Sender vs SendPulse
We give Sender a 2.8 GPA and SendPulse a 2.6, out of 4.0. Sender grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Sender
Email and SMS marketing with a free plan for 2,500 subscribers
SendPulse
Email campaigns and automation in a wider multichannel suite
How we grade them
| 2.8GPASenderGood | 2.6GPASendPulseGood | |
|---|---|---|
| Value for money | BStandard is $9 a month for 500 subscribers, inside the cheaper quarter of email tools, and $69 a month at 10,000. Yearly billing costs the same, but new customers get 30% off the first year: $75.60 instead of $108. | BStandard is $9.60 a month for 500 subscribers on yearly billing, or $12 monthly, right on the edge of the cheaper quarter of email tools. It includes unlimited emails and 3 users, and it's $78 a month billed monthly at 10,000 subscribers. |
| Free plan and trial | BFree Forever covers 2,500 subscribers and 15,000 emails a month, with automation, pop-ups, forms, 10 landing pages and transactional email. One person could really live on that. It's 1 seat, and everything carries Sender's branding. | CFree for 500 subscribers and 15,000 emails a month, with the builder, over 140 templates, forms and 5 automated flows. That's plenty of emails, but 500 subscribers is a cap you'll hit. |
| Features | BDrag-and-drop and HTML editors, workflows with splits on every plan, over 40 pop-up and form templates, landing pages, SMS from Standard, transactional email over SMTP and an API, and shop segments. That's the whole job. | BA drag-and-drop builder with over 140 templates, automated flows, segments, A/B tests, forms, landing pages, payments inside emails and an AI assistant. That's the whole job. Transactional email and SMS are separate products. |
| Ease of use | CNo App Store rating on record and no phone app. It's a web app where you import a list, build templates and set up workflows yourself. | CNo App Store rating on record. The email part sits inside a much bigger suite of chatbots, SMS and CRM, and you still build lists, flows and templates yourself. |
| Platforms and integrations | BWeb only, with Shopify, WordPress, WooCommerce, PrestaShop, Jumpseller and Zapier, and an API. No desktop or phone app keeps it at a B. | BWeb plus iPhone and Android apps, with Zapier, Make, WordPress, Shopify and Creatio, an API and an MCP server. No desktop app, so it can't go above a B. |
| Best for | a free plan with automation for small shops | email plus chatbots and SMS from one vendor |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Sender and SendPulse. How we grade
Price against what you get
Sender starts at $9 a month and scores 2.7 out of 4 on features, ease of use and platforms. SendPulse starts at $9.60 a month and scores 2.7.
They score the same, and Sender starts $0.60 a month lower. Of the other email marketing and newsletter tools on the chart, none scores higher than Sender for less, and none scores higher than SendPulse for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Sender starts at $9 per month for up to 500 subscribers, billed monthly. SendPulse starts at $9.60 per month for up to 500 subscribers, billed yearly.
- Only SendPulse lists iOS and Android apps.
- Sender also covers business texting.
At a glance
| Sender | SendPulse | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $9 per month for up to 500 subscribers, billed monthly | $9.60 per month for up to 500 subscribers, billed yearly |
| Free plan | Free Forever plan: up to 2,500 subscribers and 15,000 emails a month, 1 seat, automation, pop-ups, forms, 10 landing pages and transactional email, with Sender branding. | Up to 500 subscribers and 15,000 emails a month, with the drag-and-drop builder, 140+ templates, sign-up forms, basic automation and open and click stats. |
| Free trial | 14-day trial of Professional features when you open a free account | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | UAB Sender.lt | SendPulse |
| Price read from | sender.net | sendpulse.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Sender
- Small online stores that want a free plan with automation
- Senders adding text messages to email campaigns
- Occasional senders who would rather buy credits than subscribe
SendPulse
- Small senders who fit within 500 subscribers and want a free plan
- Businesses that also want chatbots, SMS or a CRM from the same vendor
- Occasional senders who would rather buy emails than subscribe
Worth knowing
Sender
- The 30% yearly discount covers a new customer's first year only; the yearly list price is the same as twelve monthly payments.
- Free plan emails, forms and landing pages carry Sender branding.
