AffiliateWP vs Lasso (2026): which should you pick?
As of Nov 13, 2026, Lasso grades higher than AffiliateWP: 2.6 against 1.8 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Lasso grades higher on the free plan and ease of use. They get the same grade on value for money, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AffiliateWP
WordPress plugin for running your own affiliate program
Lasso
Affiliate link manager and product displays for publishers
Which one is for you
Pick AffiliateWP if
- Fits if your store or site already runs on self-hosted WordPress
- Makes sense if you want to own your affiliate data and pay a flat yearly fee
Look elsewhere if
- Skip it if you're not on WordPress, as the plugin runs only there
- Not for you if you want a trial, since there is only a 14-day money-back guarantee
- Pricey if you want recurring or multi-tier commissions, which need Pro at $599 a year
- Watch out: the 50% prices are for the first year only, and renewals are at full price
Pick Lasso if
- Fits if you run one blog or YouTube channel and want neat product boxes
- Works for Amazon affiliates who want broken-link alerts
Look elsewhere if
- Skip it if you want to run your own affiliate program, as this is a publisher tool
- Tight if you run more than one site: 1 property on Free and Creator, 3 on Pro, 5 on Studio
- Watch out: team seats and API access start at Studio, $59 a month
- Too light on the free plan, which uses the Lite WordPress plugin and a basic dashboard
How we grade them
| 1.8GPAAffiliateWPWeak | 2.6GPALassoGood | |
|---|---|---|
| Value for money | B$299 a year for 1 site at renewal, about $25 a month, inside the cheaper quarter ($39). The $149.50 first year is an introductory price. | BCreator is $19 a month, inside the category's cheapest quarter, which starts at $31. Pro is $29 and Studio $59. |
| Free plan and trial | FNo free plan or trial, only a 14-day money-back guarantee. | BA free plan for 1 property with single product displays, a link dashboard and broken link alerts. You can live on it for one site. |
| Features | CReferral tracking, affiliate dashboard, Stripe and PayPal payouts. Recurring and multi-tier commissions and automatic payouts need Pro, and it runs only on WordPress. | CDisplays, tables, link health alerts and analytics cover the publisher job. The free plan has the Lite plugin and advanced analytics need Pro. |
| Ease of use | DNo store rating on record. It's a plugin for self-hosted WordPress, so you run the site it sits on. | CA WordPress plugin and web dashboard to install and configure. No store rating is on record. |
| Platforms and integrations | BWeb, as a WordPress plugin, with 6 integrations. | BWeb and a browser extension, with WordPress, YouTube and link-in-bio support and 3 integrations. |
| Best for | affiliate programs on your own WordPress site | affiliate link displays for bloggers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AffiliateWP and Lasso. How we grade
Price against what you get
AffiliateWP starts at $24.92 a month when paid by the year and scores 2.0 out of 4 on features, ease of use and platforms. Lasso starts at $19 a month and scores 2.3.
Lasso scores higher and starts $5.92 a month lower. Of the other affiliate and referral tools on the chart, 7 score higher than AffiliateWP for less, and none scores higher than Lasso for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AffiliateWP also covers partner payouts.
At a glance
| AffiliateWP | Lasso | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $299 per year for 1 site at renewal, after a first year at $149.50 | $19 per month for 1 property |
| Free plan | None | Free plan for 1 property: single product displays, Amazon images with your own API, a simple link dashboard and broken link alerts. |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Sandhills Development, LLC | Lasso |
| Price read from | affiliatewp.com | getlasso.co |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
AffiliateWP
- Runs only on self-hosted WordPress; on WordPress.com it needs a plan that allows plugins.
- The 50% prices are introductory and all renewals are at full price.
- There is no free trial, only a 14-day money-back guarantee.
- Recurring commissions, multi-tier commissions and automatic payouts need the Pro plan.
Lasso
- Plans are limited by properties: 1 on Free and Creator, 3 on Pro, 5 on Studio.
