The Motion Insider’s Guide
Everything we know about Motion in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Motion
The Insider’s Guide
Creative analytics that shows which ads work and why
Every plan, grade, refund rule and rival among ad creative and reporting tools, read from Motion’s own pages.
Made by Motion Creative Cloud Inc. · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Motion’s own pages, its app-store listings and our grades. Every fact in it is on Motion’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 0 of the 11 other ad creative and reporting tools we grade
Motion (motionapp.com) is a creative analytics tool for ad teams, not the Motion calendar and task planner. It reports on your own ad accounts: it pulls ads and results from Meta, TikTok, YouTube and LinkedIn into visual reports, tags every creative with AI and suggests what to make next. Its Inspo feed also follows competitors' new ads. Plans are priced by monthly ad spend.
To get you started, here are 9 things to know about Motion, taken from its own pages and our grades.
- 1
Best for creative reports for big Meta and TikTok spenders
Motion is creative analytics: it pulls your ads from Meta, TikTok, YouTube and LinkedIn into visual reports, tags every ad with AI and suggests what to make next.
- 2
Paid plans start at $50 a month
As its pricing page puts it: $999 per month for up to $50K ad spend a month.
- 3
You can try it first
14-day free trial, no credit card required
- 4
It runs on Web
Web.
- 5
Visual creative reports
Top performer, comparison and launch reports put each ad's image or video next to its numbers, grouped by creative, and update themselves.
- 6
AI tags
Tags every ad by asset type, visual format, hook and angle, so results can be compared by element and gaps in creative variety stand out.
- 7
AI tasks and chat
One-click tasks analyze a report, review creative variety or find ads to iterate on, with follow-up chat and a recommended next brief.
- 8
A 1.8 GPA, above 0 of 11
That is against the other ad creative and reporting tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Motion you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
Motion at a glance
- Pricing
- Free trial, from $999 per month for up to $50K ad spend a month
- Free plan
- No
- Free trial
- 14-day free trial, no credit card required
- Runs on
- Web
- Made by
- Motion Creative Cloud Inc.
- Category
- Ad Creative & Reporting
- Our grade
- 1.8 GPA, weak
The report card
Best for creative reports for big Meta and TikTok spenders
Motion is creative analytics: it pulls your ads from Meta, TikTok, YouTube and LinkedIn into visual reports, tags every ad with AI and suggests what to make next. It's not the Motion calendar app. The only published price is $999 a month for up to $50K of ad spend, which is a lot if you spend far less than that.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | F | Graded against the reporting tools it's listed with. The only published price is Starter at $999 a month for up to $50K of ad spend, billing term not stated, and someone spending a tenth of that pays the same. That's several times what its rivals charge at that spend, and nothing here explains the gap. |
| Free plan and trial | C | No free plan, but a 14-day trial that needs no card. That's long enough to connect your accounts and see a few reports before paying. |
| Features | C | Visual reports, AI tags by hook and angle, AI tasks that suggest the next brief, a feed of rivals' new ads and shareable snapshots. It's strong analysis, but it doesn't make the ads, and attribution from GA4 and Northbeam only comes on Pro, priced through sales. |
| Ease of use | C | No rating on record. You connect ad accounts before anything shows, and the reports and tags take some learning, though shared snapshots need no login for clients. |
| Platforms and integrations | B | Web only, with no phone or desktop app. It reads Meta, TikTok, YouTube and LinkedIn ad accounts, posts to Slack, takes Google Analytics 4 and Northbeam data on Pro, and offers MCP access. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Motion is for
- Great if you spend heavily on Meta and TikTok and brief editors on which ads to make next
- Handy when an agency needs to send clients ad reports they can open without a login
Who it is not for
- Pricey if you spend well under $50K a month on ads, as $999 is the only published price
- Not for you if you want the tool to make the ads, as it only analyzes them
- Skip it if you were after the Motion calendar and task app, which is a different product
Good to know
Good for
- Direct-to-consumer brands spending heavily on Meta and TikTok ads
- Creative strategists who brief editors on which ads to make next
- Agencies sharing visual ad reports with clients
Worth knowing
- Not the Motion planner: this is a separate product from a different company, for analyzing ad creative.
- Only Starter has a published price; Pro and Growth, for over $50K and $125K of monthly ad spend, are priced through sales.
- Plan limits follow average monthly ad spend over the last 3 months; going over brings a sales contact, not a cutoff.
- It analyzes ads and suggests briefs but does not make the videos or images itself.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$50
A month to start
Motion is a paid product with a free trial, starting at $999 per month for up to $50K ad spend a month.
Graded against the reporting tools it's listed with.
Starter
$999
per month for up to $50K ad spend a month; billing term not stated
Unlimited seats and ad accounts, AI tags and tasks, ad leaderboard, creative analytics, competitor inspiration, benchmarks, MCP access and Slack requests.
Pro
Custom
For brands spending over $50K a month: adds unlimited view-only guests, Northbeam and Google Analytics attribution, video QA in Slack and onboarding.
Growth
Custom
For brands spending over $125K a month: adds a dedicated customer success manager, solutions engineering, advanced security and private Slack support.
Trying it first
14-day free trial, no credit card required
Read from motionapp.com on Oct 18, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Creative analytics that shows which ads work and why. Here is what it does, as its own site describes it, and what it covers: AI features, AI agents, reports, dashboards.
Visual reports, AI tags by hook and angle, AI tasks that suggest the next brief, a feed of rivals' new ads and shareable snapshots.
- Visual creative reports
- Top performer, comparison and launch reports put each ad's image or video next to its numbers, grouped by creative, and update themselves.
