The Seller Labs Insider’s Guide
Everything we know about Seller Labs in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Seller Labs
The Insider’s Guide
Amazon review, ad and profit tools with an AI data connector
Every plan, grade, refund rule and rival among Amazon seller tools, read from Seller Labs’s own pages.
Made by Seller Labs · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Seller Labs’s own pages, its app-store listings and our grades. Every fact in it is on Seller Labs’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 29 of the 46 other Amazon seller tools we grade
Seller Labs sells Amazon seller software as separate products: Feedback Genius for automated review and feedback requests, Ad Genius for PPC campaigns, Profit Genius for Amazon data access, and a Genius Bundle of all of them. A newer MCP Genius connector lets AI assistants such as Claude query a seller's Amazon data. Most plans are priced by last month's Amazon revenue.
To get you started, here are 9 things to know about Seller Labs, taken from its own pages and our grades.
Several products and an AI connector to set up.
- 1
Best for Amazon review requests, ads and AI data access
Most plans are priced by last month's Amazon revenue in a table we couldn't read, and the free MCP plan has a lifetime cap.
- 2
Paid plans start at $39 a month
As its pricing page puts it: $39 per month for 101 to 400 MCP tool calls.
- 3
There is a free plan
MCP Genius free plan: up to 100 tool calls per month, with a 500 tool call lifetime cap.
- 4
It runs on Web
Web.
- 5
Feedback Genius
Automates review requests and seller feedback requests from templates, manages product-specific reviews and flags negative feedback.
- 6
Ad Genius
PPC campaign management with ad suggestions. The vendor says it has no ad spend limit.
- 7
Profit Genius and Data Hub
Gives access to Amazon profitability, inventory and ad data in a Data Hub, and to the Amazon MCP for AI-powered analysis.
- 8
A 2.2 GPA, above 29 of 46
That is against the other Amazon seller tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Seller Labs you would be making data from Amazon's seller tools and years of sales estimates. That is not a weekend's work, with an AI app builder or without one.
Seller Labs at a glance
- Pricing
- Free plan, from $39 per month for 101 to 400 MCP tool calls
- Free plan
- Yes
- Free trial
- 14-day free trial on Seller Labs plans, no credit card required
- Runs on
- Web
- Made by
- Seller Labs
- Category
- Amazon Seller Tools
- Our grade
- 2.2 GPA, fair
The report card
Best for Amazon review requests, ads and AI data access
Seller Labs sells review requests, ad management and Amazon data access as separate products, plus an MCP connector that lets Claude or ChatGPT query your Amazon data. Most plans are priced by last month's Amazon revenue in a table we couldn't read, and the free MCP plan has a lifetime cap.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Only MCP Genius prices are on record: $39 a month for 101 to 400 tool calls, then $99, $199 and $399. Other products are priced by revenue in a table we couldn't read, so this stays in the middle. |
| Free plan and trial | C | A 14-day trial with no card and a free MCP plan of 100 calls a month, capped at 500 for the life of the account. That cap is a real limit. |
| Features | C | Review requests, PPC management, a data hub and the MCP connector. These are separate products, and the listing doesn't show which plan carries which. |
| Ease of use | C | No store rating on record. Several products and an AI connector to set up. |
| Platforms and integrations | B | Web, with links to Amazon, Claude and ChatGPT. No desktop or phone app is listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Seller Labs is for
- Fits if you want automated review requests and ad management from one vendor
- Makes sense if you want to ask an AI assistant questions about your Amazon data
Who it is not for
- Tight if you use the free MCP plan: 100 calls a month and 500 for the life of the account
- Watch out: other plans are priced by last month's Amazon revenue, in a table we could not read
- Watch out: the FAQ says plans start free for the first $30,000 in sales, which we couldn't confirm
- Watch out: each AI data fetch counts as a tool call against your monthly allowance
Good to know
Good for
- Sellers who want automated review requests
- Sellers who want to ask an AI assistant questions about their Amazon data
- Sellers who prefer pricing that follows revenue
Worth knowing
- Other products are priced by last month's Amazon revenue, in a table that loads by script; only MCP Genius prices are listed here.
