The Plann Insider’s Guide
Everything we know about Plann in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Plann
The Insider’s Guide
Instagram-first visual planner and scheduler with AI captions
Every plan, grade, refund rule and rival among social media schedulers, read from Plann’s own pages.
Made by Plann · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Plann’s own pages, its app-store listings and our grades. Every fact in it is on Plann’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 33 of the 49 other social media schedulers we grade
Plann is a visual planner and scheduler that started with Instagram and now also publishes to Facebook, LinkedIn, TikTok, Pinterest, YouTube Shorts and Threads. It combines a drag-and-drop calendar and a strategy builder with an AI caption and content generator. Companion apps for iOS and Android handle posting reminders.
To get you started, here are 9 things to know about Plann, taken from its own pages and our grades.
If you post to several networks without paying, look elsewhere.
- 1
Best for planning an Instagram feed visually
Plann is a visual planner with AI captions and phone apps, and its free plan schedules to Instagram only.
- 2
Paid plans start at $12.50 a month
As its pricing page puts it: $12.50 per month, billed annually ($15 billed monthly).
- 3
There is a free plan
Free Forever plan: 1 brand, 1 user, Instagram scheduling only, 30 AI credits a month and 5 video posts a month.
- 4
It runs on 3 platforms
Web, iOS and Android.
- 5
Visual planner
A drag-and-drop calendar and feed planner for arranging posts, with image editing tools and customizable brand calendars.
- 6
AI content and captions
An AI suite generates captions and post ideas and draws on 1,000+ caption templates and suggested hashtag sets.
- 7
Multi-network scheduling
Schedules to Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube Shorts and Threads, with one-click cross posting.
- 8
A 2.4 GPA, above 33 of 49
That is against the other social media schedulers we grade, on value, the free plan, features, ease of use and platforms.
- 9
Your call
You could make the core of Plann for yourself: calendar and templates.
Plann at a glance
- Pricing
- Free plan, from $12.50 per month, billed annually ($15 billed monthly)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web, iOS, Android
- Made by
- Plann
- Category
- Social Media Schedulers
- Our grade
- 2.4 GPA, fair
The report card
Best for planning an Instagram feed visually
Plann is a visual planner with AI captions and phone apps, and its free plan schedules to Instagram only. Advanced insights wait on Grow at $62.50 a month, and each plan covers a fixed number of brands. If you post to several networks without paying, look elsewhere.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Power User is $12.50 a month on annual billing ($15 monthly), under the category's $17.99 cheaper-quarter mark. |
| Free plan and trial | C | Free Forever: 1 brand, 1 user, Instagram only, 30 AI credits and 5 video posts a month. You'll hit those. |
| Features | C | Visual planner, AI captions, scheduling, strategy builder and team approvals. Advanced insights are on Grow. |
| Ease of use | C | No store rating on record. A planner and profiles to set up. |
| Platforms and integrations | B | Web, iOS and Android, with Pixabay, Pexels and CloudSpot. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Plann is for
- Fits if you are a solo creator who plans an Instagram feed by eye
- Works for freelancers who send clients approval links
Who it is not for
- Tight if you stay free: Instagram only and 5 video posts a month
- Not for you if you need analytics beyond the basics, as advanced insights are on Grow at $62.50 a month
- Watch out: each plan covers a set number of brands: 1 on Power User, 2 on Build, 5 on Grow
- Watch out: agency and larger plans are quoted separately
Good to know
Good for
- Solo creators and small brands who plan feeds visually
- Freelancers who need approval links for clients
- Instagram-heavy accounts that want AI captions included
Worth knowing
- The free plan schedules to Instagram only, with 5 video posts a month.
- Each plan covers one set of channels per brand: Power User has one brand, Build two, Grow five.
- Advanced insights and analytics are on the Grow plan.
- Agency and extra large plans are quoted separately on request.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$12.50
A month to start. There is a free plan too
Plann has a free plan. Paid plans start at $12.50 per month, billed annually ($15 billed monthly).
Free
$0
1 brand and 1 user, Instagram scheduling only, 30 AI credits a month, limited analytics.
Power User
$12.50
per month, billed annually ($15 billed monthly)
1 brand and 1 user, unlimited scheduling and uploads, AI caption suite and strategy builder.
Build
$25
per month, billed annually ($30 billed monthly)
2 brands and 2 users, with team chat, approval flows and shareable links.
Grow
$62.50
per month, billed annually ($75 billed monthly)
5 brands and 4 users, with advanced insights and analytics.
The free plan
Free Forever plan: 1 brand, 1 user, Instagram scheduling only, 30 AI credits a month and 5 video posts a month.
Read from plannthat.com on Nov 12, 2026.
Ways to pay less
Annual discount
Save 20% with annual billing
The pricing page states annual billing saves 20%, with annual prices of $12.50, $25 and $62.50 a month against $15, $30 and $75 monthly.
Stated on plannthat.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
Instagram-first visual planner and scheduler with AI captions. Here is what it does, as its own site describes it, and what it covers: AI features, templates, calendar.
Visual planner, AI captions, scheduling, strategy builder and team approvals.
- Visual planner
- A drag-and-drop calendar and feed planner for arranging posts, with image editing tools and customizable brand calendars.
- AI content and captions
- An AI suite generates captions and post ideas and draws on 1,000+ caption templates and suggested hashtag sets.
