Lavender vs Reply.io (2026): which should you pick?
As of Nov 12, 2026, Reply.io grades higher than Lavender: 2.6 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Reply.io grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Lavender
AI email coach that scores and rewrites sales emails
Reply.io
Multichannel sales sequences with the Jason AI SDR
Which one is for you
Pick Lavender if
- Fits if you write sales emails by hand in Gmail or Outlook
- Works for managers who want a coaching dashboard on a team plan
Look elsewhere if
- Skip it if you want something that sends campaigns, since it doesn't
- Tight if you write more than 5 emails a month on free
- Pricey if you need integrations, which start at $45 a month on Individual Pro
- Watch out: the team plan is $89 a seat and sold through a demo
Pick Reply.io if
- Fits if one sequence has to cover email, LinkedIn, calls and WhatsApp
- Works for developers wiring outreach into their own tools through the API, MCP server or command line
Look elsewhere if
- Pricey if a whole team wants LinkedIn and calls, as Multichannel is $89 a user a month billed annually
- Tight if you contact lots of new people each month, as usage is metered by active contacts
- Watch out: on Email Volume, LinkedIn is $69 a month per account and calls and SMS $29 per account
- Watch out: contact searches and validation use credits, and 2,500 more a month cost $219
- Skip it if you need ready-made CRM integrations, as n8n is the only one named on record
How we grade them
| 2.2GPALavenderFair | 2.6GPAReply.ioGood | |
|---|---|---|
| Value for money | CStarter is $27 a month on yearly billing, between the category's cheaper quarter ($25) and its middle ($39). Integrations need Individual Pro at $45. | BFive reps fit Email Volume's 10,000-contact step, which has unlimited users: $159 a month billed annually, $31.80 a head, just inside the cheaper quarter's $32.50. Want LinkedIn and calls too? Multichannel is $89 a user, in this category's dearest tenth. |
| Free plan and trial | CFree Basic covers 5 analyzed and 5 personalized emails a month. A real cap, and 7 days of paid plans are also free with no card. | CNo free plan, but Multichannel comes with a 14-day free trial. The page doesn't say whether it wants a card, so it sits at the ordinary grade. |
| Features | CScores drafts, suggests fixes and adds prospect context. It does that job fully, but it's a smaller job than a sender, and Ora, its agent, is sold separately. | BThe whole job: sequences mixing email, LinkedIn, calls, SMS, WhatsApp and tasks, with A/B variants per step and holiday calendars. Jason AI SDR answers common questions and nudges quiet leads, on autopilot or with approval. Contact search and validation use credits. |
| Ease of use | CNo store rating on record. It's a browser extension with accounts to connect inside Gmail or Outlook. | CNo App Store rating on record. There's real setup: email and LinkedIn accounts to connect, the LinkedIn side through a browser extension, and playbooks and knowledge bases if you want Jason writing for you. |
| Platforms and integrations | BWeb and a browser extension, with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove and Gong. | BWeb plus a browser extension, with an API, an MCP server and a command-line tool for builders. n8n is the only named integration on record, which is thin next to rivals. No phone or desktop app. |
| Best for | email coaching inside Gmail and Outlook | multichannel sequences with an AI SDR |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Lavender and Reply.io. How we grade
Price against what you get
Lavender starts at $27 a month and scores 2.3 out of 4 on features, ease of use and platforms. Reply.io starts at $49 a month for each person and scores 2.7.
Reply.io scores higher, and starts $22 a month higher: the question is whether the extra is worth that to you. Of the other cold outreach tools on the chart, 1 scores higher than Lavender for less, and 1 scores higher than Reply.io for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Lavender also covers reports.
- Reply.io also covers email campaigns.
At a glance
| Lavender | Reply.io | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $27 per month, billed yearly ($29 billed monthly) | $49 per user / month for 1,000 active contacts, billed annually ($59 monthly) |
| Free plan | Basic: analyze 5 emails and personalize 5 emails a month, with the AI email writer and recommendations on Gmail and Outlook 365. | None |
| Free trial | 7-day free trial of paid plans with all integrations, no card required | 14-day free trial of Multichannel; the page does not say whether a card is needed |
| Web | ||
| Browser extension | ||
| Made by | Lavender | Reply |
| Price read from | lavender.ai | reply.io |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
Lavender
- Basic is capped at 5 analyzed and 5 personalized emails a month.
- Integrations with outreach tools are included from Individual Pro, not Starter.
