Shopper Approved vs Trustpilot (2026): which should you pick?
As of Nov 12, 2026, Shopper Approved grades higher than Trustpilot: 2.4 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Shopper Approved grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Shopper Approved
Store ratings, product reviews and Q&A for online stores
Free trial
Trustpilot
Business reviews on Trustpilot's public site, with paid invite plans
Free plan · from $99/mo
Which one is for you
Pick Shopper Approved if
- Fits if you want to try store ratings for 15 days without a card
- Works for shops on Shopify, WooCommerce or BigCommerce
Look elsewhere if
- Skip it if you want to see prices first, as quotes are built on a call
- Not for you if you want a free plan, since only a trial is offered
- Watch out: the trial names Store Ratings only, and the other solutions may not be in it
- Watch out: reviews, Q&A and security are sold separately or as a suite, so cost depends on the bundle
- Watch out: growth figures such as 'up to 9x conversions' are the vendor's own claims
Pick Trustpilot if
- Fits if your customers already look businesses up on Trustpilot
- Works for small firms that send under 50 review invitations a month
Look elsewhere if
- Pricey if you're a small shop, as paid plans start at $99 a month for a year, paid upfront
- Not for you if you want to pay month to month, as contracts run 12 months
- Tight if you sell on several country domains, as each one is priced separately
- Watch out: listed prices are starting points, and the quote depends on traffic, business size and revenue
- Watch out: product and location reviews are paid add-ons, and the API is only on Premium and Enterprise
How we grade them
| 2.4GPAShopper ApprovedFair | 2.2GPATrustpilotFair | |
|---|---|---|
| Value for money | CNo prices are published; quotes are built per customer and walked through on a call. With nothing to compare, it sits in the middle. | DStarter is $99 a month per domain, paid upfront on a 12-month contract, for 100 invitations, and only for small businesses up to $5M in revenue. A shop with 300 orders a month needs Plus at $319 to invite everyone. Set against its listed rivals, that's the dear end. |
| Free plan and trial | CA 15-day trial with no card, and reviews collected during it are kept. The page names Store Ratings as the trial product and does not say whether the others are included. | CA free account keeps your profile, lets you reply to and flag reviews, and sends 50 invitations a month, with 1 widget and 1 user. Your TrustScore stays whether you pay or not. But a busy shop hits 50 fast, and the 14-day trial is of Plus. |
| Features | BStore ratings, product and video reviews, Q&A, reputation management and a website security seal. They are sold as separate solutions or in a suite. | BThe whole job for company reviews: a public profile and TrustScore, automated invitations, QR codes, TrustBox widgets, replies and flagging, insights and benchmarks. Product and location reviews are paid add-ons, and AI-assisted replies are Enterprise only. |
| Ease of use | CNo store rating on record. It is a sales-led setup, with free integration and setup offered. | CNo store rating on record. You claim the profile, connect invitations to your store or CRM and add widgets to your site, and the paid plans are quoted on your traffic and revenue. |
| Platforms and integrations | BWeb, with Shopify, WooCommerce, BigCommerce, Magento, Wix and Webflow. No desktop or phone app. | BWeb, with Shopify, Salesforce, HubSpot, Klaviyo, Dotdigital, Adobe Commerce, BigCommerce and AfterShip, and all integrations on Plus. The API is an add-on on Premium and Enterprise only. No phone or desktop app is listed. |
| Best for | store ratings and reviews for online shops | a public review profile shoppers already know |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Shopper Approved and Trustpilot. How we grade
Where they differ
In commonWebAI featuresReportsReview collection
At a glance
| Shopper Approved | Trustpilot | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | Not published | $99 per domain / month and up, billed annually |
| Free plan | None | Free account: claim your profile page, 50 automated review invitations a month, reply to and flag reviews, 1 widget, 1 QR code and 1 user. |
| Free trial | 15-day free trial, no credit card required; reviews collected during the trial are kept. | 14-day free trial of the Plus plan |
| Web | ||
| Made by | Shopper Approved | Trustpilot |
| Price read from | Not confirmed | business.trustpilot.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Shopper Approved
- No prices are published; the pricing page says quotes are built per customer and walked through on a call.
- The pricing page names Store Ratings as the free-trial product; whether the other solutions are in the trial is not stated.
- Reviews, Q&A and website security are sold as separate solutions or as the Traffic & Conversion Suite, so costs depend on the bundle.
- The homepage's growth figures such as 'up to 9x conversions' are the vendor's claims.
Trustpilot
- Paid plans are 12-month contracts paid upfront, and each domain is priced separately.
- Prices are starting points: the quote depends on site traffic, business size and annual revenue.
- Product and location reviews are paid add-ons, and API access is an add-on only on Premium and Enterprise.
- The free plan stops at 50 invitations a month until the next month or an upgrade.
Key features
Shopper Approved
- Store ratings
- Collects verified post-purchase ratings of the store and passes them to Google Store Ratings, which the vendor says it has done since 2013.
- Product and video reviews
- Product reviews and video reviews, collected with search-optimized markup so they can appear in Google listings and Shopping.
- Questions and answers
- A Q&A product that uses AI-driven, search-optimized answers to customer questions.
- Reputation management
- A separate tool for managing reviews and ratings across sites.
- Website security seal
- A website security product aimed at reducing checkout concerns.
- Free integration and setup
- The vendor says its US-based installation team integrates the software, seals and widgets on a customer's site at no charge.
Trustpilot
- Public profile and TrustScore
- Reviews live on the business's profile page on Trustpilot's consumer site, with a TrustScore that stays there even if the business stops paying.
- Review invitations
- Sends automated invitations after a purchase or service, from 50 a month free to 1,000 on Premium, plus QR codes and, from Plus, an in-app review collector.
- TrustBox widgets
- Website widgets that show the TrustScore, star ratings and testimonials, from 1 on the free plan to 21 or more on Premium and Enterprise.
- Product and location reviews
- Add-ons on the paid plans for reviews of individual products, with SEO-friendly widgets, and for reviews of each physical location.
- Insights and AI replies
- TrustScore insights, topic and sentiment reports and competitor benchmarks on higher plans; Enterprise adds AI-assisted replies and custom dashboards.
Plans
Shopper Approved
Pricing could not be confirmed. See shopperapproved.com.
Trustpilot
Free$0
50 review invitations a month, replies to reviews, 1 TrustBox widget, 1 QR code collector and 1 user.
Starter$99
per domain / month and up, billed annually
100 invitations a month, 2 widgets, 1 user and 1 domain. Only for new small businesses with up to $5M in revenue.
Plus$319
per domain / month and up, billed annually
300 invitations a month, 10 widgets, 3 users, up to 3 domains, all integrations and a branded profile page.
Premium$799
per domain / month and up, billed annually
1,000 invitations a month, 21 widgets, 10 users, a customer success manager and fuller insights. Sold through a demo.
EnterpriseCustom
Unlimited invitations, 1,000 users, SSO, AI-assisted replies, custom dashboards and invitation tools, priced by sales.
Common questions
Which is cheaper, Shopper Approved or Trustpilot?
As of Nov 12, 2026, Shopper Approved has no price we could confirm, and Trustpilot starts at $99 per domain / month and up, billed annually.
Which has a free plan, Shopper Approved or Trustpilot?
As of Nov 12, 2026, only Trustpilot has a free plan. Shopper Approved does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.