Interakt vs Zoko (2026): which should you pick?
As of Nov 12, 2026, Interakt grades higher than Zoko: 2.6 against 1.8 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Interakt grades higher on value for money, the free plan, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Interakt
WhatsApp and Instagram marketing, inbox and chatbots for Indian brands
Zoko
WhatsApp inbox, campaigns and AI agents for Shopify stores
Which one is for you
Pick Interakt if
- Fits if you run an Indian Shopify or WooCommerce store and sell over WhatsApp
- Works for teams who want unlimited agents on one WhatsApp number
Look elsewhere if
- Not for you if you want to pay in dollars, as prices are only in rupees plus taxes
- Tight if you want chatbots on the cheapest plan, as they start on Growth
- Pricey if you want AI agents, which cost ₹3,000 a month on top of Growth or Advanced
- Tight if you use several store apps, as Growth includes Shopify plus one more and the rest need Advanced
- Watch out: US marketing templates cost $0.028 each on top, and the Sales CRM is a separate ₹2,499 a month
Pick Zoko if
- Fits if your customers are on WhatsApp and your store is on Shopify
- Works for stores that want broadcasts and click-to-WhatsApp ads
Look elsewhere if
- Skip it if your store isn't on Shopify
- Pricey if you add flows, Instagram or AI agents, which are all separate charges
- Watch out: WhatsApp message fees go to Meta and aren't in the plan price
- Tight if you want to try it for longer than 7 days
How we grade them
| 2.6GPAInteraktGood | 1.8GPAZokoWeak | |
|---|---|---|
| Value for money | BStarter with WhatsApp is ₹11,999 a year plus taxes, sold only yearly or quarterly, which undercuts its WhatsApp rivals' dollar plans at any recent exchange rate. No dollar price is published, and US marketing templates cost $0.028 each on top. Chatbots need Growth at ₹2,799 a month. | C$49.99 a month, with per-conversation fees on top and WhatsApp fees paid to Meta. That sits in the dearer quarter ($49) of the category, not past it. |
| Free plan and trial | CNo free plan, but a 14-day free trial with all features and no credit card. That's a fair look at both WhatsApp and Instagram. | D7-day free trial with no contracts. The page doesn't say whether a card is needed, and there is no free plan. |
| Features | BThe whole job on two channels: bulk WhatsApp campaigns with click and conversion tracking, Instagram DM and comment automation, a shared inbox with unlimited agents, chatbots, catalogs, WhatsApp Pay and click-to-WhatsApp ads. AI agents cost ₹3,000 a month extra. | CInbox, broadcasts, ad links and flows on every plan. But custom flows are $5.99 each a month, Instagram is $9.99, and AI agents are $24.99 plus per-resolution fees. |
| Ease of use | CNo App Store rating on record. There's the WhatsApp Business API to set up, templates to write and chatbot flows to build, and the chatbots start on Growth. | CNo store rating on record. A web dashboard tied to your Shopify store, with flows to build. |
| Platforms and integrations | BWeb, iPhone and Android, with Shopify, WooCommerce, Razorpay, PayU, WebEngage, MoEngage, CleverTap and Google Sheets. Growth allows Shopify plus one more app, and there's no desktop app, which an A needs. | CWeb only, with Shopify and Judge.me. No separate apps, and the listing names just two integrations. |
| Best for | WhatsApp and Instagram selling for Indian brands | WhatsApp for Shopify stores |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Interakt and Zoko. How we grade
Price against what you get
Interakt starts at about $10.52 a month and scores 2.7 out of 4 on features, ease of use and platforms. Zoko starts at $49.99 a month and scores 2.0.
Interakt scores higher and starts $39.47 a month lower. Of the other SMS and chat marketing tools on the chart, none scores higher than Interakt for less, and 14 score higher than Zoko for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Interakt also covers marketing automation.
- Zoko also covers workflow automation, AI agents and online store.
At a glance
| Interakt | Zoko | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | ₹999 per month (Instagram only; plus taxes) | $49.99 per month, plus WhatsApp fees paid to Meta |
| Free plan | None | None |
| Free trial | 14-day free trial with all features, no credit card required | 7-day free trial, no contracts |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Jio Haptik Technologies Limited | Zoko |
| Price read from | interakt.shop | zoko.io |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Interakt
- Prices are shown only in rupees, plus taxes; no dollar plan price is published.
