The Murf Insider’s Guide
Everything we know about Murf in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Murf
The Insider’s Guide
AI voiceover studio with dubbing, translation and a speech API
Every plan, grade, refund rule and rival among AI voice generators, read from Murf’s own pages.
Made by Murf Inc. · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Murf’s own pages, its app-store listings and our grades. Every fact in it is on Murf’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 2 of the 9 other AI voice generators we grade
Murf is a text-to-speech studio for voiceovers in e-learning, ads, explainer videos and presentations, with more than 200 AI voices, controls for emphasis, pronunciation and pace, AI dubbing and translation. It also sells a pay-as-you-go text-to-speech API aimed at voice agents. Studio plans are metered in hours of voice generation time, and voice cloning is sold only on Enterprise.
To get you started, here are 9 things to know about Murf, taken from its own pages and our grades.
Two things send people elsewhere: you can't download anything until you pay, and voice cloning is only sold through Enterprise.
- 1
Best for voiceovers for training videos and slides
Murf is a voiceover studio built for training videos, explainers and slide decks.
- 2
Paid plans start at $19 a month
As its pricing page puts it: $19 per month and up, billed annually.
- 3
You can try it first
Free trial with 10 minutes of voice generation and 10 minutes of transcription, no downloads and no time limit
- 4
It runs on Web
Web.
- 5
Voiceover studio
Write a script, pick from more than 200 voices and adjust emphasis, pronunciation, speed and pitch, then add video, images and music to the project.
- 6
AI dubbing and translation
Translate scripts and dub video and audio into more than 20 languages, with dubbing paid from separate dubbing credits.
- 7
Voice changer and transcription
Turn your own recording into a studio-quality AI voice, and transcribe audio to text within the studio.
- 8
A 2.2 GPA, above 2 of 9
That is against the other AI voice generators we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Murf you would be making a voice model, which you can rent by the minute but not make. That is not a weekend's work, with an AI app builder or without one.
Murf at a glance
- Pricing
- Free trial, from $19 per month and up, billed annually
- Free plan
- No
- Free trial
- Free trial with 10 minutes of voice generation and 10 minutes of transcription, no downloads and no time limit
- Runs on
- Web
- Made by
- Murf Inc.
- Category
- AI Voices & Text to Speech
- Our grade
- 2.2 GPA, fair
The report card
Best for voiceovers for training videos and slides
Murf is a voiceover studio built for training videos, explainers and slide decks. You write the script, pick from 200+ voices and nudge the emphasis and pace until it sounds right, and it plugs into Google Slides, PowerPoint and Canva. Two things send people elsewhere: you can't download anything until you pay, and voice cloning is only sold through Enterprise.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Creator is $19 a month billed yearly, for 24 hours of voice generation a year with commercial rights. That's around what this category charges. Watch the meter, though: every render uses generation time, edits included, so an hour of finished audio can take more. |
| Free plan and trial | C | A free trial with 10 minutes of voice generation and 10 of transcription, and its own page says no card is needed. It never runs out, but nothing can be downloaded until you pay, so nothing leaves the studio, commercial or not. |
| Features | C | 200+ voices with emphasis, pronunciation and pace controls, dubbing into 20+ languages, a voice changer, transcription and an API. The gap is cloning: it isn't self-serve, only Enterprise through Murf's team, and broadcasting rights are Enterprise-only too. |
| Ease of use | C | No store rating on record. It's a web studio where you write the script, pick voices and tune each line, with video and music on the same project. Not hard, but there's a bit to learn, and generation time to keep an eye on. |
| Platforms and integrations | B | Web only, but with add-ons for Canva, Google Slides, PowerPoint, Adobe Captivate and Adobe Audition, plus a pay-as-you-go API. No desktop or phone app, so a B is the top. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Murf is for
- Great if you make e-learning or training videos and need a steady narrator
- Handy when your voiceover lives in Google Slides, PowerPoint or Canva
- Good for developers who want a pay-as-you-go speech API
Who it is not for
- Skip it if you want to clone your own voice without going through sales
- Not for you if you want to download a test clip before paying
- Tight if you redo lines a lot, since every render uses generation time
Good to know
Good for
- E-learning and corporate training voiceovers
- Narrating slide decks in Google Slides or PowerPoint
- Developers who want a pay-as-you-go speech API
Worth knowing
- The free trial gives 10 minutes of voice generation once, and nothing can be downloaded until you pay.
