The MentionMatch Insider’s Guide
Everything we know about MentionMatch in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
MentionMatch
The Insider’s Guide
Free matching of B2B writers with expert sources for quotes

Every plan, grade, refund rule and rival among link building tools, read from MentionMatch’s own pages.
Made by Superpath Incorporated · checked Oct 23, 2026 · toolgpa.com

Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from MentionMatch’s own pages, its app-store listings and our grades. Every fact in it is on MentionMatch’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.8
GPA, above 45 of the 50 other link building tools we grade
MentionMatch, formerly Help a B2B Writer, connects writers at B2B publications with experts who can supply quotes, anecdotes and data. Writers submit a request, the team approves it and emails it to registered sources whose areas of expertise match, and writers are encouraged to credit quotes they use with a link. It is free for both sides; a paid API feed serves agencies and software tools.
To get you started, here are 9 things to know about MentionMatch, taken from its own pages and our grades.
No rating on record, but nothing to set up: register as a source, pick your areas and matching requests come by email.
- 1
Best for free expert quote requests in B2B
MentionMatch, formerly Help a B2B Writer, emails experts the quote requests from B2B writers that match their areas, free on both sides.
- 2
Paid plans start at $500 a month
As its pricing page puts it: $500 per month for the API, billed monthly.
- 3
There is a free plan
Free for sources to receive matching requests by email and for writers to submit requests; publications can send up to 3 requests a week.
- 4
It runs on Web
Web.
- 5
Requests matched by expertise
Sources pick areas such as marketing, SaaS, sales, SEO, CRO, analytics, AI or ecommerce and receive only requests that match.
- 6
Writer request form
Writers describe the quotes, anecdotes or data they need; each request is approved first and sent ahead of its deadline, aiming for at least 2 days.
- 7
Links for quotes used
Writers are encouraged to credit a quote they use with a link to the source's site.
- 8
A 2.8 GPA, above 45 of 50
That is against the other link building tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace MentionMatch you would be making a network of journalists who post requests for sources. That is not a weekend's work, with an AI app builder or without one.
MentionMatch at a glance
- Pricing
- Free plan, from $500 per month for the API, billed monthly
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Superpath Incorporated
- Category
- Backlinks & Link Building
- Our grade
- 2.8 GPA, good
The report card
Best for free expert quote requests in B2B
MentionMatch, formerly Help a B2B Writer, emails experts the quote requests from B2B writers that match their areas, free on both sides. But it covers B2B topics only, free sources get requests a day after paying API subscribers, and each publication can send just three requests a week.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | A | The service is free for sources and writers, and that's the whole product for most people. The paid API is $500 a month, for agencies and software tools that want requests instantly by webhook. |
| Free plan and trial | B | Free with no cap a normal source would reach. But free requests arrive a day later than API subscribers', who also get Verified Sender Status on replies, so free users answer second. |
| Features | C | Requests matched by expertise, a writer form with approval, links for quotes used, a public page of today's requests and the API feed. It does matching fully, but that's a smaller job, and B2B topics only. |
| Ease of use | B | No rating on record, but nothing to set up: register as a source, pick your areas and matching requests come by email. |
| Platforms and integrations | C | Web and email for everyone. The webhook feed to your own endpoint, Airtable, Notion or Asana comes only with the $500 API. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who MentionMatch is for
- Fits if you're a B2B marketer or founder who can supply quotes or data
- Works for B2B writers who need original expert quotes
Who it is not for
- Skip it if you work in consumer or general news, as requests are B2B only
- Tight if deadlines are short, as free sources get requests a day later than API subscribers
- Pricey if you only want requests sooner, as the API that sends them instantly is $500 a month
- Watch out: writers are only encouraged, not required, to link to the sources they quote
- Too light for a steady stream from any one title, as each publication can send at most three requests a week
Good to know
Good for
- B2B marketers and founders earning mentions and links with expert quotes
- Freelance and in-house B2B writers looking for original quotes
- Agencies or software tools that resell expert requests, through the API
Worth knowing
- Requests cover B2B topics only, such as marketing, SaaS, sales and SEO, not consumer or general news.
- Free sources get requests a day later than API subscribers, who also get Verified Sender Status on replies.
- The API price was read from its Stripe checkout, which showed rupees from India at Stripe's exchange rate.
- Each publication can submit at most three requests a week, and the team approves each one first.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$500
A month to start. There is a free plan too
MentionMatch has a free plan. Paid plans start at $500 per month for the API, billed monthly.
The service is free for sources and writers, and that's the whole product for most people.
Free
$0
Sources get requests matched to their expertise by email; writers submit requests for quotes.
MentionMatch API
$500
per month, billed monthly
Requests delivered instantly by webhook rather than a day later, plus Verified Sender Status on replies. Checkout shown in rupees at Stripe's stated rate.
The free plan
Free for sources to receive matching requests by email and for writers to submit requests; publications can send up to 3 requests a week.
Read from buy.stripe.com on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Free matching of B2B writers with expert sources for quotes. Here is what it does, as its own site describes it, and what it covers: link outreach, journalist requests.
Requests matched by expertise, a writer form with approval, links for quotes used, a public page of today's requests and the API feed.
- Requests matched by expertise
- Sources pick areas such as marketing, SaaS, sales, SEO, CRO, analytics, AI or ecommerce and receive only requests that match.
