AiSensy vs Zoko (2026): which should you pick?
As of Nov 12, 2026, AiSensy grades higher than Zoko: 2.4 against 1.8 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
AiSensy grades higher on value for money, the free plan and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
AiSensy
WhatsApp API for broadcasts, retargeting and click-to-WhatsApp ads
Zoko
WhatsApp inbox, campaigns and AI agents for Shopify stores
Which one is for you
Pick AiSensy if
- Fits if you're a business in India marketing to customers on WhatsApp
- Works for online stores sending offers and cart reminders over WhatsApp
Look elsewhere if
- Pricey if you want bots, as chatbots and the AI agent are $80 and $50 a month on top
- Tight if you want to stay free, since broadcasting needs a paid plan
- Skip it if you need a big support team, as Basic and Pro come with 5 agent seats
- Watch out: Meta's per-message charges are prepaid into a separate balance, with no US figure on the dollar page
- Too light for Instagram, SMS or email marketing, as AiSensy is WhatsApp only
Pick Zoko if
- Fits if your customers are on WhatsApp and your store is on Shopify
- Works for stores that want broadcasts and click-to-WhatsApp ads
Look elsewhere if
- Skip it if your store isn't on Shopify
- Pricey if you add flows, Instagram or AI agents, which are all separate charges
- Watch out: WhatsApp message fees go to Meta and aren't in the plan price
- Tight if you want to try it for longer than 7 days
How we grade them
| 2.4GPAAiSensyFair | 1.8GPAZokoWeak | |
|---|---|---|
| Value for money | BBasic is $40.50 a month billed yearly ($45 monthly), with broadcasts to unlimited contacts. Against its WhatsApp rivals, the fairer test here, that's cheaper than any of their dollar plans. Meta's per-message charges are prepaid separately with no US figure given, and chatbots cost $80 a month more. | C$49.99 a month, with per-conversation fees on top and WhatsApp fees paid to Meta. That sits in the dearer quarter ($49) of the category, not past it. |
| Free plan and trial | CA Free Forever plan with the WhatsApp API, Blue Tick application, click-to-WhatsApp ads, unlimited contacts and the inbox. But no broadcasting, which is the main thing you'd come here for. | D7-day free trial with no contracts. The page doesn't say whether a card is needed, and there is no free plan. |
| Features | CBroadcasts, retargeting, click-to-WhatsApp ads and a shared inbox. But it's WhatsApp only, and chatbots ($80 a month) and the AI agent ($50 a month) are add-ons rather than part of the plan. | CInbox, broadcasts, ad links and flows on every plan. But custom flows are $5.99 each a month, Instagram is $9.99, and AI agents are $24.99 plus per-resolution fees. |
| Ease of use | CNo App Store rating on record. You'll need a WhatsApp API number set up, templates written and a prepaid balance for Meta's charges before the first broadcast. | CNo store rating on record. A web dashboard tied to your Shopify store, with flows to build. |
| Platforms and integrations | BWeb, iPhone and Android, with Shopify, WooCommerce, Razorpay, LeadSquared, WebEngage, Integrately and webhook APIs. No desktop app, which an A needs. | CWeb only, with Shopify and Judge.me. No separate apps, and the listing names just two integrations. |
| Best for | WhatsApp broadcasts for Indian businesses | WhatsApp for Shopify stores |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AiSensy and Zoko. How we grade
Price against what you get
AiSensy starts at $40.50 a month and scores 2.3 out of 4 on features, ease of use and platforms. Zoko starts at $49.99 a month and scores 2.0.
AiSensy scores higher and starts $9.49 a month lower. Of the other SMS and chat marketing tools on the chart, 3 score higher than AiSensy for less, and 14 score higher than Zoko for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AiSensy also covers marketing automation.
- Zoko also covers workflow automation, AI agents and online store.
At a glance
| AiSensy | Zoko | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $40.50 per month, billed annually ($45 billed monthly) | $49.99 per month, plus WhatsApp fees paid to Meta |
| Free plan | Free Forever: the WhatsApp Business API, Blue Tick application, click-to-WhatsApp ads, unlimited contacts, templates and the live chat inbox. No broadcasting. | None |
| Free trial | None listed | 7-day free trial, no contracts |
| Web | ||
| iOS | ||
| Android | ||
| Made by | AiSensy Communications Private Limited | Zoko |
| Price read from | aisensy.com | zoko.io |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
AiSensy
- Meta's per-message charges are prepaid into a separate balance at country rates, with no US figure on the USD page; the first 1,000 service replies a month are free.
- Chatbots ($80 a month) and the AI agent ($50 a month for 1,000 AI messages) are add-ons on top of any plan.