- Template messages to US numbers cost $0.028 for marketing and $0.004 for utility on Starter, per Interakt's rate table; Enterprise drops the template markup.
- The WhatsApp AI agents add-on costs ₹3,000 a month and needs Growth or Advanced; the Sales CRM is a separate ₹2,499 a month product.
- Growth includes Shopify plus one of the listed apps; more integrations need Advanced.
Zoko
- WhatsApp message fees are paid directly to Meta at its rate card and are not in the Zoko plan prices.
- Instagram adds $9.99 a month, while Facebook Messenger has no platform fee.
- Custom flows cost $5.99 a month each, and AI agents cost $24.99 a month plus per-resolution fees, with the first 100 resolutions free.
- Zoko is built around Shopify, and the pages read show a web dashboard only, with no separate apps.
Key features
Interakt
- WhatsApp campaigns
- One-time and ongoing bulk campaigns with click tracking, automatic retries and conversion tracking through custom events.
- Instagram automation
- Unlimited DM and comment replies, "price please" auto-replies and giveaway flows that collect followers' WhatsApp numbers.
- Shared team inbox
- Unlimited agents answer WhatsApp and Instagram chats together, with welcome, away and delayed auto-replies.
- Chatbot builder
- Linear chatbot flows from Growth; Advanced adds branching, logic, API calls and automatic agent assignment.
- WhatsApp commerce
- Product catalogs, carts, WhatsApp Pay and payment links in the chat, with webhooks for carts, orders and payment confirmations.
- Click-to-WhatsApp ads
- Launch ads that open a WhatsApp chat and send conversion data back to Meta.
Zoko
- Shared WhatsApp inbox
- A team inbox with auto-distributed chats, custom inboxes, quick replies, business hours and welcome and away messages.
- Broadcasts and ads
- Bulk WhatsApp broadcasts go to tagged customer segments, and click-to-WhatsApp ads send shoppers into a chat.
- Automation flows
- Eleven pre-built ecommerce flows, such as abandoned checkout recovery and COD confirmation, are free; custom flows cost $5.99 a month each.
- AI agents
- Optional agents answer FAQs, track orders from store data or take orders in chat, at $24.99 a month plus a per-resolution or per-order charge.
- Catalog, calling and API
- A Shopify catalog syncs into WhatsApp, WhatsApp calling is listed, and the API and webhooks come with every plan.
Plans
Interakt
Starter₹999
per month (Instagram only; plus taxes)
Instagram DM and comment automation with a shared inbox. Starter with WhatsApp is sold only quarterly (₹3,499) or yearly (₹11,999).
Growth₹2,799
per month (plus taxes), billed monthly
WhatsApp and Instagram, unlimited agents, FAQ and linear chatbots, catalogs, native payments, public APIs, Shopify plus one more app.
Advanced₹3,799
per month (plus taxes), billed monthly
Adds branching chatbots with API calls and conditions, chat auto-assignment, advanced webhooks and unlimited apps.
EnterpriseCustom
Adds the RCS channel, higher rate limits and campaign speeds, no markup on template messages, and personal support.
Zoko
Starter$49.99
per month, plus $0.015 per conversation
Unlimited agents with no agent fees. Every feature is included on every plan.
Plus$79.99
per month, with 5K conversations at no markup
Then $0.00199 per conversation. The first 5 agents are free, then $15 per agent.
Elite$139.99
per month, with 100K conversations at no markup
Then $0.00099 per conversation. The first 10 agents are free, then $12 per agent.
Ways to pay less
Interakt
- Annual discount
Save 20% with yearly or 8% with quarterly billing
Interakt's pricing page takes 20% off for yearly billing and 8% for quarterly: Growth is ₹26,399 a year or ₹7,699 a quarter, against ₹2,799 a month.
Zoko
No public discounts listed.
Common questions
Which is cheaper, Interakt or Zoko?
As of Nov 12, 2026, Interakt is cheaper to start with: about $10.52 a month, against $49.99 a month for Zoko. Interakt starts at ₹999 per month (Instagram only; plus taxes), and Zoko starts at $49.99 per month, plus WhatsApp fees paid to Meta.
Which has a free plan, Interakt or Zoko?
As of Nov 12, 2026, neither Interakt nor Zoko has a free plan. Both have a free trial.
Which platforms do Interakt and Zoko run on?
As of Nov 12, 2026, only Interakt lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.