- Voice cloning is not self-serve: it is available only on Enterprise, through Murf's team. Broadcasting rights are Enterprise-only too.
- The API is billed separately by usage: $0.01 per 1,000 characters with Falcon and $0.03 with Gen2, after $10 of free credit.
- Voice generation time is used every time audio is rendered, edits included; unused monthly time carries forward to the next month.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$19
A month to start
Murf is a paid product with a free trial, starting at $19 per month and up, billed annually.
That's around what this category charges.
Creator
$19
per month and up, billed annually
24 hours of voice generation a year on yearly billing (2 hours a month on monthly billing), 5 project credits and commercial rights.
Business
$66
per month and up, billed annually
For registered businesses, with a business license and 200 project credits; the help center lists 240 hours of voice generation a year.
Enterprise
Custom
Voice cloning, broadcasting rights, high-volume usage and custom terms, sold through sales.
Trying it first
Free trial with 10 minutes of voice generation and 10 minutes of transcription, no downloads and no time limit
Read from murf.ai on Oct 18, 2026.
Ways to pay less
Annual discount
33% off with yearly billing
Murf's help center says yearly plans are a flat 33% off every subscription.
Stated on help.murf.ai
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
AI voiceover studio with dubbing, translation and a speech API. Here is what it does, as its own site describes it, and what it covers: public API, transcription, text to speech, voice cloning.
The gap is cloning: it isn't self-serve, only Enterprise through Murf's team, and broadcasting rights are Enterprise-only too.
- Voiceover studio
- Write a script, pick from more than 200 voices and adjust emphasis, pronunciation, speed and pitch, then add video, images and music to the project.
- AI dubbing and translation
- Translate scripts and dub video and audio into more than 20 languages, with dubbing paid from separate dubbing credits.
- Voice changer and transcription
- Turn your own recording into a studio-quality AI voice, and transcribe audio to text within the studio.
- Text-to-speech API
- A pay-as-you-go API with the Falcon model for real-time voice agents and the Gen2 model for voiceovers, plus voice changer and translation endpoints.
- Add-ons for other apps
- Add Murf voiceovers inside Canva, Google Slides, PowerPoint and Adobe Captivate and Audition.
Where it runs
- Web
What it works with
- Canva
- Google Slides
- PowerPoint
- Adobe Captivate
- Adobe Audition
Murf is made by Murf Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
2/9
Other AI voice generators it is graded above
Murf's GPA of 2.2 is higher than 2 of the 9 other AI voice generators we grade, and level with 1.
It stands best on platforms and integrations (B, above 2 of 9) and worst on free plan and trial (C, above 0).
Its paid plans start at $19 a month, against a middle price of $14 for the category: 6 of the 9 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 10 AI voice generators we grade, cut by the letter each got. Murf’s own letter is outlined.
- CValue for moneyAbove 1 of 9
- CFree plan and trialAbove 0 of 9
- CFeaturesAbove 0 of 9
- CEase of useAbove 0 of 9
- BPlatforms and integrationsAbove 2 of 9
Price against what you get
Each dot is one of 10 AI voice generators. Further left costs less; higher up scores better on features, ease of use and platforms. Murf is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Murf you would be making a voice model, which you can rent by the minute but not make. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 6 of the 9 other AI voice generators grade higher. It costs $228 a year.
What you could not
- A voice model, which you can rent by the minute but not make.
- A voice model trained on your recordings.
- Speech turned into text you can trust.
- It plugs into other products, Canva, Google Slides and PowerPoint among them, and has an API.
What this rests on. Murf’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
ElevenLabs, WellSaid, Listnr, Typecast and Fliki
The 5 tools Murf is most often weighed against, with where each one differs from it.
