The SendPulse Insider’s Guide
Everything we know about SendPulse in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
SendPulse
The Insider’s Guide
Email campaigns and automation in a wider multichannel suite
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from SendPulse’s own pages.
Made by SendPulse · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from SendPulse’s own pages, its app-store listings and our grades. Every fact in it is on SendPulse’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 15 of the 24 other email marketing and newsletter tools we grade
SendPulse is a marketing platform whose email service sends campaigns and automated flows, with sign-up forms, landing pages and an AI assistant. The same account also sells chatbots, SMS, web push, a CRM and a course builder, each priced separately. Email plans are priced by subscriber count, with a free plan for up to 500 subscribers.
To get you started, here are 9 things to know about SendPulse, taken from its own pages and our grades.
The email part sits inside a much bigger suite of chatbots, SMS and CRM, and you still build lists, flows and templates yourself.
- 1
Best for email plus chatbots and SMS from one vendor
SendPulse does email campaigns and automated flows, and the same account sells chatbots, SMS, web push and a CRM if you want them.
- 2
Paid plans start at $9.60 a month
As its pricing page puts it: $9.60 per month for up to 500 subscribers, billed yearly.
- 3
There is a free plan
Up to 500 subscribers and 15,000 emails a month, with the drag-and-drop builder, 140+ templates, sign-up forms, basic automation and open and click stats.
- 4
It runs on 3 platforms
Web, iOS and Android.
- 5
Email builder and templates
A drag-and-drop builder with over 140 editable templates, plus payment processing inside emails on paid plans.
- 6
Automation flows
Event-triggered flows with 5 flows on Free, 10 on Standard, 50 on Pro and no limit on Enterprise.
- 7
Segments and A/B tests
Static segments from Standard and saved dynamic segments from Pro, with A/B tests of subject, content and sender.
- 8
A 2.6 GPA, above 15 of 24
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace SendPulse you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
SendPulse at a glance
- Pricing
- Free plan, from $9.60 per month for up to 500 subscribers, billed yearly
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web, iOS, Android
- Made by
- SendPulse
- Category
- Email Marketing & Newsletters
- Our grade
- 2.6 GPA, good
The report card
Best for email plus chatbots and SMS from one vendor
SendPulse does email campaigns and automated flows, and the same account sells chatbots, SMS, web push and a CRM if you want them. Email starts at $9.60 a month on yearly billing, with unlimited sends. The free plan stops at 500 subscribers, and each extra channel is its own product with its own bill.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Standard is $9.60 a month for 500 subscribers on yearly billing, or $12 monthly, right on the edge of the cheaper quarter of email tools. It includes unlimited emails and 3 users, and it's $78 a month billed monthly at 10,000 subscribers. |
| Free plan and trial | C | Free for 500 subscribers and 15,000 emails a month, with the builder, over 140 templates, forms and 5 automated flows. That's plenty of emails, but 500 subscribers is a cap you'll hit. |
| Features | B | A drag-and-drop builder with over 140 templates, automated flows, segments, A/B tests, forms, landing pages, payments inside emails and an AI assistant. That's the whole job. Transactional email and SMS are separate products. |
| Ease of use | C | No App Store rating on record. The email part sits inside a much bigger suite of chatbots, SMS and CRM, and you still build lists, flows and templates yourself. |
| Platforms and integrations | B | Web plus iPhone and Android apps, with Zapier, Make, WordPress, Shopify and Creatio, an API and an MCP server. No desktop app, so it can't go above a B. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who SendPulse is for
- Great if you want chatbots, SMS or a CRM from the same vendor as your email
- Handy when you mail a small list often, since the free plan allows 15,000 emails a month
- Good for occasional senders, who can buy email packs from $48 that last a year
Who it is not for
- Tight if you stay free and your list is heading past 500 subscribers
- Pricey if a big team needs access, as unlimited users need Enterprise from 2,500 subscribers
- Not for you if you want SMS and receipt emails in your email plan, as they're priced as separate products
Good to know
Good for
- Small senders who fit within 500 subscribers and want a free plan
- Businesses that also want chatbots, SMS or a CRM from the same vendor
- Occasional senders who would rather buy emails than subscribe
Worth knowing
- The Free plan stops at 500 subscribers and 15,000 emails a month.