- AI tags
- Tags every ad by asset type, visual format, hook and angle, so results can be compared by element and gaps in creative variety stand out.
- AI tasks and chat
- One-click tasks analyze a report, review creative variety or find ads to iterate on, with follow-up chat and a recommended next brief.
- Inspo competitor feed
- Follow other advertisers to see their newly launched ads in a feed, save ads to boards, and run AI analyses on what rival brands are doing.
- Snapshots for sharing
- Share live or frozen reports and AI outputs by link with teammates, clients or agencies, who need no Motion login, and hide sensitive data.
- Attribution data
- Brings Google Analytics 4 and Northbeam attribution and custom conversions into reports, from the Pro plan up.
Where it runs
- Web
What it works with
- Meta Ads
- TikTok Ads
- YouTube Ads
- LinkedIn Ads
- Google Analytics 4
- Northbeam
- Slack
Motion is made by Motion Creative Cloud Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/11
Other ad creative and reporting tools it is graded above
Motion's GPA of 1.8 is higher than 0 of the 11 other ad creative and reporting tools we grade, and level with 1.
It stands best on platforms and integrations (B, above 1 of 11) and worst on value for money (F, above 0).
Its paid plans start at $50 a month, against a middle price of $19 for the category: 9 of the 10 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less.
Each grade against the category
Every bar is all 12 ad creative and reporting tools we grade, cut by the letter each got. Motion’s own letter is outlined.
- FValue for moneyAbove 0 of 11
- CFree plan and trialAbove 4 of 11
- CFeaturesAbove 0 of 11
- CEase of useAbove 0 of 11
- BPlatforms and integrationsAbove 1 of 11
Price against what you get
Each dot is one of 11 ad creative and reporting tools. Further left costs less; higher up scores better on features, ease of use and platforms. Motion is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Motion you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 10 of the 11 other ad creative and reporting tools grade higher. It costs $600 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- An AI agent, with the models and the safeguards behind it.
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Meta Ads, TikTok Ads and YouTube Ads among them.
What this rests on. Motion’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Atria, Foreplay, Madgicx, Superads and Birch
The 5 tools Motion is most often weighed against, with where each one differs from it.
- 2.4GPA
Atria
Free plan · from $129/mo
Meta and TikTok ad library, ad reports and AI ad ideas in one place.
- Atria has a free plan. Motion does not, though it has a free trial.
- Only Atria lists a browser extension.
- Motion also covers AI agents and dashboards.
- 2.0GPA
Foreplay
Free trial · from $49/mo
Save, search and track competitors' ads, and report on your own.
- Only Foreplay lists iOS and Android apps.
- Only Foreplay lists a browser extension.
- Motion also covers AI agents and dashboards.
- 2.4GPA
Madgicx
Free trial · from $32/mo
AI optimization, automation and reports for Meta ad accounts.
- Madgicx also covers workflow automation, image generation and ad creative.
- 2.2GPA
Superads
Free trial · from $125/mo
Creative analytics across Meta, TikTok, LinkedIn and Google Ads.
- 2.2GPA
Birch
Free trial · from $45/mo
Rules that manage and report on ad accounts, formerly Revealbot.
- Motion also covers AI agents.
- Birch also covers workflow automation.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Motion free?
No, Motion is a paid product, but you can try it first. 14-day free trial, no credit card required.
How much does Motion cost?
Motion lists 3 plans. Starter: $999 per month for up to $50K ad spend a month; billing term not stated.
What platforms does Motion work on?
Motion is available on Web.
Does Motion have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Motion is listed for Web.
Does Motion have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Motion is listed for Web.
Is Motion open source?
Motion is not described as open source on its own site, as read on Oct 18, 2026.
What does Motion integrate with?
Motion's listing names Meta Ads, TikTok Ads, YouTube Ads, LinkedIn Ads, Google Analytics 4, Northbeam and Slack.
Who makes Motion?
Motion is made by Motion Creative Cloud Inc.
What are the alternatives to Motion?
The closest alternatives to Motion in our directory are Atria, Foreplay, Madgicx, Superads and Birch.
How does Motion compare with other ad creative and reporting tools?
Motion's GPA of 1.8 is higher than 0 of the 11 other ad creative and reporting tools we grade, and level with 1.
Is Motion good value for money?
ToolGPA grades Motion F for value for money. Its paid plans start at $50 a month, against a middle price of $19 for the category: 9 of the 10 others that charge start lower.
Could I make my own version of Motion?
To replace Motion you would be making an AI agent, with the models and the safeguards behind it.
Where this guide comes from
The prices, plans, platforms and features were read from Motion’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Motion's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Motion Creative Cloud Inc. Prices change, so check motionapp.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Motion, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/motion-ads
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Motion: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/motion-ads
Know someone choosing between ad creative and reporting tools?
Send them this guide: toolgpa.com/tools/motion-ads/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded ad creative and reporting tools after Motion, each with an Insider's Guide of its own.
- Ad Creative & Reporting Insider's GuideEvery one of the 12 ad creative and reporting tools we grade, compared
- Atria Insider's GuideMeta and TikTok ad library, ad reports and AI ad ideas in one place2.4 GPA
- Creatify Insider's GuideAI video ads with AI actors, made from a product link2.4 GPA
- Madgicx Insider's GuideAI optimization, automation and reports for Meta ad accounts2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Motion’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Motion is a trademark of its owner, and this guide is not made, paid for or approved by Motion Creative Cloud Inc. Prices and plans change: check motionapp.com before you buy.