The lemlist Insider’s Guide
Everything we know about lemlist in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
lemlist
The Insider’s Guide
Cold email and LinkedIn sequences with a built-in lead database
Every plan, grade, refund rule and rival among cold outreach tools, read from lemlist’s own pages.
Made by lempire · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from lemlist’s own pages, its app-store listings and our grades. Every fact in it is on lemlist’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.8
GPA, above 17 of the 20 other cold outreach tools we grade
lemlist sends personalized sequences that mix cold email with LinkedIn steps, calls, SMS and WhatsApp, and stops them when a lead replies. Its lemwarm warm-up and deliverability tools come with every plan, and a database of more than 650 million leads is searched with credits. The Email plan is priced by monthly volume for unlimited users; the Multichannel plan is priced per user.
To get you started, here are 9 things to know about lemlist, taken from its own pages and our grades.
- 1
Best for email and LinkedIn in one sequence
For email alone it's cheap for a team, as the Email plan has no per-person charge.
- 2
Paid plans start at $55 a month
As its pricing page puts it: $55 per month for 50,000 emails, billed yearly ($69 monthly).
- 3
You can try it first
14-day free trial of Multichannel, no card required, with 200 credits and 50 emails a day
- 4
It runs on Web
Web, with a browser extension too.
- 5
Multichannel sequences
Campaigns mix emails with LinkedIn visits, invites, messages and voice notes, calls, SMS and WhatsApp, with conditional next steps and an automatic stop.
- 6
lemwarm and deliverability tools
Warm-up, inbox rotation, rotating IPs, custom tracking domains, sending limits and a deliverability hub with alerts are included on every plan.
- 7
Lead database and finders
Search more than 650 million leads and find emails and phone numbers through 25+ data providers, paid for with credits: $1 covers 20 emails or 5 phone numbers.
- 8
A 2.8 GPA, above 17 of 20
That is against the other cold outreach tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace lemlist you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
lemlist at a glance
- Pricing
- Free trial, from $55 per month for 50,000 emails, billed yearly ($69 monthly)
- Free plan
- No
- Free trial
- 14-day free trial of Multichannel, no card required, with 200 credits and 50 emails a day
- Runs on
- Web, Browser extension
- Made by
- lempire
- Category
- Cold Outreach
- Our grade
- 2.8 GPA, good
The report card
Best for email and LinkedIn in one sequence
lemlist does the whole cold outreach job: email, LinkedIn, calls and texts in one sequence that stops when someone answers, with warm-up thrown in. For email alone it's cheap for a team, as the Email plan has no per-person charge. Add LinkedIn and it becomes one of the dearest tools here, at $87 a person.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | A | Five people share the Email plan, which has unlimited users: $55 a month billed yearly for 50,000 emails, $11 a head, a third of the cheaper quarter. LinkedIn, calls and SMS are another story: Multichannel is $87 per user billed yearly, in this category's dearest tenth. |
| Free plan and trial | C | No free plan you can send from, since Freemium can't launch campaigns. The 14-day Multichannel trial needs no card and gives 200 credits and 50 emails a day, but leaves out lemwarm and calling. |
| Features | B | The whole job: emails, LinkedIn invites, messages and voice notes, calls, SMS and WhatsApp in one sequence, with conditions and an automatic stop on a reply. Warm-up, a 650M-lead database and one inbox for every channel sit alongside. |
| Ease of use | C | No App Store rating on record. There's a fair bit to set up, from senders and warm-up to conditional steps and personalized images, so give it a few days before a sequence feels right. |
| Platforms and integrations | B | Web, plus a Chrome extension that runs lemlist from Gmail and LinkedIn on Multichannel. HubSpot, Salesforce, Pipedrive, Zapier, Make, n8n, Clay and Aircall connect, and there's a public API. No phone or desktop app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who lemlist is for
- Great if your team mixes cold email with LinkedIn and calls
- Handy when a whole team shares the Email plan, with no charge per person
- A treat if you personalize with images and conditional text
Who it is not for
- Pricey if you want LinkedIn for five people, at $87 a user a month billed yearly
- Not for you if you want a free plan, as Freemium can't launch campaigns
- Tight if you need lead data, which starts at $16 a month billed yearly for 2,000 credits
Good to know
Good for
- Sales teams that combine cold email with LinkedIn and calls
- Teams sending email at volume with many users on one bill
- Senders who personalize each message with images or conditional text
Worth knowing
- No free plan for sending: after the trial, accounts drop to Freemium, which cannot launch campaigns. The trial itself leaves out lemwarm and calling.
