up
- Not for you if you're a small shop texting a few hundred customers
- Watch out: per-message cost varies by country, network and discounts, so the estimate is only an estimate
- Watch out: the trial terms aren't stated, so check them before you rely on it
Good to know
Good for
- Larger companies and platforms sending messages across many countries
- Developers who want one API for many messaging channels
- Teams that want chatbots and messaging from the same vendor
Worth knowing
- No plans or fixed prices are published. SMS is pay as you go, and the page gives an estimate through a country and volume calculator.
- The exact price per message varies by destination country, network and discounts, per the pricing page.
- Separate pricing sections exist for SMS, email, Viber, WhatsApp Business Platform and voice.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Infobip's current pricing could not be confirmed from its own site.
'Try for free' is offered, but the pricing page doesn't say how long it lasts or whether a card is needed.
We could not confirm Infobip’s current prices from its own site, so this guide lists no plans. infobip.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Omnichannel messaging platform with SMS, WhatsApp, RCS and AI agents. Here is what it does, as its own site describes it, and what it covers: public API, marketing automation, sMS marketing, whatsApp messaging, chatbots.
Covers SMS, WhatsApp, RCS, email, voice and Viber, plus a chatbot builder, contact center and journey tools.
- Programmable channels
- SMS, RCS, email, MMS, voice, live chat, WhatsApp, Viber, Messenger, Instagram and more, each available through an API.
- AI chatbot builder and AI agents
- Build conversational agents that answer customers on messaging channels.
- Journey orchestration
- Automate omnichannel marketing journeys across channels.
- Cloud contact center
- A contact center product for handling customer conversations.
- Customer data platform
- Unify customer data for targeting messages.
- Authentication and number lookup
- Verification messages, OTP fraud blocking and number lookup.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Infobip is made by Infobip.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
18/31
Other SMS and chat marketing tools it is graded above
Infobip's GPA of 2.2 is higher than 18 of the 31 other SMS and chat marketing tools we grade, and level with 7.
It stands best on features (B, above 23 of 31) and worst on free plan and trial (D, above 8).
Each grade against the category
Every bar is all 32 SMS and chat marketing tools we grade, cut by the letter each got. Infobip’s own letter is outlined.
- CValue for moneyAbove 6 of 31
- DFree plan and trialAbove 8 of 31
- BFeaturesAbove 23 of 31
- CEase of useAbove 0 of 31
- BPlatforms and integrationsAbove 5 of 31
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Infobip you would be making texts to thousands of numbers, registered with the carriers. That is not a weekend's work, with an AI app builder or without one.
What you could not
- Texts to thousands of numbers, registered with the carriers.
- The WhatsApp Business API, which Meta opens only through approved partners.
- Email sent in volume that still reaches the inbox.
- A chatbot builder hooked into the messaging apps.
- An API that other software can build on.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Infobip’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Sinch, Clickatell, Gupshup, ClickSend and Kudosity
The 5 tools Infobip is most often weighed against, with where each one differs from it.
- 2.0GPA
Sinch
Paid
Messaging, voice and email APIs plus campaign apps.
- Infobip also covers marketing automation.
- Sinch also covers email campaigns.
- 1.6GPA
Clickatell
Paid
Chat commerce platform and SMS APIs for large brands.
- Infobip also covers marketing automation.
- Clickatell also covers workflow automation and AI agents.
- 2.0GPA
Gupshup
Paid
WhatsApp, RCS, SMS and voice messaging with AI agents.
- Gupshup also covers AI agents.
- 1.8GPA
ClickSend
Free trial · from $20
Prepaid SMS and MMS sending by app, API or email, with no monthly fee.
- Infobip also covers marketing automation, whatsApp messaging and chatbots.
- ClickSend also covers business texting.
- 2.0GPA
Kudosity
Free trial
Pay-as-you-go SMS, MMS, WhatsApp and RCS platform from Australia.
- Infobip also covers marketing automation and chatbots.
- Kudosity also covers business texting.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
10
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Infobip free?
No, Infobip is a paid product, but you can try it first. 'Try for free' sign-up offered; trial terms are not stated on the pricing page.
What platforms does Infobip work on?
Infobip is available on Web.
Does Infobip have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Infobip is listed for Web.
Does Infobip have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Infobip is listed for Web.
Is Infobip open source?
Infobip is not described as open source on its own site, as read on Nov 12, 2026.
Does Infobip have an API?
Yes. Infobip offers a public API, according to its own site.
Who makes Infobip?
Infobip is made by a company of the same name.
What are the alternatives to Infobip?
The closest alternatives to Infobip in our directory are Sinch, Clickatell, Gupshup, ClickSend and Kudosity.
How does Infobip compare with other SMS and chat marketing tools?
Infobip's GPA of 2.2 is higher than 18 of the 31 other SMS and chat marketing tools we grade, and level with 7.
Could I make my own version of Infobip?
To replace Infobip you would be making texts to thousands of numbers, registered with the carriers.
Where this guide comes from
The prices, plans, platforms and features were read from Infobip’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Infobip's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Infobip. Prices change, so check infobip.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Infobip, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/infobip
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Infobip: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/infobip
Know someone choosing between SMS and chat marketing tools?
Send them this guide: toolgpa.com/tools/infobip/guide
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See our other guides
The best-graded SMS and chat marketing tools after Infobip, each with an Insider's Guide of its own.
- SMS & Chat Marketing Insider's GuideEvery one of the 32 SMS and chat marketing tools we grade, compared
- Chatfuel Insider's GuideAI chatbots for WhatsApp, Instagram and Facebook with a usage wallet2.6 GPA
- Interakt Insider's GuideWhatsApp and Instagram marketing, inbox and chatbots for Indian brands2.6 GPA
- AiSensy Insider's GuideWhatsApp API for broadcasts, retargeting and click-to-WhatsApp ads2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Infobip’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Infobip is a trademark of its owner, and this guide is not made, paid for or approved by Infobip. Prices and plans change: check infobip.com before you buy.