The Trustmary Insider’s Guide
Everything we know about Trustmary in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Trustmary
The Insider’s Guide
Collect customer reviews and feedback, and show them on your site
Every plan, grade, refund rule and rival among customer review tools, read from Trustmary’s own pages.
Made by Trustmary · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Trustmary’s own pages, its app-store listings and our grades. Every fact in it is on Trustmary’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 6 of the 34 other customer review tools we grade
Trustmary is a Finnish review and feedback platform that collects survey responses, testimonials and Google reviews, imports reviews from other sites, and displays them in widgets and a review page. It adds analytics, lead forms and an AI visibility profile as paid options. Plans are limited by survey responses and widget views, with many features sold as monthly add-ons.
To get you started, here are 9 things to know about Trustmary, taken from its own pages and our grades.
You set up surveys, connect review sources and paste a script onto your site before anything shows.
- 1
Best for showing reviews on your own site
Trustmary collects reviews and feedback, imports them from Google and other sites, and shows them in widgets on your site.
- 2
Paid plans start at $191 a month
As its pricing page puts it: $191 per month, billed annually (AI Visibility).
- 3
There is a free plan
Solo plan: free, with 5 monthly survey responses and 200 monthly widget views; no credit card required.
- 4
It runs on Web
Web.
- 5
Feedback and review collection
Survey and testimonial forms can be shared by link, QR code, email, SMS in Europe, embedded in a site or app, or placed in an email signature.
- 6
Review import
Reviews can be imported automatically from Google, Facebook, G2, Capterra, TripAdvisor, Yelp and several other sources, or from a spreadsheet.
- 7
Review widgets and page
A template library of widgets shows reviews on any website once a script is added, and a review page is included even on the free plan.
- 8
A 2.0 GPA, above 6 of 34
That is against the other customer review tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Trustmary you could make: review collection, surveys, schema markup and reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
Trustmary at a glance
- Pricing
- Free plan, from $191 per month, billed annually (AI Visibility)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Trustmary, since 2016
- Category
- Customer Review Tools
- Our grade
- 2.0 GPA, fair
The report card
Best for showing reviews on your own site
Trustmary collects reviews and feedback, imports them from Google and other sites, and shows them in widgets on your site. The free plan stops at 5 survey responses and 200 widget views a month, and the cheapest paid plan is $191 a month, so most of the useful parts cost real money.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | $191 a month on yearly billing for the cheapest paid plan and $388 for Starter, where this category's cheaper quarter starts at $19. Analytics ($57) and premium support ($95) are extra add-ons on top. |
| Free plan and trial | C | A free Solo plan with no card, but 5 survey responses and 200 widget views a month are small caps you will reach quickly. |
| Features | C | Collects reviews by link, QR code or email, imports from Google, G2 and others, and shows widgets plus a review page. Analytics, lead forms and the AI profile are paid extras. |
| Ease of use | C | No store rating on record. You set up surveys, connect review sources and paste a script onto your site before anything shows. |
| Platforms and integrations | B | Web only, but it connects to HubSpot, Pipedrive, Zapier, Make, QuickBooks and Google Sheets. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Trustmary is for
- Fits if you want Google and other reviews pulled into one widget on your own site
- Works for a small business trying the free plan before deciding whether to pay
Who it is not for
- Tight if you stay free: 5 survey responses and 200 widget views a month
- Pricey if you want more than the free plan, from $191 a month on yearly billing, and Starter is $388
- Watch out: analytics, premium support, white-label and translations are monthly add-ons, and onboarding is a one-time $990
- Watch out: text message requests only work in Europe, and we only read the yearly-billing prices
Good to know
Good for
- Small service businesses that want reviews on their own website
- Companies that want to import Google and other reviews in one place
- Teams that want to try a free plan before paying
Worth knowing
- The pricing page was read with its annual toggle on, which it labels 16% off; the monthly-billed prices were not read.
- Limits are small: the paid plans on the page include 5 to 50 survey responses a month, and widget views are capped per month.
- Add-ons cost extra per month billed annually: Analytics $57, Premium Support $95, Whitelabel $19, translations $10. Onboarding is a one-time $990.
- Text message sending is available in Europe only, according to the pricing FAQ.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$191
A month to start. There is a free plan too
Trustmary has a free plan. Paid plans start at $191 per month, billed annually (AI Visibility).
Solo
$0
5 monthly survey responses and 200 monthly widget views, with review import, reviews on your site, feedback collection and a review page.
AI Visibility
$191
per month, billed annually
Solo limits (5 responses, 200 views) plus AI visibility, the profile page that makes reviews readable by AI, and automatic review import.
Starter
$388
per month, billed annually
10 monthly survey responses and 5,000 widget views, with 3 review connections, Schema.org markup, custom surveys, analytics and premium support.
Business
$650
per month, billed annually
50 monthly survey responses and 25,000 widget views, with 10 review connections, lead generation, white-label branding and premium integrations.
The free plan
Solo plan: free, with 5 monthly survey responses and 200 monthly widget views; no credit card required.
Read from trustmary.com on Nov 12, 2026.
Ways to pay less
Annual discount
16% off with annual billing
The pricing page's billing toggle shows a 16% discount for paying annually.
Stated on trustmary.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Collect customer reviews and feedback, and show them on your site. Here is what it does, as its own site describes it, and what it covers: surveys, reports, review collection, AI search visibility, schema markup.
Analytics, lead forms and the AI profile are paid extras.
- Feedback and review collection
- Survey and testimonial forms can be shared by link, QR code, email, SMS in Europe, embedded in a site or app, or placed in an email signature.
