The Selro Insider’s Guide
Everything we know about Selro in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Selro
The Insider’s Guide
Multichannel listings, stock, orders and shipping in one system
Every plan, grade, refund rule and rival among inventory management tools, read from Selro’s own pages.
Made by Selro · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Selro’s own pages, its app-store listings and our grades. Every fact in it is on Selro’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 57 of the 72 other inventory management tools we grade
Selro is a web platform for online sellers that keeps listings, stock levels, orders and courier labels in one place across marketplaces and online stores. Every plan includes all features and differs by monthly order volume, SKU count, sales channels and staff accounts. It is a UK company and prices in pounds.
To get you started, here are 9 things to know about Selro, taken from its own pages and our grades.
Connect each marketplace, courier and accounting tool before it pays off.
- 1
Best for one place for listings, orders and stock
Selro keeps listings, stock, orders and courier labels together across marketplaces and stores, and every plan has all features.
- 2
Paid plans start at about $105.85 a month
As its pricing page puts it: £79 per month plus VAT, billed monthly (£900 plus VAT billed annually).
- 3
You can try it first
Free trial with all features available; the length is not stated on the pricing page
- 4
It runs on Web
Web.
- 5
Multichannel inventory
Stock control across marketplaces and online stores; the vendor says over 40 sales channels are supported.
- 6
Listing creation
Create and update marketplace listings from one tool, including a new AI-assisted option using ChatGPT and Claude.
- 7
Order management
Orders from every channel are processed in one place, with shipping rules to automate fulfilment.
- 8
A 2.4 GPA, above 57 of 72
That is against the other inventory management tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Selro you would be making discounted carrier rates and labels, which take an agreement with each carrier. That is not a weekend's work, with an AI app builder or without one.
Selro at a glance
- Pricing
- Free trial, from £79 per month plus VAT, billed monthly (£900 plus VAT billed annually)
- Free plan
- No
- Free trial
- Free trial with all features available; the length is not stated on the pricing page
- Runs on
- Web
- Made by
- Selro
- Category
- Inventory Management
- Our grade
- 2.4 GPA, fair
The report card
Best for one place for listings, orders and stock
Selro keeps listings, stock, orders and courier labels together across marketplaces and stores, and every plan has all features. Prices are in pounds plus VAT, from £79 a month, and extra channels and staff accounts cost more.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | £79 a month plus VAT, or £900 a year, is close to this category's $91 middle price. Extra channels are £10 a month and extra staff accounts £20. |
| Free plan and trial | C | A free trial with all features, but the length and whether a card is needed are not stated on the pricing page. |
| Features | B | Multichannel stock, listing creation, orders, multi-carrier shipping, accounting feeds and an open API. The listing shows no gap in the core work. |
| Ease of use | C | Connect each marketplace, courier and accounting tool before it pays off. No store rating is on record. |
| Platforms and integrations | B | Web only, with QuickBooks, Xero, Sage, Kashflow and an open API. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Selro is for
- Fits if you sell on several marketplaces and ship with UK couriers
- Works for sellers who want every feature without choosing between tiers
Who it is not for
- Watch out: prices are in pounds plus VAT, and the pricing page we read showed one dollar figure
- Tight if you add channels or staff, as each extra channel is £10 and each extra staff account £20
- Watch out: Royal Mail OBA is a £20 a month extra on annual plans
- Skip it if you pass 10,000 orders a month, because that is priced through sales
- Not for you if you need a known trial length, as the page does not state it
Good to know
Good for
- UK and European sellers listing on several marketplaces at once
- Sellers who want shipping, stock and accounting feeds in one subscription
- Businesses that outgrow single-channel tools
Worth knowing
- Prices are shown in pounds plus VAT; a USD and a euro tab exist, and only the £79/$99 entry price appeared in the page text read here.
- Extra sales channels cost £10 a month each and extra staff accounts £20 a month each on Growth and Enterprise.
- Royal Mail OBA integration is an extra £20 a month on annual plans.
- Accounts above 10,000 orders a month are priced through sales.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
~$105.85
A month to start
Selro is a paid product with a free trial, starting at £79 per month plus VAT, billed monthly (£900 plus VAT billed annually).
A free trial with all features, but the length and whether a card is needed are not stated on the pricing page.
Standard
£79
per month plus VAT, billed monthly (£900 billed annually)
2,000 orders a month, 50K SKUs, 20 sales channels, 2 staff accounts and all features.
Growth
£150
per month plus VAT, billed monthly (£1,710 billed annually)
5,000 orders a month, 100K SKUs, 50 sales channels, 5 staff accounts on monthly billing (10 on annual).
Enterprise
£300
per month plus VAT, billed monthly (£3,420 billed annually)
10,000 orders a month, 10 staff accounts, 50 sales channels; 2p per extra order on monthly billing.
Trying it first
Free trial with all features available; the length is not stated on the pricing page
Read from selro.com on Nov 13, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Multichannel listings, stock, orders and shipping in one system. Here is what it does, as its own site describes it, and what it covers: public API, reports, email campaigns, inventory, shipping labels.
Multichannel stock, listing creation, orders, multi-carrier shipping, accounting feeds and an open API.
- Multichannel inventory
- Stock control across marketplaces and online stores; the vendor says over 40 sales channels are supported.
