AiSDR vs Lavender (2026): which should you pick?
As of Nov 12, 2026, Lavender grades higher than AiSDR: 2.2 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
AiSDR grades higher on features. Lavender grades higher on the free plan. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Lavender
AI email coach that scores and rewrites sales emails
Which one is for you
Pick AiSDR if
- Fits if you're a founder who wants outbound running without hiring an SDR
- Works for HubSpot users who want every email and reply logged back to the CRM
Look elsewhere if
- Pricey if you contact lots of people on your own, as every person prospected costs $1.50
- Not for you if you run Salesforce and want to skip the sales call, as its sync is on Team plans only
- Skip it if you want to try before paying anything, as there's no free plan or trial on record
- Watch out: a look-alike sending domain is $33 a month, and InMail needs your own Sales Navigator account
- Tight if you want a fixed bill, as self-serve is charged daily and Team plans run on quarterly contracts
Pick Lavender if
- Fits if you write sales emails by hand in Gmail or Outlook
- Works for managers who want a coaching dashboard on a team plan
Look elsewhere if
- Skip it if you want something that sends campaigns, since it doesn't
- Tight if you write more than 5 emails a month on free
- Pricey if you need integrations, which start at $45 a month on Individual Pro
- Watch out: the team plan is $89 a seat and sold through a demo
How we grade them
| 2.0GPAAiSDRFair | 2.2GPALavenderFair | |
|---|---|---|
| Value for money | CNo plan price is published. On your own it's pay as you go, $1.50 per person prospected, charged daily with no monthly fee, so the bill follows how many people Ami contacts. Team plans for 1,000+ people a month are quoted by sales. With no plan price to set against the category, it sits at C. | CStarter is $27 a month on yearly billing, between the category's cheaper quarter ($25) and its middle ($39). Integrations need Individual Pro at $45. |
| Free plan and trial | FNothing free on record: no free plan and no trial. The cheapest way in is a pay-as-you-go campaign from $7.50, and that's paying, not trying. | CFree Basic covers 5 analyzed and 5 personalized emails a month. A real cap, and 7 days of paid plans are also free with no card. |
| Features | BThe whole job: Ami studies your site, finds buyers from LinkedIn and web data, then runs email and LinkedIn sequences with AI call steps through Aircall, bounce checks, warm-up and AI replies. Salesforce sync, LinkedIn signals and voice notes are on Team plans only. | CScores drafts, suggests fixes and adds prospect context. It does that job fully, but it's a smaller job than a sender, and Ora, its agent, is sold separately. |
| Ease of use | CNo App Store rating on record. Ami does a lot of the thinking, but there's still setup: Gmail or Outlook and LinkedIn to connect, and a look-alike sending domain to add at $33 a month if you'd rather not risk your own. | CNo store rating on record. It's a browser extension with accounts to connect inside Gmail or Outlook. |
| Platforms and integrations | BWeb only, with two-way HubSpot sync, Aircall, Calendly, Gmail and Outlook, and Salesforce on Team plans. No API on record, and no phone or desktop app. | BWeb and a browser extension, with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove and Gong. |
| Best for | outbound run by an AI agent, paid per lead | email coaching inside Gmail and Outlook |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AiSDR and Lavender. How we grade
Where they differ
- AiSDR also covers email campaigns.
- Lavender also covers reports.
At a glance
| AiSDR | Lavender | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | $27 per month, billed yearly ($29 billed monthly) |
| Free plan | None | Basic: analyze 5 emails and personalize 5 emails a month, with the AI email writer and recommendations on Gmail and Outlook 365. |
| Free trial | None listed | 7-day free trial of paid plans with all integrations, no card required |
| Web | ||
| Browser extension | ||
| Made by | AiSDR Inc. | Lavender |
| Price read from | aisdr.com | lavender.ai |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
AiSDR
- Self-serve use is pay as you go at $1.50 per person prospected, charged daily with no monthly fee; a campaign starts from $7.50.