- Review import
- Reviews can be imported automatically from Google, Facebook, G2, Capterra, TripAdvisor, Yelp and several other sources, or from a spreadsheet.
- Review widgets and page
- A template library of widgets shows reviews on any website once a script is added, and a review page is included even on the free plan.
- AI visibility
- A profile page and review markup aimed at making reviews readable by AI tools, with a free AI visibility report offered on the homepage.
- Analytics and experiments
- Customized reports on feedback and reviews, and conversion tracking with A/B tests, both sold as add-ons.
- Lead generation and HR
- Forms, chatbots and call-to-action widgets can collect leads, and an HR package collects feedback from employees.
Where it runs
- Web
What it works with
- HubSpot
- Pipedrive
- Zapier
- Make
- QuickBooks
- Google Sheets
Trustmary is made by Trustmary, and has been around since 2016.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
6/34
Other customer review tools it is graded above
Trustmary's GPA of 2.0 is higher than 6 of the 34 other customer review tools we grade, and level with 7.
It stands best on platforms and integrations (B, above 3 of 34) and worst on value for money (D, above 0).
Its paid plans start at $191 a month, against a middle price of $29 for the category: 25 of the 28 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 14 tools score higher and cost less.
Each grade against the category
Every bar is all 35 customer review tools we grade, cut by the letter each got. Trustmary’s own letter is outlined.
- DValue for moneyAbove 0 of 34
- CFree plan and trialAbove 14 of 34
- CFeaturesAbove 0 of 34
- CEase of useAbove 0 of 34
- BPlatforms and integrationsAbove 3 of 34
Price against what you get
Each dot is one of 29 customer review tools. Further left costs less; higher up scores better on features, ease of use and platforms. Trustmary is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Trustmary you could make: review collection, surveys, schema markup and reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 21 of the 34 other customer review tools grade higher. It costs $2,292 a year.
What you could make
- Review collection, surveys, schema markup and reports: an app builder makes these well.
What you could not
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- It plugs into other products, HubSpot, Pipedrive and Zapier among them.
- Hooks into the device itself: widgets.
What this rests on. Trustmary’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Senja, Testimonial.to, Famewall, Trustindex and REVIEWS.io
The 5 tools Trustmary is most often weighed against, with where each one differs from it.
- 2.4GPA
Senja
Free plan · from $29/mo
Collect, manage and show customer testimonials.
- Only Senja lists a browser extension.
- Trustmary also covers surveys, reports and AI search visibility.
- 2.4GPA
Testimonial.to
Free plan · from $25/mo
Collect text and video testimonials and show them on a Wall of Love.
- Trustmary also covers reports and AI search visibility.
- 2.6GPA
Famewall
Free plan · from $12/mo
Testimonial collection pages and embeddable walls of love.
- Trustmary also covers surveys and AI search visibility.
- 2.6GPA
Trustindex
Free plan · from $65/yr
Review widgets, review requests and rich snippets for sites.
- Trustmary also covers surveys, reports and AI search visibility.
- Trustindex also covers email campaigns and qR codes.
- 2.6GPA
REVIEWS.io
Free trial · from $23/mo
Product and company reviews for online stores, priced by invites.
- Trustmary has a free plan. REVIEWS.io does not, though it has a free trial.
- Trustmary also covers reports, AI search visibility and schema markup.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Trustmary free?
Trustmary has a free plan. Solo plan: free, with 5 monthly survey responses and 200 monthly widget views; no credit card required.
How much does Trustmary cost?
Trustmary lists 4 plans. Solo: $0.
What platforms does Trustmary work on?
Trustmary is available on Web.
Does Trustmary offer any discounts?
Trustmary publicly lists the following: 16% off with annual billing.
Does Trustmary have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Trustmary is listed for Web.
Does Trustmary have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Trustmary is listed for Web.
Is Trustmary open source?
Trustmary is not described as open source on its own site, as read on Nov 12, 2026.
What does Trustmary integrate with?
Trustmary's listing names HubSpot, Pipedrive, Zapier, Make, QuickBooks and Google Sheets.
Who makes Trustmary?
Trustmary is made by a company of the same name. It dates from 2016.
What are the alternatives to Trustmary?
The closest alternatives to Trustmary in our directory are Senja, Testimonial.to, Famewall, Trustindex and REVIEWS.io.
How does Trustmary compare with other customer review tools?
Trustmary's GPA of 2.0 is higher than 6 of the 34 other customer review tools we grade, and level with 7.
Is Trustmary good value for money?
ToolGPA grades Trustmary D for value for money. Its paid plans start at $191 a month, against a middle price of $29 for the category: 25 of the 28 others that charge start lower.
Could I make my own version of Trustmary?
The plain part of Trustmary you could make: review collection, surveys, schema markup and reports.
Where this guide comes from
The prices, plans, platforms and features were read from Trustmary’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Trustmary's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Trustmary. Prices change, so check trustmary.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Trustmary, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/trustmary
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Trustmary: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/trustmary
Know someone choosing between customer review tools?
Send them this guide: toolgpa.com/tools/trustmary/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded customer review tools after Trustmary, each with an Insider's Guide of its own.
- Customer Review Tools Insider's GuideEvery one of the 35 customer review tools we grade, compared
- Judge.me Insider's GuideProduct reviews for Shopify stores with a free plan and one paid tier3.0 GPA
- Junip Insider's GuideProduct reviews for Shopify brands at flat prices with no order caps2.8 GPA
- Famewall Insider's GuideTestimonial collection pages and embeddable walls of love2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Trustmary’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Trustmary is a trademark of its owner, and this guide is not made, paid for or approved by Trustmary. Prices and plans change: check trustmary.com before you buy.