The Reply.io Insider’s Guide
Everything we know about Reply.io in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Reply.io
The Insider’s Guide
Multichannel sales sequences with the Jason AI SDR
Every plan, grade, refund rule and rival among cold outreach tools, read from Reply.io’s own pages.
Made by Reply · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Reply.io’s own pages, its app-store listings and our grades. Every fact in it is on Reply.io’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 1 of the 20 other cold outreach tools we grade
Reply.io is a sales engagement platform whose sequences combine emails with LinkedIn actions, calls, SMS, WhatsApp and to-do tasks, sent from connected email and LinkedIn accounts. Its Jason AI SDR writes outreach and answers replies from playbooks, knowledge bases and intent signals, on autopilot or with approval. A Live Data contact search and email validation run on credits.
To get you started, here are 7 things to know about Reply.io, taken from its own pages and our grades.
On paper it covers everything this category promises.
- 1
Best for multichannel sequences with an AI SDR
Reply.io runs sequences across email, LinkedIn, calls, SMS and WhatsApp, and its Jason AI SDR can write outreach and answer replies for you.
- 2
It runs on Web
Web, with a browser extension too.
- 3
Multichannel sequences
Sequence steps cover email, LinkedIn, calls, SMS, WhatsApp and to-do tasks, with A/B variants per step, sending schedules and holiday calendars.
- 4
LinkedIn automation
LinkedIn accounts connect through Reply's browser extension, with daily caps on connection requests, messages, InMails, profile views and likes.
- 5
Jason AI SDR
An AI SDR that follows playbooks and knowledge bases, answers common questions with reply handlers, re-engages silent leads and can run on autopilot or wait for approval.
- 6
A 2.0 GPA, above 1 of 20
That is against the other cold outreach tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace Reply.io you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Reply.io at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web, Browser extension
- Made by
- Reply
- Category
- Cold Outreach
- Our grade
- 2.0 GPA, fair
The report card
Best for multichannel sequences with an AI SDR
Reply.io runs sequences across email, LinkedIn, calls, SMS and WhatsApp, and its Jason AI SDR can write outreach and answer replies for you. On paper it covers everything this category promises. We just couldn't confirm what it costs or whether there's a trial, because its pricing pages turned our reader away.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price is on record: Reply's pricing page answered our reader with a bot check, so there's no per-head figure for a team of five to set against the category's $40 middle. With nothing published, it sits at C. Usage is also metered by active contacts each month. |
| Free plan and trial | F | Nothing free is on record. With the pricing pages behind a bot check, we couldn't confirm a free plan or a trial, and an unconfirmed trial can't earn a grade. |
| Features | B | The whole job: sequences mixing email, LinkedIn, calls, SMS, WhatsApp and tasks, with A/B variants per step and holiday calendars. Jason AI SDR answers common questions and nudges quiet leads, on autopilot or with approval. Contact search and validation use credits. |
| Ease of use | C | No App Store rating on record. There's real setup: email and LinkedIn accounts to connect, the LinkedIn side through a browser extension, and playbooks and knowledge bases if you want Jason writing for you. |
| Platforms and integrations | B | Web plus a browser extension, with an API, an MCP server and a command-line tool for builders. n8n is the only named integration on record, which is thin next to rivals. No phone or desktop app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Reply.io is for
- Great if one sequence has to cover email, LinkedIn, calls and WhatsApp
- Handy when you want an AI SDR drafting outreach and handling the easy replies
- Good for developers wiring outreach into their own tools through the API
Who it is not for
- Not for you if you need to see a price before talking to anyone, as none is on record
- Skip it if you want a confirmed free trial, since none could be checked
- Tight if you contact lots of new people each month, as usage is metered by active contacts
Good to know
Good for
- Sales teams that mix email, LinkedIn, calls and messaging in one sequence
- Teams that want an AI SDR to draft outreach and answer replies
- Developers building outreach on an API, MCP server or CLI
Worth knowing
- Prices could not be confirmed: reply.io and its help center answered every automated reader with a bot check when this was written.
- Usage is metered partly by active contacts, the people first contacted in a billing month, from one pool for the organization or one per team.
- Live Data contact searches and email validation consume credits on top of the subscription.
- LinkedIn accounts are connected through Reply's browser extension.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Reply.io's current pricing could not be confirmed from its own site.
Usage is also metered by active contacts each month.
We could not confirm Reply.io’s current prices from its own site, so this guide lists no plans. reply.io has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and Browser extension
Multichannel sales sequences with the Jason AI SDR. Here is what it does, as its own site describes it, and what it covers: public API, AI features, AI agents, email campaigns.
The whole job: sequences mixing email, LinkedIn, calls, SMS, WhatsApp and tasks, with A/B variants per step and holiday calendars.
