Lavender vs Regie.ai (2026): which should you pick?
As of Nov 12, 2026, Lavender and Regie.ai share a 2.2 GPA, and only Lavender has a free plan.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Lavender
AI email coach that scores and rewrites sales emails
Regie.ai
AI prospecting with enrichment, drafting and a parallel dialer
Which one is for you
Pick Lavender if
- Fits if you write sales emails by hand in Gmail or Outlook
- Works for managers who want a coaching dashboard on a team plan
Look elsewhere if
- Skip it if you want something that sends campaigns, since it doesn't
- Tight if you write more than 5 emails a month on free
- Pricey if you need integrations, which start at $45 a month on Individual Pro
- Watch out: the team plan is $89 a seat and sold through a demo
Pick Regie.ai if
- Fits if you want AI to find buyers and draft outreach for you to review
- Works for one salesperson on Pro
Look elsewhere if
- Tight if you stay free: 250 credits once, never refilled
- Watch out: paid credits don't roll over and extra ones can't be bought separately
- Pricey if you add people, since Team is $125 a seat with 2 seats minimum
- Skip it if you expected the old Regie.ai sequence tools, which aren't on the page
How we grade them
| 2.2GPALavenderFair | 2.2GPARegie.aiFair | |
|---|---|---|
| Value for money | CStarter is $27 a month on yearly billing, between the category's cheaper quarter ($25) and its middle ($39). Integrations need Individual Pro at $45. | CPro is $41 a month on yearly billing for one person, near the category's middle ($39). Team is $125 a seat with 2 seats minimum. |
| Free plan and trial | CFree Basic covers 5 analyzed and 5 personalized emails a month. A real cap, and 7 days of paid plans are also free with no card. | CFree plan of 250 one-time credits per person, no card. They never refill, so it works as a trial. |
| Features | CScores drafts, suggests fixes and adds prospect context. It does that job fully, but it's a smaller job than a sender, and Ora, its agent, is sold separately. | CResearch, enrichment, drafting, a dialer and a built-in CRM. The product was repositioned, so older sequence features aren't on the current page. |
| Ease of use | CNo store rating on record. It's a browser extension with accounts to connect inside Gmail or Outlook. | CNo store rating on record. Credits, a target-buyer search and review of drafts all take a learning curve. |
| Platforms and integrations | BWeb and a browser extension, with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove and Gong. | BWeb, sending from Gmail or Outlook, with HubSpot, Salesforce and Gong. |
| Best for | email coaching inside Gmail and Outlook | AI prospecting and drafted outreach |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Lavender and Regie.ai. How we grade
Price against what you get
Lavender starts at $27 a month and scores 2.3 out of 4 on features, ease of use and platforms. Regie.ai starts at $41 a month and scores 2.3.
They score the same, and Lavender starts $14 a month lower. Of the other cold outreach tools on the chart, 1 scores higher than Lavender for less, and 5 score higher than Regie.ai for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Lavender also covers reports.
- Regie.ai also covers email campaigns.
At a glance
| Lavender | Regie.ai | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $27 per month, billed yearly ($29 billed monthly) | $41 per month, billed annually ($49 billed monthly) |
| Free plan | Basic: analyze 5 emails and personalize 5 emails a month, with the AI email writer and recommendations on Gmail and Outlook 365. | None |
| Free trial | 7-day free trial of paid plans with all integrations, no card required | Free plan: 250 one-time credits per person, no card; they do not refill |
| Web | ||
| Browser extension | ||
| Made by | Lavender | Regie.ai |
| Price read from | lavender.ai | regie.ai |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Lavender
- Basic is capped at 5 analyzed and 5 personalized emails a month.
- Integrations with outreach tools are included from Individual Pro, not Starter.
- The Team Plan price shown is per seat and is bought through a demo rather than self-serve.
- Lavender coaches emails and does not send campaigns itself; Ora is priced separately and its page gives no clear plan table.
