Parse vs Scrunch (2026): which should you pick?
As of Oct 23, 2026, Parse grades higher than Scrunch: 2.2 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Parse grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Parse
AI visibility tracking with outreach tasks handled for you
Scrunch
AI search monitoring plus pages served to AI agents
Which one is for you
Pick Parse if
- Fits if you want outreach drafted and sent for you, up to 4 tasks a month on Pro
- Works for online and national brands tracked one brand at a time
Look elsewhere if
- Skip it if you're a local business, as questions aren't tailored to a location
- Too light for wide engine coverage, with only ChatGPT and Google AI Mode, and free topics on ChatGPT only
- Pricey if you run several brands, as Pro is charged per brand
- Watch out: $79 is a launch price against a planned $129, with no date for the change
- Tight if you want more than 4 tasks a month, as extra work is a custom Managed deal
Pick Scrunch if
- Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
- Works for agencies running several client brands and pitch workspaces from one account
Look elsewhere if
- Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
- Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
- Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
- Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
- Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026
How we grade them
| 2.2GPAParseFair | 1.8GPAScrunchWeak | |
|---|---|---|
| Value for money | CPro is $79 a month per brand, a launch price shown against a planned $129, with no date for the change. That's a little above this category's middle, and it includes up to 4 tasks a month with the outreach handled. | DCore is $250 a month for 125 prompts and 5,000 responses, one brand and 5 users. That's well into this category's dearest tenth, which starts at $129. Agency Core is $500. |
| Free plan and trial | CA free plan with no card: one brand, weekly updates, 3 topics of your own on ChatGPT only and a preview of 3 tasks. The caps come quickly. | CNo free plan, just a 7-day free trial of Core. A week is enough to see the first answers come in, not to watch a trend. |
| Features | CA mentioned-in score, buyer questions found for you, what AI says about you with the pages behind it, and outreach done for you on Pro. The gaps: only ChatGPT and Google AI Mode, and questions aren't tailored to a location. | CPosition, sentiment and cited sources per prompt, with personas, funnel stages, site audits, AI bot traffic and product-level shopping data. The gap is engines: Core watches four, and Gemini, Claude, AI Mode, Grok and Meta AI need Enterprise. |
| Ease of use | CNo rating on record. Parse finds the questions for you, and there are still tasks and outreach drafts to review each month. | CNo rating on record. You set prompts, competitors, personas and funnel stages before the data says much, and Core caps you at 5 competitors and one country. |
| Platforms and integrations | BWeb only, with an MCP server that connects it to Claude, ChatGPT and Cursor, where you can list tasks and edit outreach drafts. | CWeb only, with no desktop or phone app. Looker Studio is the one integration on record, and the API and SSO come only with Enterprise. |
| Best for | AI visibility with the outreach done for you | brands that want monitoring plus pages for AI agents |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Parse and Scrunch. How we grade
Price against what you get
Parse starts at $79 a month and scores 2.3 out of 4 on features, ease of use and platforms. Scrunch starts at $250 a month and scores 2.0.
Parse scores higher and starts $171 a month lower. Of the other AI search visibility tools on the chart, 13 score higher than Parse for less, and 98 score higher than Scrunch for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Parse also covers link outreach.
- Scrunch also covers site audit, web analytics and content optimization.
At a glance
| Parse | Scrunch | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $79 per brand / month (launch price; $129 planned) | $250 per month for 125 prompts |
| Free plan | One brand with weekly updates, up to 3 topics of your own (asked on ChatGPT only), a preview of up to 3 suggested tasks and a Monday change email. No card required. | None |
| Free trial | None listed | 7-day free trial of the Core plan |
| Web | ||
| Made by | Parse, Inc. | Scrunch |
| Price read from | parse.gl | scrunch.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Parse
- It tracks only ChatGPT and Google AI Mode; topics added on the free plan are asked on ChatGPT only.
- Pro is $79 per brand at launch, against a planned $129; the page gives no date for the change.
- Questions are not tailored to a buyer's location, so Parse says it suits online and national brands better than local ones.
- Pro includes up to 4 tasks a month; more work is a custom arrangement.
Scrunch
- Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
- Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
- API access, SSO and the Agent Experience Platform are listed for Enterprise only.
- Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.
Key features
Parse
- Mentioned-in score
- The share of tracked answers that mention your brand, across questions about you and your rivals, with weekly or daily updates by plan.
- Buyer questions found for you
- Parse works out what buyers in your market ask AI; you can add your own topics too, up to 3 on Free and 15 on Pro.
- What AI says about you
- Summarizes the strengths, criticisms and rival comparisons that appear in answers, and shows the answers and cited pages behind each result.
- Tasks and outreach
- Suggests pages to pitch, threads to answer and site fixes such as a robots.txt block; Pro drafts and sends the outreach and follows up.
- Public brand index
- Free brand checks without sign-up, drawing on an index Parse puts at over 800,000 brands and 4 million AI answers.
- MCP server
- Connects to Claude, ChatGPT and Cursor; public lookups are free, and a connected workspace can list tasks and edit outreach drafts in chat.
Scrunch
- Monitoring and citations
- Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.
- Insights and recommendations
- Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.
- Agent Experience Platform
- Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.
- Site audits and bot traffic
- Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.
- Shopping and query fan-out
- Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.
- Agency workspaces
- Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.
Plans
Parse
Free$0
One brand, weekly updates, up to 3 custom topics on ChatGPT only, and a preview of 3 suggested tasks.
Pro$79
per brand / month
Launch price, shown against a planned regular $129. Daily tracking, 15 custom topics, and up to 4 tasks a month with outreach handled.
ManagedCustom
Custom work for more than 4 tasks a month or larger campaigns, arranged by contacting Parse.
Scrunch
Core$250
per month for 125 prompts
For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.
Agency Core$500
per month for 250 prompts
For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.
EnterpriseCustom
Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.
Agency EnterpriseCustom
For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.
Common questions
Which is cheaper, Parse or Scrunch?
As of Oct 23, 2026, Parse is cheaper to start with: $79 a month, against $250 a month for Scrunch. Parse starts at $79 per brand / month (launch price; $129 planned), and Scrunch starts at $250 per month for 125 prompts.
Which has a free plan, Parse or Scrunch?
As of Oct 23, 2026, only Parse has a free plan. Scrunch does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.