- Multichannel sequences
- Sequence steps cover email, LinkedIn, calls, SMS, WhatsApp and to-do tasks, with A/B variants per step, sending schedules and holiday calendars.
- LinkedIn automation
- LinkedIn accounts connect through Reply's browser extension, with daily caps on connection requests, messages, InMails, profile views and likes.
- Jason AI SDR
- An AI SDR that follows playbooks and knowledge bases, answers common questions with reply handlers, re-engages silent leads and can run on autopilot or wait for approval.
- Live Data and AI fields
- Search for contacts with Live Data and validate emails, both using credits, and run AI prompts that fill contact fields for personalization.
- Inbox with categories
- Replies are gathered into inbox threads that are sorted into categories, alongside reports on emails, calls, LinkedIn and meetings booked.
- Domains and mailboxes
- Buy sending domains and mailboxes inside Reply, with first-term and renewal prices shown before purchase.
Where it runs
- Web
- Browser extension
What it works with
- n8n
Reply.io is made by Reply.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
1/20
Other cold outreach tools it is graded above
Reply.io's GPA of 2.0 is higher than 1 of the 20 other cold outreach tools we grade, and level with 3.
It stands best on features (B, above 9 of 20) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 21 cold outreach tools we grade, cut by the letter each got. Reply.io’s own letter is outlined.
- CValue for moneyAbove 4 of 20
- FFree plan and trialAbove 0 of 20
- BFeaturesAbove 9 of 20
- CEase of useAbove 0 of 20
- BPlatforms and integrationsAbove 3 of 20
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Reply.io you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 16 of the 20 other cold outreach tools grade higher.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- An AI agent, with the models and the safeguards behind it.
- It plugs into other products, n8n among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Reply.io’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Klenty, lemlist, Outreach, Salesloft and Instantly
The 5 tools Reply.io is most often weighed against, with where each one differs from it.
- 2.6GPA
Klenty
Free trial · from $50/mo
Sales cadences of email, calls and SMS with a built-in dialer.
- Only Reply.io lists a browser extension.
- Reply.io also covers AI agents.
- 2.8GPA
lemlist
Free trial · from $55/mo
Cold email and LinkedIn sequences with a built-in lead database.
- lemlist also covers templates.
- 2.0GPA
Outreach
Paid
Sales engagement and AI agent platform for revenue teams.
- Only Outreach lists iOS and Android apps.
- Outreach also covers transcription and sales pipeline.
- 2.0GPA
Salesloft
Paid
Sales engagement platform with cadences, dialer and AI agents.
- Only Reply.io lists a browser extension.
- Only Salesloft lists an iOS app.
- Salesloft also covers transcription, booking links and sales pipeline.
- 2.6GPA
Instantly
Free trial · from $37.6/mo
Cold email from unlimited inboxes, priced by emails and contacts.
- Only Reply.io lists a browser extension.
- Instantly also covers workflow automation.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Reply.io free?
No. Reply.io is a paid product.
What platforms does Reply.io work on?
Reply.io is available on Web. It also has a browser extension.
Does Reply.io have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Reply.io is listed for Web.
Does Reply.io have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Reply.io is listed for Web.
Is Reply.io open source?
Reply.io is not described as open source on its own site, as read on Oct 17, 2026.
Does Reply.io have an API?
Yes. Reply.io offers a public API, according to its own site.
What does Reply.io integrate with?
Reply.io's listing names n8n. A listing names up to eight integrations, so it may connect to more.
Who makes Reply.io?
Reply.io is made by Reply.
What are the alternatives to Reply.io?
The closest alternatives to Reply.io in our directory are Klenty, lemlist, Outreach, Salesloft and Instantly.
How does Reply.io compare with other cold outreach tools?
Reply.io's GPA of 2.0 is higher than 1 of the 20 other cold outreach tools we grade, and level with 3.
Could I make my own version of Reply.io?
To replace Reply.io you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Reply.io’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Reply's own pages on 17 October 2026. Its pricing page answered our reader with a bot check when this card was written, so no price or trial could be confirmed. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Reply. Prices change, so check reply.io before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Reply.io, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/reply-io
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Reply.io: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/reply-io
Know someone choosing between cold outreach tools?
Send them this guide: toolgpa.com/tools/reply-io/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded cold outreach tools after Reply.io, each with an Insider's Guide of its own.
- Cold Outreach Insider's GuideEvery one of the 21 cold outreach tools we grade, compared
- lemlist Insider's GuideCold email and LinkedIn sequences with a built-in lead database2.8 GPA
- Salesforge Insider's GuideCold email and LinkedIn sequences with AI-written messages2.8 GPA
- Saleshandy Insider's GuideCold email sequences with a B2B lead database in every plan2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Reply.io’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Reply.io is a trademark of its owner, and this guide is not made, paid for or approved by Reply. Prices and plans change: check reply.io before you buy.