Perpetua vs Seller Labs (2026): which should you pick?
As of Nov 13, 2026, Seller Labs grades higher than Perpetua: 2.2 against 1.2 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Seller Labs grades higher on value for money, the free plan and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Perpetua
Goal-based ad automation for Amazon, Walmart and other marketplaces
Seller Labs
Amazon review, ad and profit tools with an AI data connector
Which one is for you
Pick Perpetua if
- Fits if you spend several thousand dollars a month on Amazon ads and want goals, not campaigns
- Works for agencies running ads for many Amazon and Walmart clients
Look elsewhere if
- Pricey if you spend little on ads, as it's $695 a month regardless
- Skip it if you want to try it first, as there's no free plan or trial
- Not for you if you also want research, profit tracking or repricing
- Watch out: above $10K a month in ad spend a share is added to the $695, and the page doesn't say how much
- Tight if you want hourly bidding, share of voice or onboarding help, which all start at Growth
Pick Seller Labs if
- Fits if you want automated review requests and ad management from one vendor
- Makes sense if you want to ask an AI assistant questions about your Amazon data
Look elsewhere if
- Tight if you use the free MCP plan: 100 calls a month and 500 for the life of the account
- Watch out: other plans are priced by last month's Amazon revenue, in a table we could not read
- Watch out: the FAQ says plans start free for the first $30,000 in sales, which we couldn't confirm
- Watch out: each AI data fetch counts as a tool call against your monthly allowance
How we grade them
| 1.2GPAPerpetuaWeak | 2.2GPASeller LabsFair | |
|---|---|---|
| Value for money | FGraded against the ad tools it's listed beside. Essentials is $695 a month, even well under $10K of ad spend. Teikametrics' Essentials is $149 and BidX Essential $195 for the same band, and nothing on record here explains the gap. Above $10K, a share of spend is added. | COnly MCP Genius prices are on record: $39 a month for 101 to 400 tool calls, then $99, $199 and $399. Other products are priced by revenue in a table we couldn't read, so this stays in the middle. |
| Free plan and trial | FNothing free on record: no free plan and no published trial. You're paying $695 from the first month. | CA 14-day trial with no card and a free MCP plan of 100 calls a month, capped at 500 for the life of the account. That cap is a real limit. |
| Features | CGoal-based campaigns, AI bidding, keyword harvesting, profitability and market reports, and display and video ads. Hourly bidding and share of voice start at Growth, and there's no research, profit tracking or repricing. | CReview requests, PPC management, a data hub and the MCP connector. These are separate products, and the listing doesn't show which plan carries which. |
| Ease of use | CNo rating on record. Setting goals is simpler than building campaigns by hand, but you still connect ad accounts and pick targets, and onboarding help starts at Growth. | CNo store rating on record. Several products and an AI connector to set up. |
| Platforms and integrations | CWeb only, with no phone or desktop app. It connects to Amazon Ads, Marketing Stream, Amazon Marketing Cloud and Walmart, the platforms it runs ads on, and nothing else on record. | BWeb, with links to Amazon, Claude and ChatGPT. No desktop or phone app is listed. |
| Best for | goal-based Amazon ads for bigger spenders | Amazon review requests, ads and AI data access |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Perpetua and Seller Labs. How we grade
Price against what you get
Perpetua starts at $10 a month and scores 2.0 out of 4 on features, ease of use and platforms. Seller Labs starts at $39 a month and scores 2.3.
Seller Labs scores higher, and starts $29 a month higher: the question is whether the extra is worth that to you. Of the other Amazon seller tools on the chart, 3 score higher than Perpetua for less, and 3 score higher than Seller Labs for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Seller Labs also covers dashboards and review collection.