- Team plans are quoted by sales for 1,000+ people a month and billed monthly on quarterly contracts.
- Salesforce sync, LinkedIn signals, website visitor tracking, AI video and voice notes are listed only on Team plans.
- A look-alike sending domain with 3 warmed mailboxes costs $33 a month, and InMail needs your own Sales Navigator account.
Lavender
- Basic is capped at 5 analyzed and 5 personalized emails a month.
- Integrations with outreach tools are included from Individual Pro, not Starter.
- The Team Plan price shown is per seat and is bought through a demo rather than self-serve.
- Lavender coaches emails and does not send campaigns itself; Ora is priced separately and its page gives no clear plan table.
Key features
AiSDR
- Ami, the AI GTM agent
- Analyzes your website and results, proposes target audiences and messaging angles, then builds and runs the campaign and adjusts it as replies arrive.
- Live lead search and signals
- Describe the buyer in plain words and AiSDR searches LinkedIn and web data, watches signals such as job changes, new hires and funding, and enriches contacts from 20 providers.
- Email and LinkedIn sequences
- Emails from Gmail or Outlook mixed with LinkedIn connection requests, messages, InMails and voice notes in one sequence, plus AI call steps through Aircall.
- Researched messages and replies
- Each message draws on the most relevant facts found about the lead, and AI sorts replies and answers them within minutes or as drafts for approval.
- Deliverability
- Three bounce checks before sending, including catch-all addresses, look-alike sending domains, continuous warm-up, inbox rotation and domain health tracking.
- HubSpot sync
- Two-way HubSpot sync of lists and properties, activity logging, call tasks with scripts and account scoring. Salesforce is on Team plans.
Lavender
- Email scoring
- Scores an email or template against best practice and flags what may hold back replies; the page cites a score of 90 or above as the target.
- Personalization assistant
- Brings prospect data into the inbox and suggests ways to personalize, including personality-based insights about the recipient.
- AI email writer
- Suggests first drafts and fixes, available even on the free Basic plan within its monthly limits.
- Coaching dashboard
- Managers can track team performance, ROI and what works across inboxes; it comes with the Team Plan.
- Works where you send
- Runs in Gmail and Outlook and connects with Outreach, Salesloft, HubSpot, Apollo, Groove and Gong.
- Ora sales agent
- Ora is a separate AI agent for drafting outbound emails; its page says agents can be built for free and billed monthly after launch.
Plans
AiSDR
Team plansCustom
For teams contacting 1,000+ people a month: up to 40% less per contact, a dedicated GTM engineer, Salesforce, LinkedIn signals, website visitors, AI video and voice notes.
Lavender
Basic$0
Analyze 5 emails and personalize 5 emails a month in Gmail and Outlook 365.
Starter$27
per month, billed yearly ($29 billed monthly)
For individuals: unlimited emails, personalization and AI recommendations, multi-inbox support and chat support.
Individual Pro$45
per month, billed yearly ($49 billed monthly)
Everything in Starter with integrations, priority support and a dedicated customer success manager.
Team Plan$89
per seat / month, billed yearly ($99 billed monthly)
Adds integrations and the Coaching Dashboard; booked through a demo, with Starter, Growth and Enterprise tiers.
Ways to pay less
AiSDR
- Annual discount
20% off annual Team plans
AiSDR's pricing FAQ says annual subscriptions get a 20% discount compared with quarterly ones.
Lavender
- Annual discount
Yearly billing lowers the monthly rate
Lavender's pricing toggle shows Starter at $27 a month billed yearly against $29 billed monthly, and Team at $89 against $99 per seat.
Common questions
Which is cheaper, AiSDR or Lavender?
As of Nov 12, 2026, AiSDR publishes no starting price, and Lavender starts at $27 per month, billed yearly ($29 billed monthly).
Which has a free plan, AiSDR or Lavender?
As of Nov 12, 2026, only Lavender has a free plan. AiSDR does not.
Which platforms do AiSDR and Lavender run on?
As of Nov 12, 2026, only Lavender lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.