Lavender vs Outreach (2026): which should you pick?

Pick Lavender if

• Fits if you write sales emails by hand in Gmail or Outlook
• Works for managers who want a coaching dashboard on a team plan

Look elsewhere if

• Skip it if you want something that sends campaigns, since it doesn't
• Tight if you write more than 5 emails a month on free
• Pricey if you need integrations, which start at $45 a month on Individual Pro
• Watch out: the team plan is $89 a seat and sold through a demo

Pick Outreach if

• Fits if you want sequences, calling and forecasting bought as one platform
• Works for larger revenue teams that buy through an account executive

Look elsewhere if

• Skip it if you want to see a price before a sales call, as none is published
• Not for you if you're a small team that only needs cold email sequences
• Tight if your team leans on the AI agents, as packages hold 10,000 to 100,000 credits and more are sold in packs
• Watch out: there's no trial or free plan, and onboarding is quoted on top of the seats
• Watch out: multi-channel sequences start at Amplify Core, and the phone apps can't build sequences

Lavender

• Basic is capped at 5 analyzed and 5 personalized emails a month.
• Integrations with outreach tools are included from Individual Pro, not Starter.
• The Team Plan price shown is per seat and is bought through a demo rather than self-serve.
• Lavender coaches emails and does not send campaigns itself; Ora is priced separately and its page gives no clear plan table.

Outreach

• No prices are published: every package is quoted by sales, combining a per-user seat price with a consumption allowance of AI credits.
• Multi-channel sequences start at the Amplify Core package; Amplify Essentials centers on call recording and coaching.
• Packages include 10,000 to 100,000 AI credits; more are sold as credit packs, and onboarding services are quoted separately.
• Google Chrome is the officially supported browser; the iOS and Android apps cover tasks, calls and email but not building sequences.

Lavender

Email scoring

Scores an email or template against best practice and flags what may hold back replies; the page cites a score of 90 or above as the target.

Personalization assistant

Brings prospect data into the inbox and suggests ways to personalize, including personality-based insights about the recipient.

AI email writer

Suggests first drafts and fixes, available even on the free Basic plan within its monthly limits.

Coaching dashboard

Managers can track team performance, ROI and what works across inboxes; it comes with the Team Plan.

Works where you send

Runs in Gmail and Outlook and connects with Outreach, Salesloft, HubSpot, Apollo, Groove and Gong.

Ora sales agent

Ora is a separate AI agent for drafting outbound emails; its page says agents can be built for free and billed monthly after launch.

Outreach

Multi-channel sequences

Sequences of email, call, SMS and LinkedIn steps that handle several contacts at one account and pause automatically when an out-of-office reply comes back.

AI agents

Research, Personalization, Revenue, Deal and Meeting Prep agents, plus Omni, an assistant that answers questions and takes actions in the app, on mobile or in Slack.

Dialer and conversation intelligence

Outreach Voice places and records calls, with real-time transcription, action items, sentiment analysis and meeting summaries.

Deal and pipeline management

Deal health alerts, pipeline views, relationship maps and account plans, with win and loss reporting across the team.

Forecasting

AI forecast projections, rollups, scenario planning and territory management are part of the top Amplify Pro package.

CRM sync

Engagement from email, LinkedIn, SMS and calls syncs to CRM contacts and opportunities, with polling for changes made in the CRM.

Lavender

• Basic$0

  Analyze 5 emails and personalize 5 emails a month in Gmail and Outlook 365.

• Starter$27

  per month, billed yearly ($29 billed monthly)

  For individuals: unlimited emails, personalization and AI recommendations, multi-inbox support and chat support.

• Individual Pro$45

  per month, billed yearly ($49 billed monthly)

  Everything in Starter with integrations, priority support and a dedicated customer success manager.

• Team Plan$89

  per seat / month, billed yearly ($99 billed monthly)

  Adds integrations and the Coaching Dashboard; booked through a demo, with Starter, Growth and Enterprise tiers.

Outreach

Pricing could not be confirmed. See outreach.ai.

Lavender

• Annual discount

  Yearly billing lowers the monthly rate

  Lavender's pricing toggle shows Starter at $27 a month billed yearly against $29 billed monthly, and Team at $89 against $99 per seat.

Outreach

No public discounts listed.