Otterly.AI vs Parse (2026): which should you pick?
As of Oct 23, 2026, Otterly.AI grades higher than Parse: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Otterly.AI grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Otterly.AI
Daily brand and citation tracking across AI search engines
Parse
AI visibility tracking with outreach tasks handled for you
Which one is for you
Pick Otterly.AI if
- Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
- Works for agencies that brand client reports through Looker Studio, from Standard
Look elsewhere if
- Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
- Not for you if you need white-label reports, as there aren't any
- Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
- Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
- Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload
Pick Parse if
- Fits if you want outreach drafted and sent for you, up to 4 tasks a month on Pro
- Works for online and national brands tracked one brand at a time
Look elsewhere if
- Skip it if you're a local business, as questions aren't tailored to a location
- Too light for wide engine coverage, with only ChatGPT and Google AI Mode, and free topics on ChatGPT only
- Pricey if you run several brands, as Pro is charged per brand
- Watch out: $79 is a launch price against a planned $129, with no date for the change
- Tight if you want more than 4 tasks a month, as extra work is a custom Managed deal
How we grade them
| 2.4GPAOtterly.AIFair | 2.2GPAParseFair | |
|---|---|---|
| Value for money | BLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra. | CPro is $79 a month per brand, a launch price shown against a planned $129, with no date for the change. That's a little above this category's middle, and it includes up to 4 tasks a month with the outreach handled. |
| Free plan and trial | CNo free plan, but a 7-day free trial with 50 prompts and no credit card needed. | CA free plan with no card: one brand, weekly updates, 3 topics of your own on ChatGPT only and a preview of 3 tasks. The caps come quickly. |
| Features | CDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label. | CA mentioned-in score, buyer questions found for you, what AI says about you with the pages behind it, and outreach done for you on Pro. The gaps: only ChatGPT and Google AI Mode, and questions aren't tailored to a location. |
| Ease of use | CNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files. | CNo rating on record. Parse finds the questions for you, and there are still tasks and outreach drafts to review each month. |
| Platforms and integrations | BWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush. | BWeb only, with an MCP server that connects it to Claude, ChatGPT and Cursor, where you can list tasks and edit outreach drafts. |
| Best for | daily brand and citation checks in AI search | AI visibility with the outreach done for you |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Otterly.AI and Parse. How we grade
Price against what you get
Otterly.AI starts at $25 a month and scores 2.3 out of 4 on features, ease of use and platforms. Parse starts at $79 a month and scores 2.3.
They score the same, and Otterly.AI starts $54 a month lower. Of the other AI search visibility tools on the chart, 4 score higher than Otterly.AI for less, and 13 score higher than Parse for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Otterly.AI also covers reports and site audit.
- Parse also covers link outreach.
At a glance
| Otterly.AI | Parse | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $25 per month, billed yearly ($29 billed monthly) | $79 per brand / month (launch price; $129 planned) |
| Free plan | None | One brand with weekly updates, up to 3 topics of your own (asked on ChatGPT only), a preview of up to 3 suggested tasks and a Monday change email. No card required. |
| Free trial | 7-day free trial with 50 prompts, no credit card required | None listed |
| Web | ||
| Made by | OtterlyAI GmbH | Parse, Inc. |
| Price read from | otterly.ai | parse.gl |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Otterly.AI
- Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
- Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
- Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
- There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.
Parse
- It tracks only ChatGPT and Google AI Mode; topics added on the free plan are asked on ChatGPT only.
- Pro is $79 per brand at launch, against a planned $129; the page gives no date for the change.
- Questions are not tailored to a buyer's location, so Parse says it suits online and national brands better than local ones.
- Pro includes up to 4 tasks a month; more work is a custom arrangement.
Key features
Otterly.AI
- Daily prompt monitoring
- Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
- Link citation analysis
- Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
- AI prompt research
- Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
- GEO audit
- A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
- Agent Analytics
- Reports AI agent and crawler visits to your site from server log files you upload.
- API, MCP and Looker Studio
- An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.
Parse
- Mentioned-in score
- The share of tracked answers that mention your brand, across questions about you and your rivals, with weekly or daily updates by plan.
- Buyer questions found for you
- Parse works out what buyers in your market ask AI; you can add your own topics too, up to 3 on Free and 15 on Pro.
- What AI says about you
- Summarizes the strengths, criticisms and rival comparisons that appear in answers, and shows the answers and cited pages behind each result.
- Tasks and outreach
- Suggests pages to pitch, threads to answer and site fixes such as a robots.txt block; Pro drafts and sends the outreach and follows up.
- Public brand index
- Free brand checks without sign-up, drawing on an index Parse puts at over 800,000 brands and 4 million AI answers.
- MCP server
- Connects to Claude, ChatGPT and Cursor; public lookups are free, and a connected workspace can list tasks and edit outreach drafts in chat.
Plans
Otterly.AI
Lite$25
per month, billed yearly ($29 billed monthly)
15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.
Standard$160
per month, billed yearly ($189 billed monthly)
100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.
Premium$422
per month, billed yearly ($489 billed monthly)
400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.
EnterpriseCustom
From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.
Parse
Free$0
One brand, weekly updates, up to 3 custom topics on ChatGPT only, and a preview of 3 suggested tasks.
Pro$79
per brand / month
Launch price, shown against a planned regular $129. Daily tracking, 15 custom topics, and up to 4 tasks a month with outreach handled.
ManagedCustom
Custom work for more than 4 tasks a month or larger campaigns, arranged by contacting Parse.
Common questions
Which is cheaper, Otterly.AI or Parse?
As of Oct 23, 2026, Otterly.AI is cheaper to start with: $25 a month, against $79 a month for Parse. Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly), and Parse starts at $79 per brand / month (launch price; $129 planned).
Which has a free plan, Otterly.AI or Parse?
As of Oct 23, 2026, only Parse has a free plan. Otterly.AI does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.