The SiteGuru Insider’s Guide
Everything we know about SiteGuru in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
SiteGuru
The Insider’s Guide
SEO audit tool that turns site crawls into a prioritized task list
Every plan, grade, refund rule and rival among technical SEO tools, read from SiteGuru’s own pages.
Made by SiteGuru · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from SiteGuru’s own pages, its app-store listings and our grades. Every fact in it is on SiteGuru’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 20 of the 83 other technical SEO tools we grade
SiteGuru crawls a website every week and turns technical, on-page and content problems into a ranked to-do list, with AI suggestions for fixes. It joins the crawl with Search Console and Google Analytics data for keyword, content decay and AI referral traffic reports, and adds internal link and backlink checks. Plans are priced by the number of websites and include white-label reports for agencies.
To get you started, here are 9 things to know about SiteGuru, taken from its own pages and our grades.
It hands you a to-do list rather than raw crawl data, but you still connect Search Console and Google Analytics before most reports work.
- 1
Best for audit to-do lists for small agencies
SiteGuru crawls your site every week and turns what it finds into a ranked to-do list, with white-label reports and unlimited users on every plan.
- 2
Paid plans start at $39 a month
As its pricing page puts it: $39 per month for 5 websites, billed annually ($49 billed monthly).
- 3
There is a free plan
After the 6-week trial the account can stay on a free plan with SiteGuru's free features; the pricing page does not list what those include.
- 4
It runs on Web
Web.
- 5
Technical audit and task list
Weekly scheduled crawls plus unlimited manual ones check up to 5,000 pages per site and sort the issues into a list of what to fix first.
- 6
Indexation, sitemaps and hreflang
Tracks which pages Google has indexed, keeps XML sitemaps clean, validates hreflang tags and checks structured data for rich results.
- 7
Keyword and content reports
Groups keywords into search topics and flags content decay, low-hanging keywords, branded versus non-branded traffic and Google update effects.
- 8
A 2.2 GPA, above 20 of 83
That is against the other technical SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace SiteGuru you would be making an index of the links between billions of web pages. That is not a weekend's work, with an AI app builder or without one.
SiteGuru at a glance
- Pricing
- Free plan, from $39 per month for 5 websites, billed annually ($49 billed monthly)
- Free plan
- Yes
- Free trial
- 6-week free trial, no credit card required and no automatic billing
- Runs on
- Web
- Made by
- SiteGuru
- Category
- Technical SEO & Site Audits
- Our grade
- 2.2 GPA, fair
The report card
Best for audit to-do lists for small agencies
SiteGuru crawls your site every week and turns what it finds into a ranked to-do list, with white-label reports and unlimited users on every plan. But every plan stops at 5,000 pages and 2,500 keywords per site, so large sites are out. And the pricing page doesn't say what the free plan keeps once the 6-week trial ends.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Small is $39 a month billed annually ($49 monthly) for 5 websites, above this category's middle of $29. Users are unlimited, but the dearer plans add only websites, competitor analyses and support, not bigger audits. |
| Free plan and trial | C | A 6-week trial with no card and no automatic billing, then a free plan. The pricing page doesn't say what that free plan keeps, so we can't count on it. |
| Features | C | Weekly crawls, indexation and hreflang checks, structured data, content decay, AI referral traffic, internal links and backlink monitoring. The gap is size: every plan caps audits at 5,000 pages and 2,500 keywords per site. |
| Ease of use | C | No rating on record. It hands you a to-do list rather than raw crawl data, but you still connect Search Console and Google Analytics before most reports work. |
| Platforms and integrations | B | Web only. It connects to Search Console, Google Analytics and Slack, with webhooks and MCP access for Claude and ChatGPT. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who SiteGuru is for
- Fits if you're a small agency sending audits to clients under your own brand
- Works for marketers who want a short list of fixes instead of a full crawl export
Who it is not for
- Too light for sites past 5,000 pages, the audit cap on every plan
- Watch out: the three paid plans share the same page and keyword limits, so paying more buys websites, not depth
- Skip it if you were counting on the free plan, as the pricing page doesn't say what it includes
Good to know
Good for
- Small agencies that want to deliver SEO audits to clients under their own brand
- Marketers who want a short list of fixes instead of a full crawl report
- Shopify store owners who want product-level SEO checks
Worth knowing
- Every plan caps audits at 5,000 pages and 2,500 keywords per site, so it does not suit very large sites.