- Team support and API access start at Studio.
- This is a publisher tool for placing and tracking links, not software for running an affiliate program of your own.
- The free plan uses the Lite WordPress plugin; paid plans get the full version.
Key features
AffiliateWP
- Referral tracking
- Tracks referrals with pretty permalink links and tracked affiliate coupons, and the vendor says its tracking is ad-block-proof.
- Affiliate dashboard
- Affiliates see their referrals and earnings in a self-service dashboard with real-time reporting.
- Payouts
- Stripe and PayPal payouts, international payouts and store credit; automatic payouts on Pro.
- Commission options
- Lifetime, recurring and multi-tier commissions plus tiered affiliate rates on the Pro plan.
- Fraud prevention
- A fraud prevention suite is included on Pro and the Growth Bundle.
- Integrations
- Works with WooCommerce and about 20 other plugins, with only the turned-on integrations loaded.
Lasso
- Product displays and tables
- Turns an affiliate link into a product box, comparison table or grid in a post, with the publisher's own text.
- Amazon images and prices
- Pulls Amazon product images and prices automatically; the free plan needs the publisher's own Amazon API credentials.
- Link health alerts
- Flags broken links and out-of-stock products so they can be fixed.
- Link management and analytics
- A single dashboard for affiliate links, link shortening on your own domain and click tracking, with advanced analytics from Pro.
- Higher-commission marketplace
- A marketplace of more than 450,000 products, plus higher rates on eligible Amazon products.
- WordPress, YouTube and link-in-bio
- Works through a WordPress plugin, YouTube integration and a Chrome extension, with link-in-bio pages for social content.
Plans
AffiliateWP
Personal$299
per year for 1 site, at renewal
Unlimited affiliates and commissions, tracked coupons, self-service affiliate dashboard, Stripe and PayPal payouts. First year $149.50.
Plus$399
per year for 2 sites, at renewal
Adds multi-currency commissions, affiliate leaderboards and welcome bonuses, and commission on signups. First year $199.50.
Pro$599
per year for 5 sites, at renewal
Adds automatic payouts, recurring and lifetime commissions, multi-tier commissions, landing pages and the fraud prevention suite. First year $299.50.
Growth Bundle$699
per year for 10 sites, at renewal
AffiliateWP Pro plus RewardsWP Pro, a points-based loyalty and refer-a-friend plugin, with priority support. First year $349.50.
Lasso
Free$0
1 property (one website or one YouTube channel), single product displays, simple link dashboard and the Lite WordPress plugin.
Creator$19
per month for 1 property, billed monthly
Product displays, tables and grids, Amazon images and prices without your own API, broken link alerts and simple analytics.
Pro$29
per month for up to 3 properties, billed monthly
Adds a synced link dashboard, advanced analytics and international link localization.
Studio$59
per month for up to 5 properties, billed monthly
Adds team support, API access and priority support.
EnterpriseCustom
Unlimited properties, custom features and integrations, and a dedicated account manager.
Ways to pay less
AffiliateWP
- Other savings
Introductory 50% off the first year
The pricing page shows each plan at half its regular price, with a note that all renewals are at full price. No end date is given.
Lasso
- Annual discount
Save about 17% with yearly billing
The pricing page shows yearly totals of $190 (Creator), $289 (Pro) and $549 (Studio) against the monthly prices, with a Save 17% label.
Common questions
Which is cheaper, AffiliateWP or Lasso?
As of Nov 13, 2026, Lasso is cheaper to start with: $19 a month, against $24.92 a month when paid by the year for AffiliateWP. AffiliateWP starts at $299 per year for 1 site at renewal, after a first year at $149.50, and Lasso starts at $19 per month for 1 property.
Which has a free plan, AffiliateWP or Lasso?
As of Nov 13, 2026, only Lasso has a free plan. AffiliateWP does not.
Which platforms do AffiliateWP and Lasso run on?
As of Nov 13, 2026, only Lasso lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.