The Rival IQ Insider’s Guide
Everything we know about Rival IQ in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Rival IQ
The Insider’s Guide
Social media benchmarking against competitors, with reports
Every plan, grade, refund rule and rival among social media schedulers, read from Rival IQ’s own pages.
Made by Rival IQ · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Rival IQ’s own pages, its app-store listings and our grades. Every fact in it is on Rival IQ’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 6 of the 90 other social media schedulers we grade
Rival IQ is a social analytics service for tracking your own social accounts alongside competitors and other companies. It collects public metrics from the major networks, analyzes posts and hashtags, and produces scheduled reports and alerts. Plans are sized by the number of tracked companies.
To get you started, here are 9 things to know about Rival IQ, taken from its own pages and our grades.
You add companies and handles before the reports mean anything.
- 1
Best for benchmarking your social accounts against competitors
Rival IQ tracks your accounts next to competitors and sends scheduled reports and alerts.
- 2
Paid plans start at $199 a month
As its pricing page puts it: $199 per month, billed annually ($239 billed monthly).
- 3
You can try it first
14-day free trial, no credit card required.
- 4
It runs on Web
Web.
- 5
Competitive benchmarking
Tracks one handle per network for each company you add, so your accounts can be compared with competitors, partners or influencers.
- 6
Social posts analysis
Analyzes every available post from the tracked companies, with hashtag analysis and a chart builder that is included on every plan.
- 7
Scheduled reports and alerts
Reports can be exported as CSV, PowerPoint, PDF or PNG and delivered automatically. Email alerts flag a breakout post or a change by a tracked company.
- 8
A 1.8 GPA, above 6 of 90
That is against the other social media schedulers we grade, on value, the free plan, features, ease of use and platforms.
- 9
Your call
You could make the core of Rival IQ for yourself: reports.
Rival IQ at a glance
- Pricing
- Free trial, from $199 per month, billed annually ($239 billed monthly)
- Free plan
- No
- Free trial
- 14-day free trial, no credit card required.
- Runs on
- Web
- Made by
- Rival IQ, since 2012
- Category
- Social Media Schedulers
- Our grade
- 1.8 GPA, weak
The report card
Best for benchmarking your social accounts against competitors
Rival IQ tracks your accounts next to competitors and sends scheduled reports and alerts. It starts at $199 a month for 10 companies, which is in the dearest tenth of social tools, and it does analytics and listening only, with no publishing.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Drive is $199 a month billed yearly ($239 monthly), against a dearest-tenth line of $129 for social tools. Extra companies are $50 a month per 5. |
| Free plan and trial | C | A 14-day free trial with no card, and no free plan. |
| Features | C | Benchmarking, post and hashtag analysis, scheduled reports, alerts and listening on dearer plans. The pricing page lists no publishing or scheduling. |
| Ease of use | C | No store rating on record. You add companies and handles before the reports mean anything. |
| Platforms and integrations | C | Web only. A Data Studio connector sits on Engage and above, and API access is a paid add-on on Engage Pro. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Rival IQ is for
- Fits if your job is comparing your social results with competitors
- Works for agencies that report on several clients every month
Who it is not for
- Pricey if you track a handful of rivals, as the entry plan is $199 a month
- Tight if you need history, because Drive keeps 6 months and one user
- Skip it if you need to publish posts, as it lists no scheduling
- Watch out: monthly plans are paid by credit card only, and history starts when you first track a company
Good to know
Good for
- Marketing teams that benchmark their accounts against competitors
- Agencies reporting on several clients' social performance
Worth knowing
- Plans are capped by tracked companies (10, 20 or 40), and extra companies are sold in packs of 5 for $50 a month.
- Rival IQ is for analytics and listening; the pricing page lists no publishing or scheduling.
- Data history is limited by plan, from 6 months on Drive to 24 on Engage Pro, and begins when a company is first tracked.
- Monthly plans can be paid only by credit card; invoicing is offered on annual plans.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$199
A month to start
Rival IQ is a paid product with a free trial, starting at $199 per month, billed annually ($239 billed monthly).
Drive
$199
per month for 10 companies, billed annually ($239 billed monthly)
10 tracked companies, 6 months of data history and 1 user. Extra companies cost $50 a month per 5; extra users $10 a month.
Engage
$299
per month for 20 companies, billed annually ($349 billed monthly)
20 companies, 12 months of history, 2 users, 2 social listening saved searches, private data analysis and Facebook Ads reporting.
Engage Pro
$469
per month for 40 companies, billed annually ($559 billed monthly)
40 companies, 24 months of history, 5 users, 10 listening saved searches, multi-handle private data and estimated impressions.
Enterprise
Custom
Enterprise and volume packages for larger tracking needs, quoted by the sales team.
Trying it first
14-day free trial, no credit card required.
Read from rivaliq.com on Nov 12, 2026.
Ways to pay less
Annual discount
Save 15% with annual billing
Rival IQ's pricing page says annual plans save 15% against monthly billing.
Stated on rivaliq.comNonprofit
Nonprofit pricing and training
The pricing FAQ says Rival IQ offers nonprofit pricing and training; the terms are given on request.
Stated on rivaliq.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Social media benchmarking against competitors, with reports. Here is what it does, as its own site describes it, and what it covers: public API, reports, dashboards.
Benchmarking, post and hashtag analysis, scheduled reports, alerts and listening on dearer plans.
- Competitive benchmarking
- Tracks one handle per network for each company you add, so your accounts can be compared with competitors, partners or influencers.
- Social posts analysis
- Analyzes every available post from the tracked companies, with hashtag analysis and a chart builder that is included on every plan.
- Scheduled reports and alerts
- Reports can be exported as CSV, PowerPoint, PDF or PNG and delivered automatically. Email alerts flag a breakout post or a change by a tracked company.
