The Unitag Insider’s Guide
Everything we know about Unitag in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Unitag
The Insider’s Guide
Dynamic QR code platform with GS1 Digital Link, for enterprise teams
Every plan, grade, refund rule and rival among QR code generators, read from Unitag’s own pages.
Made by Unitag · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Unitag’s own pages, its app-store listings and our grades. Every fact in it is on Unitag’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 0 of the 22 other QR code generators we grade
Unitag is a dynamic QR code platform aimed at brands and enterprise teams, hosted in the EU. Every plan includes unlimited QR codes and scans; the tiers differ in analytics history, batch size, team features and GS1 Digital Link support for product packaging. Digital business cards and a REST API are sold alongside.
To get you started, here are 9 things to know about Unitag, taken from its own pages and our grades.
A web app with batches, campaigns and roles to set up.
- 1
Best for dynamic QR codes for a company, with GS1 links
Unitag makes dynamic QR codes with scan analytics, GS1 Digital Link and vCard business cards, aimed at company teams.
- 2
Paid plans start at $29 a month
As its pricing page puts it: $29 per month, billed monthly (Silver; yearly billing is 10% cheaper).
- 3
You can try it first
Free trial on Silver, Gold and Platinum; length not stated on the pricing page
- 4
It runs on Web
Web.
- 5
Dynamic QR codes
Codes can be re-pointed after printing, with unlimited codes and no per-scan fees on every plan.
- 6
Scan analytics and reports
Built-in analytics with history from 2 weeks to unlimited by tier, plus spreadsheet reports, scan filters by language, device and country, and AI reporting on higher tiers.
- 7
GS1 Digital Link
Serialized GTIN-based codes with a GS1-conformant resolver, which the vendor says it is certified for, for packaging and Digital Product Passports.
- 8
A 1.6 GPA, above 0 of 22
That is against the other QR code generators we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Unitag you could make: qR codes, digital business card and reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
Unitag at a glance
- Pricing
- Free trial, from $29 per month, billed monthly (Silver; yearly billing is 10% cheaper)
- Free plan
- No
- Free trial
- Free trial on Silver, Gold and Platinum; length not stated on the pricing page
- Runs on
- Web
- Made by
- Unitag, since 2013
- Category
- QR Code Generators
- Our grade
- 1.6 GPA, weak
The report card
Best for dynamic QR codes for a company, with GS1 links
Unitag makes dynamic QR codes with scan analytics, GS1 Digital Link and vCard business cards, aimed at company teams. Silver is $29 a month, there is no free plan, and custom domains, extra users and the GS1 resolver and API are all extra charges.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Silver is $29 a month, Gold $59 and Platinum $119, excluding VAT, against a category middle of $10. A custom domain is $9.04 a month more from Gold. |
| Free plan and trial | D | Free trial on Silver, Gold and Platinum, but its length is not stated and no free plan exists. |
| Features | C | Dynamic codes, analytics and reports, GS1 Digital Link and vCard Pro. The GS1 resolver and the REST API are priced separately from £12 a month. |
| Ease of use | C | No store rating on record. A web app with batches, campaigns and roles to set up. |
| Platforms and integrations | C | Web only, with a separately priced REST API. No integrations are listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Unitag is for
- Fits if you must put GS1 Digital Link on product packaging
- Works for a company that needs roles and campaigns on its codes
Who it is not for
- Pricey if you are small: Silver is $29 a month, excluding VAT, with 2 weeks of analytics
- Skip it if you want a free plan, as the trial length is not stated
- Watch out: custom domains cost $9.04 a month each, and extra users $4.79 or $8.29
- Watch out: the GS1 resolver and the REST API are charged on top, from £12 a month
Good to know
Good for
- Brands running QR campaigns across print, packaging and events
- Consumer-goods companies moving packaging to GS1 Digital Link
- Teams that want unlimited codes and scans without per-scan fees
Worth knowing
- There is no free plan; Silver, Gold and Platinum come with a free trial of unstated length.
- Custom domains cost an extra $9.04 a month per domain from Gold, and SSO is quoted separately on Platinum.
- Extra users cost $4.79 or $8.29 a month depending on tier, and vCard Pro is priced per seat.
- The GS1 Digital Link resolver and the REST API are priced separately from £12 a month, outside the plans above.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$29
A month to start
Unitag is a paid product with a free trial, starting at $29 per month, billed monthly (Silver; yearly billing is 10% cheaper).
Free trial on Silver, Gold and Platinum, but its length is not stated and no free plan exists.
Silver
$29
per month, billed monthly (yearly is 10% less)
Unlimited codes and scans, 2 weeks of analytics history, batches of 25, 100 MB storage. Prices exclude VAT.
Gold
$59
per month, billed monthly (yearly is 10% less)
1 year of data history, campaign management, scan filters, batches of 150, 300 MB storage, custom domain as a paid add-on.
Platinum
$119
per month, billed monthly (yearly is 10% less)
3 years of history, batches of 8,000, 1 GB storage, roles, sub-organizations and 200 bundled GTINs. The page marks it most popular.
Diamond
$5,605
per year and up, custom contract
Unlimited history, batches of 15,000, 5 GB storage, SSO, 5 seats, a domain name and dedicated customer success. Sold through sales.
Trying it first
Free trial on Silver, Gold and Platinum; length not stated on the pricing page
Read from unitag.io on Nov 12, 2026.
Ways to pay less
Annual discount
10% off with yearly billing
The plans page has a Monthly or Yearly switch, with yearly marked as 10% cheaper.
Stated on unitag.io
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Dynamic QR code platform with GS1 Digital Link, for enterprise teams. Here is what it does, as its own site describes it, and what it covers: public API, reports, digital business card, qR codes.