- The pricing FAQ says plans start free for the first $30,000 in Amazon sales; the tier table was not readable to confirm this.
- The MCP Genius entry page shows a limited-time 60-day free trial.
- Monthly and annual billing are both offered, and the vendor says there are no contracts.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$39
A month to start. There is a free plan too
Seller Labs has a free plan. Paid plans start at $39 per month for 101 to 400 MCP tool calls.
Other products are priced by revenue in a table we couldn't read, so this stays in the middle.
MCP Genius Free
$0
Up to 100 tool calls per month, 500 over the life of the account.
MCP Genius Level 1
$39
per month for 101 to 400 tool calls
Moving past the allowance upgrades you automatically, prorated.
MCP Genius Level 2
$99
per month for 401 to 1,200 tool calls
Allowance resets at each renewal.
MCP Genius Level 3
$199
per month for 1,201 to 3,000 tool calls
Level 4 is $399 a month for 3,001 to 8,000 calls.
Enterprise
Custom
For teams above 8,000 MCP tool calls a month. Sold through sales.
The free plan
MCP Genius free plan: up to 100 tool calls per month, with a 500 tool call lifetime cap.
Trying it first
14-day free trial on Seller Labs plans, no credit card required
Read from sellerlabs.com on Nov 13, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Amazon review, ad and profit tools with an AI data connector. Here is what it does, as its own site describes it, and what it covers: AI features, reports, dashboards, amazon selling, review collection.
Review requests, PPC management, a data hub and the MCP connector.
- Feedback Genius
- Automates review requests and seller feedback requests from templates, manages product-specific reviews and flags negative feedback.
- Ad Genius
- PPC campaign management with ad suggestions. The vendor says it has no ad spend limit.
- Profit Genius and Data Hub
- Gives access to Amazon profitability, inventory and ad data in a Data Hub, and to the Amazon MCP for AI-powered analysis.
- MCP Genius connector
- Lets an AI assistant query a seller's Amazon data in plain language. Each fetch counts as a tool call against a monthly allowance.
- Free audits and courses
- The site offers free inventory and advertising audits and free Amazon courses.
Where it runs
- Web
What it works with
- Amazon
- Claude
- ChatGPT
Seller Labs is made by Seller Labs.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
29/46
Other Amazon seller tools it is graded above
Seller Labs's GPA of 2.2 is higher than 29 of the 46 other Amazon seller tools we grade, and level with 6.
It stands best on platforms and integrations (B, above 19 of 46) and worst on ease of use (C, above 1).
Its paid plans start at $39 a month, against a middle price of $39 for the category: 16 of the 32 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 47 Amazon seller tools we grade, cut by the letter each got. Seller Labs’s own letter is outlined.
- CValue for moneyAbove 7 of 46
- CFree plan and trialAbove 20 of 46
- CFeaturesAbove 3 of 46
- CEase of useAbove 1 of 46
- BPlatforms and integrationsAbove 19 of 46
Price against what you get
Each dot is one of 34 Amazon seller tools. Further left costs less; higher up scores better on features, ease of use and platforms. Seller Labs is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Seller Labs you would be making data from Amazon's seller tools and years of sales estimates. That is not a weekend's work, with an AI app builder or without one.
It costs $468 a year.
What you could make
- Review collection and reports: an app builder makes these well.
What you could not
- Data from Amazon's seller tools and years of sales estimates.
- Connections that pull numbers from dozens of other services.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Seller Labs’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Helium 10, Jungle Scout, sellerboard, SellerLegend and Perpetua
The 5 tools Seller Labs is most often weighed against, with where each one differs from it.