- The three paid plans share the same page, keyword and audit limits; they differ in websites, competitor analyses and support.
- The pricing page does not say what the free plan keeps after the 6-week trial.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$39
A month to start. There is a free plan too
SiteGuru has a free plan. Paid plans start at $39 per month for 5 websites, billed annually ($49 billed monthly).
Users are unlimited, but the dearer plans add only websites, competitor analyses and support, not bigger audits.
Free
$0
The free features left after the trial ends; the pricing page does not spell them out.
Small
$39
per month for 5 websites, billed annually ($49 billed monthly)
5,000 pages and 2,500 keywords per site, 15 competitor analyses a month, unlimited users, white-label reports and MCP access.
Medium
$79
per month for 15 websites, billed annually ($99 billed monthly)
Everything in Small for 15 websites, with 45 competitor analyses a month.
Large
$159
per month for 50 websites, billed annually ($199 billed monthly)
Everything in Small for 50 websites, with 150 competitor analyses a month and priority support.
The free plan
After the 6-week trial the account can stay on a free plan with SiteGuru's free features; the pricing page does not list what those include.
Trying it first
6-week free trial, no credit card required and no automatic billing
Read from siteguru.co on Oct 23, 2026.
Ways to pay less
Annual discount
Save 20% with annual billing
SiteGuru's pricing page lists annual billing at 20% less: Small is $39 a month billed annually instead of $49 billed monthly.
Stated on siteguru.co
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
SEO audit tool that turns site crawls into a prioritized task list. Here is what it does, as its own site describes it, and what it covers: AI features, reports, site audit, backlink analysis, schema markup, internal linking, page speed.
Weekly crawls, indexation and hreflang checks, structured data, content decay, AI referral traffic, internal links and backlink monitoring.
- Technical audit and task list
- Weekly scheduled crawls plus unlimited manual ones check up to 5,000 pages per site and sort the issues into a list of what to fix first.
- Indexation, sitemaps and hreflang
- Tracks which pages Google has indexed, keeps XML sitemaps clean, validates hreflang tags and checks structured data for rich results.
- Keyword and content reports
- Groups keywords into search topics and flags content decay, low-hanging keywords, branded versus non-branded traffic and Google update effects.
- AI traffic report
- From Google Analytics data, shows how many visits come from ChatGPT, Perplexity, Microsoft Copilot, Gemini and Claude, and which pages they land on.
- Links
- Suggests internal links to underperforming pages, finds broken links and redirects, and monitors backlinks' anchor text and status codes.
- White-label reports and MCP
- PDF and HTML reports under your own logo and subdomain, a custom report builder, unlimited client seats, Slack and webhooks, and MCP access for AI assistants.
Where it runs
- Web
What it works with
- Google Search Console
- Google Analytics
- Slack
- Claude
- ChatGPT
SiteGuru is made by SiteGuru.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
20/83
Other technical SEO tools it is graded above
SiteGuru's GPA of 2.2 is higher than 20 of the 83 other technical SEO tools we grade, and level with 20.
It stands best on platforms and integrations (B, above 27 of 83) and worst on ease of use (C, above 7).
Its paid plans start at $39 a month, against a middle price of $22.41 for the category: 32 of the 52 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 6 tools score higher and cost less.
Each grade against the category
Every bar is all 84 technical SEO tools we grade, cut by the letter each got. SiteGuru’s own letter is outlined.
- CValue for moneyAbove 9 of 83
- CFree plan and trialAbove 18 of 83
- CFeaturesAbove 10 of 83
- CEase of useAbove 7 of 83
- BPlatforms and integrationsAbove 27 of 83
Price against what you get
Each dot is one of 73 technical SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. SiteGuru is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace SiteGuru you would be making an index of the links between billions of web pages. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 43 of the 83 other technical SEO tools grade higher. It costs $468 a year.
What you could make
- Internal linking, schema markup and reports: an app builder makes these well.
What you could not
- An index of the links between billions of web pages.
- A crawler that checks every page of a site.
- Speed tests run from real browsers on a schedule.
- It plugs into other products, Google Search Console, Google Analytics and Slack among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. SiteGuru’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Sitechecker, Seobility, WooRank, SEO Site Checkup and Screaming Frog SEO Spider
The 5 tools SiteGuru is most often weighed against, with where each one differs from it.