- Standard includes 3 users and Pro 10; unlimited users need Enterprise, which starts at 2,500 subscribers.
- Chatbots, SMS, web push, transactional email and the CRM are separate products with their own prices.
- Pay-as-you-go email packs start at $48 for 10,000 emails, valid for a year.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$9.60
A month to start. There is a free plan too
SendPulse has a free plan. Paid plans start at $9.60 per month for up to 500 subscribers, billed yearly.
Free
$0
500 subscribers, 15,000 emails a month, 140+ templates, sign-up forms and 5 automated flows.
Standard
$9.60
per month for up to 500 subscribers, billed yearly ($12 monthly)
Unlimited emails, 3 users, A/B tests, scheduling, payments in emails, no branding. Price rises with the list: $78 a month billed monthly at 10,000 subscribers.
Pro
$11.52
per month for up to 500 subscribers, billed yearly ($14.40 monthly)
Re-engagement emails, dynamic segments, email verification, 10 users, 50 flows and guided onboarding. $93.60 a month billed monthly at 10,000 subscribers.
Enterprise
$51.07
per month for up to 2,500 subscribers, billed yearly ($63.84 monthly)
Unlimited users, sender addresses and flows, full A/B testing and dedicated support; starts at 2,500 subscribers. $131.04 a month billed monthly at 10,000.
The free plan
Up to 500 subscribers and 15,000 emails a month, with the drag-and-drop builder, 140+ templates, sign-up forms, basic automation and open and click stats.
Read from sendpulse.com on Oct 17, 2026.
Ways to pay less
Annual discount
Save 20% with yearly billing
SendPulse's pricing page takes 20% off email plans billed yearly and 10% billed every six months: Standard at 500 subscribers is $9.60 a month instead of $12.
Stated on sendpulse.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
Email campaigns and automation in a wider multichannel suite. Here is what it does, as its own site describes it, and what it covers: public API, AI features, marketing automation, forms, email campaigns.
Transactional email and SMS are separate products.
- Email builder and templates
- A drag-and-drop builder with over 140 editable templates, plus payment processing inside emails on paid plans.
- Automation flows
- Event-triggered flows with 5 flows on Free, 10 on Standard, 50 on Pro and no limit on Enterprise.
- Segments and A/B tests
- Static segments from Standard and saved dynamic segments from Pro, with A/B tests of subject, content and sender.
- Forms and landing pages
- Multichannel subscription forms, 2 websites and 2 link-in-bio pages built with SendPulse's page builder.
- AI assistant and MCP
- SendPulse lists an AI assistant among its tools, and an MCP server connects AI tools such as chat assistants to your account.
- Mobile apps
- SendPulse links to iOS and Android apps from its homepage, alongside the web app.
Where it runs
- Web
- iOS
- Android
What it works with
- Zapier
- Make
- WordPress
- Shopify
- Creatio
SendPulse is made by SendPulse.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
15/24
Other email marketing and newsletter tools it is graded above
SendPulse's GPA of 2.6 is higher than 15 of the 24 other email marketing and newsletter tools we grade, and level with 5.
It stands best on value for money (B, above 18 of 24) and worst on ease of use (C, above 1).
Its paid plans start at $9.60 a month, against a middle price of $13 for the category: 5 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. SendPulse’s own letter is outlined.