Regie.ai
- Credits cover research, drafting, enrichment and dialing; paid-plan credits do not roll over and extra credits cannot be bought separately.
- Free allows up to 10 people but gives each person only a one-time 250 credits.
- Pro is for one person; two or more paid users need Team with at least two seats.
- The product was repositioned as RegieGO, so older Regie.ai sales-engagement features are not on the current pricing page.
Key features
Lavender
- Email scoring
- Scores an email or template against best practice and flags what may hold back replies; the page cites a score of 90 or above as the target.
- Personalization assistant
- Brings prospect data into the inbox and suggests ways to personalize, including personality-based insights about the recipient.
- AI email writer
- Suggests first drafts and fixes, available even on the free Basic plan within its monthly limits.
- Coaching dashboard
- Managers can track team performance, ROI and what works across inboxes; it comes with the Team Plan.
- Works where you send
- Runs in Gmail and Outlook and connects with Outreach, Salesloft, HubSpot, Apollo, Groove and Gong.
- Ora sales agent
- Ora is a separate AI agent for drafting outbound emails; its page says agents can be built for free and billed monthly after launch.
Regie.ai
- ICP from your website
- RegieGO reads your site and suggests the companies and roles to target, which you refine in chat.
- Waterfall enrichment
- Emails and phone numbers are found through waterfall enrichment, and enrichment that finds nothing costs no credits.
- Research and drafting
- It researches each account and buyer and drafts emails and call scripts in your pitch and voice for you to approve.
- Parallel dialer
- Dial up to five lines at once with research and the call script on screen; it needs Pro or Team.
- Built-in CRM
- A CRM comes free on every plan, or you can connect HubSpot or Salesforce, one per workspace, with optional write-back.
- Sending from your own inbox
- Email goes from a connected Gmail or Outlook account, with contacts verified before send and throttled sending.
Plans
Lavender
Basic$0
Analyze 5 emails and personalize 5 emails a month in Gmail and Outlook 365.
Starter$27
per month, billed yearly ($29 billed monthly)
For individuals: unlimited emails, personalization and AI recommendations, multi-inbox support and chat support.
Individual Pro$45
per month, billed yearly ($49 billed monthly)
Everything in Starter with integrations, priority support and a dedicated customer success manager.
Team Plan$89
per seat / month, billed yearly ($99 billed monthly)
Adds integrations and the Coaching Dashboard; booked through a demo, with Starter, Growth and Enterprise tiers.
Regie.ai
Free$0
250 one-time credits per person that never expire, up to 10 people sharing a pool, plus the built-in CRM.
Pro$41
per month, billed annually ($49 billed monthly)
For one person: 5,000 credits a month (60,000 up front on annual) and the parallel dialer.
Team$125
per seat / month, billed annually ($150 billed monthly)
15,000 credits per seat a month in one shared pool; two seats minimum.
EnterpriseCustom
Volume credits, custom CRM sync, advanced analytics, SOC 2 and a dedicated account manager.
Ways to pay less
Lavender
- Annual discount
Yearly billing lowers the monthly rate
Lavender's pricing toggle shows Starter at $27 a month billed yearly against $29 billed monthly, and Team at $89 against $99 per seat.
Regie.ai
- Annual discount
Save 17% with annual billing
Regie.ai's pricing page lists 17% off for annual billing: Pro is $41 a month annually against $49 monthly.
Common questions
Which is cheaper, Lavender or Regie.ai?
As of Nov 12, 2026, Lavender is cheaper to start with: $27 a month, against $41 a month for Regie.ai. Lavender starts at $27 per month, billed yearly ($29 billed monthly), and Regie.ai starts at $41 per month, billed annually ($49 billed monthly).
Which has a free plan, Lavender or Regie.ai?
As of Nov 12, 2026, only Lavender has a free plan. Regie.ai does not, though it has a free trial.
Which platforms do Lavender and Regie.ai run on?
As of Nov 12, 2026, only Lavender lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.