Seller Labs vs sellerboard (2026): which should you pick?
As of Nov 13, 2026, we pick sellerboard: it is first in our ranking of Amazon seller tools, and it grades higher too, 2.6 against 2.2.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
sellerboard grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Seller Labs
Amazon review, ad and profit tools with an AI data connector
sellerboard
Profit analytics for Amazon sellers, with inventory and review tools
Which one is for you
Pick Seller Labs if
- Fits if you want automated review requests and ad management from one vendor
- Makes sense if you want to ask an AI assistant questions about your Amazon data
Look elsewhere if
- Tight if you use the free MCP plan: 100 calls a month and 500 for the life of the account
- Watch out: other plans are priced by last month's Amazon revenue, in a table we could not read
- Watch out: the FAQ says plans start free for the first $30,000 in sales, which we couldn't confirm
- Watch out: each AI data fetch counts as a tool call against your monthly allowance
Pick sellerboard if
- Fits if you want your profit after every Amazon fee and cost
- Works for small sellers who also sell on Shopify, Walmart or eBay, from $15 a month
Look elsewhere if
- Skip it if you're still hunting for a product, as there's no product or niche research
- Tight if you're sharing it with staff, since per-user access limits come only with Enterprise at $63
- Tight if you rely on review requests, as Standard sends only 150 a month
- Watch out: plans are capped by orders a month, from 3,000 on Standard, and accounts hold at most 30,000 products
- Not for you if you want a desktop app, or a free plan after the 1-month trial
How we grade them
| 2.2GPASeller LabsFair | 2.6GPAsellerboardGood | |
|---|---|---|
| Value for money | COnly MCP Genius prices are on record: $39 a month for 101 to 400 tool calls, then $99, $199 and $399. Other products are priced by revenue in a table we couldn't read, so this stays in the middle. | AStandard is $15 a month billed annually at $179 ($19 monthly), for up to 3,000 orders and every tool but per-user access rights. That's near the bottom of what this category charges, and under Carbon6's ManageByStats Pro at $59.97 or Helium 10's $99. |
| Free plan and trial | CA 14-day trial with no card and a free MCP plan of 100 calls a month, capped at 500 for the life of the account. That cap is a real limit. | CA 1-month free trial with no credit card. There's no free plan after it. |
| Features | CReview requests, PPC management, a data hub and the MCP connector. These are separate products, and the listing doesn't show which plan carries which. | CProfit after every fee and cost, by product and order, plus inventory forecasts, review requests, PPC optimization, listing alerts and lost-stock claims. Its listing says plainly there's no product or niche research. |
| Ease of use | CNo store rating on record. Several products and an AI connector to set up. | CNo rating on record. You connect Seller Central and Amazon Ads, then enter your product costs and expenses, and that's where the time goes before the profit figures mean anything. |
| Platforms and integrations | BWeb, with links to Amazon, Claude and ChatGPT. No desktop or phone app is listed. | BWeb, iPhone and Android apps and a browser extension, with no desktop app on record. It connects to Seller Central, Amazon Ads, Shopify, Walmart and eBay. |
| Best for | Amazon review requests, ads and AI data access | seeing your real Amazon profit |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Seller Labs and sellerboard. How we grade
Price against what you get
Seller Labs starts at $39 a month and scores 2.3 out of 4 on features, ease of use and platforms. sellerboard starts at $15 a month and scores 2.3.
They score the same, and sellerboard starts $24 a month lower. Of the other Amazon seller tools on the chart, 3 score higher than Seller Labs for less, and 1 scores higher than sellerboard for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Seller Labs also covers reports.
- sellerboard also covers expense tracking and inventory.
At a glance
| Seller Labs | sellerboard | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $39 per month for 101 to 400 MCP tool calls | $15 per month, billed annually at $179 ($19 billed monthly) |
| Free plan | MCP Genius free plan: up to 100 tool calls per month, with a 500 tool call lifetime cap. | None |
| Free trial | 14-day free trial on Seller Labs plans, no credit card required | 1-month free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Seller Labs | sellerboard |
| Price read from | sellerlabs.com | sellerboard.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Seller Labs
- Other products are priced by last month's Amazon revenue, in a table that loads by script; only MCP Genius prices are listed here.