- 2.2GPA
Sitechecker
Free trial · from $83/mo
Site audits, monitoring, rank and AI visibility tracking for agencies.
- SiteGuru has a free plan. Sitechecker does not, though it has a free trial.
- Only Sitechecker lists a browser extension.
- SiteGuru also covers backlink analysis, schema markup, internal linking and page speed.
- 2.0GPA
Seobility
Free plan · from $69.90/mo
Site audits, rank tracking and backlink monitoring in one web app.
- SiteGuru also covers schema markup, internal linking and page speed.
- Seobility also covers keyword research and rank tracking.
- 2.0GPA
WooRank
Free trial · from $53.25/mo
Website SEO reviews, site crawls and keyword tracking for agencies.
- SiteGuru has a free plan. WooRank does not, though it has a free trial.
- Only WooRank lists a browser extension.
- SiteGuru also covers backlink analysis, schema markup and internal linking.
- 1.8GPA
SEO Site Checkup
Free trial · from $29/mo
SEO audits, rank tracking and AI brand visibility for small sites.
- SiteGuru has a free plan. SEO Site Checkup does not, though it has a free trial.
- SiteGuru also covers schema markup and internal linking.
- SEO Site Checkup also covers keyword research, rank tracking and AI search visibility.
- 2.4GPA
Screaming Frog SEO Spider
Free plan · from $279/yr
Desktop website crawler for technical SEO audits.
- Only SiteGuru lists a web app.
- Only Screaming Frog SEO Spider lists Windows, macOS and Linux apps.
- SiteGuru also covers backlink analysis, schema markup, internal linking and page speed.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is SiteGuru free?
SiteGuru has a free plan. After the 6-week trial the account can stay on a free plan with SiteGuru's free features; the pricing page does not list what those include.
How much does SiteGuru cost?
SiteGuru lists 4 plans. Free: $0.
What platforms does SiteGuru work on?
SiteGuru is available on Web.
Does SiteGuru offer any discounts?
SiteGuru publicly lists the following: Save 20% with annual billing.
Does SiteGuru have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. SiteGuru is listed for Web.
Does SiteGuru have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. SiteGuru is listed for Web.
Is SiteGuru open source?
SiteGuru is not described as open source on its own site, as read on Oct 23, 2026.
What does SiteGuru integrate with?
SiteGuru's listing names Google Search Console, Google Analytics, Slack, Claude and ChatGPT.
Does SiteGuru have a free trial?
Yes. 6-week free trial, no credit card required and no automatic billing.
Who makes SiteGuru?
SiteGuru is made by a company of the same name.
What are the alternatives to SiteGuru?
The closest alternatives to SiteGuru in our directory are Sitechecker, Seobility, WooRank, SEO Site Checkup and Screaming Frog SEO Spider.
How does SiteGuru compare with other technical SEO tools?
SiteGuru's GPA of 2.2 is higher than 20 of the 83 other technical SEO tools we grade, and level with 20.
Is SiteGuru good value for money?
ToolGPA grades SiteGuru C for value for money. Its paid plans start at $39 a month, against a middle price of $22.41 for the category: 32 of the 52 others that charge start lower.
Could I make my own version of SiteGuru?
To replace SiteGuru you would be making an index of the links between billions of web pages.
Where this guide comes from
The prices, plans, platforms and features were read from SiteGuru’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from SiteGuru's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SiteGuru. Prices change, so check siteguru.co before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- SiteGuru, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/siteguru
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "SiteGuru: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/siteguru
Know someone choosing between technical SEO tools?
Send them this guide: toolgpa.com/tools/siteguru/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded technical SEO tools after SiteGuru, each with an Insider's Guide of its own.
- Technical SEO & Site Audits Insider's GuideEvery one of the 84 technical SEO tools we grade, compared
- Lighthouse Insider's GuideGoogle's open-source audit of page speed, accessibility and SEO3.2 GPA
- PageSpeed Insights Insider's GuideFree Google speed test with real-user Core Web Vitals and Lighthouse3.2 GPA
- Yellow Lab Tools Insider's GuideFree open-source audit of a page's speed and front-end code3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what SiteGuru’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. SiteGuru is a trademark of its owner, and this guide is not made, paid for or approved by SiteGuru. Prices and plans change: check siteguru.co before you buy.