- The Team Plan price shown is per seat and is bought through a demo rather than self-serve.
- Lavender coaches emails and does not send campaigns itself; Ora is priced separately and its page gives no clear plan table.
Reply.io
- On Email Volume, LinkedIn automation costs $69 a month per account and calls and SMS $29 per account; Multichannel includes both.
- Usage is metered partly by active contacts, the people first contacted in a billing month, from one pool for the organization or one per team.
- Live Data contact searches and email validation use credits on top of the subscription; 2,500 extra credits a month cost $219.
- LinkedIn accounts are connected through Reply's browser extension.
Key features
Lavender
- Email scoring
- Scores an email or template against best practice and flags what may hold back replies; the page cites a score of 90 or above as the target.
- Personalization assistant
- Brings prospect data into the inbox and suggests ways to personalize, including personality-based insights about the recipient.
- AI email writer
- Suggests first drafts and fixes, available even on the free Basic plan within its monthly limits.
- Coaching dashboard
- Managers can track team performance, ROI and what works across inboxes; it comes with the Team Plan.
- Works where you send
- Runs in Gmail and Outlook and connects with Outreach, Salesloft, HubSpot, Apollo, Groove and Gong.
- Ora sales agent
- Ora is a separate AI agent for drafting outbound emails; its page says agents can be built for free and billed monthly after launch.
Reply.io
- Multichannel sequences
- Sequence steps cover email, LinkedIn, calls, SMS, WhatsApp and to-do tasks, with A/B variants per step, sending schedules and holiday calendars.
- LinkedIn automation
- LinkedIn accounts connect through Reply's browser extension, with daily caps on connection requests, messages, InMails, profile views and likes.
- Jason AI SDR
- An AI SDR that follows playbooks and knowledge bases, answers common questions with reply handlers, re-engages silent leads and can run on autopilot or wait for approval.
- Live Data and AI fields
- Search for contacts with Live Data and validate emails, both using credits, and run AI prompts that fill contact fields for personalization.
- Inbox with categories
- Replies are gathered into inbox threads that are sorted into categories, alongside reports on emails, calls, LinkedIn and meetings booked.
- Domains and mailboxes
- Buy sending domains and mailboxes inside Reply, with first-term and renewal prices shown before purchase.
Plans
Lavender
Basic$0
Analyze 5 emails and personalize 5 emails a month in Gmail and Outlook 365.
Starter$27
per month, billed yearly ($29 billed monthly)
For individuals: unlimited emails, personalization and AI recommendations, multi-inbox support and chat support.
Individual Pro$45
per month, billed yearly ($49 billed monthly)
Everything in Starter with integrations, priority support and a dedicated customer success manager.
Team Plan$89
per seat / month, billed yearly ($99 billed monthly)
Adds integrations and the Coaching Dashboard; booked through a demo, with Starter, Growth and Enterprise tiers.
Reply.io
Email Volume$49
per user / month, billed annually ($59 billed monthly)
Email sequences with unlimited mailboxes and warmup, for 1,000 active contacts a month. Per user to 5,000 contacts ($89 a user at that step).
Email Volume, 10,000 contacts$159
per month for 10,000 active contacts, billed annually ($179 monthly)
The same email plan with no limit on users from this step up. Lower steps are $59 a user at 2,000 contacts and $69 at 3,000, billed annually.
Multichannel$89
per user / month, billed annually ($99 billed monthly)
Email, LinkedIn, calls, SMS and semi-automated WhatsApp, with unlimited active contacts and 10 mailboxes (5 billed monthly). Has a 14-day trial.
Jason AI SDR$500
per month and up
An AI SDR that searches contacts, watches intent signals and writes and answers outreach around the clock. Sold through sales.
Ways to pay less
Lavender
- Annual discount
Yearly billing lowers the monthly rate
Lavender's pricing toggle shows Starter at $27 a month billed yearly against $29 billed monthly, and Team at $89 against $99 per seat.
Reply.io
- Annual discount
Up to 17% off with yearly billing
Billed annually, Email Volume is $49 per user a month instead of $59, and Multichannel is $89 per user instead of $99.
Common questions
Which is cheaper, Lavender or Reply.io?
As of Nov 12, 2026, Lavender starts at $27 per month, billed yearly ($29 billed monthly), and Reply.io starts at $49 per user / month for 1,000 active contacts, billed annually ($59 monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Lavender or Reply.io?
As of Nov 12, 2026, only Lavender has a free plan. Reply.io does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.