- The pricing FAQ says plans start free for the first $30,000 in Amazon sales; the tier table was not readable to confirm this.
- The MCP Genius entry page shows a limited-time 60-day free trial.
- Monthly and annual billing are both offered, and the vendor says there are no contracts.
sellerboard
- Plans are capped by orders a month, from 3,000 on Standard to 50,000 on Enterprise; bigger sellers ask for more.
- Restricting a user's access by account, marketplace or product is only on Enterprise.
- Accounts can hold at most 30,000 products.
- There is no product or niche research of the kind Helium 10 or Jungle Scout sell.
Key features
Seller Labs
- Feedback Genius
- Automates review requests and seller feedback requests from templates, manages product-specific reviews and flags negative feedback.
- Ad Genius
- PPC campaign management with ad suggestions. The vendor says it has no ad spend limit.
- Profit Genius and Data Hub
- Gives access to Amazon profitability, inventory and ad data in a Data Hub, and to the Amazon MCP for AI-powered analysis.
- MCP Genius connector
- Lets an AI assistant query a seller's Amazon data in plain language. Each fetch counts as a tool call against a monthly allowance.
- Free audits and courses
- The site offers free inventory and advertising audits and free Amazon courses.
sellerboard
- Real-time profit dashboard
- Shows sales, orders, refunds, ad costs, estimated payout and net profit, broken down by product and order, with trend and LTV dashboards.
- Costs and expenses
- Tracks product costs (COGS), returns and indirect expenses alongside Amazon's fees so profit reflects the whole business.
- Inventory management
- Forecasts stock, warns before you run out and helps plan reorders, with a workflow for resellers.
- Review requests and follow-ups
- Sends automated review requests or follow-up emails to buyers, from 150 to 30,000 a month depending on the plan.
- PPC optimization and alerts
- Includes PPC optimization, search term performance and alerts when a listing changes.
- Lost inventory refunds
- Finds lost or damaged FBA inventory that Amazon should pay for, included in every plan.
Plans
Seller Labs
MCP Genius Free$0
Up to 100 tool calls per month, 500 over the life of the account.
MCP Genius Level 1$39
per month for 101 to 400 tool calls
Moving past the allowance upgrades you automatically, prorated.
MCP Genius Level 2$99
per month for 401 to 1,200 tool calls
Allowance resets at each renewal.
MCP Genius Level 3$199
per month for 1,201 to 3,000 tool calls
Level 4 is $399 a month for 3,001 to 8,000 calls.
EnterpriseCustom
For teams above 8,000 MCP tool calls a month. Sold through sales.
sellerboard
Standard$15
per month for up to 3,000 orders, billed annually ($19 monthly)
Up to 3,000 orders and 150 follow-up emails or review requests a month, with every tool except per-user access rights. $179 billed annually.
Professional$23
per month for up to 6,000 orders, billed annually ($29 monthly)
Up to 6,000 orders and 6,000 follow-up emails or review requests a month, with more seller accounts, users and reports. $279 billed annually.
Business$31
per month for up to 15,000 orders, billed annually ($39 monthly)
Up to 15,000 orders and 15,000 follow-up emails or review requests a month. $369 billed annually.
Enterprise$63
per month for up to 50,000 orders, billed annually ($79 monthly)
Up to 50,000 orders and 30,000 emails a month, and the only plan that limits each user's access by account, marketplace or product. $759 billed annually.
Ways to pay less
Seller Labs
No public discounts listed.
sellerboard
- Annual discount
Lower monthly rate with annual billing
Billed yearly, Standard is $15 a month ($179) instead of $19, Professional $23 instead of $29, Business $31 instead of $39 and Enterprise $63 instead of $79.
Common questions
Which is cheaper, Seller Labs or sellerboard?
As of Nov 13, 2026, sellerboard is cheaper to start with: $15 a month, against $39 a month for Seller Labs. Seller Labs starts at $39 per month for 101 to 400 MCP tool calls, and sellerboard starts at $15 per month, billed annually at $179 ($19 billed monthly).
Which has a free plan, Seller Labs or sellerboard?
As of Nov 13, 2026, only Seller Labs has a free plan. sellerboard does not, though it has a free trial.
Which platforms do Seller Labs and sellerboard run on?
As of Nov 13, 2026, only sellerboard lists iOS and Android apps and a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.