Amplemarket vs Apollo.io
We give Amplemarket a 2.2 GPA and Apollo.io a 2.4, out of 4.0. Apollo.io grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Amplemarket
Sales platform with a B2B database, AI copilot and outreach sequences
Apollo.io
B2B contact database with built-in email sequences and a dialer
How we grade them
| 2.2GPAAmplemarketFair | 2.4GPAApollo.ioFair | |
|---|---|---|
| Value for money | DStartup is $600 a month for up to 2 users on an annual term. Split two ways that's still several times what outreach tools here start at, and one person pays the lot. Extra users have no published price. Yearly email and phone credits for the database are included, which keeps it at D rather than F. | C$245 a month for five on Basic, billed yearly: $49 a seat, right at this category's dearer quarter ($49). That buys 30,000 credits a seat a year, about 2,500 a month each, pooled, at 1 credit an email and 8 a phone number. |
| Free plan and trial | CNo free plan. Startup has a 7-day free trial on request with a business email, and the other plans start with a demo. A week isn't long, but no card is mentioned, so it sits at the ordinary grade. | CA free plan for good with 900 credits a seat a year, 2 sequences and 250 emails a day, plus a 14-day trial of the paid plans. But 900 a year is 75 a month, a cap you'll hit if you prospect every day. |
| Features | BThe whole job plus the data behind it: a B2B database with verified emails and mobiles, intent signals and job-change alerts, then sequences across email, LinkedIn, calls, WhatsApp and iMessage, with warm-up. Duo Voice starts on Growth, and AI reply drafts are on Elite only. | BAbout 240 million contacts with emails and phone numbers, waterfall enrichment, unlimited sequences, a dialer, call recording and a Chrome extension. It covers the whole job, and the outreach after it. |
| Ease of use | CNo App Store rating on record. There are mailboxes to connect and warm up, a browser extension for LinkedIn, and yearly credits to watch. Growth and Elite come with personalized onboarding and a dedicated CSM, which tells you there's real setting up. | CNo App Store rating on record. It's a big web app with a database, sequences, mailboxes and a dialer, so expect a learning curve before it pays off. |
| Platforms and integrations | BWeb and a browser extension for LinkedIn, Sales Navigator, Gmail and Outlook, with Salesforce, HubSpot, Zapier and Clay, plus a REST API, webhooks and an MCP server for Claude, ChatGPT and Cursor. No phone or desktop app on record. | BWeb and a Chrome extension that works on LinkedIn, Gmail and CRMs, with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft and Slack. No desktop or phone apps on record. |
| Best for | a sales database and sequences in one | contact data and outreach in one account |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Amplemarket and Apollo.io. How we grade
Where they differ
- Amplemarket starts at $600 per month for 2 users, on an annual term. Apollo.io starts at $49 per seat / month, billed annually.
- Apollo.io has a free plan. Amplemarket does not, though it has a free trial.
- Amplemarket also covers AI agents.
- Apollo.io also covers web clipper and sales pipeline.
At a glance
| Amplemarket | Apollo.io | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $600 per month for 2 users, on an annual term | $49 per seat / month, billed annually |
| Free plan | None | 900 credits per seat a year, granted monthly, 2 sequences, basic filters, 250 emails a day from 1 mailbox, and the Chrome extension. |
| Free trial | 7-day free trial of Startup on request with a business email; the other plans start with a demo | 14-day trial of Basic or Professional with 75 credits |
| Web | ||
| Browser extension | ||
| Made by | Amplemarket | ZenLeads Inc. (Apollo.io) |
| Price read from | amplemarket.com | apollo.io |
| Checked | Oct 18, 2026 | Oct 17, 2026 |
Who each one suits
Amplemarket
- Sales teams replacing a separate data tool and sequencing tool with one
- Teams that prospect on buying signals rather than static lists
- Outbound teams that mix email, LinkedIn and calls in one sequence
Apollo.io
- Sales teams that want contact data and outreach in one account
- Founders trying outbound prospecting on a free plan
- Reps who prospect from LinkedIn through a browser extension
Worth knowing
Amplemarket
- Only Startup has a published price, $600 a month on an annual term for 2 users; Growth and Elite are quoted by sales.