- Lead data costs extra: the enrichment add-on is $16 a month billed yearly ($20 monthly) for 2,000 credits, and buying signals $21 ($29) for 100.
- On Multichannel, WhatsApp is $20 per user a month, extra email senders $9 each a month, and SMS needs a $15 a month number plus 6 credits a text.
- LinkedIn, SMS and calling need the per-user Multichannel plan; SSO, custom roles and CRM-embedded use are Enterprise only.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$55
A month to start
lemlist is a paid product with a free trial, starting at $55 per month for 50,000 emails, billed yearly ($69 monthly).
No free plan you can send from, since Freemium can't launch campaigns.
Email
$55
per month for 50,000 emails, billed yearly ($69 monthly)
Unlimited users and email senders, lemwarm, the lead database and AI agents. Price rises with volume: $71 a month at 100,000 emails, billed yearly.
Multichannel
$87
per user / month, billed yearly ($109 monthly)
Unlimited emails and messages, 5 email senders per user, LinkedIn and SMS steps, a call dialer, and lemlist inside Gmail and LinkedIn.
Enterprise
Custom
Multichannel plus lemlist inside your CRM, custom roles, SSO and SAML, custom terms and a dedicated account manager.
Trying it first
14-day free trial of Multichannel, no card required, with 200 credits and 50 emails a day
Read from lemlist.com on Oct 17, 2026.
Ways to pay less
Annual discount
Save 20% with yearly billing
lemlist lists a 20% saving for yearly billing and 10% for quarterly: Email at 50,000 emails is $55 a month yearly, $62 quarterly and $69 monthly.
Stated on lemlist.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and Browser extension
Cold email and LinkedIn sequences with a built-in lead database. Here is what it does, as its own site describes it, and what it covers: public API, AI features, templates, AI agents, email campaigns.
Web, plus a Chrome extension that runs lemlist from Gmail and LinkedIn on Multichannel.
- Multichannel sequences
- Campaigns mix emails with LinkedIn visits, invites, messages and voice notes, calls, SMS and WhatsApp, with conditional next steps and an automatic stop.
- lemwarm and deliverability tools
- Warm-up, inbox rotation, rotating IPs, custom tracking domains, sending limits and a deliverability hub with alerts are included on every plan.
- Lead database and finders
- Search more than 650 million leads and find emails and phone numbers through 25+ data providers, paid for with credits: $1 covers 20 emails or 5 phone numbers.
- Personalization
- Liquid syntax for conditional content, custom variables, personalized images and AI-written lines tailored to each lead.
- lemAgent and AI agents
- lemAgent plus signal, enrichment and messaging agents research leads and write outreach. AI also flags reply intent and out-of-office replies and drafts answers.
- Unified inbox and extension
- Replies from every channel land in one inbox, and on Multichannel a Chrome extension runs lemlist from Gmail and LinkedIn.
Where it runs
- Web
- Browser extension
What it works with
- HubSpot
- Salesforce
- Pipedrive
- Zapier
- Make
- n8n
- Clay
- Aircall
lemlist is made by lempire.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
17/20
Other cold outreach tools it is graded above
lemlist's GPA of 2.8 is higher than 17 of the 20 other cold outreach tools we grade, and level with 3.
It stands best on value for money (A, above 15 of 20) and worst on ease of use (C, above 0).
Its paid plans start at $55 a month, against a middle price of $38.80 for the category: 12 of the 17 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 21 cold outreach tools we grade, cut by the letter each got. lemlist’s own letter is outlined.
