The Parse Insider’s Guide
Everything we know about Parse in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Parse
The Insider’s Guide
AI visibility tracking with outreach tasks handled for you
Every plan, grade, refund rule and rival among AI search visibility tools, read from Parse’s own pages.
Made by Parse, Inc. · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Parse’s own pages, its app-store listings and our grades. Every fact in it is on Parse’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 68 of the 157 other AI search visibility tools we grade
Parse tracks how often ChatGPT and Google AI Mode mention a brand and its rivals when asked buyer questions it finds for the brand's market. Beyond the numbers, it suggests tasks such as getting listed on pages AI cites or joining Reddit threads, and on Pro it drafts and sends the outreach. A public index lets anyone look up a brand for free.
To get you started, here are 9 things to know about Parse, taken from its own pages and our grades.
Parse finds the questions for you, and there are still tasks and outreach drafts to review each month.
- 1
Best for AI visibility with the outreach done for you
Parse tracks how often ChatGPT and Google AI Mode mention you and your rivals for the questions buyers ask, suggests tasks, and on Pro drafts and sends the outreach.
- 2
Paid plans start at $79 a month
As its pricing page puts it: $79 per brand / month (launch price; $129 planned).
- 3
There is a free plan
One brand with weekly updates, up to 3 topics of your own (asked on ChatGPT only), a preview of up to 3 suggested tasks and a Monday change email. No card required.
- 4
It runs on Web
Web.
- 5
Mentioned-in score
The share of tracked answers that mention your brand, across questions about you and your rivals, with weekly or daily updates by plan.
- 6
Buyer questions found for you
Parse works out what buyers in your market ask AI; you can add your own topics too, up to 3 on Free and 15 on Pro.
- 7
What AI says about you
Summarizes the strengths, criticisms and rival comparisons that appear in answers, and shows the answers and cited pages behind each result.
- 8
A 2.2 GPA, above 68 of 157
That is against the other AI search visibility tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Parse you could make: link outreach. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
Parse at a glance
- Pricing
- Free plan, from $79 per brand / month (launch price; $129 planned)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Parse, Inc.
- Category
- AI Search Visibility (AEO & GEO)
- Our grade
- 2.2 GPA, fair
The report card
Best for AI visibility with the outreach done for you
Parse tracks how often ChatGPT and Google AI Mode mention you and your rivals for the questions buyers ask, suggests tasks, and on Pro drafts and sends the outreach. But those are the only two engines, questions aren't tailored to a location, Pro is charged per brand at a $79 launch price with $129 planned and no date, and more than 4 tasks a month is a custom deal.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Pro is $79 a month per brand, a launch price shown against a planned $129, with no date for the change. That's a little above this category's middle, and it includes up to 4 tasks a month with the outreach handled. |
| Free plan and trial | C | A free plan with no card: one brand, weekly updates, 3 topics of your own on ChatGPT only and a preview of 3 tasks. The caps come quickly. |
| Features | C | A mentioned-in score, buyer questions found for you, what AI says about you with the pages behind it, and outreach done for you on Pro. The gaps: only ChatGPT and Google AI Mode, and questions aren't tailored to a location. |
| Ease of use | C | No rating on record. Parse finds the questions for you, and there are still tasks and outreach drafts to review each month. |
| Platforms and integrations | B | Web only, with an MCP server that connects it to Claude, ChatGPT and Cursor, where you can list tasks and edit outreach drafts. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Parse is for
- Fits if you want outreach drafted and sent for you, up to 4 tasks a month on Pro
- Works for online and national brands tracked one brand at a time
Who it is not for
- Skip it if you're a local business, as questions aren't tailored to a location
- Too light for wide engine coverage, with only ChatGPT and Google AI Mode, and free topics on ChatGPT only
- Pricey if you run several brands, as Pro is charged per brand
- Watch out: $79 is a launch price against a planned $129, with no date for the change
- Tight if you want more than 4 tasks a month, as extra work is a custom Managed deal
Good to know
Good for
- Founders and small marketing teams who want tasks done, not only a dashboard
- Checking any brand's AI visibility for free before paying
- Online and national brands tracked one brand at a time
Worth knowing
- It tracks only ChatGPT and Google AI Mode; topics added on the free plan are asked on ChatGPT only.
- Pro is $79 per brand at launch, against a planned $129; the page gives no date for the change.
- Questions are not tailored to a buyer's location, so Parse says it suits online and national brands better than local ones.
- Pro includes up to 4 tasks a month; more work is a custom arrangement.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$79
A month to start. There is a free plan too
Parse has a free plan. Paid plans start at $79 per brand / month (launch price; $129 planned).
Free
$0
One brand, weekly updates, up to 3 custom topics on ChatGPT only, and a preview of 3 suggested tasks.
Pro
$79
per brand / month
Launch price, shown against a planned regular $129. Daily tracking, 15 custom topics, and up to 4 tasks a month with outreach handled.
Managed
Custom
Custom work for more than 4 tasks a month or larger campaigns, arranged by contacting Parse.
The free plan
One brand with weekly updates, up to 3 topics of your own (asked on ChatGPT only), a preview of up to 3 suggested tasks and a Monday change email. No card required.
Read from parse.gl on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
AI visibility tracking with outreach tasks handled for you. Here is what it does, as its own site describes it, and what it covers: AI features, AI search visibility, link outreach.
A mentioned-in score, buyer questions found for you, what AI says about you with the pages behind it, and outreach done for you on Pro.
