The Usermaven Insider’s Guide
Everything we know about Usermaven in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Usermaven
The Insider’s Guide
Marketing attribution and web and product analytics
Every plan, grade, refund rule and rival among website and product analytics tools, read from Usermaven’s own pages.
Made by Usermaven Inc. · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Usermaven’s own pages, its app-store listings and our grades. Every fact in it is on Usermaven’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 0 of the 58 other website and product analytics tools we grade
Usermaven is an analytics and marketing attribution platform for SaaS brands, ecommerce brands and agencies. It combines multi-touch attribution, website and product analytics, funnels, user journeys and dashboards, with an AI assistant and cookieless, server-side event tracking.
To get you started, here are 7 things to know about Usermaven, taken from its own pages and our grades.
It shows no prices, only a booking form, and offers no free plan or trial.
- 1
Best for attribution and product analytics, sold by demo
Usermaven covers marketing attribution, website analytics and product analytics with an AI assistant.
- 2
It runs on Web
Web.
- 3
Multi-touch attribution
Connects channels, campaigns, ads and content to conversions, pipeline and revenue, with custom attribution models on the Business plan.
- 4
Website and product analytics
Covers traffic, funnels, user journeys, trends, retention analysis and dashboards, plus contact profiles and segments.
- 5
Maven AI and MCP
An AI assistant answers questions about your data, and an MCP connection lets AI agents reach the same data.
- 6
A 1.6 GPA, above 0 of 58
That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
The plain part of Usermaven you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
Usermaven at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Usermaven Inc.
- Category
- Website & Product Analytics
- Our grade
- 1.6 GPA, weak
The report card
Best for attribution and product analytics, sold by demo
Usermaven covers marketing attribution, website analytics and product analytics with an AI assistant. It shows no prices, only a booking form, and offers no free plan or trial.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No prices are published; Business and Enterprise are both reached by booking a demo. |
| Free plan and trial | F | No free plan or free trial is listed on the pricing page. |
| Features | C | Multi-touch attribution, website and product analytics, an AI assistant with MCP, server-side tracking and alerts. Warehouse export and SSO are Enterprise. |
| Ease of use | C | No store rating on record. Ad and CRM accounts need connecting and reports need building. |
| Platforms and integrations | C | Web only, and BigQuery is the only integration listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Usermaven is for
- Fits if you want website and product numbers with attribution in one tool
- Works for a marketing team that will take a demo before buying
Who it is not for
- Skip it if you want a price on the page, as you book a demo for both plans
- Not for you if you need a free plan or trial, as none is listed
- Too light for a data team that needs warehouse export or SAML SSO, which are Enterprise
- Watch out: white-label analytics, onboarding and extra workspaces are add-ons sold through sales
Good to know
Good for
- Marketing teams that want revenue attributed to campaigns and ads
- Agencies that need client-ready reports under their own brand
Worth knowing
- No prices are published: the pricing page offers only Business and Enterprise plans, both reached by booking a demo.
- Enterprise adds data warehouse export, BigQuery, SAML SSO, audit logs and on-premise or private cloud options.
- White-label analytics, onboarding and extra workspaces are sold as add-ons through sales.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Usermaven's current pricing could not be confirmed from its own site.
No prices are published; Business and Enterprise are both reached by booking a demo.
We could not confirm Usermaven’s current prices from its own site, so this guide lists no plans. usermaven.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Marketing attribution and web and product analytics. Here is what it does, as its own site describes it, and what it covers: AI features, reports, dashboards, web analytics.
Multi-touch attribution, website and product analytics, an AI assistant with MCP, server-side tracking and alerts.
- Multi-touch attribution
- Connects channels, campaigns, ads and content to conversions, pipeline and revenue, with custom attribution models on the Business plan.
- Website and product analytics
- Covers traffic, funnels, user journeys, trends, retention analysis and dashboards, plus contact profiles and segments.
- Maven AI and MCP
- An AI assistant answers questions about your data, and an MCP connection lets AI agents reach the same data.
- Automatic and server-side tracking
- Auto-captures customer events, offers cookieless and server-side collection, and a route for tracking through common ad blockers.
