The SourceBottle Insider’s Guide
Everything we know about SourceBottle in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
SourceBottle
The Insider’s Guide
Media call outs and expert profiles for people seeking press
Every plan, grade, refund rule and rival among link building tools, read from SourceBottle’s own pages.
Made by TheSourceBottle Pty Ltd · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from SourceBottle’s own pages, its app-store listings and our grades. Every fact in it is on SourceBottle’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 37 of the 50 other link building tools we grade
SourceBottle connects journalists and bloggers who need sources with experts, brands and PR professionals who want coverage. Journalists post call outs for free, registered sources receive them by email and reply directly, and every source can list a free Expert Profile in a directory the media searches. Paid plans add a human pitching team that puts your profile forward for matching call outs.
To get you started, here are 9 things to know about SourceBottle, taken from its own pages and our grades.
No rating on record, but there's little to set up: call outs arrive by email and you reply straight to the journalist.
- 1
Best for free media call outs by email
SourceBottle emails you call outs from journalists and bloggers who need sources, and replying is free with no limit.
- 2
What it costs
Paid plans start at A$65 per month, billed monthly (Australian dollars).
- 3
There is a free plan
Free Expert Profile with a basic directory listing and 10 keywords, plus media call outs by email that you can answer without limit. SourceBottle's team does not pitch you.
- 4
It runs on Web
Web.
- 5
Emailed media call outs
Journalists and bloggers post requests for sources, which go out by email alert; every plan, including the free one, can reply to as many as you like.
- 6
Expert Profile and directory
A free profile listed in an Expert Directory the media can search, found by keywords: 10 free, 20 on pay per pitch and unlimited on paid plans.
- 7
Human pitching service
SourceBottle's pitching team searches the directory and puts your profile forward for call outs that match your expertise, uncapped on paid plans.
- 8
A 2.4 GPA, above 37 of 50
That is against the other link building tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace SourceBottle you would be making a network of journalists who post requests for sources. That is not a weekend's work, with an AI app builder or without one.
SourceBottle at a glance
- Pricing
- Free plan, from A$65 per month, billed monthly (Australian dollars)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- TheSourceBottle Pty Ltd, since 2009
- Category
- Backlinks & Link Building
- Our grade
- 2.4 GPA, fair
The report card
Best for free media call outs by email
SourceBottle emails you call outs from journalists and bloggers who need sources, and replying is free with no limit. The free plan's profile is a basic listing with 10 keywords and no pitching team, paid plans start at A$65 a month, and fees are generally non-refundable.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Unlimited Pitches is A$65 a month (A$650 a year), around the middle of what this category charges once converted. There's also a pay-per-pitch option at A$25 a pitch, up to 3 a month. |
| Free plan and trial | B | Free gets you a profile, 10 keywords and unlimited replies to the call outs it emails you, so one person can really live on it. What you don't get is SourceBottle's team pitching you, or helpdesk support. |
| Features | C | Emailed call outs, an expert profile in a directory journalists search, and on paid plans a human team that puts you forward for matching call outs. It does the job fully, but it's a small one. |
| Ease of use | B | No rating on record, but there's little to set up: call outs arrive by email and you reply straight to the journalist. A profile with your keywords is the only setup. |
| Platforms and integrations | C | Web and email only, with no apps, integrations or API on record. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who SourceBottle is for
- Fits if you want to be quoted in the press and pay nothing to start
- Works for Australian and New Zealand businesses after local coverage
Who it is not for
- Tight if you stay free, with a basic directory listing, 10 keywords and no helpdesk
- Watch out: fees are non-refundable, even for unused time, except where Australian Consumer Law says otherwise, and plans renew automatically
- Not for you if you budget in US dollars, as fees are in Australian dollars though the page shows a plain $ sign
- Pricey if you manage more than 5 experts, as the A$130 Agency plan covers 5 profiles
Good to know
Good for
- Experts and founders who want to be quoted in the press
- PR professionals placing several client experts in stories
- Australian and New Zealand businesses after local media coverage
Worth knowing
- Its terms say fees are generally in Australian dollars; the pricing page shows them with a plain $ sign.
- A No Pitch, No Pay option charges A$25 per pitch, up to 3 pitches a month, with no subscription.
- Fees are non-refundable, including for unused time, except where Australian Consumer Law requires; plans renew automatically.
- The free plan gets no pitching, a basic listing and no helpdesk support; helpdesk access starts at Unlimited Pitches.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$65/mo
To start. There is a free plan too
SourceBottle has a free plan. Paid plans start at A$65 per month, billed monthly (Australian dollars).
What you don't get is SourceBottle's team pitching you, or helpdesk support.
FREE
A$0
Expert Profile, basic Expert Directory listing, up to 10 keywords and unlimited replies to emailed call outs.
Unlimited Pitches
A$65
per month, billed monthly (A$650 billed yearly)
Unlimited pitching of your profile by SourceBottle's team, unlimited keywords, priority listing, helpdesk support and possible home page features.
Agency
A$130
per month, billed monthly (A$1,300 billed yearly)
Everything in Unlimited Pitches for up to 5 client Expert Profiles, for PR professionals managing several experts.
The free plan
Free Expert Profile with a basic directory listing and 10 keywords, plus media call outs by email that you can answer without limit. SourceBottle's team does not pitch you.
Read from sourcebottle.com on Oct 23, 2026.
Ways to pay less
Annual discount
Two months free with yearly billing
SourceBottle's pricing page says yearly plans get 2 months free: Unlimited Pitches is A$650 a year instead of A$65 a month, and Agency A$1,300.
