Shopper Approved vs Yotpo (2026): which should you pick?
As of Nov 13, 2026, we pick Yotpo: it is third in our ranking of customer review tools, and they share a 2.4 GPA.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Shopper Approved
Store ratings, product reviews and Q&A for online stores
Yotpo
Product reviews, photo UGC and loyalty for online stores
Which one is for you
Pick Shopper Approved if
- Fits if you want to try store ratings for 15 days without a card
- Works for shops on Shopify, WooCommerce or BigCommerce
Look elsewhere if
- Skip it if you want to see prices first, as quotes are built on a call
- Not for you if you want a free plan, since only a trial is offered
- Watch out: the trial names Store Ratings only, and the other solutions may not be in it
- Watch out: reviews, Q&A and security are sold separately or as a suite, so cost depends on the bundle
- Watch out: growth figures such as 'up to 9x conversions' are the vendor's own claims
Pick Yotpo if
- Fits if you sell on BigCommerce, WooCommerce or Salesforce, not just Shopify
- Works for stores that want Google Seller Ratings built from their own reviews, from Pro at $119
Look elsewhere if
- Pricey if your orders keep climbing, as every plan rises with monthly orders
- Skip it if you want photo reviews for free, as the free plan leaves them out and keeps Yotpo branding
- Tight if you need Q&A or AI summaries, which start at Pro from $119 a month
- Watch out: above 5,999 orders a month, Premium and Enterprise are quoted by sales
- Pricey if you add loyalty, billed separately, with a reviews and loyalty bundle from $199 a month
How we grade them
| 2.4GPAShopper ApprovedFair | 2.4GPAYotpoFair | |
|---|---|---|
| Value for money | CNo prices are published; quotes are built per customer and walked through on a call. With nothing to compare, it sits in the middle. | CA 300-order shop lands on Starter at $89 a month, billed monthly. Set against its listed rivals at that size, that's toward the dear end without being the dearest. Google Seller Ratings, AI summaries and Q&A start at Pro, from $119 at the smallest size, and loyalty is billed apart. |
| Free plan and trial | CA 15-day trial with no card, and reviews collected during it are kept. The page names Store Ratings as the trial product and does not say whether the others are included. | CFree up to 50 orders a month, with automatic requests, the reviews widget and profanity checks. But there are no photo or video reviews, you can't remove Yotpo's branding, and a shop doing 300 orders is well past it. |
| Features | BStore ratings, product and video reviews, Q&A, reputation management and a website security seal. They are sold as separate solutions or in a suite. | BThe whole job: automatic requests with email and text reminders, photo and video reviews, review snippets, Google Shopping, Seller Ratings, AI summaries and sorting, Q&A, moderation and coupons for reviewers. Retail syndication and a loyalty product sit on top. |
| Ease of use | CNo store rating on record. It is a sales-led setup, with free integration and setup offered. | CNo store rating on record. Requests go out automatically once it's connected, but you pick a plan by order volume, set up the emails and widgets, and the bigger tiers come through sales. |
| Platforms and integrations | BWeb, with Shopify, WooCommerce, BigCommerce, Magento, Wix and Webflow. No desktop or phone app. | BWeb, on Shopify, BigCommerce, WooCommerce, Adobe Commerce and Salesforce Commerce Cloud, with Klaviyo, Attentive and Gorgias and a public API. That's wider than most rivals here. No phone or desktop app is listed. |
| Best for | store ratings and reviews for online shops | product reviews for stores beyond Shopify |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Shopper Approved and Yotpo. How we grade
Where they differ
- Shopper Approved also covers reports.
At a glance
| Shopper Approved | Yotpo | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | Not published | $15 per month for up to 99 orders, billed monthly |
| Free plan | None | Free plan for up to 50 orders a month: automatic review requests, email templates, profanity checks, the on-site reviews widget and AI chat support. |
| Free trial | 15-day free trial, no credit card required; reviews collected during the trial are kept. | None listed |
| Web | ||
| Made by | Shopper Approved | Yotpo |
| Price read from | Not confirmed | yotpo.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Shopper Approved
- No prices are published; the pricing page says quotes are built per customer and walked through on a call.
