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The Shopper Approved Insider’s Guide

Everything we know about Shopper Approved in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.

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ToolGPANovember 2026

Shopper Approved

The Insider’s Guide

Store ratings, product reviews and Q&A for online stores

Shopper Approved, as pictured on shopperapproved.com

Every plan, grade, refund rule and rival among customer review tools, read from Shopper Approved’s own pages.

Made by Shopper Approved · checked Nov 12, 2026 · toolgpa.com

2.4GPA

Contents

  1. 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
  2. 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
  3. 03What it doesIts main features, where it runs, what it works with and who makes it
  4. 04Where it standsIts grades against its category, and whether to keep it or make your own
  5. 05The alternativesThe tools it is most often weighed against, side by side
  6. 06Quick answersThe questions people ask about it, each answered in a line or two
  7. 07About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from Shopper Approved’s own pages, its app-store listings and our grades. Every fact in it is on Shopper Approved’s page too, where it is kept up to date. Checked Nov 12, 2026.

Part 01 · Overview

Welcome

What it is, who it suits, its grades and the ten things to know first

2.4

GPA, above 18 of the 34 other customer review tools we grade

Shopper Approved is a US-based review platform for online stores. It collects store ratings, product reviews and video reviews after a purchase, passes them to Google, and adds Q&A, reputation management and website security tools. Pricing is built per customer from the solutions chosen, and a 15-day free trial of Store Ratings is offered.

To get you started, here are 8 things to know about Shopper Approved, taken from its own pages and our grades.

It is a sales-led setup, with free integration and setup offered.
From our grade for ease of use
  1. 1

    Best for store ratings and reviews for online shops

    No prices are published, quotes are built on a call, and the pages do not say which products the trial includes.

  2. 2

    You can try it first

    15-day free trial, no credit card required; reviews collected during the trial are kept.

  3. 3

    It runs on Web

    Web.

  4. 4

    Store ratings

    Collects verified post-purchase ratings of the store and passes them to Google Store Ratings, which the vendor says it has done since 2013.

  5. 5

    Product and video reviews

    Product reviews and video reviews, collected with search-optimized markup so they can appear in Google listings and Shopping.

  6. 6

    Questions and answers

    A Q&A product that uses AI-driven, search-optimized answers to customer questions.

  7. 7

    A 2.4 GPA, above 18 of 34

    That is against the other customer review tools we grade, on value, the free plan, features, ease of use and platforms.

  8. 8

    Keep it

    The plain part of Shopper Approved you could make: review collection and reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.

Shopper Approved at a glance

Pricing
Free trial
Free plan
No
Free trial
15-day free trial, no credit card required; reviews collected during the trial are kept.
Runs on
Web
Made by
Shopper Approved, since 2010
Category
Customer Review Tools
Our grade
2.4 GPA, fair

The report card

Best for store ratings and reviews for online shops

Shopper Approved collects store ratings, product reviews and Q&A for online shops, with a 15-day trial that needs no card. No prices are published, quotes are built on a call, and the pages do not say which products the trial includes.

ToolGPA report cardShopper ApprovedGraded Nov 12, 2026
SubjectGradeComment
Value for moneyCNo prices are published; quotes are built per customer and walked through on a call. With nothing to compare, it sits in the middle.
Free plan and trialCA 15-day trial with no card, and reviews collected during it are kept. The page names Store Ratings as the trial product and does not say whether the others are included.
FeaturesBStore ratings, product and video reviews, Q&A, reputation management and a website security seal. They are sold as separate solutions or in a suite.
Ease of useCNo store rating on record. It is a sales-led setup, with free integration and setup offered.
Platforms and integrationsBWeb, with Shopify, WooCommerce, BigCommerce, Magento, Wix and Webflow. No desktop or phone app.
Grade point averageFair, out of 4.02.4

An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.

Who Shopper Approved is for

  • Fits if you want to try store ratings for 15 days without a card
  • Works for shops on Shopify, WooCommerce or BigCommerce

Who it is not for

  • Skip it if you want to see prices first, as quotes are built on a call
  • Not for you if you want a free plan, since only a trial is offered
  • Watch out: the trial names Store Ratings only, and the other solutions may not be in it
  • Watch out: reviews, Q&A and security are sold separately or as a suite, so cost depends on the bundle
  • Watch out: growth figures such as 'up to 9x conversions' are the vendor's own claims

Good to know

Good for

  • Online stores that want Google store ratings and product review stars
  • Stores that want a trial before talking to sales
  • Merchants on Shopify, WooCommerce, BigCommerce or Magento

Worth knowing

  • No prices are published; the pricing page says quotes are built per customer and walked through on a call.
  • The pricing page names Store Ratings as the free-trial product; whether the other solutions are in the trial is not stated.
  • Reviews, Q&A and website security are sold as separate solutions or as the Traffic & Conversion Suite, so costs depend on the bundle.
  • The homepage's growth figures such as 'up to 9x conversions' are the vendor's claims.

Part 02 · Pricing

What it costs

Every plan, the free plan, ways to pay less and how prices have moved

Shopper Approved's current pricing could not be confirmed from its own site.

No prices are published; quotes are built per customer and walked through on a call.
From our grade for value for money

We could not confirm Shopper Approved’s current prices from its own site, so this guide lists no plans. shopperapproved.com has them.