Stated on sourcebottle.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Media call outs and expert profiles for people seeking press. Here is what it does, as its own site describes it, and what it covers: link outreach, journalist requests.
It does the job fully, but it's a small one.
- Emailed media call outs
- Journalists and bloggers post requests for sources, which go out by email alert; every plan, including the free one, can reply to as many as you like.
- Expert Profile and directory
- A free profile listed in an Expert Directory the media can search, found by keywords: 10 free, 20 on pay per pitch and unlimited on paid plans.
- Human pitching service
- SourceBottle's pitching team searches the directory and puts your profile forward for call outs that match your expertise, uncapped on paid plans.
- Agency plan for PR firms
- One Agency plan covers up to 5 client Expert Profiles, each with unlimited pitching and keywords.
- Priority listing and promotion
- Paid plans get a priority place in the directory and can be featured on SourceBottle's home page and social accounts.
- Free for journalists
- Journalists and bloggers post call outs and search the expert directory at no cost, across Australia, New Zealand, Singapore, the UK, Ireland and North America.
Where it runs
- Web
What it works with
Its own pages name no integrations.
SourceBottle is made by TheSourceBottle Pty Ltd, and has been around since 2009.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
37/50
Other link building tools it is graded above
SourceBottle's GPA of 2.4 is higher than 37 of the 50 other link building tools we grade, and level with 5.
It stands best on ease of use (B, above 44 of 50) and worst on platforms and integrations (C, above 0).
Each grade against the category
Every bar is all 51 link building tools we grade, cut by the letter each got. SourceBottle’s own letter is outlined.
- CValue for moneyAbove 8 of 50
- BFree plan and trialAbove 43 of 50
- CFeaturesAbove 4 of 50
- BEase of useAbove 44 of 50
- CPlatforms and integrationsAbove 0 of 50
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace SourceBottle you would be making a network of journalists who post requests for sources. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.4 is higher than 37 of the 50 other link building tools we grade.
What you could make
- Link outreach: an app builder makes this well.
What you could not
- A network of journalists who post requests for sources.
What this rests on. SourceBottle’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Qwoted, Featured, Source of Sources, ResponseSource and JustReachOut
The 5 tools SourceBottle is most often weighed against, with where each one differs from it.
- 1.8GPA
Qwoted
Free plan · from $149/mo
Marketplace where reporters request expert sources and PRs pitch.
- SourceBottle also covers link outreach.
- Qwoted also covers reports.
- 2.4GPA
Featured
Free plan · from $29/mo
AI assistant for PR that finds journalist requests and drafts pitches.
- SourceBottle also covers link outreach.
- Featured also covers chat assistant, workflow automation and AI search visibility.
- 2.8GPA
Source of Sources
Free
Free email list of journalist queries looking for expert sources.
- 2.4GPA
ResponseSource
Free trial · from £625/yr
UK journalist request service with a press release wire.
- SourceBottle has a free plan. ResponseSource does not, though it has a free trial.
- SourceBottle also covers link outreach.
- ResponseSource also covers reports.
- 1.8GPA
JustReachOut
Free trial · from $98/mo
Journalist search, pitch requests and link outreach in one tool.
- SourceBottle has a free plan. JustReachOut does not, though it has a free trial.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is SourceBottle free?
SourceBottle has a free plan. Free Expert Profile with a basic directory listing and 10 keywords, plus media call outs by email that you can answer without limit.
How much does SourceBottle cost?
SourceBottle lists 3 plans. FREE: A$0.
What platforms does SourceBottle work on?
SourceBottle is available on Web.
Does SourceBottle offer any discounts?
SourceBottle publicly lists the following: Two months free with yearly billing.
Does SourceBottle have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. SourceBottle is listed for Web.
Does SourceBottle have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. SourceBottle is listed for Web.
Is SourceBottle open source?
SourceBottle is not described as open source on its own site, as read on Oct 23, 2026.
Who makes SourceBottle?
SourceBottle is made by TheSourceBottle Pty Ltd. It dates from 2009.
What are the alternatives to SourceBottle?
The closest alternatives to SourceBottle in our directory are Qwoted, Featured, Source of Sources, ResponseSource and JustReachOut.
How does SourceBottle compare with other link building tools?
SourceBottle's GPA of 2.4 is higher than 37 of the 50 other link building tools we grade, and level with 5.
Could I make my own version of SourceBottle?
To replace SourceBottle you would be making a network of journalists who post requests for sources.
Where this guide comes from
The prices, plans, platforms and features were read from SourceBottle’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from SourceBottle's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by TheSourceBottle Pty Ltd. Prices change, so check sourcebottle.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- SourceBottle, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/sourcebottle
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "SourceBottle: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/sourcebottle
Know someone choosing between link building tools?
Send them this guide: toolgpa.com/tools/sourcebottle/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded link building tools after SourceBottle, each with an Insider's Guide of its own.
- Backlinks & Link Building Insider's GuideEvery one of the 51 link building tools we grade, compared
- LinkCheck Insider's GuideFree backlink monitor for up to 5,000 links you import3.0 GPA
- HARO Insider's GuideFree email digest of journalist requests for expert sources2.8 GPA
- Internal Link Juicer Insider's GuideWordPress plugin that builds internal links from your keywords2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what SourceBottle’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. SourceBottle is a trademark of its owner, and this guide is not made, paid for or approved by TheSourceBottle Pty Ltd. Prices and plans change: check sourcebottle.com before you buy.