The Rasa Insider’s Guide
Everything we know about Rasa in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Rasa
The Insider’s Guide
Platform for building and running conversational AI agents
Every plan, grade, refund rule and rival among AI agents, read from Rasa’s own pages.
Made by Rasa · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Rasa’s own pages, its app-store listings and our grades. Every fact in it is on Rasa’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 123 of the 178 other AI agents we grade
Rasa is a platform for product and engineering teams that build conversational AI agents. Its CALM approach combines LLM flexibility with structured flows and deterministic logic, and agents can be designed in code or in a visual no-code flow builder. A free Developer Edition license covers one bot with capped conversation volume, and Enterprise adds the full platform with premium support.
To get you started, here are 8 things to know about Rasa, taken from its own pages and our grades.
Building and running agents is engineering work, with Kubernetes as the documented route to scale.
- 1
Best for building conversational AI agents
Everything beyond that is Enterprise, sold through sales with no published price.
- 2
There is a free plan
Free Developer Edition license usable locally or in production: one bot per company, up to 1,000 external or 100 internal conversations a month, with community forum support.
- 3
It runs on Web
Web.
- 4
CALM dialogue engine
Combines LLM flexibility with structured flows, deterministic business logic and built-in recovery patterns.
- 5
Visual and code-based building
Assistants can be designed in code or in a no-code flow builder, with a custom actions server (Rasa SDK) and open prompt editing.
- 6
Testing and analysis
End-to-end testing, a try-your-assistant panel, a conversation view for analysis, and change observation with rollback.
- 7
A 2.4 GPA, above 123 of 178
That is against the other AI agents we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Rasa you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
Rasa at a glance
- Pricing
- Free plan
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Rasa
- Category
- AI Agents
- Our grade
- 2.4 GPA, fair
The report card
Best for building conversational AI agents
Rasa is a platform for engineering teams that build conversational agents, with a free Developer Edition limited to one bot and 1,000 external conversations a month. Everything beyond that is Enterprise, sold through sales with no published price.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | The free edition is a program you run yourself, which needs a server, so it is a C. Enterprise pricing is not published. |
| Free plan and trial | B | A free licence usable locally or in production, but only one bot per company and 1,000 external conversations a month. A small bot could live on that. |
| Features | B | CALM dialogue engine, visual and code building, testing, search and RAG, voice and channels. No gap shows in the core job, though the free edition is capped. |
| Ease of use | D | No rating on record. Building and running agents is engineering work, with Kubernetes as the documented route to scale. |
| Platforms and integrations | B | Web builder and self-hosted deployment, with Slack, WhatsApp, Kubernetes, Kafka and OpenTelemetry links. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Rasa is for
- Fits if you have engineers building a customer-facing chat or voice agent
- Works for small bots under 1,000 conversations a month
Who it is not for
- Tight if you grow: the free edition stops at one bot per company
- Skip it if you want a price list, because Enterprise is sold through sales
- Not for you if you lack engineers, since Kubernetes is the documented scale path
- Watch out: the AudioCodes phone connector is an extra purchase
Good to know
Good for
- Engineering teams that want to own their conversational agents and data
- Enterprises in finance, insurance, healthcare and telecom that need on-premises deployment
- Developers trying CALM on a single bot with the free edition
Worth knowing
- The free Developer Edition is limited to one bot per company and 1,000 external conversations a month.
- Enterprise pricing is not published and is sold through sales.
- Building and running agents is engineering work; Kubernetes deployment is the documented scale path.
- The AudioCodes IVR connector is sold as an additional purchase.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
2
plans to choose from
Rasa has a free plan.
The free edition is a program you run yourself, which needs a server, so it is a C.
Free Developer Edition
$0
One bot per company with up to 1,000 external or 100 internal conversations a month and community support.
Enterprise
Custom
Full Rasa Platform with Basic or Premium Support, self-managed on premises or in a private cloud, or as a managed service; sold through sales.
The free plan
Free Developer Edition license usable locally or in production: one bot per company, up to 1,000 external or 100 internal conversations a month, with community forum support.
Read from rasa.com on Nov 13, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Platform for building and running conversational AI agents. Here is what it does, as its own site describes it, and what it covers: self-hostable, workflow automation, AI agents, no-code, AI support agent, chatbots.
CALM dialogue engine, visual and code building, testing, search and RAG, voice and channels.
- CALM dialogue engine
- Combines LLM flexibility with structured flows, deterministic business logic and built-in recovery patterns.
- Visual and code-based building
- Assistants can be designed in code or in a no-code flow builder, with a custom actions server (Rasa SDK) and open prompt editing.
- Testing and analysis
- End-to-end testing, a try-your-assistant panel, a conversation view for analysis, and change observation with rollback.
- Enterprise search and RAG
- Retrieves answers from a company's own data, with a response rephraser and multi-LLM management.
- Voice and channels
- Includes real-time voice infrastructure and REST and WebSocket channel connectors; an IVR connector to AudioCodes VoiceAI Connect is a paid extra.