- Listing creation
- Create and update marketplace listings from one tool, including a new AI-assisted option using ChatGPT and Claude.
- Order management
- Orders from every channel are processed in one place, with shipping rules to automate fulfilment.
- Multi-carrier shipping
- Courier labels are printed in seconds and dispatch details are sent back to the sales channel.
- Accounting feeds
- Sales receipts are created in QuickBooks, Xero, Sage Online or Kashflow from channel orders.
- Open API
- A developer API connects sales channels to a seller's own back-office systems.
Where it runs
- Web
What it works with
- QuickBooks
- Xero
- Sage Online
- Kashflow
- ChatGPT
- Claude
Selro is made by Selro.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
57/72
Other inventory management tools it is graded above
Selro's GPA of 2.4 is higher than 57 of the 72 other inventory management tools we grade, and level with 7.
It stands best on features (B, above 41 of 72) and worst on ease of use (C, above 3).
Its paid plans start at about $105.85 a month, against a middle price of $91 for the category: 23 of the 42 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 73 inventory management tools we grade, cut by the letter each got. Selro’s own letter is outlined.
- CValue for moneyAbove 8 of 72
- CFree plan and trialAbove 48 of 72
- BFeaturesAbove 41 of 72
- CEase of useAbove 3 of 72
- BPlatforms and integrationsAbove 14 of 72
Price against what you get
Each dot is one of 44 inventory management tools. Further left costs less; higher up scores better on features, ease of use and platforms. Selro is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Selro you would be making discounted carrier rates and labels, which take an agreement with each carrier. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.4 is higher than 57 of the 72 other inventory management tools we grade. It costs $1,270.22 a year.
What you could make
- Inventory and reports: an app builder makes these well.
What you could not
- Discounted carrier rates and labels, which take an agreement with each carrier.
- Newsletters sent to thousands of people that still reach the inbox.
- It plugs into other products, QuickBooks, Xero and Sage Online among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Selro’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Linnworks, Sellbrite, Sellercloud and Cloud Commerce Pro
The 4 tools Selro is most often weighed against, with where each one differs from it.
- 2.0GPA
Linnworks
Paid
Inventory and order management for high-volume multichannel sellers.
- Selro also covers reports and email campaigns.
- Linnworks also covers workflow automation and amazon selling.
- 2.6GPA
Sellbrite
Free plan · from $29/mo
Multichannel listing and inventory sync for online marketplaces.
- Sellbrite has a free plan. Selro does not, though it has a free trial.
- Selro also covers reports and email campaigns.
- Sellbrite also covers amazon selling.
- 1.8GPA
Sellercloud
From $1,349/mo
Inventory, order and warehouse software for marketplace sellers.
- Selro also covers reports and email campaigns.
- Sellercloud also covers barcode scanning and amazon selling.
- 2.0GPA
Cloud Commerce Pro
Paid
UK ecommerce order management and warehouse software.
- Selro also covers reports and email campaigns.
- Cloud Commerce Pro also covers barcode scanning.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Selro free?
No, Selro is a paid product, but you can try it first. Free trial with all features available; the length is not stated on the pricing page.
How much does Selro cost?
Selro lists 3 plans. Standard: £79 per month plus VAT, billed monthly (£900 billed annually).
What platforms does Selro work on?
Selro is available on Web.
Does Selro have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Selro is listed for Web.
Does Selro have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Selro is listed for Web.
Is Selro open source?
Selro is not described as open source on its own site, as read on Nov 13, 2026.
Does Selro have an API?
Yes. Selro offers a public API, according to its own site.
What does Selro integrate with?
Selro's listing names QuickBooks, Xero, Sage Online, Kashflow, ChatGPT and Claude.
Who makes Selro?
Selro is made by a company of the same name.
What are the alternatives to Selro?
The closest alternatives to Selro in our directory are Linnworks, Sellbrite, Sellercloud and Cloud Commerce Pro.
How does Selro compare with other inventory management tools?
Selro's GPA of 2.4 is higher than 57 of the 72 other inventory management tools we grade, and level with 7.
Is Selro good value for money?
ToolGPA grades Selro C for value for money. Its paid plans start at about $105.85 a month, against a middle price of $91 for the category: 23 of the 42 others that charge start lower.
Could I make my own version of Selro?
To replace Selro you would be making discounted carrier rates and labels, which take an agreement with each carrier.
Where this guide comes from
The prices, plans, platforms and features were read from Selro’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Selro's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Selro. Prices change, so check selro.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Selro, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/selro
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Selro: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/selro
Know someone choosing between inventory management tools?
Send them this guide: toolgpa.com/tools/selro/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded inventory management tools after Selro, each with an Insider's Guide of its own.
- Inventory Management Insider's GuideEvery one of the 73 inventory management tools we grade, compared
- Zoho Inventory Insider's GuideOnline inventory and order management from Zoho, with a free plan3.4 GPA
- Sortly Insider's GuidePhone-first inventory app for tracking equipment, tools and supplies3.0 GPA
- Busy Insider's GuideGST accounting and inventory software for Indian small businesses2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Selro’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Selro is a trademark of its owner, and this guide is not made, paid for or approved by Selro. Prices and plans change: check selro.com before you buy.