- Multi-network scheduling
- Schedules to Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube Shorts and Threads, with one-click cross posting.
- Strategy builder
- A strategy builder with launch blueprints and to-do lists helps plan what to post, alongside daily post ideas.
- Team workflow
- Build and Grow add team chat, approval flows and shareable links for working with clients and teammates.
- Companion mobile apps
- iOS and Android apps support posting on the go and reminders for native posting.
Where it runs
- Web
- iOS
- Android
What it works with
- Pixabay
- Pexels
- CloudSpot
Plann is made by Plann.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
33/49
Other social media schedulers it is graded above
Plann's GPA of 2.4 is higher than 33 of the 49 other social media schedulers we grade, and level with 10.
It stands best on value for money (B, above 41 of 49) and worst on features (C, above 0).
Its paid plans start at $12.50 a month, against a middle price of $29 for the category: 8 of the 44 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less.
Each grade against the category
Every bar is all 50 social media schedulers we grade, cut by the letter each got. Plann’s own letter is outlined.
- BValue for moneyAbove 41 of 49
- CFree plan and trialAbove 12 of 49
- CFeaturesAbove 0 of 49
- CEase of useAbove 2 of 49
- BPlatforms and integrationsAbove 10 of 49
Price against what you get
Each dot is one of 45 social media schedulers. Further left costs less; higher up scores better on features, ease of use and platforms. Plann is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Your call
You could make the core of Plann for yourself: calendar and templates.
What you would give up is listed below. Whether that is worth the price is your call. It costs $150 a year.
What you could make
- Calendar and templates: an app builder makes these well.
What you could not
- A real app for iOS and Android. Something home-made would be a web page.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Plann’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Planoly, Later, Pallyy, Planable and Loomly
The 5 tools Plann is most often weighed against, with where each one differs from it.
- 2.4GPA
Planoly
Free plan · from $14/mo
Visual social planner with link in bio and Instagram DM automation.
- Planoly also covers online store.
- 2.4GPA
Later
Free trial · from $18.75/mo
Visual social media planner with link in bio and analytics.
- Plann has a free plan. Later does not, though it has a free trial.
- Only Later lists a browser extension.
- Plann also covers templates.
- 2.2GPA
Pallyy
Free plan · from $25/mo
Social media scheduler for agencies, priced per client.
- Only Plann lists iOS and Android apps.
- Plann also covers templates.
- Pallyy also covers shared inbox and reports.
- 2.2GPA
Planable
Free trial · from $33/mo
Social media planning and approvals for agencies and brand teams.
- Plann has a free plan. Planable does not, though it has a free trial.
- Plann also covers templates.
- 2.2GPA
Loomly
Free trial · from $49/mo
Social media calendar with approvals, AI drafting and analytics.
- Plann has a free plan. Loomly does not, though it has a free trial.
- Plann also covers templates.
- Loomly also covers shared inbox and reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Plann free?
Plann has a free plan. Free Forever plan: 1 brand, 1 user, Instagram scheduling only, 30 AI credits a month and 5 video posts a month.
How much does Plann cost?
Plann lists 4 plans. Free: $0.
What platforms does Plann work on?
Plann is available on Web, iOS and Android.
Does Plann offer any discounts?
Plann publicly lists the following: Save 20% with annual billing.
Does Plann have a Windows app?
No Windows app was listed when its pages were read on Nov 12, 2026. Plann is listed for Web, iOS and Android.
Does Plann have a macOS app?
No macOS app was listed when its pages were read on Nov 12, 2026. Plann is listed for Web, iOS and Android.
Is Plann open source?
Plann is not described as open source on its own site, as read on Nov 12, 2026.
What does Plann integrate with?
Plann's listing names Pixabay, Pexels and CloudSpot. A listing names up to eight integrations, so it may connect to more.
Who makes Plann?
Plann is made by a company of the same name.
What are the alternatives to Plann?
The closest alternatives to Plann in our directory are Planoly, Later, Pallyy, Planable and Loomly.
How does Plann compare with other social media schedulers?
Plann's GPA of 2.4 is higher than 33 of the 49 other social media schedulers we grade, and level with 10.
Is Plann good value for money?
ToolGPA grades Plann B for value for money. Its paid plans start at $12.50 a month, against a middle price of $29 for the category: 8 of the 44 others that charge start lower.
Could I make my own version of Plann?
You could make the core of Plann for yourself: calendar and templates.
Where this guide comes from
The prices, plans, platforms and features were read from Plann’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Plann's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Plann. Prices change, so check plannthat.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Plann, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/plann
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Plann: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/plann
Know someone choosing between social media schedulers?
Send them this guide: toolgpa.com/tools/plann/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded social media schedulers after Plann, each with an Insider's Guide of its own.
- Social Media Schedulers Insider's GuideEvery one of the 50 social media schedulers we grade, compared
- Buffer Insider's GuideSocial media scheduler priced by the channel, with a free plan2.8 GPA
- Hootsuite Insider's GuideSocial media suite for publishing, inbox, listening and reports2.6 GPA
- Mixpost Insider's GuideSelf-hosted social media scheduler sold with a one-time license2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Plann’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Plann is a trademark of its owner, and this guide is not made, paid for or approved by Plann. Prices and plans change: check plannthat.com before you buy.