The Siteimprove Insider’s Guide
Everything we know about Siteimprove in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Siteimprove
The Insider’s Guide
Enterprise platform for accessibility, SEO, AI search and analytics
Every plan, grade, refund rule and rival among SEO tools, read from Siteimprove’s own pages.
Made by Siteimprove A/S · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Siteimprove’s own pages, its app-store listings and our grades. Every fact in it is on Siteimprove’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 4 of the 64 other SEO tools we grade
Siteimprove, now branded Siteimprove.ai, is an enterprise platform that combines accessibility monitoring, SEO and AI search visibility, analytics and content planning. Its Search module checks technical SEO and tracks rankings, AI citations and share of voice on Google, ChatGPT, Perplexity and others. It is sold to organizations through a demo.
To get you started, here are 7 things to know about Siteimprove, taken from its own pages and our grades.
It's an enterprise platform with lots of sites, CMS plugins and prompt sets to set up.
- 1
Best for accessibility and SEO under one roof
But no price is published, there's no free plan or self-serve trial, only a demo, and there's no keyword or backlink research on record.
- 2
It runs on Web
Web, with a browser extension too.
- 3
Technical SEO for search and AI
Flags technical issues and content gaps that keep search engines and AI crawlers from fetching, reading and citing a site's pages.
- 4
AI answer visibility
Runs an editable prompt set against Google AI Overviews, ChatGPT, Perplexity, Copilot and Gemini, recording brand mentions and citations separately.
- 5
Rankings and share of voice
Tracks rankings, competitor performance, share of voice and brand sentiment across search and AI answers in one view.
- 6
A 2.0 GPA, above 4 of 64
That is against the other SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
Nothing Siteimprove does is plain enough to make in a weekend. The 6 things listed below take a company.
Siteimprove at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web, Browser extension
- Made by
- Siteimprove A/S, since 2003
- Category
- SEO Tools
- Our grade
- 2.0 GPA, fair
The report card
Best for accessibility and SEO under one roof
Siteimprove, now Siteimprove.ai, is an enterprise platform that puts accessibility monitoring, technical SEO, AI answer tracking and analytics in one place, sold to large organizations. But no price is published, there's no free plan or self-serve trial, only a demo, and there's no keyword or backlink research on record.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No prices are published. Siteimprove is sold after a demo, so the price is only given on a sales call. |
| Free plan and trial | D | No free plan or self-serve trial. What's free is a taste: free checkers, a free site report and a browser extension that checks accessibility only. |
| Features | C | Technical SEO for search and AI crawlers, AI answer tracking, rankings and share of voice, plus accessibility monitoring and analytics. There's no keyword research or backlink tool on record. |
| Ease of use | C | No rating on record. It's an enterprise platform with lots of sites, CMS plugins and prompt sets to set up. |
| Platforms and integrations | B | Web plus an extension for Chrome, Firefox, Edge and Opera, plugins for 20+ CMSs, connectors to Adobe Analytics, Looker Studio, Power BI and HubSpot, an API and an MCP server. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Siteimprove is for
- Fits if you need accessibility compliance and SEO in one platform
- Works for universities or government bodies looking after lots of sites
Who it is not for
- Not for you if you want a price or a trial before talking to sales
- Too light for SEOs whose work is keyword research or backlinks, as neither is on record
- Skip it if you're a small business, as it's built and sold for large organizations
- Watch out: the free extension checks accessibility only, so the SEO side can't be tried without a demo
Good to know
Good for
- Large organizations that need accessibility compliance and SEO in one platform
- Universities, governments and regulated industries with many sites to govern
- Teams that want AI search visibility tied to technical and content fixes
Worth knowing
- No prices are published: Siteimprove is sold after a demo, and its site lists no free plan or self-serve trial.
- It is built for enterprises and says it serves more than 5,000 organizations; free checkers and a free site report are the only self-serve options.
- The free browser extension checks accessibility only, in Chrome, Firefox, Edge and Opera.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Siteimprove's current pricing could not be confirmed from its own site.
Siteimprove is sold after a demo, so the price is only given on a sales call.
We could not confirm Siteimprove’s current prices from its own site, so this guide lists no plans. siteimprove.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and Browser extension
Enterprise platform for accessibility, SEO, AI search and analytics. Here is what it does, as its own site describes it, and what it covers: public API, rank tracking, site audit, web analytics, AI search visibility, content optimization.
Technical SEO for search and AI crawlers, AI answer tracking, rankings and share of voice, plus accessibility monitoring and analytics.
- Technical SEO for search and AI
- Flags technical issues and content gaps that keep search engines and AI crawlers from fetching, reading and citing a site's pages.
- AI answer visibility
- Runs an editable prompt set against Google AI Overviews, ChatGPT, Perplexity, Copilot and Gemini, recording brand mentions and citations separately.
- Rankings and share of voice
- Tracks rankings, competitor performance, share of voice and brand sentiment across search and AI answers in one view.
- Accessibility monitoring
- Monitors web pages, documents, PDFs and apps for accessibility issues, with agents that suggest code fixes and check image alt text.
- Conversational analytics
- Answers plain-language questions about traffic, behavior and ROI, and reports how visitors from AI search convert compared with others.
