Brevo vs SendPulse
We give Brevo and SendPulse the same GPA: 2.6 out of 4.0. They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Brevo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM
SendPulse
Email campaigns and automation in a wider multichannel suite
How we grade them
| 2.6GPABrevoGood | 2.6GPASendPulseGood | |
|---|---|---|
| Value for money | BStarter is $9 a month for 5,000 emails, inside the cheaper quarter of email tools, and from 20,000 emails the contact cap jumps to 500,000. Automations and A/B tests need Standard at $18, and taking the Brevo logo off Starter is $12 a month more. | BStandard is $9.60 a month for 500 subscribers on yearly billing, or $12 monthly, right on the edge of the cheaper quarter of email tools. It includes unlimited emails and 3 users, and it's $78 a month billed monthly at 10,000 subscribers. |
| Free plan and trial | CFree for good with no card: 300 emails a day, campaigns and transactional email by API. Once your list passes 300 people, though, a single newsletter can't all go out on the same day. | CFree for 500 subscribers and 15,000 emails a month, with the builder, over 140 templates, forms and 5 automated flows. That's plenty of emails, but 500 subscribers is a cap you'll hit. |
| Features | BCampaigns, transactional email, automations, SMS, segments, forms, AI writing and a sales CRM, all from one contact list. That covers the whole job and then some. WhatsApp, popups and push wait for the $499 Professional plan. | BA drag-and-drop builder with over 140 templates, automated flows, segments, A/B tests, forms, landing pages, payments inside emails and an AI assistant. That's the whole job. Transactional email and SMS are separate products. |
| Ease of use | CNo App Store rating on record. It's a big web app with campaigns, automations, a CRM and SMS in it, so you'll be setting things up before it earns its keep. | CNo App Store rating on record. The email part sits inside a much bigger suite of chatbots, SMS and CRM, and you still build lists, flows and templates yourself. |
| Platforms and integrations | BWeb only, with Shopify, WordPress, Stripe, Zapier, ChatGPT and Claude connections and an API. No desktop or phone app is listed. | BWeb plus iPhone and Android apps, with Zapier, Make, WordPress, Shopify and Creatio, an API and an MCP server. No desktop app, so it can't go above a B. |
| Best for | big lists you only email now and then | email plus chatbots and SMS from one vendor |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Brevo and SendPulse. How we grade
Price against what you get
Brevo starts at $9 a month and scores 2.7 out of 4 on features, ease of use and platforms. SendPulse starts at $9.60 a month and scores 2.7.
They score the same, and Brevo starts $0.60 a month lower. Of the other email marketing and newsletter tools on the chart, none scores higher than Brevo for less, and none scores higher than SendPulse for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Brevo starts at $9 per month for 5,000 emails and up to 500 contacts, billed monthly. SendPulse starts at $9.60 per month for up to 500 subscribers, billed yearly.
- Only SendPulse lists iOS and Android apps.
- Brevo also covers sales pipeline and live chat.
At a glance
| Brevo | SendPulse | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $9 per month for 5,000 emails and up to 500 contacts, billed monthly | $9.60 per month for up to 500 subscribers, billed yearly |
| Free plan | Up to 300 emails a day (campaigns and transactional), 1 marketing seat and transactional email by API and SMTP. No credit card needed. | Up to 500 subscribers and 15,000 emails a month, with the drag-and-drop builder, 140+ templates, sign-up forms, basic automation and open and click stats. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Brevo | SendPulse |
| Price read from | brevo.com | sendpulse.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Brevo
- Senders with a large list who email it only now and then
- Businesses that want marketing and transactional email in one account
- Small teams adding SMS or WhatsApp to email campaigns
SendPulse
- Small senders who fit within 500 subscribers and want a free plan
- Businesses that also want chatbots, SMS or a CRM from the same vendor
- Occasional senders who would rather buy emails than subscribe
Worth knowing
Brevo
- Starter and Standard cap contacts by email volume: 500 contacts at 5,000 emails a month, 2,500 at 15,000, and 500,000 from 20,000.
- The Free plan is limited to 300 emails a day.
- Starter has a single seat and shows the Brevo logo unless you pay $12 a month; extra seats on Standard cost $12 a month each, up to 3.
- SMS credits are bought separately and priced by volume and destination; WhatsApp campaigns start at the $499 Professional plan.