Web only, with a separately priced REST API.
- Dynamic QR codes
- Codes can be re-pointed after printing, with unlimited codes and no per-scan fees on every plan.
- Scan analytics and reports
- Built-in analytics with history from 2 weeks to unlimited by tier, plus spreadsheet reports, scan filters by language, device and country, and AI reporting on higher tiers.
- GS1 Digital Link
- Serialized GTIN-based codes with a GS1-conformant resolver, which the vendor says it is certified for, for packaging and Digital Product Passports.
- vCard Pro business cards
- Digital business cards on a per-seat price, with view, save and link-click analytics.
- Team controls
- Roles, sub-organizations and SSO (SAML2, OpenID) on upper tiers, with EU hosting and GDPR compliance.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Unitag is made by Unitag, and has been around since 2013.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/22
Other QR code generators it is graded above
Unitag's GPA of 1.6 is higher than 0 of the 22 other QR code generators we grade.
It stands best on features (C, above 1 of 22) and worst on value for money (D, above 0).
Its paid plans start at $29 a month, against a middle price of $10 for the category: 17 of the 19 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 13 tools score higher and cost less.
Each grade against the category
Every bar is all 23 QR code generators we grade, cut by the letter each got. Unitag’s own letter is outlined.
- DValue for moneyAbove 0 of 22
- DFree plan and trialAbove 0 of 22
- CFeaturesAbove 1 of 22
- CEase of useAbove 0 of 22
- CPlatforms and integrationsAbove 0 of 22
Price against what you get
Each dot is one of 23 QR code generators. Further left costs less; higher up scores better on features, ease of use and platforms. Unitag is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Unitag you could make: qR codes, digital business card and reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 22 of the 22 other QR code generators grade higher. It costs $348 a year.
What you could make
- QR codes, digital business card and reports: an app builder makes these well.
What you could not
- An API that other software can build on.
- What a company asks for before it lets staff use something: single sign-on.
What this rests on. Unitag’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Uniqode, QR TIGER, Scanova, QR Code Generator PRO and Flowcode
The 5 tools Unitag is most often weighed against, with where each one differs from it.
- 2.4GPA
Uniqode
Free plan · from $9/mo
Dynamic QR codes and digital business cards for marketing teams.
- Uniqode has a free plan. Unitag does not, though it has a free trial.
- Only Uniqode lists an iOS app.
- Unitag also covers reports.
- 3.0GPA
QR TIGER
Free plan · from $7/mo
Dynamic QR codes with a free plan, bulk creation and an API.
- QR TIGER has a free plan. Unitag does not, though it has a free trial.
- Only QR TIGER lists iOS and Android apps.
- Unitag also covers reports and digital business card.
- 2.6GPA
Scanova
Free plan · from $5/mo
Dynamic QR codes with landing pages, lead capture and scan analytics.
- Scanova has a free plan. Unitag does not, though it has a free trial.
- Unitag also covers reports and digital business card.
- 2.0GPA
QR Code Generator PRO
Free plan · from $9.99/mo
Editable, trackable QR codes with hosted landing pages, from Bitly.
- QR Code Generator PRO has a free plan. Unitag does not, though it has a free trial.
- Unitag also covers reports and digital business card.
- 2.0GPA
Flowcode
Free plan · from $25/mo
Branded QR codes and landing pages, with an enterprise data platform.
- Flowcode has a free plan. Unitag does not, though it has a free trial.
- Unitag also covers reports and digital business card.
- Flowcode also covers forms and a/B testing.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Unitag free?
No, Unitag is a paid product, but you can try it first. Free trial on Silver, Gold and Platinum; length not stated on the pricing page.
How much does Unitag cost?
Unitag lists 4 plans. Silver: $29 per month, billed monthly (yearly is 10% less).
What platforms does Unitag work on?
Unitag is available on Web.
Does Unitag offer any discounts?
Unitag publicly lists the following: 10% off with yearly billing.
Does Unitag have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Unitag is listed for Web.
Does Unitag have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Unitag is listed for Web.
Is Unitag open source?
Unitag is not described as open source on its own site, as read on Nov 12, 2026.
Does Unitag have an API?
Yes. Unitag offers a public API, according to its own site.
Who makes Unitag?
Unitag is made by a company of the same name. It dates from 2013.
What are the alternatives to Unitag?
The closest alternatives to Unitag in our directory are Uniqode, QR TIGER, Scanova, QR Code Generator PRO and Flowcode.
How does Unitag compare with other QR code generators?
Unitag's GPA of 1.6 is higher than 0 of the 22 other QR code generators we grade.
Is Unitag good value for money?
ToolGPA grades Unitag D for value for money. Its paid plans start at $29 a month, against a middle price of $10 for the category: 17 of the 19 others that charge start lower.
Could I make my own version of Unitag?
The plain part of Unitag you could make: qR codes, digital business card and reports.
Where this guide comes from
The prices, plans, platforms and features were read from Unitag’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Unitag's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Unitag. Prices change, so check unitag.io before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Unitag, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/unitag
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Unitag: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/unitag
Know someone choosing between QR code generators?
Send them this guide: toolgpa.com/tools/unitag/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded QR code generators after Unitag, each with an Insider's Guide of its own.
- QR Code Generators Insider's GuideEvery one of the 23 QR code generators we grade, compared
- goQR.me Insider's GuideFree QR code generator and API, with a paid editable-code service3.0 GPA
- QR TIGER Insider's GuideDynamic QR codes with a free plan, bulk creation and an API3.0 GPA
- QRCode Monkey Insider's GuideFree static QR code maker with logos, colors and vector downloads3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Unitag’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Unitag is a trademark of its owner, and this guide is not made, paid for or approved by Unitag. Prices and plans change: check unitag.io before you buy.