- 3.0GPA
ElevenLabs
Free plan · from $5/mo
AI voice platform for speech, voice cloning, dubbing and voice agents.
- ElevenLabs has a free plan. Murf does not, though it has a free trial.
- Only ElevenLabs lists iOS and Android apps.
- ElevenLabs also covers video generation.
- 2.0GPA
WellSaid
Free plan · from $10/mo
AI voiceover studio with voices licensed from paid voice actors.
- WellSaid has a free plan. Murf does not, though it has a free trial.
- Murf also covers transcription and voice cloning.
- 2.2GPA
Listnr
Free trial · from $19/mo
AI voiceover studio with voice cloning and podcast hosting.
- Murf also covers transcription.
- 2.4GPA
Typecast
Free trial · from $5/mo
AI voice generator with emotion controls, voice cloning and video.
- Only Typecast lists iOS and Android apps.
- Murf also covers transcription.
- Typecast also covers video editing.
- 2.4GPA
Fliki
Free plan · from $28/mo
AI video and voiceover maker with voice cloning in 80+ languages.
- Fliki has a free plan. Murf does not, though it has a free trial.
- Murf also covers transcription.
- Fliki also covers video generation.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Murf free?
No, Murf is a paid product, but you can try it first. Free trial with 10 minutes of voice generation and 10 minutes of transcription, no downloads and no time limit.
How much does Murf cost?
Murf lists 3 plans. Creator: $19 per month and up, billed annually.
What platforms does Murf work on?
Murf is available on Web.
Does Murf offer any discounts?
Murf publicly lists the following: 33% off with yearly billing.
Does Murf have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Murf is listed for Web.
Does Murf have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Murf is listed for Web.
Is Murf open source?
Murf is not described as open source on its own site, as read on Oct 18, 2026.
Does Murf have an API?
Yes. Murf offers a public API, according to its own site.
What does Murf integrate with?
Murf's listing names Canva, Google Slides, PowerPoint, Adobe Captivate and Adobe Audition.
Who makes Murf?
Murf is made by Murf Inc.
What are the alternatives to Murf?
The closest alternatives to Murf in our directory are ElevenLabs, WellSaid, Listnr, Typecast and Fliki.
How does Murf compare with other AI voice generators?
Murf's GPA of 2.2 is higher than 2 of the 9 other AI voice generators we grade, and level with 1.
Is Murf good value for money?
ToolGPA grades Murf C for value for money. Its paid plans start at $19 a month, against a middle price of $14 for the category: 6 of the 9 others that charge start lower.
Could I make my own version of Murf?
To replace Murf you would be making a voice model, which you can rent by the minute but not make.
Where this guide comes from
The prices, plans, platforms and features were read from Murf’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Murf's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Murf Inc. Prices change, so check murf.ai before you buy.
- murf.ai
- murf.ai/pricing
- murf.ai/text-to-speech
- help.murf.ai/is-murf-free-to-use
- help.murf.ai/how-long-does-the-free-trial-last
- help.murf.ai/what-is-a-workspace
- help.murf.ai/increasing-your-vgt
- help.murf.ai/what-is-voice-generation-time-vgt
- help.murf.ai/vgt-validity
- help.murf.ai/can-i-clone-my-own-voice
- help.murf.ai/do-i-have-commercial-rights-over-the-voice-over-created
- help.murf.ai/products
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Murf, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/murf
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Murf: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/murf
Know someone choosing between AI voice generators?
Send them this guide: toolgpa.com/tools/murf/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded AI voice generators after Murf, each with an Insider's Guide of its own.
- AI Voices & Text to Speech Insider's GuideEvery one of the 10 AI voice generators we grade, compared
- ElevenLabs Insider's GuideAI voice platform for speech, voice cloning, dubbing and voice agents3.0 GPA
- NaturalReader Insider's GuideText-to-speech reader for listening to documents, with a voiceover app2.8 GPA
- Speechify Insider's GuideText-to-speech reader for listening to documents and web pages2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Murf’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Murf is a trademark of its owner, and this guide is not made, paid for or approved by Murf Inc. Prices and plans change: check murf.ai before you buy.