- Ad and CRM integrations
- Lists more than 30 integrations with CRM and ad platforms, plus audience and conversion sync on Business.
- Reports and alerts
- Scheduled reports and alerts on key metrics, with white-label client reporting available as an add-on.
Where it runs
- Web
What it works with
- BigQuery
Usermaven is made by Usermaven Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/58
Other website and product analytics tools it is graded above
Usermaven's GPA of 1.6 is higher than 0 of the 58 other website and product analytics tools we grade, and level with 6.
It stands best on value for money (C, above 5 of 58) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 59 website and product analytics tools we grade, cut by the letter each got. Usermaven’s own letter is outlined.
- CValue for moneyAbove 5 of 58
- FFree plan and trialAbove 0 of 58
- CFeaturesAbove 1 of 58
- CEase of useAbove 3 of 58
- CPlatforms and integrationsAbove 0 of 58
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Usermaven you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 52 of the 58 other website and product analytics tools grade higher.
What you could make
- Reports: an app builder makes this well.
What you could not
- A tracking script and a database that counts every visit.
- Connections that pull numbers from dozens of other services.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Usermaven’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Mixpanel, Amplitude, PostHog, HockeyStack and Dreamdata
The 5 tools Usermaven is most often weighed against, with where each one differs from it.
- 3.0GPA
Mixpanel
Free plan · from $100/mo
Event-based product analytics with replays, flags and experiments.
- Mixpanel has a free plan. Usermaven does not.
- Usermaven also covers reports and dashboards.
- Mixpanel also covers session replay and a/B testing.
- 3.0GPA
Amplitude
Free plan · from $900/yr
Product analytics with session replay, experiments and in-app guides.
- Amplitude has a free plan. Usermaven does not.
- Usermaven also covers reports and dashboards.
- Amplitude also covers surveys, session replay and a/B testing.
- 3.2GPA
PostHog
Free plan · from $0.00005
Open-source product analytics with replays, flags and surveys.
- PostHog has a free plan. Usermaven does not.
- PostHog is open source and self-hostable, according to its own site.
- Usermaven also covers reports and dashboards.
- 1.8GPA
HockeyStack
Paid
- 2.2GPA
Dreamdata
Free plan · from $0/mo
B2B attribution and go-to-market analytics.
- Dreamdata has a free plan. Usermaven does not.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
10
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Usermaven free?
No. Usermaven is a paid product.
What platforms does Usermaven work on?
Usermaven is available on Web.
Does Usermaven have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Usermaven is listed for Web.
Does Usermaven have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Usermaven is listed for Web.
Is Usermaven open source?
Usermaven is not described as open source on its own site, as read on Nov 12, 2026.
What does Usermaven integrate with?
Usermaven's listing names BigQuery. A listing names up to eight integrations, so it may connect to more.
Who makes Usermaven?
Usermaven is made by Usermaven Inc.
What are the alternatives to Usermaven?
The closest alternatives to Usermaven in our directory are Mixpanel, Amplitude, PostHog, HockeyStack and Dreamdata.
How does Usermaven compare with other website and product analytics tools?
Usermaven's GPA of 1.6 is higher than 0 of the 58 other website and product analytics tools we grade, and level with 6.
Could I make my own version of Usermaven?
The plain part of Usermaven you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Usermaven’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Usermaven Inc.'s own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Usermaven Inc. Prices change, so check usermaven.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Usermaven, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/usermaven
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Usermaven: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/usermaven
Know someone choosing between website and product analytics tools?
Send them this guide: toolgpa.com/tools/usermaven/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and product analytics tools after Usermaven, each with an Insider's Guide of its own.
- Website & Product Analytics Insider's GuideEvery one of the 59 website and product analytics tools we grade, compared
- Google Analytics Insider's GuideGoogle's free website and app analytics, with a paid 360 tier3.4 GPA
- Microsoft Clarity Insider's GuideFree session recordings and heatmaps from Microsoft, no traffic cap3.2 GPA
- PostHog Insider's GuideOpen-source product analytics with replays, flags and surveys3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Usermaven’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Usermaven is a trademark of its owner, and this guide is not made, paid for or approved by Usermaven Inc. Prices and plans change: check usermaven.com before you buy.