The Zoko Insider’s Guide
Everything we know about Zoko in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Zoko
The Insider’s Guide
WhatsApp inbox, campaigns and AI agents for Shopify stores
Every plan, grade, refund rule and rival among SMS and chat marketing tools, read from Zoko’s own pages.
Made by Zoko · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Zoko’s own pages, its app-store listings and our grades. Every fact in it is on Zoko’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 3 of the 31 other SMS and chat marketing tools we grade
Zoko is a WhatsApp platform built for Shopify stores. It combines a shared team inbox, bulk broadcasts, click-to-WhatsApp ads, automation flows and optional AI agents. Every feature is on every plan; the three plans differ in per-conversation markup and how many agents are free.
To get you started, here are 9 things to know about Zoko, taken from its own pages and our grades.
Custom flows, Instagram and AI agents each cost extra.
- 1
Best for WhatsApp for Shopify stores
Zoko is a WhatsApp platform for Shopify stores, with a team inbox, broadcasts, click-to-WhatsApp ads and flows.
- 2
Paid plans start at $49.99 a month
As its pricing page puts it: $49.99 per month, plus WhatsApp fees paid to Meta.
- 3
You can try it first
7-day free trial, no contracts
- 4
It runs on Web
Web.
- 5
Shared WhatsApp inbox
A team inbox with auto-distributed chats, custom inboxes, quick replies, business hours and welcome and away messages.
- 6
Broadcasts and ads
Bulk WhatsApp broadcasts go to tagged customer segments, and click-to-WhatsApp ads send shoppers into a chat.
- 7
Automation flows
Eleven pre-built ecommerce flows, such as abandoned checkout recovery and COD confirmation, are free; custom flows cost $5.99 a month each.
- 8
A 1.8 GPA, above 3 of 31
That is against the other SMS and chat marketing tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Zoko you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one.
Zoko at a glance
- Pricing
- Free trial, from $49.99 per month, plus WhatsApp fees paid to Meta
- Free plan
- No
- Free trial
- 7-day free trial, no contracts
- Runs on
- Web
- Made by
- Zoko
- Category
- SMS & Chat Marketing
- Our grade
- 1.8 GPA, weak
The report card
Best for WhatsApp for Shopify stores
Zoko is a WhatsApp platform for Shopify stores, with a team inbox, broadcasts, click-to-WhatsApp ads and flows. Plans start at $49.99 a month, but WhatsApp's own message fees go to Meta on top. Custom flows, Instagram and AI agents each cost extra.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $49.99 a month, with per-conversation fees on top and WhatsApp fees paid to Meta. That sits in the dearer quarter ($49) of the category, not past it. |
| Free plan and trial | D | 7-day free trial with no contracts. The page doesn't say whether a card is needed, and there is no free plan. |
| Features | C | Inbox, broadcasts, ad links and flows on every plan. But custom flows are $5.99 each a month, Instagram is $9.99, and AI agents are $24.99 plus per-resolution fees. |
| Ease of use | C | No store rating on record. A web dashboard tied to your Shopify store, with flows to build. |
| Platforms and integrations | C | Web only, with Shopify and Judge.me. No separate apps, and the listing names just two integrations. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Zoko is for
- Fits if your customers are on WhatsApp and your store is on Shopify
- Works for stores that want broadcasts and click-to-WhatsApp ads
Who it is not for
- Skip it if your store isn't on Shopify
- Pricey if you add flows, Instagram or AI agents, which are all separate charges
- Watch out: WhatsApp message fees go to Meta and aren't in the plan price
- Tight if you want to try it for longer than 7 days
Good to know
Good for
- Shopify stores selling to customers who live on WhatsApp
- Stores that confirm cash-on-delivery orders by chat
- Teams that want one feature set and pay by volume
Worth knowing
- WhatsApp message fees are paid directly to Meta at its rate card and are not in the Zoko plan prices.
- Instagram adds $9.99 a month, while Facebook Messenger has no platform fee.
- Custom flows cost $5.99 a month each, and AI agents cost $24.99 a month plus per-resolution fees, with the first 100 resolutions free.
- Zoko is built around Shopify, and the pages read show a web dashboard only, with no separate apps.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$49.99
A month to start
Zoko is a paid product with a free trial, starting at $49.99 per month, plus WhatsApp fees paid to Meta.
The page doesn't say whether a card is needed, and there is no free plan.
Starter
$49.99
per month, plus $0.015 per conversation
Unlimited agents with no agent fees. Every feature is included on every plan.
Plus
$79.99
per month, with 5K conversations at no markup
Then $0.00199 per conversation. The first 5 agents are free, then $15 per agent.
Elite
$139.99
per month, with 100K conversations at no markup
Then $0.00099 per conversation. The first 10 agents are free, then $12 per agent.
Trying it first
7-day free trial, no contracts
Read from zoko.io on Nov 12, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
WhatsApp inbox, campaigns and AI agents for Shopify stores. Here is what it does, as its own site describes it, and what it covers: public API, shared inbox, workflow automation, AI agents, whatsApp messaging, chatbots, online store.
Inbox, broadcasts, ad links and flows on every plan.
- Shared WhatsApp inbox
- A team inbox with auto-distributed chats, custom inboxes, quick replies, business hours and welcome and away messages.
- Broadcasts and ads
- Bulk WhatsApp broadcasts go to tagged customer segments, and click-to-WhatsApp ads send shoppers into a chat.
- Automation flows
- Eleven pre-built ecommerce flows, such as abandoned checkout recovery and COD confirmation, are free; custom flows cost $5.99 a month each.
- AI agents
- Optional agents answer FAQs, track orders from store data or take orders in chat, at $24.99 a month plus a per-resolution or per-order charge.