- AValue for moneyAbove 15 of 20
- CFree plan and trialAbove 5 of 20
- BFeaturesAbove 9 of 20
- CEase of useAbove 0 of 20
- BPlatforms and integrationsAbove 3 of 20
Price against what you get
Each dot is one of 18 cold outreach tools. Further left costs less; higher up scores better on features, ease of use and platforms. lemlist is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace lemlist you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.8 is higher than 17 of the 20 other cold outreach tools we grade. It costs $660 a year.
What you could make
- Templates: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- An AI agent, with the models and the safeguards behind it.
- It plugs into other products, HubSpot, Salesforce and Pipedrive among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. lemlist’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
La Growth Machine, Instantly, Reply.io, Smartlead and Klenty
The 5 tools lemlist is most often weighed against, with where each one differs from it.
- 2.2GPA
La Growth Machine
Free trial · from $60/mo
LinkedIn, email, call and X sequences billed per sending identity.
- Only lemlist lists a browser extension.
- lemlist also covers AI agents.
- La Growth Machine also covers shared inbox.
- 2.6GPA
Instantly
Free trial · from $37.6/mo
Cold email from unlimited inboxes, priced by emails and contacts.
- Only lemlist lists a browser extension.
- lemlist also covers templates.
- Instantly also covers workflow automation.
- 2.0GPA
Reply.io
Paid
Multichannel sales sequences with the Jason AI SDR.
- lemlist also covers templates.
- 2.6GPA
Smartlead
Free trial · from $32.50/mo
High-volume cold email with unlimited mailboxes and client workspaces.
- Only lemlist lists a browser extension.
- Only Smartlead lists iOS and Android apps.
- lemlist also covers templates.
- 2.6GPA
Klenty
Free trial · from $50/mo
Sales cadences of email, calls and SMS with a built-in dialer.
- Only lemlist lists a browser extension.
- lemlist also covers templates and AI agents.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is lemlist free?
No, lemlist is a paid product, but you can try it first. 14-day free trial of Multichannel, no card required, with 200 credits and 50 emails a day.
How much does lemlist cost?
lemlist lists 3 plans. Email: $55 per month for 50,000 emails, billed yearly ($69 monthly).
What platforms does lemlist work on?
lemlist is available on Web. It also has a browser extension.
Does lemlist offer any discounts?
lemlist publicly lists the following: Save 20% with yearly billing.
Does lemlist have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. lemlist is listed for Web.
Does lemlist have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. lemlist is listed for Web.
Is lemlist open source?
lemlist is not described as open source on its own site, as read on Oct 17, 2026.
Does lemlist have an API?
Yes. lemlist offers a public API, according to its own site.
What does lemlist integrate with?
lemlist's listing names HubSpot, Salesforce, Pipedrive, Zapier, Make, n8n, Clay and Aircall.
Who makes lemlist?
lemlist is made by lempire.
What are the alternatives to lemlist?
The closest alternatives to lemlist in our directory are La Growth Machine, Instantly, Reply.io, Smartlead and Klenty.
How does lemlist compare with other cold outreach tools?
lemlist's GPA of 2.8 is higher than 17 of the 20 other cold outreach tools we grade, and level with 3.
Is lemlist good value for money?
ToolGPA grades lemlist A for value for money. Its paid plans start at $55 a month, against a middle price of $38.80 for the category: 12 of the 17 others that charge start lower.
Could I make my own version of lemlist?
To replace lemlist you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from lemlist’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from lemlist's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by lempire. Prices change, so check lemlist.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- lemlist, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/lemlist
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "lemlist: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/lemlist
Know someone choosing between cold outreach tools?
Send them this guide: toolgpa.com/tools/lemlist/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded cold outreach tools after lemlist, each with an Insider's Guide of its own.
- Cold Outreach Insider's GuideEvery one of the 21 cold outreach tools we grade, compared
- Salesforge Insider's GuideCold email and LinkedIn sequences with AI-written messages2.8 GPA
- Saleshandy Insider's GuideCold email sequences with a B2B lead database in every plan2.8 GPA
- Waalaxy Insider's GuideLinkedIn invitations and follow-ups, with cold email on Business2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what lemlist’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. lemlist is a trademark of its owner, and this guide is not made, paid for or approved by lempire. Prices and plans change: check lemlist.com before you buy.