The SearchPilot Insider’s Guide
Everything we know about SearchPilot in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
SearchPilot
The Insider’s Guide
Enterprise SEO and GEO A/B testing on large websites
Every plan, grade, refund rule and rival among technical SEO tools, read from SearchPilot’s own pages.
Made by SearchPilot · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from SearchPilot’s own pages, its app-store listings and our grades. Every fact in it is on SearchPilot’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 0 of the 83 other technical SEO tools we grade
SearchPilot runs controlled SEO A/B tests on large websites: it splits similar pages into control and variant groups, changes the variants server-side without a code release, and measures the effect on organic traffic with a neural network model. It also tracks traffic from AI chat tools for GEO tests and can test Google Merchant Center listings. It is sold to enterprise sites on annual contracts.
To get you started, here are 8 things to know about SearchPilot, taken from its own pages and our grades.
- 1
Best for SEO split tests on large enterprise sites
SearchPilot runs controlled SEO split tests on big sites, changing variant pages at the edge without a code release and measuring the effect with a neural network model.
- 2
Paid plans start at $3,125 a month when paid by the year
As its pricing page puts it: $37,500 per year and up (Core, for non-transactional sites).
- 3
It runs on Web
Web.
- 4
Server-side SEO A/B tests
Sits between your servers and visitors at the edge, as a proxy or through an API, and changes variant pages without an engineering release.
- 5
Neural network analysis
Forecasts what variant pages would have earned and reports the uplift with a credible interval, plus outlier detection and test length guidance.
- 6
Ready To Test checks
Scores whether a site section has enough pages and traffic, with closely matched groups, to give a confident result before a test starts.
- 7
A 1.6 GPA, above 0 of 83
That is against the other technical SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
The plain part of SearchPilot you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
SearchPilot at a glance
- Pricing
- Paid, from $37,500 per year and up (Core, for non-transactional sites)
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- SearchPilot, since 2015
- Category
- Technical SEO & Site Audits
- Our grade
- 1.6 GPA, weak
The report card
Best for SEO split tests on large enterprise sites
SearchPilot runs controlled SEO split tests on big sites, changing variant pages at the edge without a code release and measuring the effect with a neural network model. Core starts at $37,500 a year and is for non-transactional sites only, shop prices are given on request, there's no trial, and small sites don't have the traffic its tests need.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Core is $37,500 a year and up, about $3,125 a month, for non-transactional sites only. That's far into this category's dearest tenth; the edge proxy and the testing model are what it charges for. Commerce and Enterprise prices are on request. |
| Free plan and trial | F | Nothing free: no trial and no self-serve sign-up. Buying starts with a form and a sales call. |
| Features | C | Server-side split tests, a neural network forecast with credible intervals, checks that a site section can give a confident result, AI chat traffic as a metric and Merchant Center tests. It does SEO testing fully, but that's a smaller job, and it needs sections with many similar pages. |
| Ease of use | C | No rating on record. It sits in front of your site as a proxy or works through an API, set up through onboarding and training from its team, with Analytics and Search Console to connect. |
| Platforms and integrations | B | Web only, linked to Google Analytics, Search Console, Merchant Center and Adobe Analytics, and it can be wired in through an API. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who SearchPilot is for
- Fits if you run a large site with many similar pages and steady search traffic
- Makes sense if you need test results with confidence figures before a change goes sitewide
Who it is not for
- Pricey if you're anything short of an enterprise, as Core alone starts at $37,500 a year
- Not for you if you sell online and want Core, which is for non-transactional sites; Commerce is priced on request
- Skip it if your site is small, as tests need sections with many similar pages and steady traffic
- Not for you if you want to try it before a sales call, as there's no trial or self-serve sign-up
- Watch out: a dedicated consultant comes only with the CoPilot or AutoPilot service levels
Good to know
Good for
- Large ecommerce, travel, listings and jobs sites with many similar pages
- SEO leaders who need to prove the revenue effect of changes to leadership
- Teams that want to test changes without waiting on engineering
Worth knowing
- Core starts at $37,500 a year and is for non-transactional sites only; Commerce and Enterprise prices are given on request.
- Tests need site sections with many similar pages and steady traffic, so it does not suit small sites.
- There is no free trial or self-serve sign-up; buying starts with a form and a sales call.
- Standard support covers onboarding, training and email help; a dedicated consultant comes only with the CoPilot or AutoPilot service levels.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$3,125
A month to start, paid by the year
SearchPilot is a paid product, starting at $37,500 per year and up (Core, for non-transactional sites).
That's far into this category's dearest tenth; the edge proxy and the testing model are what it charges for.
Core
$37,500
per year and up
For non-transactional websites only: GA4 and Search Console data, standard terms, and tests on changes supplied by your own servers.
Commerce
Custom
For transactional sites, with US or EU-only deployment, Adobe Analytics, Merchant Center and data warehouse integrations, and a standard SLA.
Enterprise
Custom
Custom contract, liability and payment terms, a detailed security review, and room for more than 400 million sessions a year.
Read from searchpilot.com on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Enterprise SEO and GEO A/B testing on large websites. Here is what it does, as its own site describes it, and what it covers: public API, reports, a/B testing, AI search visibility.
It does SEO testing fully, but that's a smaller job, and it needs sections with many similar pages.
- Server-side SEO A/B tests
- Sits between your servers and visitors at the edge, as a proxy or through an API, and changes variant pages without an engineering release.