- Writer request form
- Writers describe the quotes, anecdotes or data they need; each request is approved first and sent ahead of its deadline, aiming for at least 2 days.
- Links for quotes used
- Writers are encouraged to credit a quote they use with a link to the source's site.
- Today's requests
- A public page lists the current requests, alongside a best-practices guide for answering them.
- API webhook feed
- The paid API sends every request to your own endpoint or to tools such as Airtable, Notion or Asana as it arrives, set up with the team's help.
Where it runs
- Web
What it works with
- Airtable
- Notion
- Asana
MentionMatch is made by Superpath Incorporated.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
45/50
Other link building tools it is graded above
MentionMatch's GPA of 2.8 is higher than 45 of the 50 other link building tools we grade, and level with 4.
It stands best on value for money (A, above 40 of 50) and worst on platforms and integrations (C, above 0).
Its paid plans start at $500 a month, against a middle price of $49 for the category: 40 of the 41 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 6 tools score higher and cost less.
Each grade against the category
Every bar is all 51 link building tools we grade, cut by the letter each got. MentionMatch’s own letter is outlined.
- AValue for moneyAbove 40 of 50
- BFree plan and trialAbove 43 of 50
- CFeaturesAbove 4 of 50
- BEase of useAbove 44 of 50
- CPlatforms and integrationsAbove 0 of 50
Price against what you get
Each dot is one of 45 link building tools. Further left costs less; higher up scores better on features, ease of use and platforms. MentionMatch is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace MentionMatch you would be making a network of journalists who post requests for sources. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.8 is higher than 45 of the 50 other link building tools we grade. It costs $6,000 a year.
What you could make
- Link outreach: an app builder makes this well.
What you could not
- A network of journalists who post requests for sources.
What this rests on. MentionMatch’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Qwoted, Featured, SourceBottle, Source of Sources and ResponseSource
The 5 tools MentionMatch is most often weighed against, with where each one differs from it.
- 1.8GPA
Qwoted
Free plan · from $149/mo
Marketplace where reporters request expert sources and PRs pitch.
- MentionMatch also covers link outreach.
- Qwoted also covers reports.
- 2.4GPA
Featured
Free plan · from $29/mo
AI assistant for PR that finds journalist requests and drafts pitches.
- MentionMatch also covers link outreach.
- Featured also covers chat assistant, workflow automation and AI search visibility.
- 2.4GPA
SourceBottle
Free plan · from $65/mo
Media call outs and expert profiles for people seeking press.
- 2.8GPA
Source of Sources
Free
Free email list of journalist queries looking for expert sources.
- 2.4GPA
ResponseSource
Free trial · from £625/yr
UK journalist request service with a press release wire.
- MentionMatch has a free plan. ResponseSource does not, though it has a free trial.
- MentionMatch also covers link outreach.
- ResponseSource also covers reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is MentionMatch free?
MentionMatch has a free plan. Free for sources to receive matching requests by email and for writers to submit requests; publications can send up to 3 requests a week.
How much does MentionMatch cost?
MentionMatch lists 2 plans. Free: $0.
What platforms does MentionMatch work on?
MentionMatch is available on Web.
Does MentionMatch have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. MentionMatch is listed for Web.
Does MentionMatch have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. MentionMatch is listed for Web.
Is MentionMatch open source?
MentionMatch is not described as open source on its own site, as read on Oct 23, 2026.
What does MentionMatch integrate with?
MentionMatch's listing names Airtable, Notion and Asana. A listing names up to eight integrations, so it may connect to more.
Who makes MentionMatch?
MentionMatch is made by Superpath Incorporated.
What are the alternatives to MentionMatch?
The closest alternatives to MentionMatch in our directory are Qwoted, Featured, SourceBottle, Source of Sources and ResponseSource.
How does MentionMatch compare with other link building tools?
MentionMatch's GPA of 2.8 is higher than 45 of the 50 other link building tools we grade, and level with 4.
Is MentionMatch good value for money?
ToolGPA grades MentionMatch A for value for money. Its paid plans start at $500 a month, against a middle price of $49 for the category: 40 of the 41 others that charge start lower.
Could I make my own version of MentionMatch?
To replace MentionMatch you would be making a network of journalists who post requests for sources.
Where this guide comes from
The prices, plans, platforms and features were read from MentionMatch’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from MentionMatch's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Superpath Incorporated. Prices change, so check mentionmatch.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- MentionMatch, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/mentionmatch
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "MentionMatch: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/mentionmatch
Know someone choosing between link building tools?
Send them this guide: toolgpa.com/tools/mentionmatch/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded link building tools after MentionMatch, each with an Insider's Guide of its own.
- Backlinks & Link Building Insider's GuideEvery one of the 51 link building tools we grade, compared
- LinkCheck Insider's GuideFree backlink monitor for up to 5,000 links you import3.0 GPA
- HARO Insider's GuideFree email digest of journalist requests for expert sources2.8 GPA
- Internal Link Juicer Insider's GuideWordPress plugin that builds internal links from your keywords2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what MentionMatch’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. MentionMatch is a trademark of its owner, and this guide is not made, paid for or approved by Superpath Incorporated. Prices and plans change: check mentionmatch.com before you buy.