- CMS plugins, connectors and MCP
- Plugins for more than 20 CMSs, connectors to BI and marketing tools, an API, and an MCP server for VS Code, Claude Code and Lovable.
Where it runs
- Web
- Browser extension
What it works with
- WordPress
- Drupal
- Sitecore
- Adobe Analytics
- Google Analytics
- Looker Studio
- Power BI
- HubSpot
Siteimprove is made by Siteimprove A/S, and has been around since 2003.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
4/64
Other SEO tools it is graded above
Siteimprove's GPA of 2.0 is higher than 4 of the 64 other SEO tools we grade, and level with 15.
It stands best on platforms and integrations (B, above 15 of 64) and worst on free plan and trial (D, above 9).
Each grade against the category
Every bar is all 65 SEO tools we grade, cut by the letter each got. Siteimprove’s own letter is outlined.
- CValue for moneyAbove 11 of 64
- DFree plan and trialAbove 9 of 64
- CFeaturesAbove 0 of 64
- CEase of useAbove 0 of 64
- BPlatforms and integrationsAbove 15 of 64
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
Nothing Siteimprove does is plain enough to make in a weekend. The 6 things listed below take a company.
That makes this kind of software worth paying for, not this one in particular: 45 of the 64 other SEO tools grade higher.
What you could not
- A crawler that checks every page of a site.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- Daily checks of where your pages rank in search results.
- A score built from what the top results for each keyword cover.
- A tracking script and a database that counts every visit.
- It plugs into other products, WordPress, Drupal and Sitecore among them, and has an API.
What this rests on. Siteimprove’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
BrightEdge, Conductor, seoClarity, Authoritas and Semrush
The 5 tools Siteimprove is most often weighed against, with where each one differs from it.
- 2.0GPA
BrightEdge
Paid
Enterprise SEO and AI search platform sold through sales.
- Siteimprove also covers web analytics.
- BrightEdge also covers reports and keyword research.
- 2.2GPA
Conductor
Free trial
Enterprise SEO and AI search visibility platform with site monitoring.
- Only Siteimprove lists a browser extension.
- Siteimprove also covers web analytics.
- Conductor also covers reports and keyword research.
- 2.2GPA
seoClarity
Free trial · from $2,000/mo
Enterprise SEO platform with rank tracking and AI search visibility.
- Only Siteimprove lists a browser extension.
- Siteimprove also covers web analytics.
- seoClarity also covers keyword research and log file analysis.
- 2.4GPA
Authoritas
Free plan · from $129/mo
SEO platform with credit-based rank tracking and AI search tracking.
- Authoritas has a free plan. Siteimprove does not.
- Only Siteimprove lists a browser extension.
- Siteimprove also covers web analytics.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- Semrush has a free plan. Siteimprove does not.
- Only Siteimprove lists a browser extension.
- Siteimprove also covers web analytics, AI search visibility and content optimization.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Siteimprove free?
No. Siteimprove is a paid product.
What platforms does Siteimprove work on?
Siteimprove is available on Web. It also has a browser extension.
Does Siteimprove have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Siteimprove is listed for Web.
Does Siteimprove have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Siteimprove is listed for Web.
Is Siteimprove open source?
Siteimprove is not described as open source on its own site, as read on Oct 23, 2026.
Does Siteimprove have an API?
Yes. Siteimprove offers a public API, according to its own site.
What does Siteimprove integrate with?
Siteimprove's listing names WordPress, Drupal, Sitecore, Adobe Analytics, Google Analytics, Looker Studio, Power BI and HubSpot.
Who makes Siteimprove?
Siteimprove is made by Siteimprove A/S. It dates from 2003.
What are the alternatives to Siteimprove?
The closest alternatives to Siteimprove in our directory are BrightEdge, Conductor, seoClarity, Authoritas and Semrush.
How does Siteimprove compare with other SEO tools?
Siteimprove's GPA of 2.0 is higher than 4 of the 64 other SEO tools we grade, and level with 15.
Could I make my own version of Siteimprove?
Nothing Siteimprove does is plain enough to make in a weekend. The 6 things listed below take a company.
Where this guide comes from
The prices, plans, platforms and features were read from Siteimprove’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Siteimprove's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Siteimprove A/S. Prices change, so check siteimprove.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Siteimprove, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/siteimprove
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Siteimprove: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/siteimprove
Know someone choosing between SEO tools?
Send them this guide: toolgpa.com/tools/siteimprove/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SEO tools after Siteimprove, each with an Insider's Guide of its own.
- SEO Tools Insider's GuideEvery one of the 65 SEO tools we grade, compared
- Rank Math Insider's GuideWordPress SEO plugin for meta tags, schema, sitemaps and rank tracking3.0 GPA
- Keywords Everywhere Insider's GuideBrowser extension that shows search volume on the sites you browse2.8 GPA
- NeuronWriter Insider's GuideContent editor that scores drafts against the pages already ranking2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Siteimprove’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Siteimprove is a trademark of its owner, and this guide is not made, paid for or approved by Siteimprove A/S. Prices and plans change: check siteimprove.com before you buy.