- BValue for moneyAbove 18 of 24
- CFree plan and trialAbove 2 of 24
- BFeaturesAbove 3 of 24
- CEase of useAbove 1 of 24
- BPlatforms and integrationsAbove 0 of 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less; higher up scores better on features, ease of use and platforms. SendPulse is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace SendPulse you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It costs $115.20 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Zapier, Make and WordPress among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. SendPulse’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Brevo, Mailchimp, GetResponse, Sender and Moosend
The 5 tools SendPulse is most often weighed against, with where each one differs from it.
- 2.6GPA
Brevo
Free plan · from $9/mo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM.
- Only SendPulse lists iOS and Android apps.
- Brevo also covers sales pipeline and live chat.
- 2.8GPA
Mailchimp
Free plan · from $13/mo
Email and SMS marketing with automations, priced by contact count.
- Mailchimp also covers reports.
- 2.4GPA
GetResponse
Free plan · from $19/mo
Email marketing with automation, webinars, courses and landing pages.
- GetResponse also covers paid newsletters and live chat.
- 2.8GPA
Sender
Free plan · from $9/mo
Email and SMS marketing with a free plan for 2,500 subscribers.
- Only SendPulse lists iOS and Android apps.
- Sender also covers business texting.
- 2.6GPA
Moosend
Free trial · from $7/mo
Low-cost email campaigns and automation priced by contacts.
- SendPulse has a free plan. Moosend does not, though it has a free trial.
- Only SendPulse lists iOS and Android apps.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is SendPulse free?
SendPulse has a free plan. Up to 500 subscribers and 15,000 emails a month, with the drag-and-drop builder, 140+ templates, sign-up forms, basic automation and open and click stats.
How much does SendPulse cost?
SendPulse lists 4 plans. Free: $0.
What platforms does SendPulse work on?
SendPulse is available on Web, iOS and Android.
Does SendPulse offer any discounts?
SendPulse publicly lists the following: Save 20% with yearly billing.
Does SendPulse have a Windows app?
No Windows app was listed when its pages were read on Oct 17, 2026. SendPulse is listed for Web, iOS and Android.
Does SendPulse have a macOS app?
No macOS app was listed when its pages were read on Oct 17, 2026. SendPulse is listed for Web, iOS and Android.
Is SendPulse open source?
SendPulse is not described as open source on its own site, as read on Oct 17, 2026.
Does SendPulse have an API?
Yes. SendPulse offers a public API, according to its own site.
What does SendPulse integrate with?
SendPulse's listing names Zapier, Make, WordPress, Shopify and Creatio.
Who makes SendPulse?
SendPulse is made by SendPulse.
What are the alternatives to SendPulse?
The closest alternatives to SendPulse in our directory are Brevo, Mailchimp, GetResponse, Sender and Moosend.
How does SendPulse compare with other email marketing and newsletter tools?
SendPulse's GPA of 2.6 is higher than 15 of the 24 other email marketing and newsletter tools we grade, and level with 5.
Is SendPulse good value for money?
ToolGPA grades SendPulse B for value for money. Its paid plans start at $9.60 a month, against a middle price of $13 for the category: 5 of the 22 others that charge start lower.
Could I make my own version of SendPulse?
To replace SendPulse you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from SendPulse’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from SendPulse's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SendPulse. Prices change, so check sendpulse.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,858
Tools graded, in 46 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,858
tools graded
46
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- SendPulse, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/sendpulse
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "SendPulse: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/sendpulse
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/sendpulse/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded email marketing and newsletter tools after SendPulse, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 25 email marketing and newsletter tools we grade, compared
- Zoho Campaigns Insider's GuideEmail, SMS and WhatsApp campaigns that tie into Zoho's apps3.0 GPA
- EmailOctopus Insider's GuideSimple, low-cost email marketing with a free plan for 2,5002.8 GPA
- Mailchimp Insider's GuideEmail and SMS marketing with automations, priced by contact count2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what SendPulse’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. SendPulse is a trademark of its owner, and this guide is not made, paid for or approved by SendPulse. Prices and plans change: check sendpulse.com before you buy.