- SMS credits are bought separately on Standard and priced by destination country.
- Pay-as-you-go credits are sold instead of a plan, from $29 for 5,000 emails with no Sender logo.
SendPulse
- The Free plan stops at 500 subscribers and 15,000 emails a month.
- Standard includes 3 users and Pro 10; unlimited users need Enterprise, which starts at 2,500 subscribers.
- Chatbots, SMS, web push, transactional email and the CRM are separate products with their own prices.
- Pay-as-you-go email packs start at $48 for 10,000 emails, valid for a year.
Key features
Sender
- Email builder
- Drag-and-drop, HTML and plain-text editors with over 100 templates, product and abandoned-cart blocks, and a countdown timer on Professional.
- Automation workflows
- Pre-built and custom workflows with splits and custom triggers on every plan, Free included. SMS steps in workflows need Professional.
- Pop-ups, forms and landing pages
- Over 40 pop-up and form templates with exit-intent and spin-to-win options. Free allows 10 landing pages; paid plans have no cap and allow a custom domain.
- SMS campaigns
- Text campaigns from Standard, paid with credits priced by destination country. Professional includes free credits equal to its monthly fee.
- Transactional email
- Order and account emails over SMTP and an API on every plan, with event webhooks and email logs kept 1 to 30 days by plan.
- Segments and reports
- Behavioral and ecommerce segments, click heatmaps and audience growth reports; sales reports start at Standard.
SendPulse
- Email builder and templates
- A drag-and-drop builder with over 140 editable templates, plus payment processing inside emails on paid plans.
- Automation flows
- Event-triggered flows with 5 flows on Free, 10 on Standard, 50 on Pro and no limit on Enterprise.
- Segments and A/B tests
- Static segments from Standard and saved dynamic segments from Pro, with A/B tests of subject, content and sender.
- Forms and landing pages
- Multichannel subscription forms, 2 websites and 2 link-in-bio pages built with SendPulse's page builder.
- AI assistant and MCP
- SendPulse lists an AI assistant among its tools, and an MCP server connects AI tools such as chat assistants to your account.
- Mobile apps
- SendPulse links to iOS and Android apps from its homepage, alongside the web app.
Plans
Sender
Free Forever$0
2,500 subscribers, 15,000 emails a month, 1 seat and 10 landing pages, with Sender branding on emails, forms and pages.
Standard$9
per month for up to 500 subscribers, billed monthly
Emails up to 12 times the list, 3 seats, no branding, SMS and A/B tests. $108 billed yearly, or $75.60 for a first year. $69 a month at 10,000 subscribers.
Professional$15
per month for up to 500 subscribers, billed monthly
24 times the list in emails, 10 seats, SMS credits worth the fee, advanced automation and reports. $180 yearly, $126 for a first year. $127 a month at 10,000.
EnterpriseCustom
Unlimited emails and users, a success manager, phone support, SSO, activity logs and a service level agreement.
SendPulse
Free$0
500 subscribers, 15,000 emails a month, 140+ templates, sign-up forms and 5 automated flows.
Standard$9.60
per month for up to 500 subscribers, billed yearly ($12 monthly)
Unlimited emails, 3 users, A/B tests, scheduling, payments in emails, no branding. Price rises with the list: $78 a month billed monthly at 10,000 subscribers.
Pro$11.52
per month for up to 500 subscribers, billed yearly ($14.40 monthly)
Re-engagement emails, dynamic segments, email verification, 10 users, 50 flows and guided onboarding. $93.60 a month billed monthly at 10,000 subscribers.
Enterprise$51.07
per month for up to 2,500 subscribers, billed yearly ($63.84 monthly)
Unlimited users, sender addresses and flows, full A/B testing and dedicated support; starts at 2,500 subscribers. $131.04 a month billed monthly at 10,000.
Ways to pay less
Sender
- Annual discount
30% off the first year with yearly billing
First-time users who pay yearly get 30% off the first year: Standard at 500 subscribers is $75.60 instead of $108.
SendPulse
- Annual discount
Save 20% with yearly billing
SendPulse's pricing page takes 20% off email plans billed yearly and 10% billed every six months: Standard at 500 subscribers is $9.60 a month instead of $12.
