Jungle Scout vs Seller Labs (2026): which should you pick?

Pick Jungle Scout if

• Fits if you're hunting for your first private label product
• Works for small sellers from $29 a month on yearly billing, one user

Look elsewhere if

• Skip it if you want to try before paying, as there's no free plan or trial, only a 7-day money-back guarantee
• Not for you if you want software to run your ads or track profit, since there's ad analytics but no automation
• Tight if you're a team, with one user on Starter and extra seats at $49 a month
• Watch out: the plan table lists 3 seats on Brand Owner while the FAQ says 10, so check before buying
• Tight if you sell in Japan, India or Australia, which get only partial support; Starter allows 50 keyword searches a month

Pick Seller Labs if

• Fits if you want automated review requests and ad management from one vendor
• Makes sense if you want to ask an AI assistant questions about your Amazon data

Look elsewhere if

• Tight if you use the free MCP plan: 100 calls a month and 500 for the life of the account
• Watch out: other plans are priced by last month's Amazon revenue, in a table we could not read
• Watch out: the FAQ says plans start free for the first $30,000 in sales, which we couldn't confirm
• Watch out: each AI data fetch counts as a tool call against your monthly allowance

Jungle Scout

• There is no free plan or free trial; Catalyst plans carry a 7-day money-back guarantee instead.
• Starter is limited to one user; extra seats cost $49 a month or $459 a year each on the higher plans.
• Catalyst fully supports 8 Amazon marketplaces, with only partial support for others such as Japan, India and Australia.
• The plan table lists 3 seats on Brand Owner while the FAQ says 10, so check before buying for a team.

Seller Labs

• Other products are priced by last month's Amazon revenue, in a table that loads by script; only MCP Genius prices are listed here.
• The pricing FAQ says plans start free for the first $30,000 in Amazon sales; the tier table was not readable to confirm this.
• The MCP Genius entry page shows a limited-time 60-day free trial.
• Monthly and annual billing are both offered, and the vendor says there are no contracts.

Jungle Scout

Product research

Product Database and Opportunity Finder search for products and niches by demand and competition, and the extension shows sales estimates on Amazon search pages.

Keyword research

Keyword Scout gives search volume, trends and sponsored data for keywords, with a year or two of history on the higher plans.

Rank tracking and listings

Rank Tracker follows 500 or 5,000 keywords, and Listing Builder and Listing Analyzer help write and check product listings.

Store operations

Review Automation requests reviews, Inventory Manager plans restocks, and FBA Reimbursements finds money Amazon owes; all from Growth Accelerator up.

Competitive Intelligence

Brand Owner adds market segments with competitor benchmarking, market analysis and listing and review analysis.

AI Assist and API

AI Assist answers questions about the data (chat only on Starter), and paid plans above Starter include 100 Jungle Scout API requests.

Seller Labs

Feedback Genius

Automates review requests and seller feedback requests from templates, manages product-specific reviews and flags negative feedback.

Ad Genius

PPC campaign management with ad suggestions. The vendor says it has no ad spend limit.

Profit Genius and Data Hub

Gives access to Amazon profitability, inventory and ad data in a Data Hub, and to the Amazon MCP for AI-powered analysis.

MCP Genius connector

Lets an AI assistant query a seller's Amazon data in plain language. Each fetch counts as a tool call against a monthly allowance.

Free audits and courses

The site offers free inventory and advertising audits and free Amazon courses.

Jungle Scout

• Starter$29

  per month, billed annually at $348 ($49 billed monthly)

  1 user: product and keyword research with limits (50 tracked products, 500 sales estimates and 50 keyword searches a month) and the browser extension.

• Growth Accelerator$49

  per month, billed annually at $588 ($79 billed monthly)

  Adds review automation, ad analytics, 500 tracked keywords, listing builder, inventory, FBA reimbursements and a year of history. Extra seats $49 a month.

• Brand Owner + CI$129

  per month, billed annually at $1,548 ($149 billed monthly)

  Adds Competitive Intelligence with 5 market segments, 2,000 tracked products, 5,000 keywords, 2 years of history and priority support.

• CobaltCustom

  Separate enterprise platform for brands over $1M a year: 19 marketplaces, share and Buy Box analysis, priced per user and sold after a demo.

Seller Labs

• MCP Genius Free$0

  Up to 100 tool calls per month, 500 over the life of the account.

• MCP Genius Level 1$39

  per month for 101 to 400 tool calls

  Moving past the allowance upgrades you automatically, prorated.

• MCP Genius Level 2$99

  per month for 401 to 1,200 tool calls

  Allowance resets at each renewal.

• MCP Genius Level 3$199

  per month for 1,201 to 3,000 tool calls

  Level 4 is $399 a month for 3,001 to 8,000 calls.

• EnterpriseCustom

  For teams above 8,000 MCP tool calls a month. Sold through sales.

Jungle Scout

• Annual discount

  Save up to 40% with annual billing

  Billed yearly, Starter is $29 a month instead of $49, Growth Accelerator $49 instead of $79 and Brand Owner $129 instead of $149.

Seller Labs

No public discounts listed.