- Deployment and governance
- Deploys on Kubernetes with Helm and adds SSO, role-based access control, PII management and Vault-based secrets.
Where it runs
- Web
What it works with
- Slack
- AudioCodes VoiceAI Connect
- Kubernetes
- Redis
- Kafka
- OpenTelemetry
- Vault
Rasa is made by Rasa.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
123/178
Other AI agents it is graded above
Rasa's GPA of 2.4 is higher than 123 of the 178 other AI agents we grade, and level with 15.
It stands best on free plan and trial (B, above 144 of 178) and worst on ease of use (D, above 0).
Each grade against the category
Every bar is all 179 AI agents we grade, cut by the letter each got. Rasa’s own letter is outlined.
- CValue for moneyAbove 28 of 178
- BFree plan and trialAbove 144 of 178
- BFeaturesAbove 133 of 178
- DEase of useAbove 0 of 178
- BPlatforms and integrationsAbove 47 of 178
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Rasa you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.4 is higher than 123 of the 178 other AI agents we grade.
What you could not
- An AI agent, with the models and the safeguards behind it.
- A builder that other people can use without writing code.
- An AI model answering your customers from your own help articles.
- Connections to other products, each kept working as those products change.
- A chatbot builder hooked into the messaging apps.
- What a company asks for before it lets staff use something: single sign-on and roles and permissions.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Rasa’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Botpress, Voiceflow, Kore.ai, Cognigy and Dify
The 5 tools Rasa is most often weighed against, with where each one differs from it.
- 2.2GPA
Botpress
Free plan · from $150/mo
AI agent builder and helpdesk priced by conversation volume.
- Rasa is self-hostable, according to its own site.
- Rasa also covers workflow automation and no-code.
- Botpress also covers whatsApp messaging.
- 2.2GPA
Voiceflow
Free trial
Platform to build and ship chat and voice AI agents.
- Rasa has a free plan. Voiceflow does not, though it has a free trial.
- Rasa is self-hostable, according to its own site.
- Rasa also covers workflow automation and no-code.
- 1.6GPA
Kore.ai
Paid
Enterprise agent platform for service, work and process automation.
- Rasa has a free plan. Kore.ai does not.
- Rasa is self-hostable, according to its own site.
- Rasa also covers no-code.
- 1.8GPA
Cognigy
Paid
Enterprise AI agents for voice and chat in the contact center.
- Rasa has a free plan. Cognigy does not.
- Rasa is self-hostable, according to its own site.
- Rasa also covers workflow automation and no-code.
- 2.2GPA
Dify
Free plan · from $590/yr
Open-source platform for building AI agents and agentic workflows.
- Dify is open source, according to its own site.
- Rasa also covers AI support agent and chatbots.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Rasa free?
Rasa has a free plan. Free Developer Edition license usable locally or in production: one bot per company, up to 1,000 external or 100 internal conversations a month, with community forum support.
How much does Rasa cost?
Rasa lists 2 plans. Free Developer Edition: $0.
What platforms does Rasa work on?
Rasa is available on Web.
Does Rasa have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Rasa is listed for Web.
Does Rasa have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Rasa is listed for Web.
Is Rasa open source?
Rasa is not described as open source on its own site, as read on Nov 13, 2026.
Can Rasa be self-hosted?
Yes. Rasa's own site says it can be run on a server of your own.
What does Rasa integrate with?
Rasa's listing names Slack, WhatsApp, AudioCodes VoiceAI Connect, Kubernetes, Redis, Kafka, OpenTelemetry and Vault.
Who makes Rasa?
Rasa is made by a company of the same name.
What are the alternatives to Rasa?
The closest alternatives to Rasa in our directory are Botpress, Voiceflow, Kore.ai, Cognigy and Dify.
How does Rasa compare with other AI agents?
Rasa's GPA of 2.4 is higher than 123 of the 178 other AI agents we grade, and level with 15.
Could I make my own version of Rasa?
To replace Rasa you would be making an AI agent, with the models and the safeguards behind it.
Where this guide comes from
The prices, plans, platforms and features were read from Rasa’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Rasa's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Rasa. Prices change, so check rasa.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Rasa, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/rasa
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Rasa: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/rasa
Know someone choosing between AI agents?
Send them this guide: toolgpa.com/tools/rasa/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded AI agents after Rasa, each with an Insider's Guide of its own.
- AI Agents Insider's GuideEvery one of the 179 AI agents we grade, compared
- Genspark Insider's GuideAI workspace with an agent for research, slides, sheets and docs3.2 GPA
- Manus Insider's GuideGeneral AI agent for research, slides, websites and browser tasks3.2 GPA
- OpenClaw Insider's GuideOpen-source personal AI agent you run yourself and message in chat3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Rasa’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Rasa is a trademark of its owner, and this guide is not made, paid for or approved by Rasa. Prices and plans change: check rasa.com before you buy.