- Neural network analysis
- Forecasts what variant pages would have earned and reports the uplift with a credible interval, plus outlier detection and test length guidance.
- Ready To Test checks
- Scores whether a site section has enough pages and traffic, with closely matched groups, to give a confident result before a test starts.
- GEO and LLM traffic
- Measures traffic arriving from AI chat tools as a test metric, so changes aimed at AI search can be tested like SEO changes.
- Crawl and Search Console analysis
- Shows how much of the test has been recrawled by Googlebot, and compares rankings and click-through rates of control and variant pages.
- Merchant Center testing
- Tests product feed, metadata and schema changes and measures their effect on clicks from Google's product listings.
Where it runs
- Web
What it works with
- Google Analytics
- Google Search Console
- Google Merchant Center
- Adobe Analytics
SearchPilot is made by SearchPilot, and has been around since 2015.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/83
Other technical SEO tools it is graded above
SearchPilot's GPA of 1.6 is higher than 0 of the 83 other technical SEO tools we grade, and level with 4.
It stands best on platforms and integrations (B, above 27 of 83) and worst on free plan and trial (F, above 0).
Its paid plans start at $3,125 a month when paid by the year, against a middle price of $22.41 for the category: 52 of the 52 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 9 tools score higher and cost less.
Each grade against the category
Every bar is all 84 technical SEO tools we grade, cut by the letter each got. SearchPilot’s own letter is outlined.
- DValue for moneyAbove 0 of 83
- FFree plan and trialAbove 0 of 83
- CFeaturesAbove 10 of 83
- CEase of useAbove 7 of 83
- BPlatforms and integrationsAbove 27 of 83
Price against what you get
Each dot is one of 73 technical SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. SearchPilot is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of SearchPilot you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 79 of the 83 other technical SEO tools grade higher. It costs $37,500 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Splitting visitors between versions and telling you which won.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- It plugs into other products, Google Analytics, Google Search Console and Google Merchant Center among them, and has an API.
What this rests on. SearchPilot’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
SEOTesting, Botify, SEO Scout and Alli AI
The 4 tools SearchPilot is most often weighed against, with where each one differs from it.
- 2.2GPA
SEOTesting
Free trial · from $50/mo
SEO tests and reports built on your own Search Console data.
- Only SEOTesting lists a browser extension.
- SEOTesting also covers rank tracking.
- 2.2GPA
Botify
Paid
Enterprise search platform for crawling, log analysis and AI search.
- SearchPilot also covers reports.
- Botify also covers site audit, internal linking and log file analysis.
- 2.0GPA
SEO Scout
Free trial · from $49/mo
Search Console analysis, content grading and SEO split testing.
- SearchPilot also covers reports and AI search visibility.
- SEO Scout also covers keyword research, rank tracking, site audit, content optimization and internal linking.
- 2.0GPA
Alli AI
Free trial · from $249/mo
SEO automation that edits pages and pre-renders them for AI crawlers.
- SearchPilot also covers reports.
- Alli AI also covers rank tracking, schema markup, internal linking and page speed.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is SearchPilot free?
No. SearchPilot is a paid product, starting at $37,500 per year and up (Core, for non-transactional sites).
How much does SearchPilot cost?
SearchPilot lists 3 plans. Core: $37,500 per year and up.
What platforms does SearchPilot work on?
SearchPilot is available on Web.
Does SearchPilot have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. SearchPilot is listed for Web.
Does SearchPilot have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. SearchPilot is listed for Web.
Is SearchPilot open source?
SearchPilot is not described as open source on its own site, as read on Oct 23, 2026.
Does SearchPilot have an API?
Yes. SearchPilot offers a public API, according to its own site.
What does SearchPilot integrate with?
SearchPilot's listing names Google Analytics, Google Search Console, Google Merchant Center and Adobe Analytics.
Who makes SearchPilot?
SearchPilot is made by a company of the same name. It dates from 2015.
What are the alternatives to SearchPilot?
The closest alternatives to SearchPilot in our directory are SEOTesting, Botify, SEO Scout and Alli AI.
How does SearchPilot compare with other technical SEO tools?
SearchPilot's GPA of 1.6 is higher than 0 of the 83 other technical SEO tools we grade, and level with 4.
Is SearchPilot good value for money?
ToolGPA grades SearchPilot D for value for money. Its paid plans start at $3,125 a month when paid by the year, against a middle price of $22.41 for the category: 52 of the 52 others that charge start lower.
Could I make my own version of SearchPilot?
The plain part of SearchPilot you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from SearchPilot’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from SearchPilot's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SearchPilot. Prices change, so check searchpilot.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- SearchPilot, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/searchpilot
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "SearchPilot: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/searchpilot
Know someone choosing between technical SEO tools?
Send them this guide: toolgpa.com/tools/searchpilot/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded technical SEO tools after SearchPilot, each with an Insider's Guide of its own.
- Technical SEO & Site Audits Insider's GuideEvery one of the 84 technical SEO tools we grade, compared
- Lighthouse Insider's GuideGoogle's open-source audit of page speed, accessibility and SEO3.2 GPA
- PageSpeed Insights Insider's GuideFree Google speed test with real-user Core Web Vitals and Lighthouse3.2 GPA
- Yellow Lab Tools Insider's GuideFree open-source audit of a page's speed and front-end code3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what SearchPilot’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. SearchPilot is a trademark of its owner, and this guide is not made, paid for or approved by SearchPilot. Prices and plans change: check searchpilot.com before you buy.