- The pricing page names Store Ratings as the free-trial product; whether the other solutions are in the trial is not stated.
- Reviews, Q&A and website security are sold as separate solutions or as the Traffic & Conversion Suite, so costs depend on the bundle.
- The homepage's growth figures such as 'up to 9x conversions' are the vendor's claims.
Yotpo
- The free plan stops at 50 orders a month and leaves out photo and video reviews and removing Yotpo branding.
- Prices rise with monthly orders: Starter only goes to 999 orders, Pro to 5,999, and above that Premium and Enterprise are quoted by sales.
- Google Seller Ratings, AI summaries, custom questions and Q&A start at Pro, from $119 a month.
- Loyalty & Referrals is billed separately; a Reviews and Loyalty bundle starts at $199 a month.
Key features
Shopper Approved
- Store ratings
- Collects verified post-purchase ratings of the store and passes them to Google Store Ratings, which the vendor says it has done since 2013.
- Product and video reviews
- Product reviews and video reviews, collected with search-optimized markup so they can appear in Google listings and Shopping.
- Questions and answers
- A Q&A product that uses AI-driven, search-optimized answers to customer questions.
- Reputation management
- A separate tool for managing reviews and ratings across sites.
- Website security seal
- A website security product aimed at reducing checkout concerns.
- Free integration and setup
- The vendor says its US-based installation team integrates the software, seals and widgets on a customer's site at no charge.
Yotpo
- Automatic review requests
- Sends review requests after each order with email and SMS reminders on every plan; paid plans add manual requests to past shoppers and a drag-and-drop email editor.
- Photo and video reviews
- Starter and up collect photos and videos with reviews and can reward reviewers with coupons. Visual UGC galleries from Instagram are an annual add-on on Pro.
- Google ratings
- Sends reviews to Google as rich snippets and Shopping ad ratings; Pro adds Google Seller Ratings for the whole store.
- AI display features
- Pro summarizes reviews with AI, sorts the most useful first and lets shoppers filter by product attributes, alongside community Q&A.
- Moderation and replies
- Every plan filters profanity, can publish reviews automatically above a chosen star rating and lets you comment on reviews.
- Loyalty & Referrals
- A separate product for points, referrals and VIP tiers, free up to 4,999 orders a month with Pro from $199 a month; it can be bundled with reviews.
Plans
Shopper Approved
Pricing could not be confirmed. See shopperapproved.com.
Yotpo
Free$0
Up to 50 orders a month, with automatic review requests and the reviews widget, but no photo or video reviews.
Starter$15
per month for up to 99 orders, billed monthly
Photo and video reviews, rich snippets, Google Shopping and a carousel. Price rises with orders: $89 a month at 300 to 599, $129 at 600 to 999.
Pro$119
per month for up to 299 orders, billed monthly
Adds Google Seller Ratings, custom questions, AI summaries and sorting, Q&A and email support. Rises to $379 a month at 4,000 to 5,999 orders.
PremiumCustom
Roles, translations, syndication across domains and to retailers, AI analytics and a dedicated success manager. Sold through sales.
EnterpriseCustom
Custom API setup, syndication across brands and markets, security and compliance support and priority professional services. Sold through sales.
Ways to pay less
Shopper Approved
No public discounts listed.
Yotpo
- Annual discount
Save 20% to 25% with yearly billing
Yotpo's Shopify App Store listing shows Starter at $144 a year against $15 a month (save 20%) and Pro at $1,068 a year against $119 a month (save 25%).
Common questions
Which is cheaper, Shopper Approved or Yotpo?
As of Nov 12, 2026, Shopper Approved has no price we could confirm, and Yotpo starts at $15 per month for up to 99 orders, billed monthly.
Which has a free plan, Shopper Approved or Yotpo?
As of Nov 12, 2026, only Yotpo has a free plan. Shopper Approved does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.