- Extra users can be added on every plan, but their price is not published.
- Startup includes 600 phone number credits per user a year, against 5,000 on Growth.
- Duo Voice starts on Growth, and Duo Inbox reply drafts are listed only on Elite.
Apollo.io
- Phone numbers cost 8 credits each against 1 for an email, and unused credits expire at the end of each billing cycle.
- All seats on an account must be on the same plan, and Organization requires at least 3 seats.
- Downgrades take effect at once with no refund, and annual plans cannot move to monthly mid-term.
- Inbound visitor identification costs $119 to $639 per team a month on top of a plan, billed annually.
Key features
Amplemarket
- Contact and company search
- Find buyers in a B2B database by filters, then reveal verified emails and mobile numbers with yearly credits. Records can also be enriched and checked with real-time email validation.
- Signals and job change alerts
- AI intent signals flag accounts showing buying interest, and job change alerts follow chosen contacts to new roles: 500 contacts on Startup, up to 2,000 on Elite.
- Multichannel sequences
- Sequences combine email, LinkedIn steps, calls, WhatsApp and iMessage follow-ups, with workflows that automate the tasks around them.
- Duo AI copilot
- Duo builds outreach from signals and writes personalized first emails. Duo Voice sends AI voice messages and Duo Inbox drafts replies on higher plans.
- Deliverability tools
- A domain health center, mailbox warm-up, a spam checker and mailbox recommendations for Gmail, Outlook and custom SMTP senders.
- Extension, API and MCP
- A browser extension brings templates into LinkedIn, Sales Navigator, Gmail and Outlook, and a REST API, webhooks and an MCP server connect Claude, ChatGPT and Cursor.
Apollo.io
- Contact and company database
- Search about 240 million contacts and 30 million companies by title, company, intent topics and other filters. Paid plans unlock advanced filters.
- Credits for emails and phones
- Revealing a verified email costs 1 credit and a phone number 8. Credits are pooled across the team, reset each billing cycle and do not roll over.
- Email sequences
- Multi-step outreach from connected mailboxes. The free plan allows 2 sequences and 250 emails a day; paid plans add unlimited sequences and any email provider.
- Chrome extension
- Shows emails and numbers for people on LinkedIn, company websites, Gmail and CRMs, and adds them to lists or sequences. Works on every plan.
- Enrichment and waterfall
- Fill in missing fields for CSV files, CRM records and API calls. From Basic, waterfall enrichment checks partner sources when Apollo has no match.
- Dialer and call recording
- A US dialer billed in credits, call recording with AI insights, and an Advanced Dialer add-on with parallel and international calling.
Plans
Amplemarket
Startup$600
per month for up to 2 users, annual term
13,500 email and 600 phone credits per user a year, 2 mailboxes per user, sequences, intent signals and Duo Copilot. Extra users can be bought.
GrowthCustom
4 users, 35,000 email and 5,000 phone credits per user a year, 4 mailboxes each, Duo Voice, a dedicated CSM and personalized onboarding.
EliteCustom
10 users, 40,000 email and 9,600 phone credits per user a year, 8 mailboxes each, Duo Voice and Duo Inbox, and a dedicated CSM.
Apollo.io
Free$0
900 credits per seat a year, granted monthly. 2 sequences, basic filters, 25-record selection limit and 250 emails a day.
Basic$49
per seat / month, billed annually, 30,000 credits a seat a year
Unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, email warmup and the US dialer (credits apply).
Professional$79
per seat / month, billed annually, 48,000 credits a seat a year
Adds A/Z testing, AI lead scoring, 4,000 minutes of call recording with AI insights and more automated workflows.
Organization$119
per seat / month, billed annually, 72,000 credits a seat a year
Minimum 3 seats. Adds 12 intent topics, 8,000 recording minutes, unlimited inbound routers, SSO and advanced security.
Ways to pay less
Amplemarket
No public discounts listed.
Apollo.io
- Annual discount
Save 24% with annual billing
Apollo's pricing page shows a 24% saving on paid plans when billed annually instead of monthly.
- Startups
50% off for a year for early-stage startups
Startups with fewer than 20 employees, no Apollo subscription and a link to a partner program get 50% off Basic or Professional for a year, up to 5 seats.