- Mentioned-in score
- The share of tracked answers that mention your brand, across questions about you and your rivals, with weekly or daily updates by plan.
- Buyer questions found for you
- Parse works out what buyers in your market ask AI; you can add your own topics too, up to 3 on Free and 15 on Pro.
- What AI says about you
- Summarizes the strengths, criticisms and rival comparisons that appear in answers, and shows the answers and cited pages behind each result.
- Tasks and outreach
- Suggests pages to pitch, threads to answer and site fixes such as a robots.txt block; Pro drafts and sends the outreach and follows up.
- Public brand index
- Free brand checks without sign-up, drawing on an index Parse puts at over 800,000 brands and 4 million AI answers.
- MCP server
- Connects to Claude, ChatGPT and Cursor; public lookups are free, and a connected workspace can list tasks and edit outreach drafts in chat.
Where it runs
- Web
What it works with
- Claude
- ChatGPT
- Cursor
Parse is made by Parse, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
68/157
Other AI search visibility tools it is graded above
Parse's GPA of 2.2 is higher than 68 of the 157 other AI search visibility tools we grade, and level with 56.
It stands best on platforms and integrations (B, above 51 of 157) and worst on ease of use (C, above 0).
Its paid plans start at $79 a month, against a middle price of $59 for the category: 77 of the 128 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 13 tools score higher and cost less.
Each grade against the category
Every bar is all 158 AI search visibility tools we grade, cut by the letter each got. Parse’s own letter is outlined.
- CValue for moneyAbove 19 of 157
- CFree plan and trialAbove 63 of 157
- CFeaturesAbove 6 of 157
- CEase of useAbove 0 of 157
- BPlatforms and integrationsAbove 51 of 157
Price against what you get
Each dot is one of 131 AI search visibility tools. Further left costs less; higher up scores better on features, ease of use and platforms. Parse is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Parse you could make: link outreach. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
It costs $948 a year.
What you could make
- Link outreach: an app builder makes this well.
What you could not
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Parse’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Peec AI, Otterly.AI, AthenaHQ, Profound and Scrunch
The 5 tools Parse is most often weighed against, with where each one differs from it.
- 2.2GPA
Peec AI
Free trial · from $95/mo
AI search analytics that tracks brand prompts across AI models.
- Parse has a free plan. Peec AI does not, though it has a free trial.
- Parse also covers link outreach.
- Peec AI also covers reports and web analytics.
- 2.4GPA
Otterly.AI
Free trial · from $25/mo
Daily brand and citation tracking across AI search engines.
- Parse has a free plan. Otterly.AI does not, though it has a free trial.
- Parse also covers link outreach.
- Otterly.AI also covers reports and site audit.
- 2.2GPA
AthenaHQ
Free plan · from $245/mo
Credit-based AI search tracking with content optimization agents.
- Parse also covers link outreach.
- AthenaHQ also covers AI agents and content optimization.
- 2.2GPA
Profound
Free trial · from $99/mo
AI search visibility tracking with an AI marketing agent built in.
- Parse has a free plan. Profound does not, though it has a free trial.
- Parse also covers link outreach.
- Profound also covers AI agents, web analytics and content optimization.
- 1.8GPA
Scrunch
Free trial · from $250/mo
AI search monitoring plus pages served to AI agents.
- Parse has a free plan. Scrunch does not, though it has a free trial.
- Parse also covers link outreach.
- Scrunch also covers site audit, web analytics and content optimization.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Parse free?
Parse has a free plan. One brand with weekly updates, up to 3 topics of your own (asked on ChatGPT only), a preview of up to 3 suggested tasks and a Monday change email.
How much does Parse cost?
Parse lists 3 plans. Free: $0.
What platforms does Parse work on?
Parse is available on Web.
Does Parse have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Parse is listed for Web.
Does Parse have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Parse is listed for Web.
Is Parse open source?
Parse is not described as open source on its own site, as read on Oct 23, 2026.
What does Parse integrate with?
Parse's listing names Claude, ChatGPT and Cursor. A listing names up to eight integrations, so it may connect to more.
Who makes Parse?
Parse is made by Parse, Inc.
What are the alternatives to Parse?
The closest alternatives to Parse in our directory are Peec AI, Otterly.AI, AthenaHQ, Profound and Scrunch.
How does Parse compare with other AI search visibility tools?
Parse's GPA of 2.2 is higher than 68 of the 157 other AI search visibility tools we grade, and level with 56.
Is Parse good value for money?
ToolGPA grades Parse C for value for money. Its paid plans start at $79 a month, against a middle price of $59 for the category: 77 of the 128 others that charge start lower.
Could I make my own version of Parse?
The plain part of Parse you could make: link outreach. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Parse’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Parse's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Parse, Inc. Prices change, so check parse.gl before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Parse, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/parse
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Parse: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/parse
Know someone choosing between AI search visibility tools?
Send them this guide: toolgpa.com/tools/parse/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded AI search visibility tools after Parse, each with an Insider's Guide of its own.
- AI Search Visibility (AEO & GEO) Insider's GuideEvery one of the 158 AI search visibility tools we grade, compared
- geoSurge Insider's GuideFree AI visibility tracking that runs on your own AI subscriptions3.0 GPA
- llms-txt.io Insider's Guidellms.txt generator, validator, API and auto-updating managed files3.0 GPA
- Rankscale AI Insider's GuideCredit-based AI visibility tracker covering 17+ AI engines3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Parse’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Parse is a trademark of its owner, and this guide is not made, paid for or approved by Parse, Inc. Prices and plans change: check parse.gl before you buy.