Loomly vs Plann (2026): which should you pick?
As of Nov 12, 2026, Plann grades higher than Loomly: 2.4 against 2.2 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Plann grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Loomly
Social media calendar with approvals, AI drafting and analytics
Plann
Instagram-first visual planner and scheduler with AI captions
Which one is for you
Pick Loomly if
- Fits if you need review and sign-off before posts go out
- Works for small agencies managing a dozen brand accounts
Look elsewhere if
- Skip it if you want a free plan, because there's only a 7-day trial
- Tight if you pick Starter: 3 users and 12 social accounts
- Pricey if you need custom roles, branding or scheduled reports: Beyond is $249 a month yearly
- Watch out: the pricing FAQ says yearly plans cannot be ended early
Pick Plann if
- Fits if you are a solo creator who plans an Instagram feed by eye
- Works for freelancers who send clients approval links
Look elsewhere if
- Tight if you stay free: Instagram only and 5 video posts a month
- Not for you if you need analytics beyond the basics, as advanced insights are on Grow at $62.50 a month
- Watch out: each plan covers a set number of brands: 1 on Power User, 2 on Build, 5 on Grow
- Watch out: agency and larger plans are quoted separately
How we grade them
| 2.2GPALoomlyFair | 2.4GPAPlannFair | |
|---|---|---|
| Value for money | C$49 a month on yearly billing ($65 monthly) for 12 social accounts and 3 users. Beyond is $249. | BPower User is $12.50 a month on annual billing ($15 monthly), under the category's $17.99 cheaper-quarter mark. |
| Free plan and trial | C7-day free trial with no card. No free plan. | CFree Forever: 1 brand, 1 user, Instagram only, 30 AI credits and 5 video posts a month. You'll hit those. |
| Features | CCalendar, approvals, AI, inbox, analytics and listening. Scheduled reports, custom branding and custom roles need Beyond. | CVisual planner, AI captions, scheduling, strategy builder and team approvals. Advanced insights are on Grow. |
| Ease of use | CNo store rating on record. A calendar and approval flow to set up. | CNo store rating on record. A planner and profiles to set up. |
| Platforms and integrations | BWeb, iOS and Android, covering Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads. | BWeb, iOS and Android, with Pixabay, Pexels and CloudSpot. |
| Best for | teams that approve posts before they go out | planning an Instagram feed visually |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Loomly and Plann. How we grade
Price against what you get
Loomly starts at $49 a month and scores 2.3 out of 4 on features, ease of use and platforms. Plann starts at $12.50 a month and scores 2.3.
They score the same, and Plann starts $36.50 a month lower. Of the other social media schedulers on the chart, 9 score higher than Loomly for less, and 4 score higher than Plann for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Loomly also covers shared inbox and reports.
- Plann also covers templates.
At a glance
| Loomly | Plann | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $49 per month for 12 social accounts and 3 users, billed yearly ($65 billed monthly) | $12.50 per month, billed annually ($15 billed monthly) |
| Free plan | None | Free Forever plan: 1 brand, 1 user, Instagram scheduling only, 30 AI credits a month and 5 video posts a month. |
| Free trial | 7-day free trial, no credit card required | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Bending Spoons Operations S.p.A. | Plann |
| Price read from | loomly.com | plannthat.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Loomly
- There is no free plan, only a 7-day trial.
- Yearly plans cannot be ended early, according to the pricing FAQ.
- Scheduled reports, custom branding and custom roles need the Beyond plan at $249 per month, billed yearly.
- Starter allows 3 users and 12 social accounts.
Plann
- The free plan schedules to Instagram only, with 5 video posts a month.
- Each plan covers one set of channels per brand: Power User has one brand, Build two, Grow five.
- Advanced insights and analytics are on the Grow plan.
- Agency and extra large plans are quoted separately on request.
Key features
Loomly
- Content calendar
- Posts are planned on a calendar with list, calendar and post views, an ideas board, post inspiration and a hashtag manager.
- Approvals and roles
- Approval workflows are on both plans. Custom roles and custom workflows need the Beyond plan.
- AI assistant
- An AI chat, post generation, captions and AI replies are included. Monthly AI use is limited on Starter and extended on Beyond.
- Engagement inbox
- Replies to comments and messages, saved replies and conversation assignment sit alongside the calendar.
- Analytics and reports
- A post analytics dashboard, link shortener analytics and exportable reports. Scheduled reports are limited to Beyond.
- Social listening
- Mention and trend tracking is capped at 2 listening runs per month on Starter and 5 on Beyond.
Plann
- Visual planner
- A drag-and-drop calendar and feed planner for arranging posts, with image editing tools and customizable brand calendars.
- AI content and captions
- An AI suite generates captions and post ideas and draws on 1,000+ caption templates and suggested hashtag sets.
- Multi-network scheduling
- Schedules to Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube Shorts and Threads, with one-click cross posting.
- Strategy builder
- A strategy builder with launch blueprints and to-do lists helps plan what to post, alongside daily post ideas.
- Team workflow
- Build and Grow add team chat, approval flows and shareable links for working with clients and teammates.
- Companion mobile apps
- iOS and Android apps support posting on the go and reminders for native posting.
Plans
Loomly
Starter$49
per month for 12 accounts, billed yearly ($65 billed monthly)
12 social accounts, 3 users and unlimited calendars, with approvals, scheduling, advanced analytics and limited monthly AI use.
Beyond$249
per month for 60 accounts, billed yearly ($332 billed monthly)
60 social accounts and unlimited users, plus custom branding, custom roles and workflows, hashtag manager and 2FA enforcement.
EnterpriseCustom
61 or more social accounts and unlimited users, with priority support. Priced to the customer.
Plann
Free$0
1 brand and 1 user, Instagram scheduling only, 30 AI credits a month, limited analytics.
Power User$12.50
per month, billed annually ($15 billed monthly)
1 brand and 1 user, unlimited scheduling and uploads, AI caption suite and strategy builder.
Build$25
per month, billed annually ($30 billed monthly)
2 brands and 2 users, with team chat, approval flows and shareable links.
Grow$62.50
per month, billed annually ($75 billed monthly)
5 brands and 4 users, with advanced insights and analytics.
Ways to pay less
Loomly
- Annual discount
25% off with yearly billing
Yearly billing is charged upfront and saves 25% against monthly billing: Starter $49 against $65 a month.
- Nonprofit
50% lifetime nonprofit discount
Nonprofits get 50% off for life on presenting a determination letter or an equivalent government-issued document.
Plann
- Annual discount
Save 20% with annual billing
The pricing page states annual billing saves 20%, with annual prices of $12.50, $25 and $62.50 a month against $15, $30 and $75 monthly.
Common questions
Which is cheaper, Loomly or Plann?
As of Nov 12, 2026, Plann is cheaper to start with: $12.50 a month, against $49 a month for Loomly. Loomly starts at $49 per month for 12 social accounts and 3 users, billed yearly ($65 billed monthly), and Plann starts at $12.50 per month, billed annually ($15 billed monthly).
Which has a free plan, Loomly or Plann?
As of Nov 12, 2026, only Plann has a free plan. Loomly does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.