Part 03 · Features

What it does

Its main features, where it runs, what it works with and who makes it

1

Place it runs: Web

Store ratings, product reviews and Q&A for online stores. Here is what it does, as its own site describes it, and what it covers: AI features, reports, review collection.

Store ratings, product and video reviews, Q&A, reputation management and a website security seal.
From our grade for features
Store ratings
Collects verified post-purchase ratings of the store and passes them to Google Store Ratings, which the vendor says it has done since 2013.
Product and video reviews
Product reviews and video reviews, collected with search-optimized markup so they can appear in Google listings and Shopping.
Questions and answers
A Q&A product that uses AI-driven, search-optimized answers to customer questions.
Reputation management
A separate tool for managing reviews and ratings across sites.
Website security seal
A website security product aimed at reducing checkout concerns.
Free integration and setup
The vendor says its US-based installation team integrates the software, seals and widgets on a customer's site at no charge.

Where it runs

  • Web

What it works with

  • Shopify
  • WooCommerce
  • BigCommerce
  • Magento
  • Wix
  • Webflow
  • OpenCart
  • Volusion

Shopper Approved is made by Shopper Approved, and has been around since 2010.

Part 04 · Standing

Where it stands

Its grades against its category, and whether to keep it or make your own

18/34

Other customer review tools it is graded above

Shopper Approved's GPA of 2.4 is higher than 18 of the 34 other customer review tools we grade, and level with 11.

It stands best on features (B, above 14 of 34) and worst on ease of use (C, above 0).

Each grade against the category

Every bar is all 35 customer review tools we grade, cut by the letter each got. Shopper Approved’s own letter is outlined.

  • CValue for moneyAbove 9 of 34
  • CFree plan and trialAbove 14 of 34
  • BFeaturesAbove 14 of 34
  • CEase of useAbove 0 of 34
  • BPlatforms and integrationsAbove 3 of 34

Keep it, or make your own?

Whether this is something you could build for yourself with an AI app builder, and what you would give up.

Keep it

The plain part of Shopper Approved you could make: review collection and reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.

What you could make

  • Review collection and reports: an app builder makes these well.

What you could not

  • It plugs into other products, Shopify, WooCommerce and BigCommerce among them.
  • AI features, unless you pay a model provider for each request yourself.
  • Hooks into the device itself: widgets.
  • The depth: we grade its features B, which means it covers the whole job.

What this rests on. Shopper Approved’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

Part 05 · Alternatives

The alternatives

The tools it is most often weighed against, side by side

Trustpilot, Feefo, REVIEWS.io, Yotpo and Trusted Shops

The 5 tools Shopper Approved is most often weighed against, with where each one differs from it.

Part 06 · Questions

Quick answers

The questions people ask about it, each answered in a line or two

10

Questions, each answered in a line or two

The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.

Is Shopper Approved free?

No, Shopper Approved is a paid product, but you can try it first. 15-day free trial, no credit card required; reviews collected during the trial are kept.

What platforms does Shopper Approved work on?

Shopper Approved is available on Web.

Does Shopper Approved have an Android app?

No Android app was listed when its pages were read on Nov 12, 2026. Shopper Approved is listed for Web.

Does Shopper Approved have an iPhone app?

No iPhone app was listed when its pages were read on Nov 12, 2026. Shopper Approved is listed for Web.

Is Shopper Approved open source?

Shopper Approved is not described as open source on its own site, as read on Nov 12, 2026.

What does Shopper Approved integrate with?

Shopper Approved's listing names Shopify, WooCommerce, BigCommerce, Magento, Wix, Webflow, OpenCart and Volusion.

Who makes Shopper Approved?

Shopper Approved is made by a company of the same name. It dates from 2010.

What are the alternatives to Shopper Approved?

The closest alternatives to Shopper Approved in our directory are Trustpilot, Feefo, REVIEWS.io, Yotpo and Trusted Shops.

How does Shopper Approved compare with other customer review tools?

Shopper Approved's GPA of 2.4 is higher than 18 of the 34 other customer review tools we grade, and level with 11.

Could I make my own version of Shopper Approved?

The plain part of Shopper Approved you could make: review collection and reports.

Where this guide comes from

The prices, plans, platforms and features were read from Shopper Approved’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Shopper Approved's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Shopper Approved. Prices change, so check shopperapproved.com before you buy.

Part 07 · About

About ToolGPA

Who made this guide, what else is on the site, and how to cite it

5,038

Tools graded, in 95 categories

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

  • 5,038

    tools graded

  • 95

    categories

  • 739

    price changes on record

  • 579

    apps priced in 12 countries

What else is on toolgpa.com

Scan for the live page

Prices and grades as they are today

Quoting this guide?

Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

ToolGPA, "Shopper Approved: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/shopper-approved

Know someone choosing between customer review tools?

Send them this guide: toolgpa.com/tools/shopper-approved/guide

ToolGPA elsewhere: youtube.com/@toolgpa

See our other guides

The best-graded customer review tools after Shopper Approved, each with an Insider's Guide of its own.

ToolGPA

Choosing software? Every tool graded, every price dated.

Compare tools at toolgpa.com ›

Everything in this guide is ToolGPA’s own summary of what Shopper Approved’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Shopper Approved is a trademark of its owner, and this guide is not made, paid for or approved by Shopper Approved. Prices and plans change: check shopperapproved.com before you buy.