- The main pricing page is in rupees for India; dollar prices are on a separate international page.
- Agent seats are fixed by plan: 5 on Basic and Pro, 9 on Premium, with extra seats added on request.
Zoko
- WhatsApp message fees are paid directly to Meta at its rate card and are not in the Zoko plan prices.
- Instagram adds $9.99 a month, while Facebook Messenger has no platform fee.
- Custom flows cost $5.99 a month each, and AI agents cost $24.99 a month plus per-resolution fees, with the first 100 resolutions free.
- Zoko is built around Shopify, and the pages read show a web dashboard only, with no separate apps.
Key features
AiSensy
- Broadcasts and retargeting
- Template campaigns to segments of unlimited contacts, from Basic, with scheduling, click tracking and budget analytics from Pro.
- Click-to-WhatsApp ads manager
- Run Meta ads that open a WhatsApp chat from inside AiSensy, on every plan including Free, with 1,000 free ad credits.
- Shared team inbox
- Multi-agent live chat with agent transfer and manager monitoring; Pro adds routing rules and custom agent assignment.
- Chatbot add-on
- A drag-and-drop builder for up to 5 keyword and rule-based flows, with WhatsApp cart and catalog steps, for $80 a month.
- AI agent add-on
- An AI agent that answers from a knowledge base and remembers past chats, for $50 a month including 1,000 AI messages.
- Store integrations
- Shopify and WooCommerce on paid plans, plus Razorpay, LeadSquared, WebEngage and webhook APIs.
Zoko
- Shared WhatsApp inbox
- A team inbox with auto-distributed chats, custom inboxes, quick replies, business hours and welcome and away messages.
- Broadcasts and ads
- Bulk WhatsApp broadcasts go to tagged customer segments, and click-to-WhatsApp ads send shoppers into a chat.
- Automation flows
- Eleven pre-built ecommerce flows, such as abandoned checkout recovery and COD confirmation, are free; custom flows cost $5.99 a month each.
- AI agents
- Optional agents answer FAQs, track orders from store data or take orders in chat, at $24.99 a month plus a per-resolution or per-order charge.
- Catalog, calling and API
- A Shopify catalog syncs into WhatsApp, WhatsApp calling is listed, and the API and webhooks come with every plan.
Plans
AiSensy
Free Forever$0
WhatsApp API, live chat inbox, Meta ads with 1,000 free ad credits, 10 tags. Broadcasting needs a paid plan.
Basic$40.50
per month, billed annually ($45 billed monthly)
Broadcasts and retargeting at 40 messages a second, 1 owner and 5 agents, 2 segments, Shopify and WooCommerce, template APIs.
Pro$89.10
per month, billed annually ($99 billed monthly)
Adds a campaign scheduler, click tracking, smart agent routing, 10 segments, user access control and failed-message retry.
Premium$269.10
per month, billed annually ($299 billed monthly)
Adds 250 messages a second, 9 agents, number masking, downloadable reports, a webhook and priority support.
Unlimited$809.10
per month, billed annually ($899 billed monthly)
Sold through sales. Up to 200 agents, 1,000 messages a second, 3 webhooks and a dedicated account manager.
EnterpriseCustom
For 500,000+ messages a month: custom throughput, SSO and audit logs, SLA-backed support and custom contracts.
Zoko
Starter$49.99
per month, plus $0.015 per conversation
Unlimited agents with no agent fees. Every feature is included on every plan.
Plus$79.99
per month, with 5K conversations at no markup
Then $0.00199 per conversation. The first 5 agents are free, then $15 per agent.
Elite$139.99
per month, with 100K conversations at no markup
Then $0.00099 per conversation. The first 10 agents are free, then $12 per agent.
Ways to pay less
AiSensy
- Annual discount
Save 10% with yearly or 5% with quarterly billing
AiSensy's USD pricing page takes 10% off for yearly billing and 5% for quarterly: Basic is $486 a year against $45 a month.
Zoko
No public discounts listed.
Common questions
Which is cheaper, AiSensy or Zoko?
As of Nov 12, 2026, AiSensy is cheaper to start with: $40.50 a month, against $49.99 a month for Zoko. AiSensy starts at $40.50 per month, billed annually ($45 billed monthly), and Zoko starts at $49.99 per month, plus WhatsApp fees paid to Meta.
Which has a free plan, AiSensy or Zoko?
As of Nov 12, 2026, only AiSensy has a free plan. Zoko does not, though it has a free trial.
Which platforms do AiSensy and Zoko run on?
As of Nov 12, 2026, only AiSensy lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.