Selro review (2026): is it worth £79 a month, billed yearly?
Multichannel listings, stock, orders and shipping in one system
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Selro report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for one place for listings, orders and stock
Selro keeps listings, stock, orders and courier labels together across marketplaces and stores, and every plan has all features. Prices are in pounds plus VAT, from £79 a month, and extra channels and staff accounts cost more.
Who Selro is for
- Fits if you sell on several marketplaces and ship with UK couriers
- Works for sellers who want every feature without choosing between tiers
Who Selro is not for
- Watch out: prices are in pounds plus VAT, and the pricing page we read showed one dollar figure
- Tight if you add channels or staff, as each extra channel is £10 and each extra staff account £20
- Watch out: Royal Mail OBA is a £20 a month extra on annual plans
- Skip it if you pass 10,000 orders a month, because that is priced through sales
- Not for you if you need a known trial length, as the page does not state it
Why Selro gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money£79 a month plus VAT, or £900 a year, is close to this category's $91 middle price. Extra channels are £10 a month and extra staff accounts £20.
- CFree plan and trialA free trial with all features, but the length and whether a card is needed are not stated on the pricing page.
- BFeaturesMultichannel stock, listing creation, orders, multi-carrier shipping, accounting feeds and an open API. The listing shows no gap in the core work.
- CEase of useConnect each marketplace, courier and accounting tool before it pays off. No store rating is on record.
- BPlatforms and integrationsWeb only, with QuickBooks, Xero, Sage, Kashflow and an open API.
What these grades rest on. Graded from this listing, whose facts were read from Selro's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/selro#review"><img src="https://toolgpa.com/badge/selro.svg" alt="Selro: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Selro stands among inventory management tools
Selro's GPA of 2.4 is higher than 57 of the 72 other inventory management tools we grade, and level with 7.
It stands best on features (B, above 41 of 72) and worst on ease of use (C, above 3).
Its paid plans start at about $105.85 a month, against a middle price of $91 for the category: 23 of the 42 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 73 inventory management tools we grade, cut by the letter each got. Selro’s own letter is outlined.
- CValue for moneyAbove 8 of 72, level with 52
- CFree plan and trialAbove 48 of 72, level with 19
- BFeaturesAbove 41 of 72, level with 31
- CEase of useAbove 3 of 72, level with 67
- BPlatforms and integrationsAbove 14 of 72, level with 56
Price against what you get
Each dot is one of 44 inventory management tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Selro, or make your own?
Keep it
To replace Selro you would be making discounted carrier rates and labels, which take an agreement with each carrier. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.4 is higher than 57 of the 72 other inventory management tools we grade. It costs $1,270.22 a year.
What you could make
- Inventory and reports: an app builder makes these well.
What you could not
- Discounted carrier rates and labels, which take an agreement with each carrier.
- Newsletters sent to thousands of people that still reach the inbox.
- It plugs into other products, QuickBooks, Xero and Sage Online among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Selro’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Selro?
Selro is a web platform for online sellers that keeps listings, stock levels, orders and courier labels in one place across marketplaces and online stores. Every plan includes all features and differs by monthly order volume, SKU count, sales channels and staff accounts. It is a UK company and prices in pounds.
Worth knowing
- Prices are shown in pounds plus VAT; a USD and a euro tab exist, and only the £79/$99 entry price appeared in the page text read here.
- Extra sales channels cost £10 a month each and extra staff accounts £20 a month each on Growth and Enterprise.
- Royal Mail OBA integration is an extra £20 a month on annual plans.
- Accounts above 10,000 orders a month are priced through sales.
Key features
- Multichannel inventory
- Stock control across marketplaces and online stores; the vendor says over 40 sales channels are supported.
- Listing creation
- Create and update marketplace listings from one tool, including a new AI-assisted option using ChatGPT and Claude.
- Order management
- Orders from every channel are processed in one place, with shipping rules to automate fulfilment.
- Multi-carrier shipping
- Courier labels are printed in seconds and dispatch details are sent back to the sales channel.
- Accounting feeds
- Sales receipts are created in QuickBooks, Xero, Sage Online or Kashflow from channel orders.
- Open API
- A developer API connects sales channels to a seller's own back-office systems.
Selro pricing
As of Nov 13, 2026, Selro is a paid product with a free trial, starting at £79 per month plus VAT, billed monthly (£900 plus VAT billed annually).
- Starts at
- £79 per month plus VAT, billed monthly (£900 plus VAT billed annually)
- Free plan
- None
- Free trial
- Free trial with all features available; the length is not stated on the pricing page
| Plan | Price | What you get |
|---|---|---|
| Standard | £79per month plus VAT, billed monthly (£900 billed annually) | 2,000 orders a month, 50K SKUs, 20 sales channels, 2 staff accounts and all features. |
| Growth | £150per month plus VAT, billed monthly (£1,710 billed annually) | 5,000 orders a month, 100K SKUs, 50 sales channels, 5 staff accounts on monthly billing (10 on annual). |
| Enterprise | £300per month plus VAT, billed monthly (£3,420 billed annually) | 10,000 orders a month, 10 staff accounts, 50 sales channels; 2p per extra order on monthly billing. |
Read from selro.com on Nov 13, 2026. Prices change, so confirm with Selro before you buy.
Works with
- QuickBooks
- Xero
- Sage Online
- Kashflow
- ChatGPT
- Claude
Selro alternatives
- Selro vs Sellbrite
Free plan · from $29/mo
- Selro vs Sellercloud
From $1,349/mo
Common questions
Does Selro have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Selro is listed for Web.
Does Selro have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Selro is listed for Web.
Is Selro open source?
Selro is not described as open source on its own site, as read on Nov 13, 2026.
Does Selro have an API?
Yes. Selro offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.