- Social listening
- Saved searches monitor topics and mentions continuously on Engage and above, and Instant Search covers one-off research.
- Private account analytics
- Engage adds reporting on your own Facebook, Instagram, Twitter and LinkedIn data, and Facebook Ads reports and alerts.
- Data Studio connector
- Engage and Engage Pro can send social metrics into Google Data Studio. API access is a paid add-on on Engage Pro.
Where it runs
- Web
What it works with
- Google Data Studio
- Facebook Ads
Rival IQ is made by Rival IQ, and has been around since 2012.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
6/90
Other social media schedulers it is graded above
Rival IQ's GPA of 1.8 is higher than 6 of the 90 other social media schedulers we grade, and level with 12.
It stands best on free plan and trial (C, above 27 of 90) and worst on value for money (D, above 0).
Its paid plans start at $199 a month, against a middle price of $24.46 for the category: 77 of the 79 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 59 tools score higher and cost less.
Each grade against the category
Every bar is all 91 social media schedulers we grade, cut by the letter each got. Rival IQ’s own letter is outlined.
- DValue for moneyAbove 0 of 90
- CFree plan and trialAbove 27 of 90
- CFeaturesAbove 2 of 90
- CEase of useAbove 6 of 90
- CPlatforms and integrationsAbove 0 of 90
Price against what you get
Each dot is one of 80 social media schedulers. Further left costs less; higher up scores better on features, ease of use and platforms. Rival IQ is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Your call
You could make the core of Rival IQ for yourself: reports.
What you would give up is listed below. Whether that is worth the price is your call. It costs $2,388 a year.
What you could make
- Reports: an app builder makes this well.
- It runs in a browser, which is where something home-made would run too.
What you could not
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Google Data Studio, Facebook Ads and Instagram among them, and has an API.
What this rests on. Rival IQ’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Socialinsider, Fanpage Karma, Iconosquare, Sprout Social and Brand24
The 5 tools Rival IQ is most often weighed against, with where each one differs from it.
- 2.0GPA
Socialinsider
Free trial · from $82.50/mo
- 2.4GPA
Fanpage Karma
Free plan · from $35/mo
Social analytics, publishing and inbox in one account.
- Fanpage Karma has a free plan. Rival IQ does not, though it has a free trial.
- Fanpage Karma also covers shared inbox.
- 2.4GPA
Iconosquare
Free plan · from €9/mo
Social media analytics and scheduling for brands and agencies.
- Iconosquare has a free plan. Rival IQ does not, though it has a free trial.
- Only Iconosquare lists iOS and Android apps.
- Rival IQ also covers dashboards.
- 2.2GPA
Sprout Social
Free trial · from $79/mo
Social media management with a shared inbox, listening and reports.
- Only Sprout Social lists iOS and Android apps.
- Rival IQ also covers dashboards.
- Sprout Social also covers calendar and shared inbox.
- 2.2GPA
Brand24
Free trial · from $199/mo
Social listening across social networks, news, blogs and podcasts.
- Only Brand24 lists iOS and Android apps.
- Rival IQ also covers dashboards.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Rival IQ free?
No, Rival IQ is a paid product, but you can try it first. 14-day free trial, no credit card required.
How much does Rival IQ cost?
Rival IQ lists 4 plans. Drive: $199 per month for 10 companies, billed annually ($239 billed monthly).
What platforms does Rival IQ work on?
Rival IQ is available on Web.
Does Rival IQ offer any discounts?
Rival IQ publicly lists the following: Save 15% with annual billing; Nonprofit pricing and training.
Does Rival IQ have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Rival IQ is listed for Web.
Does Rival IQ have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Rival IQ is listed for Web.
Is Rival IQ open source?
Rival IQ is not described as open source on its own site, as read on Nov 12, 2026.
Does Rival IQ have an API?
Yes. Rival IQ offers a public API, according to its own site.
What does Rival IQ integrate with?
Rival IQ's listing names Google Data Studio, Facebook Ads, Instagram and LinkedIn.
Who makes Rival IQ?
Rival IQ is made by a company of the same name. It dates from 2012.
What are the alternatives to Rival IQ?
The closest alternatives to Rival IQ in our directory are Socialinsider, Fanpage Karma, Iconosquare, Sprout Social and Brand24.
How does Rival IQ compare with other social media schedulers?
Rival IQ's GPA of 1.8 is higher than 6 of the 90 other social media schedulers we grade, and level with 12.
Is Rival IQ good value for money?
ToolGPA grades Rival IQ D for value for money. Its paid plans start at $199 a month, against a middle price of $24.46 for the category: 77 of the 79 others that charge start lower.
Could I make my own version of Rival IQ?
You could make the core of Rival IQ for yourself: reports. What you would give up is listed below.
Where this guide comes from
The prices, plans, platforms and features were read from Rival IQ’s own pages on Nov 12, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Rival IQ's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Rival IQ. Prices change, so check rivaliq.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Rival IQ, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/rival-iq
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Rival IQ: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/rival-iq
Know someone choosing between social media schedulers?
Send them this guide: toolgpa.com/tools/rival-iq/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded social media schedulers after Rival IQ, each with an Insider's Guide of its own.
- Social Media Schedulers Insider's GuideEvery one of the 91 social media schedulers we grade, compared
- Buffer Insider's GuideSocial media scheduler priced by the channel, with a free plan2.8 GPA
- Fedica Insider's GuideScheduling and follower analytics across 15 social networks2.6 GPA
- Hootsuite Insider's GuideSocial media suite for publishing, inbox, listening and reports2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Rival IQ’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Rival IQ is a trademark of its owner, and this guide is not made, paid for or approved by Rival IQ. Prices and plans change: check rivaliq.com before you buy.