At a glance
| Perpetua | Seller Labs | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $695 per month for up to $10K in monthly ad spend | $39 per month for 101 to 400 MCP tool calls |
| Free plan | None | MCP Genius free plan: up to 100 tool calls per month, with a 500 tool call lifetime cap. |
| Free trial | None listed | 14-day free trial on Seller Labs plans, no credit card required |
| Web | ||
| Made by | Perpetua | Seller Labs |
| Price read from | perpetua.io | sellerlabs.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Perpetua
- There is no free plan or published free trial; the lowest plan is $695 a month even below $10K of ad spend.
- Above $10K a month in ad spend, a percentage of spend is added to the $695 fee; the page does not say how much.
- Hourly bidding, share of voice and onboarding help start at the Growth tier.
- It is an ad tool only: there is no product research, profit tracking or repricing.
Seller Labs
- Other products are priced by last month's Amazon revenue, in a table that loads by script; only MCP Genius prices are listed here.
- The pricing FAQ says plans start free for the first $30,000 in Amazon sales; the tier table was not readable to confirm this.
- The MCP Genius entry page shows a limited-time 60-day free trial.
- Monthly and annual billing are both offered, and the vendor says there are no contracts.
Key features
Perpetua
- Goal-based campaigns
- Set an objective, a target ACoS and a daily budget, and Perpetua builds, runs and adjusts the campaigns to meet it.
- AI bidding and keyword harvesting
- Conversion-based bidding and automatic keyword harvesting, with recommendations such as negating search terms that never convert.
- Hourly optimization
- From the Growth tier, Amazon Marketing Stream data drives hourly reports and intraday bid changes.
- Share of voice and organic rank
- Growth adds hourly share-of-voice and organic rank insights, plus competitor search term data and revenue opportunity analysis.
- Profitability and market reports
- Reports total sales, attributed and organic sales and ACoS across channels, with retail intelligence and digital shelf insights.
- Display and video ads
- Manages display and video advertising alongside sponsored search ads.
Seller Labs
- Feedback Genius
- Automates review requests and seller feedback requests from templates, manages product-specific reviews and flags negative feedback.
- Ad Genius
- PPC campaign management with ad suggestions. The vendor says it has no ad spend limit.
- Profit Genius and Data Hub
- Gives access to Amazon profitability, inventory and ad data in a Data Hub, and to the Amazon MCP for AI-powered analysis.
- MCP Genius connector
- Lets an AI assistant query a seller's Amazon data in plain language. Each fetch counts as a tool call against a monthly allowance.
- Free audits and courses
- The site offers free inventory and advertising audits and free Amazon courses.
Plans
Perpetua
Essentials$695
per month for up to $10K in monthly ad spend
AI bid optimization, automated keyword harvesting, performance and profitability reports, chat support and the Ad School tutorials.
Growth$695
per month, plus a share of ad spend, for over $10K a month in spend
Adds hourly reports and bidding through Amazon Marketing Stream, share of voice and organic rank, and onboarding. The share of ad spend is not published.
PremiumCustom
For over $500K a month in ad spend: market intelligence, custom AMC reports and data integrations, beta features and a dedicated account team.
Seller Labs
MCP Genius Free$0
Up to 100 tool calls per month, 500 over the life of the account.
MCP Genius Level 1$39
per month for 101 to 400 tool calls
Moving past the allowance upgrades you automatically, prorated.
MCP Genius Level 2$99
per month for 401 to 1,200 tool calls
Allowance resets at each renewal.
MCP Genius Level 3$199
per month for 1,201 to 3,000 tool calls
Level 4 is $399 a month for 3,001 to 8,000 calls.
EnterpriseCustom
For teams above 8,000 MCP tool calls a month. Sold through sales.
Common questions
Which is cheaper, Perpetua or Seller Labs?
As of Nov 13, 2026, Perpetua is cheaper to start with: $10 a month, against $39 a month for Seller Labs. Perpetua starts at $695 per month for up to $10K in monthly ad spend, and Seller Labs starts at $39 per month for 101 to 400 MCP tool calls.
Which has a free plan, Perpetua or Seller Labs?
As of Nov 13, 2026, only Seller Labs has a free plan. Perpetua does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.