REVIEWS.io vs Shopper Approved (2026): which should you pick?
As of Nov 12, 2026, REVIEWS.io grades higher than Shopper Approved: 2.6 against 2.4 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
REVIEWS.io grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
REVIEWS.io
Product and company reviews for online stores, priced by invites
Shopper Approved
Store ratings, product reviews and Q&A for online stores
Which one is for you
Pick REVIEWS.io if
- Fits if you want product stars and Google Seller Ratings from one tool
- Works for stores moving off Yotpo, Okendo or Trustpilot that need reviews imported
Look elsewhere if
- Skip it if you want a free plan to start on, as there's only a 14-day trial
- Pricey if you sell in several countries, as each domain is its own subscription
- Tight if you need the API or AI replies, as both are on Plus at $400 a month billed yearly, booked through a demo
- Watch out: Google Seller Ratings and review snippets aren't on Essentials; they start at Start-Up, $63 billed yearly
- Watch out: every email or text invite counts, and sending more moves you up a price step
Pick Shopper Approved if
- Fits if you want to try store ratings for 15 days without a card
- Works for shops on Shopify, WooCommerce or BigCommerce
Look elsewhere if
- Skip it if you want to see prices first, as quotes are built on a call
- Not for you if you want a free plan, since only a trial is offered
- Watch out: the trial names Store Ratings only, and the other solutions may not be in it
- Watch out: reviews, Q&A and security are sold separately or as a suite, so cost depends on the bundle
- Watch out: growth figures such as 'up to 9x conversions' are the vendor's own claims
How we grade them
| 2.6GPAREVIEWS.ioGood | 2.4GPAShopper ApprovedFair | |
|---|---|---|
| Value for money | BEssentials covers up to 300 invites, so a 300-order shop pays $23 a month billed yearly, or $29 monthly. Set against its listed rivals at that size, that's the low end. Review snippets and Seller Ratings start at Start-Up, $63 yearly ($79 monthly), and each country domain is billed apart. | CNo prices are published; quotes are built per customer and walked through on a call. With nothing to compare, it sits in the middle. |
| Free plan and trial | CNo free plan. There's a 14-day free trial, and the listing doesn't say whether it wants a card. Fine for watching a few invites go out, not for living on. | CA 15-day trial with no card, and reviews collected during it are kept. The page names Store Ratings as the trial product and does not say whether the others are included. |
| Features | BThe whole job: product and company reviews in one request, photo and video, 15+ widgets, email and text invites, Google Seller Ratings, imports, surveys, and on Grow a reputation manager with competitor analysis. AI replies and translation wait for Plus. | BStore ratings, product and video reviews, Q&A, reputation management and a website security seal. They are sold as separate solutions or in a suite. |
| Ease of use | CNo store rating on record. You connect your store, set up invites and pick widgets, and the yearly plan is chosen in the dashboard after signing up. Moving up the plans means watching how many invites you send. | CNo store rating on record. It is a sales-led setup, with free integration and setup offered. |
| Platforms and integrations | BWeb, with Shopify, BigCommerce, Klaviyo, Gorgias, Attentive, Dotdigital, Bazaarvoice and Google. The API is only on Plus. No phone or desktop app is listed. | BWeb, with Shopify, WooCommerce, BigCommerce, Magento, Wix and Webflow. No desktop or phone app. |
| Best for | product and company reviews with Google stars | store ratings and reviews for online shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: REVIEWS.io and Shopper Approved. How we grade
Where they differ
- REVIEWS.io also covers surveys.
- Shopper Approved also covers reports.
At a glance
| REVIEWS.io | Shopper Approved | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $23 per month for up to 300 invites, billed annually ($29 monthly) | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial | 15-day free trial, no credit card required; reviews collected during the trial are kept. |
| Web | ||
| Made by | REVIEWS.io | Shopper Approved |
| Price read from | reviews.io | Not confirmed |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
REVIEWS.io
- There is no free plan on the pricing page; Essentials, from $23 a month on yearly billing, is the entry point.
- Price follows review invites sent: each email or SMS request counts once, and more invites move you up a price step.
- Each top-level domain is a separate subscription, so stores in several countries pay for each one.
- Google Seller Ratings start at Start-Up; AI replies, translation and API access need Plus.
Shopper Approved
- No prices are published; the pricing page says quotes are built per customer and walked through on a call.
- The pricing page names Store Ratings as the free-trial product; whether the other solutions are in the trial is not stated.
- Reviews, Q&A and website security are sold as separate solutions or as the Traffic & Conversion Suite, so costs depend on the bundle.
- The homepage's growth figures such as 'up to 9x conversions' are the vendor's claims.
Key features
REVIEWS.io
- Review invites by email and SMS
- Sends review requests and reminders after a purchase by email, with SMS invites from Start-Up up, and a Review Booster to ask past customers.
- Product and company reviews
- Collects reviews of each product and of the business in one request, with photos and videos, and shows them in 15+ widgets.
- Google Seller Ratings
- From Start-Up, feeds company reviews to Google Seller Ratings, the stars shown on Google ads, and adds rich snippets for ratings in search.
- Surveys
- Post-purchase, post-review, abandoned-cart and on-site surveys with a survey builder; Grow and Plus include 100 survey replies a month.
- Reputation manager
- Grow and Plus add a reputation manager, competitor analysis and an AI summary of reviews; Plus adds AI-written replies and translation.
Shopper Approved
- Store ratings
- Collects verified post-purchase ratings of the store and passes them to Google Store Ratings, which the vendor says it has done since 2013.
- Product and video reviews
- Product reviews and video reviews, collected with search-optimized markup so they can appear in Google listings and Shopping.
- Questions and answers
- A Q&A product that uses AI-driven, search-optimized answers to customer questions.
- Reputation management
- A separate tool for managing reviews and ratings across sites.
- Website security seal
- A website security product aimed at reducing checkout concerns.
- Free integration and setup
- The vendor says its US-based installation team integrates the software, seals and widgets on a customer's site at no charge.
Plans
REVIEWS.io
Essentials$23
per month for up to 300 invites, billed annually ($29 monthly)
Product and company reviews, photo and video collection, automated review requests and 15+ on-site widgets.
Start-Up$63
per month for 1,000 invites, billed annually ($79 monthly)
Adds Google Seller Ratings, rich snippets, imports, third-party reviews, Klaviyo and 100 SMS invites. $130 a month at 5,000 invites, billed monthly.
Grow$140
per month for 1,000 invites, billed annually ($175 monthly)
Adds a reputation manager, AI review summary, competitor analysis and 100 survey replies. Rises with invites: $399 a month at 10,000, billed monthly.
Plus$400
per month for 7,500 invites, billed annually ($500 monthly)
Adds AI review replies, translation, shoppable UGC galleries, Bazaarvoice syndication, API access and a success manager. Booked through a demo.
Shopper Approved
Pricing could not be confirmed. See shopperapproved.com.
Ways to pay less
REVIEWS.io
- Annual discount
Save 20% with yearly billing
REVIEWS.io gives 20% off for paying yearly: Essentials is $23 a month billed annually against $29 billed monthly. The yearly plan is chosen in the dashboard after signing up.
Shopper Approved
No public discounts listed.
Common questions
Which is cheaper, REVIEWS.io or Shopper Approved?
As of Nov 12, 2026, REVIEWS.io starts at $23 per month for up to 300 invites, billed annually ($29 monthly), and Shopper Approved has no price we could confirm.
Which has a free plan, REVIEWS.io or Shopper Approved?
As of Nov 12, 2026, neither REVIEWS.io nor Shopper Approved has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.