Sellbrite vs Selro (2026): which should you pick?

Pick Sellbrite if

• Fits if you sell fewer than 100 orders a month on two or three marketplaces
• Works for sellers who want a free plan to test syncing across channels

Look elsewhere if

• Tight if you pass 30 orders a month, since the free plan stops there
• Pricey if you use Amazon FBA, because the link is $19 a month on every paid plan
• Skip it if you need purchasing, bins or warehouse tools, as it handles listings and orders only
• Watch out: prices shown are for annual billing, and the monthly price was not readable
• Watch out: the free plan syncs every 2 hours, against every 15 minutes on paid plans

Pick Selro if

• Fits if you sell on several marketplaces and ship with UK couriers
• Works for sellers who want every feature without choosing between tiers

Look elsewhere if

• Watch out: prices are in pounds plus VAT, and the pricing page we read showed one dollar figure
• Tight if you add channels or staff, as each extra channel is £10 and each extra staff account £20
• Watch out: Royal Mail OBA is a £20 a month extra on annual plans
• Skip it if you pass 10,000 orders a month, because that is priced through sales
• Not for you if you need a known trial length, as the page does not state it

Sellbrite

• Plans are capped by orders per month, and Amazon FBA orders do not count toward the cap.
• The FBA inventory and multichannel fulfillment integration costs $19 a month extra on paid plans.
• The free plan syncs every 2 hours instead of every 15 minutes.
• Prices shown are for annual billing; the monthly-billing prices were not readable on the page.

Selro

• Prices are shown in pounds plus VAT; a USD and a euro tab exist, and only the £79/$99 entry price appeared in the page text read here.
• Extra sales channels cost £10 a month each and extra staff accounts £20 a month each on Growth and Enterprise.
• Royal Mail OBA integration is an extra £20 a month on annual plans.
• Accounts above 10,000 orders a month are priced through sales.

Sellbrite

Multichannel listing

A listings manager and saved listing templates let a seller create, update, end or relist listings on several marketplaces.

Inventory and price sync

Stock is adjusted as items sell and pushed to active listings; paid plans sync every 15 minutes and the free plan every 2 hours.

Shipping labels

Discounted postage can be printed from one interface for orders arriving from different channels, with tracking numbers sent back.

Amazon FBA handling

An optional add-on imports FBA inventory and routes orders from other channels to Fulfillment by Amazon.

Integrations and API

Marketplace and shopping-cart integrations, shipping service integrations, app store partners and API access are listed on the vendor's site.

Selro

Multichannel inventory

Stock control across marketplaces and online stores; the vendor says over 40 sales channels are supported.

Listing creation

Create and update marketplace listings from one tool, including a new AI-assisted option using ChatGPT and Claude.

Order management

Orders from every channel are processed in one place, with shipping rules to automate fulfilment.

Multi-carrier shipping

Courier labels are printed in seconds and dispatch details are sent back to the sales channel.

Accounting feeds

Sales receipts are created in QuickBooks, Xero, Sage Online or Kashflow from channel orders.

Open API

A developer API connects sales channels to a seller's own back-office systems.

Sellbrite

• Free$0

  Up to 30 orders per month, unlimited SKUs, users and channels. Inventory, price and order syncing runs every 2 hours.

• Pro 100$29

  per month for up to 100 orders, billed annually

  Syncing every 15 minutes. The FBA integration is a $19 a month add-on. The monthly-billing price was not readable.

• Pro 500$79

  per month for up to 500 orders, billed annually

  Same features as Pro 100 with a 500-order monthly limit. FBA integration is a $19 a month add-on.

• Pro 2K$179

  per month for up to 2,000 orders, billed annually

  Same features with a 2,000-order monthly limit. Higher volumes are on separate High Volume plans.

Selro

• Standard£79

  per month plus VAT, billed monthly (£900 billed annually)

  2,000 orders a month, 50K SKUs, 20 sales channels, 2 staff accounts and all features.

• Growth£150

  per month plus VAT, billed monthly (£1,710 billed annually)

  5,000 orders a month, 100K SKUs, 50 sales channels, 5 staff accounts on monthly billing (10 on annual).

• Enterprise£300

  per month plus VAT, billed monthly (£3,420 billed annually)

  10,000 orders a month, 10 staff accounts, 50 sales channels; 2p per extra order on monthly billing.