- 2.4GPA
Helium 10
Free plan · from $99/mo
All-in-one Amazon seller suite for research, listings, ads and profits.
- Only Helium 10 lists a browser extension.
- Seller Labs also covers reports and review collection.
- Helium 10 also covers AI agents, keyword research, rank tracking and inventory.
- 2.0GPA
Jungle Scout
From $29/mo
Amazon product and keyword research, with tools to run a store.
- Seller Labs has a free plan. Jungle Scout does not.
- Only Jungle Scout lists a browser extension.
- Seller Labs also covers reports and dashboards.
- 2.6GPA
sellerboard
Free trial · from $15/mo
Profit analytics for Amazon sellers, with inventory and review tools.
- Seller Labs has a free plan. sellerboard does not, though it has a free trial.
- Only sellerboard lists iOS and Android apps.
- Only sellerboard lists a browser extension.
- 2.4GPA
SellerLegend
Free trial · from $49.99/mo
Amazon analytics and profit dashboard.
- Seller Labs has a free plan. SellerLegend does not, though it has a free trial.
- Seller Labs also covers review collection.
- 1.2GPA
Perpetua
From $695/mo
Goal-based ad automation for Amazon, Walmart and other marketplaces.
- Seller Labs has a free plan. Perpetua does not.
- Seller Labs also covers dashboards and review collection.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Seller Labs free?
Seller Labs has a free plan. MCP Genius free plan: up to 100 tool calls per month, with a 500 tool call lifetime cap.
How much does Seller Labs cost?
Seller Labs lists 5 plans. MCP Genius Free: $0.
What platforms does Seller Labs work on?
Seller Labs is available on Web.
Does Seller Labs have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Seller Labs is listed for Web.
Does Seller Labs have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Seller Labs is listed for Web.
Is Seller Labs open source?
Seller Labs is not described as open source on its own site, as read on Nov 13, 2026.
What does Seller Labs integrate with?
Seller Labs's listing names Amazon, Claude and ChatGPT. A listing names up to eight integrations, so it may connect to more.
Does Seller Labs have a free trial?
Yes. 14-day free trial on Seller Labs plans, no credit card required.
Who makes Seller Labs?
Seller Labs is made by a company of the same name.
What are the alternatives to Seller Labs?
The closest alternatives to Seller Labs in our directory are Helium 10, Jungle Scout, sellerboard, SellerLegend and Perpetua.
How does Seller Labs compare with other Amazon seller tools?
Seller Labs's GPA of 2.2 is higher than 29 of the 46 other Amazon seller tools we grade, and level with 6.
Is Seller Labs good value for money?
ToolGPA grades Seller Labs C for value for money. Its paid plans start at $39 a month, against a middle price of $39 for the category: 16 of the 32 others that charge start lower.
Could I make my own version of Seller Labs?
To replace Seller Labs you would be making data from Amazon's seller tools and years of sales estimates.
Where this guide comes from
The prices, plans, platforms and features were read from Seller Labs’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Seller Labs's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Seller Labs. Prices change, so check sellerlabs.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Seller Labs, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/seller-labs
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Seller Labs: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/seller-labs
Know someone choosing between Amazon seller tools?
Send them this guide: toolgpa.com/tools/seller-labs/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded Amazon seller tools after Seller Labs, each with an Insider's Guide of its own.
- Amazon Seller Tools Insider's GuideEvery one of the 47 Amazon seller tools we grade, compared
- Keepa Insider's GuideAmazon price history charts, price-drop alerts and market data2.8 GPA
- Carbon6 Insider's GuideFamily of Amazon seller tools for profit, reimbursements and ads2.6 GPA
- RevSeller Insider's GuideChrome extension and mobile app for Amazon product sourcing2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Seller Labs’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Seller Labs is a trademark of its owner, and this guide is not made, paid for or approved by Seller Labs. Prices and plans change: check sellerlabs.com before you buy.