SendPulse
- The Free plan stops at 500 subscribers and 15,000 emails a month.
- Standard includes 3 users and Pro 10; unlimited users need Enterprise, which starts at 2,500 subscribers.
- Chatbots, SMS, web push, transactional email and the CRM are separate products with their own prices.
- Pay-as-you-go email packs start at $48 for 10,000 emails, valid for a year.
Key features
Brevo
- Email campaigns and transactional email
- A drag-and-drop editor and templates for campaigns, plus transactional email over an API and SMTP relay on every plan, Free included.
- Marketing automation
- Standard and above allow unlimited multi-step workflows triggered by sign-ups, website activity and custom events.
- SMS and WhatsApp
- SMS campaigns are sold as credits priced by volume and destination on every plan. WhatsApp, popups and web and mobile push come with Professional.
- Sales CRM
- Sales seats add pipelines, deals and sales automation to the same contact database, sold as a separate monthly charge per seat.
- Segments and forms
- Paid plans can save unlimited segments filtered by website activity, campaign engagement and custom events, and build branded sign-up forms.
- AI tools
- An AI writer drafts subject lines and copy from Starter, send-time optimization comes with Standard, and Aura AI segmentation and data questions come with Professional.
SendPulse
- Email builder and templates
- A drag-and-drop builder with over 140 editable templates, plus payment processing inside emails on paid plans.
- Automation flows
- Event-triggered flows with 5 flows on Free, 10 on Standard, 50 on Pro and no limit on Enterprise.
- Segments and A/B tests
- Static segments from Standard and saved dynamic segments from Pro, with A/B tests of subject, content and sender.
- Forms and landing pages
- Multichannel subscription forms, 2 websites and 2 link-in-bio pages built with SendPulse's page builder.
- AI assistant and MCP
- SendPulse lists an AI assistant among its tools, and an MCP server connects AI tools such as chat assistants to your account.
- Mobile apps
- SendPulse links to iOS and Android apps from its homepage, alongside the web app.
Plans
Brevo
Free$0
300 emails a day, 1 seat, campaigns and transactional email. Upgrading removes the daily sending limit.
Starter$9
per month for 5,000 emails and up to 500 contacts, billed monthly
1 seat, forms, segmentation and AI writing help; removing the Brevo logo costs $12 a month. Price rises with volume: $17 a month at 10,000 emails.
Standard$18
per month for 5,000 emails and up to 500 contacts, billed monthly
Automation workflows, A/B testing, send-time optimization, no Brevo logo, up to 3 seats. $69 a month at 20,000 emails, where the contact cap rises to 500,000.
Professional$499
per month for 150,000 emails, billed monthly
10 seats, WhatsApp, popups and push, contact scoring, AI segmentation, phone support and up to 2 million contacts.
EnterpriseCustom
For 1 million or more contacts: multiple brands under one account, dedicated IP, SSO and SAML, custom data integrations.
SendPulse
Free$0
500 subscribers, 15,000 emails a month, 140+ templates, sign-up forms and 5 automated flows.
Standard$9.60
per month for up to 500 subscribers, billed yearly ($12 monthly)
Unlimited emails, 3 users, A/B tests, scheduling, payments in emails, no branding. Price rises with the list: $78 a month billed monthly at 10,000 subscribers.
Pro$11.52
per month for up to 500 subscribers, billed yearly ($14.40 monthly)
Re-engagement emails, dynamic segments, email verification, 10 users, 50 flows and guided onboarding. $93.60 a month billed monthly at 10,000 subscribers.
Enterprise$51.07
per month for up to 2,500 subscribers, billed yearly ($63.84 monthly)
Unlimited users, sender addresses and flows, full A/B testing and dedicated support; starts at 2,500 subscribers. $131.04 a month billed monthly at 10,000.
Ways to pay less
Brevo
- Annual discount
Save 10% with yearly billing
Brevo's pricing page takes 10% off Starter, Standard and Professional when billed yearly: Starter at 5,000 emails is $97 a year instead of $108.
SendPulse
- Annual discount
Save 20% with yearly billing
SendPulse's pricing page takes 20% off email plans billed yearly and 10% billed every six months: Standard at 500 subscribers is $9.60 a month instead of $12.
