Lavender vs Salesloft (2026): which should you pick?
As of Nov 12, 2026, Lavender grades higher than Salesloft: 2.2 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Lavender grades higher on the free plan. Salesloft grades higher on features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Lavender
AI email coach that scores and rewrites sales emails
Which one is for you
Pick Lavender if
- Fits if you write sales emails by hand in Gmail or Outlook
- Works for managers who want a coaching dashboard on a team plan
Look elsewhere if
- Skip it if you want something that sends campaigns, since it doesn't
- Tight if you write more than 5 emails a month on free
- Pricey if you need integrations, which start at $45 a month on Individual Pro
- Watch out: the team plan is $89 a seat and sold through a demo
Pick Salesloft if
- Fits if your SDRs run multi-step outbound cadences every day from Salesforce
- Works for revenue leaders who want engagement and forecasting from one vendor
Look elsewhere if
- Skip it if you want to see a price before a sales call, as none is published
- Not for you if you're a small team that only needs cold email sequences
- Tight if your reps carry Android phones or want a desktop app, as it's web and iPhone only
- Watch out: there's no free plan or trial, and products are split by role, so a team may need several
How we grade them
| 2.2GPALavenderFair | 2.0GPASalesloftFair | |
|---|---|---|
| Value for money | CStarter is $27 a month on yearly billing, between the category's cheaper quarter ($25) and its middle ($39). Integrations need Individual Pro at $45. | CNo price is published: the pricing page leads to a talk-to-sales form and every product is quoted, so there's no per-head figure for a team of five. With nothing published, it sits at C, and products are split by role, so a team may need several. |
| Free plan and trial | CFree Basic covers 5 analyzed and 5 personalized emails a month. A real cap, and 7 days of paid plans are also free with no card. | FNothing free. No free plan and no trial on record; the way in is a sales conversation. |
| Features | CScores drafts, suggests fixes and adds prospect context. It does that job fully, but it's a smaller job than a sender, and Ora, its agent, is sold separately. | BCadences of email, call and social steps with automation rules, a dialer and texting, booking from emails, call recording and analysis, deal tracking, Rhythm's ranked to-dos and forecasting. AI agents find buyers and draft emails. |
| Ease of use | CNo store rating on record. It's a browser extension with accounts to connect inside Gmail or Outlook. | CNo App Store rating on record. It's bought through sales and split into products by role, so expect a proper rollout rather than a quick start. |
| Platforms and integrations | BWeb and a browser extension, with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove and Gong. | BWeb and an iPhone app, with Salesforce, Sales Navigator, ZoomInfo, Zoom, Google Meet, Zapier, Docusign and Okta. No Android app on record, and no desktop app. |
| Best for | email coaching inside Gmail and Outlook | sales teams wanting cadences and forecasts together |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Lavender and Salesloft. How we grade
Where they differ
- Lavender also covers reports.
- Salesloft also covers transcription, booking links, sales pipeline and email campaigns.
At a glance
| Lavender | Salesloft | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $27 per month, billed yearly ($29 billed monthly) | Not published |
| Free plan | Basic: analyze 5 emails and personalize 5 emails a month, with the AI email writer and recommendations on Gmail and Outlook 365. | None |
| Free trial | 7-day free trial of paid plans with all integrations, no card required | None listed |
| Web | ||
| iOS | ||
| Browser extension | ||
| Made by | Lavender | Salesloft, Inc. |
| Price read from | lavender.ai | Not confirmed |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
Lavender
- Basic is capped at 5 analyzed and 5 personalized emails a month.
- Integrations with outreach tools are included from Individual Pro, not Starter.
- The Team Plan price shown is per seat and is bought through a demo rather than self-serve.
- Lavender coaches emails and does not send campaigns itself; Ora is priced separately and its page gives no clear plan table.
Salesloft
- No prices are published: the pricing page leads to a talk-to-sales form, and every product is quoted by Salesloft's sales team.
- The platform is split into products by role: Cadence, Conversation Intelligence, Deals and Rhythm for sellers; Clari Forecast, Inspect and Analytics for leaders.
- The App Store lists the Salesloft Mobile app for iPhone only.
Key features
Lavender
- Email scoring
- Scores an email or template against best practice and flags what may hold back replies; the page cites a score of 90 or above as the target.
- Personalization assistant
- Brings prospect data into the inbox and suggests ways to personalize, including personality-based insights about the recipient.
- AI email writer
- Suggests first drafts and fixes, available even on the free Basic plan within its monthly limits.
- Coaching dashboard
- Managers can track team performance, ROI and what works across inboxes; it comes with the Team Plan.
- Works where you send
- Runs in Gmail and Outlook and connects with Outreach, Salesloft, HubSpot, Apollo, Groove and Gong.
- Ora sales agent
- Ora is a separate AI agent for drafting outbound emails; its page says agents can be built for free and billed monthly after launch.
Salesloft
- Cadences
- Multi-channel sequences of email, call and social steps, sortable by channel, time zone and account, with automation rules, templates and snippets.
- AI agents
- Account agents research companies and draft personalized emails, and the Buyer Identification Agent finds the right people to contact.
- Dialer and texting
- Call or text buyers from Salesloft's own dialer with every interaction logged, or connect a third-party dialer instead.
- Meetings
- Salesloft Meetings connects your calendar to outbound emails so buyers can book time directly from a message.
- Conversation intelligence
- Records and analyzes calls and meetings, including Zoom and Google Meet, and turns them into coaching and deal insight.
- Deals, Rhythm and forecasting
- Deals tracks opportunities, Rhythm ranks each seller's next actions, and Clari Forecast, Inspect and Analytics serve revenue leaders.
Plans
Lavender
Basic$0
Analyze 5 emails and personalize 5 emails a month in Gmail and Outlook 365.
Starter$27
per month, billed yearly ($29 billed monthly)
For individuals: unlimited emails, personalization and AI recommendations, multi-inbox support and chat support.
Individual Pro$45
per month, billed yearly ($49 billed monthly)
Everything in Starter with integrations, priority support and a dedicated customer success manager.
Team Plan$89
per seat / month, billed yearly ($99 billed monthly)
Adds integrations and the Coaching Dashboard; booked through a demo, with Starter, Growth and Enterprise tiers.
Salesloft
Pricing could not be confirmed. See salesloft.com.
Ways to pay less
Lavender
- Annual discount
Yearly billing lowers the monthly rate
Lavender's pricing toggle shows Starter at $27 a month billed yearly against $29 billed monthly, and Team at $89 against $99 per seat.
Salesloft
No public discounts listed.
Common questions
Which is cheaper, Lavender or Salesloft?
As of Nov 12, 2026, Lavender starts at $27 per month, billed yearly ($29 billed monthly), and Salesloft has no price we could confirm.
Which has a free plan, Lavender or Salesloft?
As of Nov 12, 2026, only Lavender has a free plan. Salesloft does not.
Which platforms do Lavender and Salesloft run on?
As of Nov 12, 2026, only Lavender lists a browser extension and only Salesloft lists an iOS app. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.