- Catalog, calling and API
- A Shopify catalog syncs into WhatsApp, WhatsApp calling is listed, and the API and webhooks come with every plan.
Where it runs
- Web
What it works with
- Shopify
- Judge.me
Zoko is made by Zoko.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
3/31
Other SMS and chat marketing tools it is graded above
Zoko's GPA of 1.8 is higher than 3 of the 31 other SMS and chat marketing tools we grade, and level with 3.
It stands best on value for money (C, above 6 of 31) and worst on free plan and trial (D, above 8).
Its paid plans start at $49.99 a month, against a middle price of $38.25 for the category: 15 of the 19 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 14 tools score higher and cost less.
Each grade against the category
Every bar is all 32 SMS and chat marketing tools we grade, cut by the letter each got. Zoko’s own letter is outlined.
- CValue for moneyAbove 6 of 31
- DFree plan and trialAbove 8 of 31
- CFeaturesAbove 2 of 31
- CEase of useAbove 0 of 31
- CPlatforms and integrationsAbove 0 of 31
Price against what you get
Each dot is one of 20 SMS and chat marketing tools. Further left costs less; higher up scores better on features, ease of use and platforms. Zoko is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Zoko you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 25 of the 31 other SMS and chat marketing tools grade higher. It costs $599.88 a year.
What you could not
- The WhatsApp Business API, which Meta opens only through approved partners.
- One mailbox that several people work at once.
- An AI agent, with the models and the safeguards behind it.
- Connections to other products, each kept working as those products change.
- Checkout, card payments and sales tax handled for you.
- A chatbot builder hooked into the messaging apps.
What this rests on. Zoko’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Wati, Interakt, AiSensy, Gallabox and Manychat
The 5 tools Zoko is most often weighed against, with where each one differs from it.
- 2.4GPA
Wati
Free trial · from $59/mo
WhatsApp Business API inbox with broadcasts, chatbots and ad flows.
- Only Wati lists iOS and Android apps.
- Zoko also covers workflow automation, AI agents and online store.
- Wati also covers marketing automation.
- 2.6GPA
Interakt
Free trial · from ₹999/mo
WhatsApp and Instagram marketing, inbox and chatbots for Indian brands.
- Only Interakt lists iOS and Android apps.
- Zoko also covers workflow automation, AI agents and online store.
- Interakt also covers marketing automation.
- 2.4GPA
AiSensy
Free plan · from $40.50/mo
WhatsApp API for broadcasts, retargeting and click-to-WhatsApp ads.
- AiSensy has a free plan. Zoko does not, though it has a free trial.
- Only AiSensy lists iOS and Android apps.
- Zoko also covers workflow automation, AI agents and online store.
- 2.2GPA
Gallabox
Free trial · from $112/mo
WhatsApp, Instagram and web chat with AI agents for lead follow-up.
- Only Gallabox lists iOS and Android apps.
- Zoko also covers workflow automation, AI agents and online store.
- Gallabox also covers marketing automation and AI support agent.
- 2.4GPA
Manychat
Free plan · from $169/yr
Instagram, WhatsApp and Messenger DM automation for creators and shops.
- Manychat has a free plan. Zoko does not, though it has a free trial.
- Only Manychat lists iOS and Android apps.
- Zoko also covers shared inbox, workflow automation, AI agents and online store.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Zoko free?
No, Zoko is a paid product, but you can try it first. 7-day free trial, no contracts.
How much does Zoko cost?
Zoko lists 3 plans. Starter: $49.99 per month, plus $0.015 per conversation.
What platforms does Zoko work on?
Zoko is available on Web.
Does Zoko have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Zoko is listed for Web.
Does Zoko have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Zoko is listed for Web.
Is Zoko open source?
Zoko is not described as open source on its own site, as read on Nov 12, 2026.
Does Zoko have an API?
Yes. Zoko offers a public API, according to its own site.
What does Zoko integrate with?
Zoko's listing names Shopify and Judge.me. A listing names up to eight integrations, so it may connect to more.
Who makes Zoko?
Zoko is made by a company of the same name.
What are the alternatives to Zoko?
The closest alternatives to Zoko in our directory are Wati, Interakt, AiSensy, Gallabox and Manychat.
How does Zoko compare with other SMS and chat marketing tools?
Zoko's GPA of 1.8 is higher than 3 of the 31 other SMS and chat marketing tools we grade, and level with 3.
Is Zoko good value for money?
ToolGPA grades Zoko C for value for money. Its paid plans start at $49.99 a month, against a middle price of $38.25 for the category: 15 of the 19 others that charge start lower.
Could I make my own version of Zoko?
To replace Zoko you would be making the WhatsApp Business API, which Meta opens only through approved partners.
Where this guide comes from
The prices, plans, platforms and features were read from Zoko’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Zoko's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Zoko. Prices change, so check zoko.io before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Zoko, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/zoko
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Zoko: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/zoko
Know someone choosing between SMS and chat marketing tools?
Send them this guide: toolgpa.com/tools/zoko/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SMS and chat marketing tools after Zoko, each with an Insider's Guide of its own.
- SMS & Chat Marketing Insider's GuideEvery one of the 32 SMS and chat marketing tools we grade, compared
- Chatfuel Insider's GuideAI chatbots for WhatsApp, Instagram and Facebook with a usage wallet2.6 GPA
- Interakt Insider's GuideWhatsApp and Instagram marketing, inbox and chatbots for Indian brands2.6 GPA
- AiSensy Insider's GuideWhatsApp API for broadcasts, retargeting and click-to-WhatsApp ads2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Zoko’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Zoko is a trademark of its owner, and this guide is not made, paid for or approved by Zoko. Prices and plans change: check zoko.io before you buy.